Welcome ToourPresenTaTion

markeTing Plan

on

JssPnk cake PoP

Group Name: Definite

NAME ID

Rizwan Mahbub Khan 12132101051

Asa Ali 12142105213

Samantha Rahman 12131401234

JSSPNK Cake Pop

cake is a very popular trend in food product in Bangladesh because not only as breakfast, cake is also taken by the people at different times for snacks.

That is why we have chosen this as our plan and make a taste fusion about cake and we are hopeful about the marketing plan

Our product

JSSPNK Cake Pop

Our Tagline

Supply Channel

Supply network and reach are vital factors for success of the brands in the cake market.

To co-ordinate the things properly with the distributors, companies keep their own field force.

The figure shows the many ways the companies in this industry are seen to be operating

Supply Channel

Company’s Manufacturing FacilitiesCompany’s Manufacturing Facilities

FranchisesFranchises StockiestStockiest AgentAgent

RetailerRetailer

End UserEnd User

DistributorDistributor

Situational Analysis

JSSPNK Cakes Pops’s owner-directors analyzed the situational using the 4C framework. 4C stands for customer, competitor, company, and context.

1. Customers: Cake pops are made of mainly cakes. So

we have mainly targeted the customers who love cakes and chocolates

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Target MarketsThe teenagersRestaurantsCoffee shopsIce-cream parlorsChildrenThe women of the houseIn-home consumptionOut of home consumption

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2. Competitor : The competitors of JSSPNK Cakes

pops are:

1. Pran- All time Custard cake,Chocolate cake

2. Akize group- Atlas-BD Custard Cake

3. Prince- Doracake , Custard Chocolate

Continue……………3. Company:

JSSPNK is a new company which we want to open as a partnership business.We are 6 friends have decided to open the company to achieve the market with our new and innovative product.

4. context:The raw material of JSSPNK is available in Bangladesh but we imports some flavoring flours from Australia.

Market Opportunity and Issues

The daily production cost of our company is 1300000. To produce 1000 pounds of cake, the cost of raw material is 4,50,000.The key success factors in the market is the provision of quality products at reasonable prices.

Objective

Realize a 5% increase in the gross profit margins through efficiency gains every year.Maintain positive and steady growth each month. We have to ensure that our products have a high trial rate which will help us to turn these new customers into long term customers.Generate brand equity at the markets we are catering to as well as within the supplier and distribution networks.

Market Strategy

1. Segmentation JSSPNK focuses on the middle- and

upper-income markets. These market segments consume the

majority of cakes.

2. Target JSSPNK cake pop’s target is to provide the

highest quality of cake pops. We exist to attract and maintain customers

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3. Positioning JSSPNK cake pop will be distributed to all

the target markets efficiently so that people can find those anytime they want.

The distribution pattern will be changed according to the market demands.

Marketing Mix

Product: JSSPNK made from a mixture of flour,

sugar, and other ingredients (such as eggs, milk and water)

chocolate and vanilla flavors Cone Cake pops

Price:As initially we want to provide one

package product, JSSPNK cake pop will be priced tk. 45/= each.

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5. Place:Initially JSSPNK will supply to institutional

may direct. In the second year of operation, the product will launched in a few major areas like Uttara, Mirpur, Shahabagh at select outlets through wholesale channels.

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6. Promotion:Advertising will be exercised with a media

mix, which will consist of: Print Media:Print Media will be used in the form of

news-papers of various languages. Print media will be mainly used with a

purpose of communicating and complimenting our sales promotion.

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Audiovisuals: Television as a media will be used to inform the

qualities and benefits of JSSPNK. and give us visibility and build the brand image with the customers.

Audio: Radio will be a key element in our media

mix as it is cost effective. This will help us reach out to our target

audience and the influencers.

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Posters:Posters will be created by the company

during the events and will be carrying the company logo, brand name and the picture and the tag line

Review and Control

JSSPNK will have simple, decision friendly, weekly, monthly, quarterly, and annual reports focusing on

Revenue and unit sales

Expenses

Customer feedback

Market log (self and competitive major activities)

Marketing Organization

In our business, three partners will head the marketing function. These partner will able to handle the marketing sector of the business. They are highly experienced in marketing and able to convince the customers to buy our product. And these partner will supports by our senior manager.

Contingency Plan

If we are not success in our current marketing plan then we take alternative product idea and its marketing plan.

We have a dedicated group of partners and sufficient amount of capital.

We have sufficient working capital to manage any kinds of business.

In future, for expanding our business we will start to produce chocolate and sweet items.

THANK

YOU

ALL