marketers: what were your biggest blogging mistakes?

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Internet marketers are human, and they sometimes make mistakes with their online businesses. So, I asked my internet marketing friends this question: What's the biggest blogging mistake you made, and what did you learn from it?


  • Learn More from Nicole at her blogl!

    Expert Briefs:Nicole Dean Asks Successful

    Marketers the Questions You Wish you Could

    What are the BIGGEST Mistakes that You've Made With Your Blog that Have

    Cost you Money, Set You Back, or Frustrated You?

    By Nicole Dean of

    - Nicole Dean, Groovy Slug, LLC page 1 of 15

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    The information presented herein represents the view of the author as of the date of publication. Because of the rate with which conditions change, the author reserves the right to alter and update his opinion based on the new conditions. The report is for informational purposes only. While every attempt has been made to verify the information provided in this report, neither the author nor his affiliates/partners assume any responsibility for errors, inaccuracies or omissions. Any slights of people or organizations are unintentional. If advice concerning legal or related matters is needed, the services of a fully qualified professional should be sought. This report is not intended for use as a source of legal or accounting advice. You should be aware of any laws which govern business transactions or other business practices in your country and state. Any reference to any person or business whether living or dead is purely coincidental.

    - Nicole Dean, Groovy Slug, LLC page 2 of 15

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    About Nicole: Nicole Dean is the Mostly-Sane Marketer. (Ask anyone who knows her and theyll say that the mostly part is up for debate!)

    Nicole loves to help online business owners to earn more money AND have more fun! She is an expert in Affiliate Marketing, Affiliate Management, Lazy Marketing for passive profits, Outsourcing Effectively, and Marketing with Content. But, shes got a secret. She uses a LOT of shortcuts.

    Nicole juggles a lot of things, but she does it all without owning a Blackberry or giving out her cell phone number. The reason she works from home is to have the freedom when and where she wishes to work. She enjoys work very much, but lives to spend time with her much-adored husband, her two silly children and also her two slightly neurotic puppies, Eddy & Einstein.

    Resources from Nicole Learn the secret shortcut that many niche marketers use to stop working so darned hard Quality PLR Articles & Reports

    Find out how Nicole has gotten a waiting list of people who want her to steal their web traffic: How to Guest Blog

    Jimmy D. Brown called her Wonder Woman when she was his Affiliate Manager. Why? She got more done in a day than he thought she'd accomplish in a month.

    Check it out here: How do you have a Business AND a Life at the Same Time

    Are you ready to get your infoproduct out of your computer and into the Internet where it can start making moolah for you? Check out: How to Sell Your Products on Clickbank

    Learn how to Blog without Going Bonkers: Blog CPR

    - Nicole Dean, Groovy Slug, LLC page 3 of 15

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    Its another Expert Briefs, where I ask really smart business owners to answer your burning questions.

    If youve missed past Expert Briefs, you can click on the undies to see them all >

    I feel that being transparent is really important and shows the real person behind the business. So, on that note, this week I asked our panel of experts

    Whats one mistake youve made with your blog?And, what did you learn from it?

    I think youll find the answers this week helpful in developing your blogging strategy over the course of the year.

    Connie Ragen Green of says:I started blogging in 2006, when I was brand new to the Internet. Even though I started taking classes and learning as much as I could, I made lots of mistakes. The biggest mistake I made with my blog was not planning out the categories ahead of time. Instead, I just started posting, and soon I had more categories than you can imagine. In fact, my list of categories looked like an Internet marketing dictionary!

    The result was that I had very little search engine ranking for my main topic. As I learned more and more about SEO (search engine optimization) I began to change my ways, and soon people were finding me simply by searching on Google and the other search engines.

    What I learned from this experience was that you must take action right away, but always be flexible enough to course correct along the way. Even though I made mistakes with my first blog, it was still the best way for me to get started online. As I continued to learn, I made small changes here and there to improve what I was doing. Over time, I was able to build my list and increase my income steadily each month.

    I encourage you to get started blogging now, and not to wait until you think you know everything before getting started. This is an industry that changes on a regular basis, so even when we think we know everything there is to know, it is very likely that something new is right around the corner.

    - Nicole Dean, Groovy Slug, LLC page 4 of 15

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    Shannon Cherry of The Business Building Live Intensive says:I was one of those early adopters in blogging. Those were the days when blogging was more about journalling and less about business, so I wrote a lot of different stuff. It was a good time and I even got media coverage in Entrepreneur Magazine as a result of my blogging.

    However, I wasnt seeing any kind of conversion: no growth in my list, let alone sales. And at first, I couldnt figure it out. I knew the content I was sharing was good stuff. But why werent people even commenting?

    Turns out, I hadnt asked them to. You see, I never included a call to action on the blog at all. I made a terrible assumption that if my target market liked the content, they would figure it out. Essentially I was giving them good ideas and tips, but then they were left with a question Now what? vs a direction Heres what I need to do next.

    Some calls to action on a blog can include:

    leave a comment share the link on social media check it out sign up now subscribe to the RSS feed buy now

    What I also learned was to step up the calls to action gradually if youve never included them before. Basically you are training your audience to take action. So first, I asked them to leave comments. After watching the amount of comments I was getting, I stepped it up to ask for them to sign up for something for free (a report, audio, etc), until I felt confident that when I asked for a sale on my blog, I would convert. This strategy worked effectively for me.

    Today, I offer a mix of calls to action, but on every post you will see one, no matter what.

    - Nicole Dean, Groovy Slug, LLC page 5 of 15

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    Jeanette S. Cates, PhD of says:I started online in a different time when business was much more formal, and Ive had a hard time adjusting to the transparent approach. So two mistakes Ive made really stand out.

    First I put off blogging and social media too long. I was sure it was a passing fad, but now that Ive realized this is a whole movement in society, not just online, Im having to play catch-up. So if you arent blogging and you arent actively working social media get over it! And get on board.

    Second is that I sometimes forget to post to my blog regularly. I tend to communicate with my list because they are MY people. But then Im leaving out new people who I might get to know by not being more visible publicly on the blog. My most consistent blog posts have been when I prescheduled PLR articles (thank you Nicole!) mixed with my original articles, so that there was new content coming out as I worked on the rest of my business.

    An observation: Just participating in Expert Briefs provides the opportunity for more transparency, especially when you ask us to reveal our mistakes. Scary!

    Nicole Dean of .. here! .. says:Lets see so many mistakes so little time to write them all.

    Two big mistakes stand out that Ive personally made.

    1. Talking to the Crowd & Trying to Please Everyone.

    The first one was not knowing who the heck I was talking to or what the goal of my blog was. When I first started blogging, it was PAINFUL to me. I didnt know what th


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