live and social 10 common business blogging mistakes

Download Live And Social 10 Common Business Blogging Mistakes

Post on 27-Jul-2015




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1. @liveandsocial Getting Success from Your Business Blog 10 Common Mistakes and How To Overcome Them Follow us @liveandsocial Jonnie Jensen CEO & Social Business Strategist T: 08452871181 M: +44 7900183311 2. @liveandsocial Who is Jonnie Jensen | Live And Social? Worked in Internet Marketing since 1999 Dad told me it would never catch on! Spent 3 years online, then 4 years in mobile Lycos UK then Boungiorno UK Totally focused on social and content since 2007 Live And Social delivering content and social media success Husband, father of 3 Like healthy living, food, family and funthat all includes wine! 3. @liveandsocial Small businesses with blogs generate 126% more leads than those without a blog Social Media Today Adding between 21 and 51 blog posts to your site boosts traffic by up to 30% Traffic Generation Cafe 93% of B2B marketers are using content marketing. 76 percent are blogging CMI 90% of B2C marketers are using content marketing. 72 percent are blogging CMI Companies nearly double their sales leads by increasing blogging frequency to 6-8 times per month Hubspot 62% of companies outsource their blogging and content marketing Mashable Blogs greater than 1,500 words receive avg 68.1% more tweets and 22.6% more Facebook likes Quick Sprout B2B marketers who blog generate 67% more leads than their non-blogging competitors InsideView 87% of B2B marketers use social media to distribute content CMI & Marketing Profs Inbound marketing leads have a 14.6% close rate, while outbound marketing leads have a 1.7% close rate Hubspot 4. @liveandsocial Where are you on the spectrum? Slow Death Library Party Industry Leader SOCIAL CONTENT Digital Growth Spectrum 5. @liveandsocial Digital Growth Spectrum UNSOCIAL PRESENT AWAKENING EVOLUTION RAPID GROWTH 1-3 months 3-6 months 6-12 months 12+ months Conscious well branded presence. Senior management commitment Team of champions. Creating content and building audience Company wide support. Driving traffic. Raising profile. Achieving some ROI Industry leading content and processes. High traffic, driving sales with 3-4 x ROI 6. @liveandsocial Where is your blog taking your business? Now Desired Goal - In The Way - Common Business Blogging Mistakes 1 2 3 5 4 6 7 8 9 10 7. @liveandsocial 8. @liveandsocial 9. @liveandsocial 3 core principals of social media 10. @liveandsocial 11. @liveandsocial 12. @liveandsocial Content Planning Matrix TOPICAL COMPLIMENTARY YOUR MESSAGE YOUR AUDIENCE NEEDS NEWS JACKING EVERGREEN 13. @liveandsocial 14. @liveandsocial 15. @liveandsocial 16. @liveandsocial 17. @liveandsocial 18. @liveandsocial 19. @liveandsocial The Power of Connected Companies Industry / Potential Audience Clients / Existing Audience Company Social Profile x1 x7 x8 x2 x3 x4 x5 x6 Team Social Profiles Reach 500 Reach & Industry Influence 8 x 500 = 4,000 20. @liveandsocial 21. @liveandsocial Digital Growth Strategy Blog Post Read content Calls to action Landing Pages Download content Data capture Email Marketing Sent content Nurture prospect Convert Prospect Notify sales team of opportunity 22. @liveandsocial Where is your blog taking your business? SOCIAL CONTENT Slow Death Party Industry Leader Library 23. @liveandsocial Apply to participate now