Marketing Plan Lorain County Community College Business

Division

Objectives

• Make the community aware of what choices LCCC Business Division has available.

• Inform the Alumni and community of what is new or different about the business divisions programs from the past.

• Gain an increased enrollment in the business division programs.

Target Audience

• The high school student looking for an education.

• The out of work adult who is looking for a new opportunity.

• The Professor at LCCC who are looking for additional training.

• The employed worker who is looking for advancement and or more job stability.

Similar Organizations

• Cuyahoga Community College Tri-C offers accelerated business programs. Tri-C uses several social media venues to target

potential students.• Lakeland Community College Lakeland offers its business students a

Associates degrees offered totally on-line. Lakeland uses Facebook and YouTube to target

their potential students.

Goals of Target Audience• High School Student Quality education leading to a good job. A sense of growth and development of life skills.• Out of Work Adult Looking for an education which leads to a career. A resource for life, not just an education.• Professors at LCCC A tune up of their education skills. learn a new subject or continue their education• Employed Worker Looking for an education to ensure their stability at their current

workplace. An education to gain an advantage over others to obtain promotions

in his company or a new one.

Proposed Content

• Blogs will be used to inform the community of what the LCCC business division has to offer.

• Blogs will be also used to show what has been added to the programs.

• The college will show its followers that they offer a quality education at an affordable price.

Proposed Policies

• Posts to be monitored by an approved party selected by the Dean of Business.

• Negatives comments will not be censored but will be responded to with a solution.

• Post will not contain any personal or privileged information.

Metrics

• Blogs will be used to measure their effectiveness by using feedback and audience interaction.

• Facebook will be used as an indicator of followers on web site.

• New enrollment will be monitored and tracked for effectiveness of web presents.

Final Goal