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  • MARKETINGADVERTISING OPPORTUNITIESARTWORK SPECIFICATIONS

  • ASCTA is the Australian Swimming Coaches and Teachers Association (ASCTA), and is the home for swimming Coaches, swimming and water safety Teachers and Swim Schools in Australia. We have a range of priorities for the further development of the Learn-to-Swim & Water Safety Industry and the sport of swimming.

    ASCTA is a corporate entity, a registered charity owned by its members and a not for profit Registered Training Organisation with business objectives and a special interest group dedicated to providing service to its Members and acting as an advocate on their behalf.

    Swim Australia is ASCTA’s Learn-to-Swim and Water Safety Industry Development division, primarily delivering products, services and professional development programs for Swim Schools. Swim Australia was launched in 1997 by the Australian Federal Minister for Sport and Recreation.

    Swim Australia has provided the Swim School sector of the aquatics industry with exceptional guidance and direction to help the industry network grow and improve standards.

    We are the home for Coaches, Teachers and Swim Schools. A place where they belong, connect with others, advance their careers and feel empowered.

    Continuous improvement of Coaching and Teaching techniques and methodologies and Swim School operations to enable and inspire all participants and athletes to grow and develop.

    We are a voice for Coaches, Teachers and Swim Schools. We provide valuable resources and opportunities to learn, network and collaborate.

    Our Purpose | Why We Exist

    Our Value | What We Do

    Our Promise | How We Deliver

    Our MISSION

    We act with integrity

    We arestronger together

    We fuelthe passion

    We achieveongoing excellence

    Developing Lifelong Swimmersto Thrive and Succeed

  • 8,000active

    members

    Our Partners / Stakeholders

    Optus Junior Dolphins

    Swimming AustraliaDept of Education WA

    Royal Life Saving

    VorgeeAutocoach

    Gold Class Swimming

    Make It CheaperKids Alive

    AIA Insurance

    Qld Dept of Sport & Recreation

    Vo

    rgee

    Swim

    min

    gVIC

    Optus Junior DolphinsSwimmingQLD

    WorldwideSwim School

    Au

    toco

    ach

    Gold Class Swimming

    Make It Cheaper

    VorgeeAIA Insurance

    Make It Cheaper

    Au

    stra

    lian

    Wat

    er

    Safe

    ty C

    ou

    nci

    l

    Kids Alive

    Qld Dept of Sport & Recreation

    SwimmingNSW

    Make It Cheaper

    Kids Alive

    Fitness Industry AwardATO GST ExemptionCoach Education & Accreditation

    AD

    VO

    CA

    CY

    forCoaches,Teachers &Swim Schools

    1 International Conference (Singapore)1 National Conference4 State Conferences12 SwimINFO Conferences

    EDU

    CA

    TIO

    NEV

    ENT

    S H

    ELD

    625 Courses181 Current Presenters12 International21 Assistant Presenters

    forCoaches,Teachers &Swim Schools

    697 ASCTA CONFERENCE ATTENDEESWE ATTENDED16 STATE, NATIONAL AND INTERNATIONAL EVENTSAND VISITED 73 SWIM SCHOOLS

    4Journals

    200,000Swimming Matters

    40E-Newsletters

    TAKING THE LEAD

    1,000Social Media Posts

    WE DELIVERED

    Resources

    Over 1/2 milliondistribution

    Coaches

    SwimSchools

    Contacts

    Teachers

    OUR COMMUNITY

    MemberEngagement

    PracticalCoach

    Development

    SATCourses

    Re�developed

    NewIT

    Platform

    WHAT'S COMING UP

    forCoaches,Teachers &Swim Schools

    SNAPSHOT 2017/2018

    30,000connections

    Teachers Coaches Swim Schools

    80

    00 act

    ive members

    Swimming WA

    SwimmingSA

  • SWIMMINGMATTERS365days

    Swim Australia’s official newsletter for Parents

    2018/19

    for parents on learn to swim

    Just like learning to walk or to crawl, learning to swim is a loco motor skill that requires lots of time and practice to achieve. A child having just one half hour lesson each week for 52 weeks of the year will only accrue 26 hours of swim lesson time over a year. The more time children spend in the water the quicker they will learn to swim.

    1. Time in the water8TOPTIPS

    Learning to swim is like wearing a seat belt or a bike helmet. Until you can swim it’s simply not negotiable. Children don’t have the maturity to understand they are at risk around water. Provided parents are comfortable with the teaching methods used at their swim school and the children are treated with respect, then they need to have the courage of their conviction that learning to swim is an important priority.

    2. Not negotiable

    Not just with swimming, but any locomotor skill needs to be practiced over and over to be remembered. This can seem monotonous and sometimes children might say they don’t want to learn to swim anymore. Feel confident that they are only being asked to persevere for such a small amount of time. Learning to stick with something rather than giving up too easily is a very healthy life lesson.

    3. Reinforce the skills

    Having the ability to swim around a backyard pool doesn’t necessarily mean a child is strong enough to cope in an unfamiliar or stressful situation. Swimming ability can deteriorate rapidly under stress, the more skilled the child in the first place the greater the chances of survival.

    4. How much skill is enough?

    Advertising Options

    Swimming in Australia JournalQuarterly Journal featuring coaching and teaching strategies, high performance and technical information, learn to swim, youth development and swim school management. Shared knowledge of experiences in the swimming community, up-to-date industry information and latest news and events.

    Delivered to all ascta members and Swim Australia swim schools Australia-wide.

    ASCTA Swim Australia E-Splash e-newsletterFortnightly newsletter showcasing current events, opportunities in our swimming community and special member offers.

    Swim Australia SwimUPDATEMonthly newsletter emailed to all Swim Teachers and Swim Schools highlighting happenings in our swimming community

    Swim Australia Swimming MattersAnnual e-brochure emailed to all Swim Teachers and Swim Schools featuring helpful tips and information for parents.

    asctaConvention Program1 edition in lead-up to annual asctaConvention detailing courses, keynote speakers and special functions.1 final convention program for all attendees (approx. 700).

    asctaConvention Trade PassportFeaturing all Trade Exhibitors at asctaConvention, attendees are entered into a prize draw for visiting trade stalls and having their passport stamped barcode digitally scanned.

    For advertising pricing and specifications, refer to next page.

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    SWIM TEACHER

    BECOME ASWIM AUSTRALIATM

    EDUCATED TRAINED QUALIFIED LICENCEDSWIMMING & WATER SAFETY

    BABIES & TODDLERS

    INDIGENOUS AQUATICS

    CPR FIRST AID

    LEARNERS WITH DISABILITY

    ADOLESCENTS & ADULTS

    COMPETITIVE SWIMMING

    POOL LIFEGUARD

    SWIMMINGAUSTRALIAIN

    NEW TECHNOLOGY FOR COACHES KIDS OF THE RED CENTRE OPEN WATER SWIMMING MEMBERSHIP UPDATE

    MARCH 2018

    JOURNAL OF THE AUSTRALIAN SWIMMING COACHES AND TEACHERS ASSOCIATION & SWIM AUSTRALIA

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    REACH OVER 3,500 Coaches, 10,000 Teachers,500 Swim Schools, 23,000 Subscribers

  • ASCTA Website Advertisement (300 pixels wide x 300 pixels high)Includes artwork, text and link to one PDF or website Monthly $50.00 (incl GST) per month 3 months $100.00 (incl GST) total 12 months $300.00 (incl GST) total

    Swim Australia Teacher Portal Advertisement (300 pixels wide x 300 pixels high)Includes artwork, text and link to one PDF or website Monthly $50.00 (incl GST) per month 3 months $100.00 (incl GST) total 12 months $300.00 (incl GST) total

    ASCTA Swim Australia E-Splash e-newsletter - fortnightly

    Circulation: approx 18,500 emails every fortnight Australia-wide plus online access Advertisement (650 pixels wide x 200 pixels high) $300.00 (incl GST)Includes artwork, text and link to one PDF or website in 1 E-Splash Newsletter

    Swim Australia Swim Update e-newsletter - monthly

    Circulation: approx 5,000 emails monthly Australia-wide plus online access Advertisement (650 pixels wide x 400 pixels high) $300.00 (incl GST)Includes artwork, text and link to one PDF or website in 1 monthly Swim Update

    Swim Australia Swimming Matters e-brochure - annually

    Circulation: 250,000 Australia-wide plus online access Banner Advertisement (180mm wide x 55mm high) $300.00 (incl GST) in 1 annual publication

    asctaCONVENTION Program 2019 - 1 edition per year

    Circulation: distributed May 2019One 16 page A4 Booklet printed in lead-up to asctaConvention 2019

    Advertisements are included as part of asctaCONVENTION Trade PackageSizes available:

    Advertising Options

    • All artwork and photos supplied must be high resolution (minimum 300dpi) in PDF, eps or jpeg format, converted to CMYK. Artwork below this resolution will not be accepted

    • Please add 3mm bleed if applicable to advertisement artwork• All text is to be converted to outlines

    1/8 page (90mm wide x 65mm high) 1/4 page (90mm wide x 130mm high) 1/2 page (180mm wide x 130mm high)

  • BEHAVIOUR MAN

    AGEMENT P

    ERSONAL PERFO

    RMANCE 7 TI

    PS FOR SWIM S

    CHOOL RETENTIO

    N

    SWIMMING

    AUSTRALIA

    INSEPTEM

    BER 2018

    JOURNAL OF THE

    AUSTRALIAN SW

    IMMING COACHE

    S AND TEACHER

    S ASSOCIATION &

    SWIM AUSTRALI

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    Swimming in Australia Journal Advertising Rates64 page printed Journal

    Circulation: approx 3300 per quarter Australia-wide plus online access(all quoted prices include GST) Single Issue 4 issues1/8 page (185mm wide x 85mm high) $500.00 $1,500.00

    1/4 page (90mm wide x 130mm high) $950.00 $3,000.00

    1/2 page (185mm wide x 130mm high) $1,500.00 $5,500.00

    Full page(210mm wide x 297mm high + 3mm bleed) $2,200.00 $8,000.00

    Back page(210mm wide x 297mm high + 3mm bleed) $2,500.00 $9,000.00

    New Artwork for any advertisement, any size* Once only charge $300.00* *Artwork fee applies for new artwork. No charge for using pre-existing artwork or press ready artwork supplied by client.*Charges will apply for amendments to existing artwork.

    • All artwork and photos must be supplied at high resolution (minimum 300dpi) in PDF, eps or jpg format, converted to CMYK. Artwork and photos below this resolution will not be accepted.

    • Add 3mm bleed if applicable to advertisement artwork• All text is to be converted to outlines• Finished artwork to be submitted by due date for each Journal deadline

    Advertisement Artwork specifications

    All content submitted for consideration to be included in the Swimming in Australia Journal must include one or more of the following:

    • Be Educational / Informative / Add Value• Relevant to the needs of Coaches, Teachers and/or Swim Schools• Showcase successes, innovation and interesting events• Share stories relating to our swimming community• Articles must be for industry benefit, not self-promotion• Please write in first person, present or future tense where possible

    Content specifications

    GET

    NOTIC

    ED!

    Advertising - Journal

    WE CANCUSTOM DESIGN

    YOUR ADVERTISEMENTFOR ANY ASCTA

    SWIM AUSTRALIAPUBLICATION

    Content / Press Ready Advertisement Artwork due datesJournal Issue Sept 2018 Dec 2018 March 2019 June 2019

    Content & Advert Artwork Due Date: 27 July 2018 12 Oct 2018 8 Feb 2019 10 May 2019

  • Increase your

    Mix ‘n’ Match advertising to suit your needs

    SWIMMING

    AUSTRALIA

    IN

    NEW TECHNOLOGY FOR

    COACHES KIDS OF TH

    E RED CENTRE OPEN

    WATER SWIMMING M

    EMBERSHIP UPDATE

    MARCH 2018

    JOURNAL OF THE AUST

    RALIAN SWIMMING CO

    ACHES AND TEACHERS

    ASSOCIATION & SWIM

    AUSTRALIA

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    A regular email to A

    SCTA Members and N

    on-Members. Rece

    iving this email indi

    cates current memb

    ership of ASCTA.

    E-SPLASH

    E-SPLASH

    SWIMMINGMATTERS

    365days

    Swim Australia’s offici

    al newsletter for Paren

    ts

    2018/19

    for parents on learn to sw

    im

    Just like learning to wal

    k or to crawl, learning to

    swim is a loco motor skill

    that requires lots of time

    and practice to achieve.

    A child having just one

    half hour lesson each w

    eek for 52 weeks of the

    year will only accrue 26 h

    ours of swim lesson time

    over a year. The more ti

    me children spend in the

    water the quicker they w

    ill learn to swim.

    1. Time in the water

    8TOPTIPS

    Learning to swim is like

    wearing a seat belt or a

    bike helmet. Until you

    can swim it’s simply not

    negotiable. Children do

    n’t have the maturity

    to understand they are

    at risk around water.

    Provided parents are

    comfortable with the

    teaching methods used

    at their swim school and

    the children are treated

    with respect, then the

    y

    need to have the courag

    e of their conviction tha

    t

    learning to swim is an im

    portant priority.

    2. Not negotiable

    Not just with swimmi

    ng, but any locomoto

    r

    skill needs to be practic

    ed over and over to be

    remembered. This can

    seem monotonous and

    sometimes children migh

    t say they don’t want to

    learn to swim anymore.

    Feel confident that the

    y

    are only being asked to p

    ersevere for such a smal

    l

    amount of time. Learnin

    g to stick with somethin

    g

    rather than giving up to

    o easily is a very health

    y

    life lesson.

    3. Reinforce the skills

    Having the ability to swim

    around a backyard pool

    doesn’t necessarily mean

    a child is strong enough

    to cope in an unfamilia

    r or stressful situation.

    Swimming ability can d

    eteriorate rapidly unde

    r

    stress, the more skilled th

    e child in the first place

    the greater the chances o

    f survival.

    4. How much skill is enoug

    h?

    visibilityvisibilityGet seen in all the right places with one of our engaging package deals.

    Swimming in Australia JournalEmail Direct MarketingSocial MediaWebsiteasctaConvention

    Promoteyour service

    ,

    product,event or

    swim school

  • Advertising PackagesAdvertising Package 1• asctaConvention Platinum Trade• 4 x half page advertisements in Swimming in Australia Journal

    (1 advertisement per edition/quarterly)• 4 x banners ASCTA/Swim Australia e-splash e-newsletter• 12 month banner on ASCTA website• Logo on asctaConvention print and media collateral Total Investment: $6,000 Price includes GST

    Advertising Package 2• 4 x half page advertisements in Swimming in Australia Journal

    (1 advertisement per edition/quarterly)• 4 x banners ASCTA/Swim Australia e-splash e-newsletter• 12 month banner on ASCTA website• 3 month banner on Swim Australia Teacher Portal Total Investment: $3,000 Price includes GST

    Advertising Package 3• 4 x full page advertisements in Swimming in Australia Journal

    (1 advertisement per edition/quarterly)• 12 month banner on ASCTA website Total Investment: $3,000 Price includes GST

    Advertising Package 4• 12 month banner on ASCTA website• 12 month banner on Swim Australia Teacher Portal• 4 banners ASCTA/Swim Australia e-splash e-newsletter• 2 social media posts Total Investment: $2,000 Price includes GST

    Julie EmmersonCommunications & Media [email protected]

    Emily WilloughbyEvents Co-ordinator07 5494 6255 [email protected]

    asctaConvention2019 Enquiriesascta / Swim Australia07 5494 6255ascta.com | [email protected]

    General Enquiries

    For more information and to book your nextdigital or print advertising contact: