market your business with linkedin

8/13/2019 Market Your Business With LinkedIn

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Andrew McCauley: Hello, everybody. Welcome back to podcast #8. This is AndrewMcCauley and am lookin! "orward to this podcast on inkedn today and o" course, have the lovely Heather $orter with me.

Hello, Heather.

Heather Porter: Hello, hello Andrew% Hi !uys% Welcome back. am verye&cited about this as well because have personal reasons "or this podcast. really

personally want to know about inkedn and Andrew is an e&pert at this stu"". He isama'in!. (asically, with himsel" and our clients, he is able to !et pro"iles listed up toanywhere "rom #) to #* "or certain search terms. +o, "or e&ample, i" you type in say

event mana!er- or li"e coach-, he has this !reat little knack o" !ettin! people ri!ht up

to the top and am sure that-s ust the tip o" the iceber! o" what we are !oin! tolearn today. +o, !lad you oined us.

Andrew McCauley: /es, yes, am lookin! "orward to it too. do like inkedn and

have !ot to say that so many people don-t use it as e""ectively as they should and !et a lot o" work "rom inkedn, a lot o" people comin! throu!h and "indin! out who

am and lookin! throu!h my pro"ile and that sort o" thin!s and then contactin! me,whether it-s a speakin! opportunity or whether it-s testin! new pro!rams thatsomebody has created. +o, !et a lot o" work, a lot o" connections throu!h inkednthat-s really, really bene"icial and, as you said, it-s really not that hard to rank well "oryour industry or to be the e&pert in your industry. When people do a search "or youon your industry you want to make sure you are the "irst person that comes up in

that search result because people like to deal with people that are at the top o" their!ame. +o, i" you can do that and it-s really not that hard 0 and we will talk about

that sort o" stu"" in this podcast 0 i" you can do that sort o" thin!, then you will startseein! some tra""ic comin! to your site and hope"ully the phone rin!in! "or you as

well.

Heather Porter: love it, love it. think inkedn is sort o" like the sleepin!!iant in social media like 1acebook and Twitter and all those because time and timea!ain people say 2sn-t inkedn a C3 or resume site or isn-t it ust "or pro"essionals45or 2 have my name in there but don-t use it.5

+o, !uess the "irst 6uestion is who is inkedn "or4

Andrew McCauley: /eah, that-s a !ood 6uestion. t-s not !oin! to suit every sin!le

person but who it does suit is pro"essional people that are wantin! to use socialnetworks "or business purpose more so than ust7 1acebook has a lot o" trivial sort o"

stu"" 0 what you did on the weekend or what you are doin! or sharin! your photo oryou "avorite 6uotes and that sort o" thin!. inkedn seems to be a lot more businessorientated. $eople say there is a lot o" corporates on there but there is also a lot o"solerpreneurs or a lot o" small business owners who want to connect with some hi!hlevel people and the !reat thin! about inkedn is that it !ives you a chance toconnect with some o" those people in some companies where you would have lots o"what they call !atekeepers. /ou want to !et in contact with say the Marketin!Mana!er o" a particular "irm, inkedn lets you do that without havin! to !o throu!h

the old !atekeepers when you used to try and rin! somebody and their personalassistant or their secretary would vet the call, so you couldn-t !et throu!h to them.

+o, inkedn is one o" those avenues where you can bypass those !atekeepers too.

Heather Porter: 9h, really. Cool. +o, would be ri!ht to say that usin! inkedn"or your business and to "urther your career, that-s the best way to use it4 +o, thinkabout it as a pro"essional space.

Andrew McCauley: :&actly, yeah. Totally spot on. That-s e&actly what it is. tpresents pro"essional space. /ou won-t "ind kinds on there. /ou won-t people ust

havin! all sorts o" random opinions. /ou will "ind more educated opinions and contactin"ormation there as well.

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Heather Porter: 9kay. +o, say you have your pro"ile set up and know mostpeople ust has literally !one in, set one up, they have checked a "ew thin!s aboutthemselves up there, maybe a little bio, a couple o" past work and perhaps even aphoto and past that they don-t do much more. +o, tell me a little bit more about howyou actually set up your pro"ile "or success. What can you do to it4

Andrew McCauley: Well, one o" the !reat thin!s about inkedn which really likeand not many other social sites do this is that it has a pro"ile checker where you can

measure how much o" the pro"ile you have completed and once you have !ot )>>?,then inkedn thinks you have done a really !ood ob. /ou don-t have to be )>>? tostart with@ you can start with ust a small amount o" in"ormation like your name andwhen you work but the inkedn checker that they have there is a !reat start to keep

an eye on so that you know e&actly what in"ormation you have yet to "ill in or whatin"ormation you already have. Havin! said that, some o" the thin!s that you want toconsider when you are puttin! in the obs in your past history is that utili'e thekeywords 0 and keywords have come up a lot in our podcasts because they are so

important in everythin! we do7

Heather Porter: Actually, am ust !oin! to stop you there. et-s talk 6uicklyabout what a keyword is because !et that 6uestion all the time. How would youdescribe what it is, Andrew4

Andrew McCauley: A keyword is one o" the words that people would type into asearch en!ine i" they were !oin! to look "or you. +o, "or instance, i" you are a brand

strate!ist or you are someone that was helpin! people develop their brand, what sorto" keywords would your clients use i" they were !oin! to look "or you. +o, you may

come up, you may have an idea o" what a brand strate!ist is what you really do but isthat what your clients type in because they don-t even know what a brand strate!ist

is. +o, keywords are the ones that the clients are !oin! to type in lookin! "or yourather than the ones that you think, sounds se&y, and really impressive. oes it

make sense4

Heather Porter: love that. t does. +o, "irst is brand strate!ist is somethin!like 2how to improve my brand5 or 2what is a brand5 or 2what is a business brand5and a lot o" clients say 29h, but you can "ind me by usin! my name or my businessname5 but really in reality how many people are actually !oin! to be your client i"

they already know your business name or your name. mean, they already knowyou, they are already doin! business with you. +o, you want to use keywords like

you are sayin!.

9kay, cool.

Andrew McCauley: :&actly.

Heather Porter: That e&plains it. +o, back to settin! up your pro"ile. +o, youare sayin! choose keywords as part o" your pro"ile. Where do you put those4

Andrew McCauley: Well, when you are settin! up your pro"ile, they will ask you

2Where do you currently work and what-s your ob role45 Bow, you may have aspeci"ic ob role like brand strate!ist "or instance. /ou can use that term because

that may be important somewhere but there is nothin! stoppin! you in inkedn toalso put in 2helpin! people "ind their brand5 or whatever the keywords are that yourclients look "or. $ut that in your ob title as well. +o, make it sound like a !eneralsort o" basic7 whatever you are tryin! to say7 the words that make sense to thecommon person, put that in your ob pro"ile as well and you will be surprised how youstart !ettin! ranks "or that sort o" thin!s because that-s what people are lookin! "or.

Heather Porter: Bow, when you say ob pro"ile, is that the little About- click

that-s ri!ht up at the top o" your pro"ile or is that actually deeper down into your paste&periences in obs4

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Andrew McCauley: 9kay. n your pro"ile there is a number o" sections. There is asummary section at the top and then there is a "urther section which delves deeperinto that particular part o" it. +o, "or instance, at the top you will see that there is asmall section which !ives you an overall view o"7 i" you land on somebody-s pro"ile,you will see what they are7 and then "urther down i" you scroll down the pa!e thereis a bi! !rey bo&, the bi! !rey bo& is almost like the 6uick little summary, the 6uick

synopsis o" what you do. And then i" you want to delve deeper into that person, youscroll down past that summary which is more like a te&t document and then you can

see what sort o" e&perience they have had and you can look at that and see whatconnections they have !ot as "ar as that !oes as well. /our inkedn pro"ile can keepe&tendin! as much as you like it to e&tend.

Heather Porter: 9kay, okay. +o, you use the keywords kind o" everywhere youcan 0 in the summary and then in the obs and in the bo&es, everywhere.

Andrew McCauley: Totally.

Heather Porter: :verywhere you can, okay.

Andrew McCauley: The more keywords you can have, the better. Bow, you canhave a number o" current obs at the same time@ you don-t have to ust have onecurrent ob, you can have a number o" them. /ou can have past obs and i" you canput your keywords in the past obs, then that-s even more bene"icial as well. +o,what you can do is i" you had a7 the only problem with the past ob is you can-t !o

back and update it. +o, you can-t !o back and "ill or stu"" your past obs with certainkeywords. +o, once you have clicked on past or you have le"t that ob, inkedn will

say 29kay, you le"t it, you can-t chan!e it now. That-s what you did, that-s where youwere at. Bo more chan!in! on that one.5 +o, i" you are workin! somewhere and you

are about to leave, make sure that the role has a lot o" keywords in it and then youcan click on the le"t leave button in inkedn and you have those keywords in your

past ob as well.

Heather Porter: That alone is really interestin! little tip because actually neverknew that. +o, that-s a !reat7 think that-s a really !ood tip to think about acrossthe board. " you are !oin! to make any bi! li"e chan!es, especially in your obs orcareer or your business, to think about updatin! all your di""erent across the internet

as a rule o" thumb.

Andrew McCauley: :&actly, e&actly.

Heather Porter: 9kay.

Andrew McCauley: am really ust tryin! to keep on the pro"ile "or a second. 9neo" the other thin!s that people don-t chan!e o"ten is the websites. /ou have !ot aspace down the bottom on your pro"ile where you can link your website to yourinkedn pro"ile and many people wills see that it will say 2website )5 or ust

2website5, think, it is and they leave that there without havin! any call to action.Bow, i" you can be smart and you have !ot a call to action like 2come and visit5 or

2visit my "ree ebook5 or !et a "ree ebook or "ree report, when you are editin! yourpro"ile, type in the words 2"ree report5 and that will automatically link to your

website. +o, it-s almost like a call to action rather than ust havin! the word2website5 on your pro"ile.

Heather Porter: +o, you can actually chan!e the words 2website5, you canchan!e that.

Andrew McCauley: /eah, yeah, yeah. t-s in the dropdown called 2custom5, think,it is and then you ust chan!e the words to whatever words you want it to be and

then you load it up and link to your website. +o, it-s a pretty cool little trick to do.

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Heather Porter: Wow% /ou know, that-s a very !ood point. think knowe&actly what you are talkin! about. Most people use that and they will ust type in

2My blo!5 or 2My website5. Am ri!ht4 (ut that-s where you would actually7

Andrew McCauley: +o, am lookin! at somebody-s pro"ile ri!ht now and it says2Company website5, it says 2(lo!5 and it says 21acebook5. +o, they have !ot those

ones connected like 2Company website5 takes them to the company website.However, they can chan!e the words 2Company website5 and make it a call to action

like 2=et my "ree download5. +o, it-s a pretty simple trick but ust not usede""ectively by many people.

Heather Porter: 9kay, love that tip. =ood. More and more please, Andrew.

What else4 +o, as we are !oin! to the pro"ile also want to talk in terms o" sort o"chunks because know at the top you keep re"errin! to the pro"ile but then there is alot o" other thin!s that people can stack on. +o, we are still up in the pro"ile, the top

area that has your 2who you are5. s that where we are4

Andrew McCauley: /eah. +o, there is a Home- tab. The ne&t one o" course is yourpro"ile, that-s what we are talkin! about ri!ht now. The pro"ile tab is where there is aran!e o" di""erent stu"" you can have and this is where you start really swoopin! upyour pro"ile so that people can start "indin! you on the search results.

Bow, the search results, ust let me touch on that because there is a couple o"

interestin! thin!s with the inkedn search results. 9n the top ri!ht hand side on theinkedn, there is a search bar, you click into the search bar, you type whatever it is

that you want but on the le"t o" that, there is a little dropdown and it sort o" says2where do you want to search5 and there is a number o" choices 0 you can search "or

people. +o, i" was to put in 2Heather $orter5 or7 i" was to put in actually7 et-ssay, Heather, you call yoursel" 2online architect5 and type in 29nline architect5 and

the little people si!n was there, then would "ind everybody that has that term2online architect5 inside their pro"ile. Bow, i" that-s a term that you want to be "ound"or, then that-s !reat because people are "indin! that particular term in the searchbar. Bow, i" you look at the dropdown where it says 2people5, there is a whole ran!eo" other thin!s that can look at.

The ne&t one is updates-, there is obs-, there is companies-, there is answers-,inbo&- and !roups-. Bow, what would you chan!e4 " was to !o and type in 2online

architect5 and then do little dropdown bo& that said 2updates5, what would do is would end up7 wouldn-t be "indin! you or your pro"ile but would be "indin! all o"

the updates where somebody mentioned 29nline architect5. oes it makes sense4

Heather Porter: Wow% t does. /ou know how you search "or terms, you putthat little brackets, little 6uotes on either ends. oes that work the same ininkedn4

Andrew McCauley: /es, it does. :&actly. +o, i" you are lookin! "or obs, Heather,as an online architect, you could type in 2online architect5 and make sure that you !ot

the obs- dropdown checked and you would "ind all the obs that are available "oronline architects.

Heather Porter: 9kay, okay. And as we are havin! this conversation, you knowwhat am lovin!, have to practice what preach because that-s ust cute little word came up with when was meetin! with some clients, that-s how they described mebut let-s "ace it, people don-t know what that is and they are not !oin! to search on it.+o, as soon as this podcast is done, am !oin! to be chan!in! that.

Andrew McCauley: t-s a !ood e&ample o" what we were talkin! about be"ore with

brand strate!ist, althou!h think it-s "ine and it-s cool and it-s chic but i" nobody-slookin! "or it, then there is no real reason to have it as part o" your search strate!y.

Heather Porter: :&actly, e&actly.

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9kay, !ood. love this whole thin! o" usin! the search. +o, tell me a little bit moreabout the search bar without !oin! too "ar o"" the topic o" the pro"ile still but whenyou are searchin! in there, what are some tips or techni6ues that you can use to, !uess, "ind people that you mi!ht want to do business with or potential clients4

Andrew McCauley: /ou can really narrow it down. " you use the advanced search,you can really narrow it down to industries, you can check what sort o" industries you

are lookin! "or.

et-s say you are lookin! "or somebody in social media, "or instance, and you onlywanted somebody in social media who is in the airline or the aviation industry. Bow,

it-s a pretty narrow "ield but you may be lookin! "or someone like that. +o, you can!o and check the industry, whichever industry you are lookin! "or that person in. +o,it really narrows it down and !ives you some !reat narrow tar!eted search resultstoo.


Andrew McCauley: /ou can !o and search !roups 0 we will talk about !roups in a"ew minutes 0 and you can also search your relationship with those people. +o, i" youwanted to have 0 and this is somethin! that we should touch on be"ore we !et toomuch deeper into it 0 there is connections- in inkedn@ the "irstde!ree connectionsare people that you know personally and you have connected with each other and you

have a!reed to accept each other-s connection. A secondde!ree connection issomebody that maybe7 let-s say, "or instance, Heather, that you have !ot a "riend,

let-s say you have !ot a "riend who lives near you. don-t know that "riend but know you and we are both connected by you@ so you are second de!ree connection.

Heather Porter: 9kay, yeah.

Andrew McCauley: And then you have !ot third de!ree o" connection which ismaybe that "riend which we are talkin! about has another "riend who-s in marketin!,"or instance, and althou!h don-t know that person, they are three de!rees removed"rom me, so they are a thirdde!ree connection.

+o, !oin! back to the search 0 you can !o and search "or people that are "irstde!reeconnection, secondde!ree connections and someone like that as well.

Heather Porter: And how do you do that because am actually lookin! at

inkedn as well while we are speakin!.

Andrew McCauley: 9kay, cool.

Heather Porter: Where is the connection4

Andrew McCauley: 9n the ri!ht hand side, you will see the advanced tab in thesearch.

Heather Porter: /eah.

Andrew McCauley: Click on the advanced- and you will see that those options popup there.

Heather Porter: =ot it. 9kay, okay.

Bow, are we !oin! to talk a little bit more about connections later down in thepodcast or74

Andrew McCauley: We can talk about connections now i" you want to talk about

connections or we can come and !et it wrapped up later i" you want.

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Heather Porter: am sure it will come up in the "uture but !uess will ust askmy 6uick 6uestion ri!ht now. s it true that with connections, i" you want to tryconnect with somebody that-s removed "rom you, not your "irst connection, you haveto be introduced to them4 s that true4

Andrew McCauley: /eah. +o, there is a sa"ety mechanism "or inkedn where you

can-t ust !o and !row your base ridiculously 6uickly without really knowin! ormakin! connection. emember, social media is all about buildin! relationships with

everybody. t doesn-t matter whether it-s inkedn, 1acebook, Twitter or =oo!leD orany o" those. There is a re6uirement to build a relationship and that-s why inkednis so cool because it makes you !o out and introduce yoursel" be"ore they will acceptyou i" you don-t know them personally.

Heather Porter: ove it. And that-s such a !ood point because that makes itri!ht there, the level o" seriousness and the level o", !uess, inte!rity that you haveto have to use this tool is ama'in!. /ou really need to be yoursel" and have !reat

intentions when you want to connect with people, not ust to spam them.

Andrew McCauley: Totally, totally, yes.

Heather Porter: ove it.

9kay, !ood. +o, anythin! else on that 6uick 6uestion o" connections be"ore74

Andrew McCauley: think that-s the main one. /our "irst level connections are!reat. " you have !ot some people that you really want to connect with but you

don-t know who they are, look "or the people that are connected to them that youknow. That way you can ust send the email to a person you know and say 2Hey,

know you are connected to Mr. +mith on inkedn. would like an introduction.Would you mind ust !ivin! me an introduction because would really like to meet

that person45 +o, usin! your list o" people that you have !ot on inkedn to makeyou introductions to the people that are !oin! to really ramp up your business.

Heather Porter: 3ery, very cool. And while we are on this topic o" search as wellbecause now am very e&cited, am seein! this other thin! in there that says7under the search bar we can do the dropdown arrow and it says 2search answers5.

Bow, is this searchin! what people are answerin! like their answers to 6uestions4What e&actly is that4

Andrew McCauley: Well, you have opened up a $andora-s bo&. !ot a whole

section on answers. " you are lookin! "or answers, then we can do that.

Heather Porter: Bo, let-s cleanse the pro"ile section because am thinkin!suddenly when am seein! that, am !ettin! very e&cited on the possibility, whatthat could become. +o, we will wait, we will cover that ne&t.

+o, take a step back into pro"ile 0 ust want to make sure we "inish this up here.What else in the pro"ile when you are settin! up4 /ou talked about keywords. s

there anythin! about the photo that you consider about4

Andrew McCauley: ike any social media account or plat"orm, you really want tomake sure that you are representin! who you are and you are a person. $eople wantto do business with who you are, not a lo!o or anythin! like that. +o, make sureyour photo is clear, it-s relevant, it-s uptodate and it !ives an indication o" who youare because people when they are talkin! to you, whether it-s ust on email ormessa!es and that sort o" stu"", they want to have a picture o" who you are whenthey are typin! that messa!e to you. +o, make sure that your picture representse&actly who you are. on-t "ill it up with a lo!o because you are not a lo!o, you are a

person. " you need to put a lo!o in there somewhere, you can maybe put on bottomcorner o" the photo i" you want that brand reco!nition but remember, we are buildin!

relationships here with people, not inanimate obects or brand lo!os.

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Heather Porter: =ot it. 9kay.

Andrew McCauley: 9ne more be"ore we !o, one more be"ore we wrap up the pro"ile0 there is a whole ran!e o" other cool apps that you can put on your pro"ile, not amassive amount like 1acebook or Twitter but there is a small amount o" apps you canput on which really let you do some really cool thin!s with your pro"ile and you can

"ind them at the bottom o" your pa!e. 9ne thin! that you can do and wouldrecommend you do do is connect7 there is room "or status updates a bit like Twitter

handle 0 you can put in relevant in"ormation to let your people know what you aredoin! currently. Eust like a Twitter or 1acebook update, ust people know what-s!oin! on. " you have !ot a !reat resource "or them, put the link in and let them seewhat it is. " you have !ot some !reat tips, put your tips into your updates so that

people can see what-s !oin! on and those updates will start "lowin! "rom otherpeople-s news "eeds as well, news "eeds on the inkedn pro"ile.

Heather Porter: =ot it. And also 0 because am lookin! at my pro"ile ri!ht now

0 am noticin! that one o" my last tweets has come throu!h but have also noticedthat they don-t stay in there "or a while and then it will ust !o blank a!ain. s there

some sort o" rule how lon! each o" your status updates stays in that little bo&4

Andrew McCauley: That-s a !ood 6uestion. don-t know i" there is an actual time. was under the impression that there was no time and it ust stays there until youupdate it a!ain. +o, am not sure. think the one you are re"errin! to looks like ithas been there "or a day or so.

Heather Porter: :&actly. think it-s only a couple o" days or a "ew days but then

the bo& would ust !o blank a!ain and kind o" invitin! you or enticin! you to leaveanother messa!e.

Andrew McCauley: nterestin!, yeah. Bo, don-t know i" any7 haven-t come

across that. +o, am not sure what-s !oin! on there.

Heather Porter: +o, suppose that brin!s me to the ne&t point then. " amtalkin! about a tweet bein! inside that status update, how would that help us4 This iswhere you were talkin! about apps where you are actually addin! your other socialmedia accounts to pull in data "rom them.

Andrew McCauley: /ou can do that. /ou can link your twitter account directly here.

+o, everythin! you post on twitter can !o directly to your inkedn. There are otherapps like HootSuite. think we have spoken about HootSuiteon one o" our other

podcasts. HootSuitecan link in inkedn and you can send in"ormation directly "romour HootSuite account strai!ht into your inkedn account.

Bow, one thin! that you want to be care"ul o" takin! about HootSuite and linkin! allthis stu"" is that remember inkedn is a little bit di""erent, it-s !ot di""erent clientele.+o, your "unny status update on twitter or your current news "eed "or 1acebook maynot be relevant to what-s happenin! on your inkedn account. +o, ust be mind"ulthat the people that see your "unny 1acebook, the inkedn people will also see that

as well. +o, i" it-s not relevant, then be care"ul you are not postin! the wron!messa!e out to your inkedn "ollowers as well.

Heather Porter: Another ewel o" a point as well. +o, only hook your accountsthat make sense "or your pro"essional ima!e.

Andrew McCauley: :&actly, yes, yes.

Heather Porter: =ot it. =ood point. What else about applications4 o we havethat on the a!enda to come in later or can we talk about it a little bit4

Andrew McCauley: didn-t have apps on there but we can cover that.

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Heather Porter: Bot to !o too deep suppose but !uess the main 6uestionbecause know that apps is a constant sort o" thin!, a con"usion across social media.+o, without showin! a whole 2how to do the app5 episode, how would you or wheredo you !o to actually add your social accounts into your inkedn pro"ile4 Where doesthat occur4

Andrew McCauley: 9kay. +o, when you !o and edit your pro"ile7 am ust scaredthat have !ot7 have !ot an app on my which is a video that starts up

automatically.

Heather Porter: +o, we mi!ht hear it, everybody, but that-s okay.

Andrew McCauley: am !oin! to hit stop- be"ore7 !ot it ust in time.

Heather Porter: Bice.

Andrew McCauley: There we !o, there we !o.

+o, use an app called SlideShare. SlideShare is a website you can put di""erentslides on. +o, i" you !o to presentation, i" you have ever done a pro"essionalpresentation, you may want to upload that presentation into your pro"ile so that otherpeople can see your presentation. /ou can also sneakily add /ouTube videos into+lide+hare so that i" you have !ot a video that you like, a welcome video orsomethin! like that 0 currently, on my inkedn have a testimonial that starts up

automatically and it-s 6uite "unny because have had many comments about this.When people come and look at my pro"ile, all o" a sudden this voice comes up at the

top and starts talkin! about me. They are like 2Well, well, well, what-s !oin! onthere45 +o, !o in there and search "or social media, you will "ind me ranked up there.

=o and check out my pro"ile and you will see this boomin! voice o" (en Harvey comeacross the top@ that-s a testimonial. +o, that-s one that currently like to use and

that-s called the SlideSharepresentation.

Heather Porter: +o, how do you add them4

Andrew McCauley: 9kay. Addin! them is pretty simple. /ou can ust !o to theapps section. " you do a search "or apps up the top7 am ust !oin! to do this as

we speak ust to make sure am !ivin! you the ri!ht in"ormation here.

While we are talkin! am !oin! to "ind this7

Heather Porter: was !oin! to ump in and say "or me, on my pro"ile ri!ht now scrolled all the way down to the bottom and there is a section that actually says

2applications5. Tell me i" it-s on yours as well but it says 2applications5 down towardsthe bottom o" my pro"ile pa!e and it says 2add an application5, there is a little D si!nwithin a blue sayin! 2add an application5 all the way towards the bottom. o you seethat on yours4

Andrew McCauley: have !ot a number o" thin!s here. " you click the ma!ni"ier

that-s where it is.

Heather Porter: /eah.

Andrew McCauley: My pro"ile is pretty e&panded. +o, have !ot a lot o" scrollin! todo to !et to the bottom.

Heather Porter: =otcha.

Andrew McCauley: (ut that-s where it is. oes it popup "or you4

Heather Porter: /eah and then opens up into an 2applications5 pa!e and it has

all sorts o" cra'y thin!s like polls-, !et hired- and all sorts o" thin!s.

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Andrew McCauley: /eah. Bow, you are "indin! this7 there are probably about F>or *> apps in there. 9ne o" the other apps that like to use is a Word$ress app thatpulls in my Word$ress blo!. +o, i" have !ot a blo! that-s comin! in, it automatically!rabs the content that write as soon as publish my Word$ress blo!, it sucks it intomy inkedn so that people can read my blo! "rom inside my inkedn pro"ile which isa pretty cool way to !et your messa!e out there as well.

Heather Porter: /eah. And you know what, know about apps on inkedn is

that they are really, really easy to use. mean, once you !et into this applicationpa!e that am in now, there is 1AGs, there are "eedbacks, there is browsin! so youcan browse throu!h di""erent types o" applications as well that you want to add. think a !ood way o" thinkin! about an application is it-s like a little mini tool that you

can add on to your pro"ile to let people know more about you. +o, as Andrew wassayin!, you can suck throu!h your tweets with an application "or Twitter, you cansuck throu!h your blo! posts with a Word$ress application, you can put videos withvideo application or the SlideSharethin! that he was talkin! about. +o, think about

all o" your content that you have ri!ht now on the internet and how you can use it onyour inkedn pa!e and then you will !o and !et applications to show that. Am

ri!ht4

Andrew McCauley: Totally, totally. And one other thin! is that there is actuallythere are apps "or certain industries as well. think you will "ind that there are apps"or real estate a!ents, there are apps "or travel i" you have !ot a whole bunch o"travel and know people hook up to!ether where they travel to!ether or they would

like to let people know where they are travelin! and they actually7 let-s say they arelandin! in +ydney "or a meetin!, they can "ind out who is landin! in +ydney at the

same time and they can hook up and link to!ether which is 6uite cool as well.

Heather Porter: 3ery cool. And be"ore we move on "rom that, did "ind anotherplace where you can "ind it. +o, you can scroll down on your pro"ile pa!e when you

are lo!!ed in as yoursel" and you will see an 2add more applications5 or ri!ht at thetop under the 2more5 in the menu where it says 2home5, 2pro"ile5, 2contacts5,

2!roups5, etc., 2companies5, 2news5, 2more5.

Andrew McCauley:2=et more applications5.

Heather Porter: /ou !ot it. /eah. +o, you can hover over and it-s ust downthere 2!et more applications5.

Andrew McCauley: That-s ri!ht. +o, have a look "or these apps. +ome o" them are

!reat. 9thers you probably won-t have a need "or but they are de"initely puttin! in7pimpin! up your pro"ile.

Heather Porter: ove it% Alri!ht, so let-s keep movin! on because am still verye&cited to !et to this 2answers5 section.

Andrew McCauley: 9kay, okay.

Heather Porter: What about connections-4 ust want to make sure we havecovered all the little tips and tools and strate!ies that you have about addin!

connections. +o, anythin! else you want to add on that.

Andrew McCauley: Connections 0 one o" the thin!s you make sure you do whenyou are addin! a connection is when you out and "ind somebody and you want to addthem as a connection, you can leave it as de"ault where you are ust sayin! 2$leaseadd me to your network5. 9ne o" the thin!s stron!ly recommend is actually puttin!a little messa!e in there, tell them how you know them or how you "ound thatperson, ust a simple little messa!e7 am always checkin! my connections7 like

anyone that asks me to add me as a connection, always ust check to make sure i"they have written somethin!, have taken the time, even )> seconds, ust to say

2Hey, we are on the same !roup to!ether5 or 2 know that we are both into this sorto" thin!s5, then will take the time to write back and build a relationship. t-s the

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people that ust don-t write anythin! and ust e&pect to be connected like 1acebook orTwitter which really don-t have a lot o" time "or. +o, i" you are !oin! to do that, ustmake it human, connect with them on a di""erent level than everybody else.

Heather Porter: /es, like you are handin! somebody your business card, whatwould you say to them in a party or a networkin! event, e&actly 0 the common

courtesy.

Andrew McCauley: /eah, e&actly.

Heather Porter: 9kay. +o, anythin! else about connections as "ar as74

Andrew McCauley: Bo, think that-s the main thin! that want to cover without!ettin! too much deeper into connections. We will !et some other cool stu"" to touchon in a minute.

+o, think connections 0 ust be human, be nice, tell people who you are when youare connectin! with them.

Heather Porter: Cool, like it.

Alri!ht, what else4 et-s see. Ah, yes. Here-s another thin! that always see onpro"iles and always 6uestion how valuable it is. !uess it-s like havin! testimonialsessentially "or you but the recommendation section.

Andrew McCauley: /es. ecommendations are very !ood. ecommendations are

almost like a testimonial "or you and it actually makes up part o" your percenta!e o"completin! your inkedn pro"ile. Bow, a recommendation is a !reat way to !et the

word out "rom other people about who you are and what you are. Bow, one o" thecool thin!s about inkedn is that you can !o and ask "or recommendations as well.

/ou can !o and connect with people and say 2Hey, would like a recommendationabout my work.5 Bow, that-s pretty bra'en, think, particularly i" you don-t know theperson too well but what love to do, like to !o and write recommendations "orpeople and you "ind that they will come back and write one "or you without you evenaskin!. Bot every sin!le person but importantly * out o" )> will come back and writea recommendation "or you because they "eel like they should because you have

already written one "or them. That doesn-t cost you anythin! to write, it costs acouple o" minutes o" your time but i" you truly know that person and you work with

them or you have worked with them and you want to ust !ive them some kudos,then !o and write them on@ it doesn-t have to be very lon!, it can be a couple o"

sentences, that-s all@ it still counts as a recommendation because what happens iswhen people are lookin! at your pro"ile, they will see i" you have !ot a lot o"recommendations, people will start thinkin! 2Wow% " everybody-s recommendin!this person, they must be pretty important.5

Heather Porter: /eah, it-s a whole social proo" thin!, isn-t it4

Andrew McCauley: Totally. /eah, totally. +o, recommendations are 6uite !ood.

Heather Porter: do like the idea that you ust said where you ust !o "ind

people that you have worked with and leave them a recommendation because, yeah7because !et bombarded 6uite o"ten actually with people sayin! 2Hey, can yourecommend me45 and am thinkin! 2Why4 1or what45 am kind o" con"used here.+o, yeah, it-s kind o"7 it-s a bit a!!ressive at times especially i" you don-t really knowthe person and you didn-t do business with them either.

9kay. eavin! recommendations, how do you do that then i" you want to !o out andstart to do this strate!y4 Where do you do that4

Andrew McCauley: /ou look at someone-s pro"ile and it will ust say 2leave a

recommendation5 or 2recommend this person5.

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Andrew McCauley: " you look at your pro"ile ri!ht now, on the ri!ht hand side, ustwhere you photo is, on the ri!ht hand side o" that there is a couple o" options "or me0 one is to send you a messa!e, one is to recommend you and the other one is tosave your pro"ile. +o, Heather, can recommend you to whoever. Bow, a !ood thin!

about it is i" somebody recommends you and you don-t like what they say, you don-tactually have to make it public. /ou !et the last say about that too. +o, you !et to

say whether you want to publish that recommendation or not.

Heather Porter: =ot it. 9kay, sounds !ood. Wonder"ul. Any other little tips ortools to add "or recommendations4

Andrew McCauley: Bo, keep them positive, keep them honest and i" you do takethe approach o" !oin! to recommend people without askin! them, then don-t e&pectthem to recommend you back but i" they do, ust take it as a bonus and say 2Wow%

That-s !reat.5

Heather Porter: =reat. 9kay, !ood. ove it, love it, love it% All these little tipsand tools o" the trade, we love it.

Alri!ht, movin! on, movin! on. et-s !o into7 what do you think, should we !o into!roups4

Andrew McCauley: =roups. 9kay, let-s !o to !roups.

Heather Porter: /eah, tell me what is a !roup, "irst o" all.

Andrew McCauley: =roups are like a bunch o" likeminded people that all have thesame sort o" interests as you. Bow, there are literally thousands and thousands and

thousands o" !roups on inkedn and there are !roups "rom all si'es, "rom * people to*>>,>>> or * million people. t-s a !reat way to start becomin! authority in yourindustry. t doesn-t matter what sort o" industry you are in, there will be a !roup "orthat already. " there is not, you can create one.

Bow, let-s ust talk about !roups at the be!innin! "irst. When you !o to !roups7 you

can !o on search "or a whole ran!e o" !roups, there is a !roups directory and a !roupdirectory will show you all o" the di""erent cate!ories o" !roups that are out there.

Currently am lookin! at ).F million results "or di""erent !roups.

Come up with some pretty nonmainstream "or a !roup and will see i" can "indone.

Heather Porter: Well, how about7 let-s try day spa- since my sister runs dayspa.

Andrew McCauley: 9kay, day spa-. don-t think there are any !roups on day spa-.

Heather Porter: We-ll see.

Andrew McCauley: We-ll see. have I> results "or day spa- !roups.

Heather Porter: eally4 That-s ama'in!.

Andrew McCauley: /eah. +o, let me tell about these day spa !roups. The !reatthin! about this little directory is you can 6uickly !o throu!h and see which !roupsare !oin! to be relevant "it "or you. +o, "or instance, the "irst one, it-s called the 2Theday spa association5, it has )J8* members, it has KJ discussions this month which is

pretty active "or a !roup and it tells you who in your network is also in this !roupwhich is pretty cool.

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The ne&t one down has )>> members. The ne&t one down has )J>> members.Then there is I>>, IKK. 9ne down here is JL>> members. +o, yeah, it-s very active,it-s a very cool !roup to be han!in! out with these day spas because they seem to bevery active on inkedn which is !reat.

Bow, why oin a !roup on inkedn4 Well, here is the thin!. /ou can "ind out a whole

bunch o" di""erent resources, you can "ind di""erent people in your industry, you canconnect with people. know a lot o" people have done oint ventures with people that

are in the same industry that may work on the other side o" the world or other side o"the country but yet they mi!ht have similar thin!s that they can work to!ether andmake their businesses !row.

There is a number o" !roups that are open, they are called open !roups which are"ree "or you to oin. /ou don-t need to have any special considerations to oin. Theseclosed !roups make sure the administrator checks who you are to see i" you arerelevant or "it "or that !roup.


Andrew McCauley: know, tried to oin a !roup once "or speakers in Australia butbecause was livin! in the +, they wouldn-t let me oin the !roup because wasn-tlivin! in Australia at the time.

Heather Porter: Wow% /eah, and have had that as well actually with a lot o"

!roups and even thou!h they say they are closed, they probably ust approve youvery 6uickly and it !enerally takes FL hours at the absolute most "ound to !et

approved to di""erent !roups.

Andrew McCauley: +o, here is a couple o" tips "or oinin! various !roups. ook "ora !roup7 now, i" you are an e&pert in spa industry and have oined a !roup with

J>>> members, that-s a lot o" work you have to do to !et it in "ront o" a lot o" people.+o, by sayin! that, when you are in a !roup, they will have thin!s like discussion"orums where you can answer 6uestions or pose 6uestions so that people can answeryour 6uestions "or you@ and i" your !roup is really lar!e, then your name is not !oin!to be as prominent as it would be i" you were in a smaller !roup constantly answerin!6uestions.

Heather Porter: Ah, okay.

Andrew McCauley: +o, make sure the !roup is still active but i" you have !ot a

smaller !roup then it-s easier "or you to post or write answer or 6uestion to adiscussion every day or so, so people start to !et to know who you are.

Heather Porter: +o, when you say smaller !roup, what sort o" si'e are wetalkin!4

Andrew McCauley: Anythin! "rom say J> to )>>> people.

Heather Porter: 9h% And that-s a smaller !roup4

Andrew McCauley: That-s a small !roup. Bot all the people will be active in those!roups.

Heather Porter: /eah, okay.

Andrew McCauley: (ut sometimes a smaller !roup, i" it-s not very active, will bestale, so you may not !et much out o" it anyway.

Heather Porter: +o, initially to start you are lookin! "or sort o" J>)>>> people,you are lookin! "or active !roups. And when you say they are active, how are you

tellin! that they are active4 /ou are lookin! "or discussions, you said4

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Andrew McCauley: /eah. And when you do a search on the !roup directory thatactually tells you. t will say 2this !roup is very active, it-s !ot KJ discussions thismonth5 but you don-t have to rely on this to tell you, you can ust lo! in and seewhen was the last time someone posted a discussion, when was the last timesomebody answered any 6uestions on the !roup wall. +o, you can 6uickly "ind outwhether people are actually involved with it or not.

Heather Porter: 9kay, that makes sense.

The other thin! too is o"ten times and probably some listeners into this e&actepisode, we !et very e&cited by the concept o" !roups and think 29h my =osh% am!oin! to !o create my own !roup ri!ht now.5 Bow, would advise a!ainst that.

always say the best way to learn is by !ettin! involved, bein! mentored or modelin!or umpin! into somethin! that-s already workin! and then seein! i" you want to do ityoursel". Would that be a !ood thin! to say here4

Andrew McCauley: Totally, totally. There are bene"its to stayin! here in !roup butas you have said !et in and see how some !ood !roups are really respondin! and

reactin! and workin! because it-s those !roups where you will learn the most aboutcreatin! your own !roup and what to do and what not to do as well. +o, the !oodthin! about creatin! your own !roup is that you can actually messa!e all o" yourmembers once a week@ you can email your members. +o, maybe an email about awebinar you !ot probably out, a teleseminar or ust a piece o" in"ormation but youcan email those people once a week which is a !reat way to !o. +o, the owner o"

some o" these day spa !roups who have *>>> or L>>> members can email theirpeople at least directly every week.

Heather Porter: That is a bi! bene"it.

Andrew McCauley: Totally, totally.

The other thin! about ownin! a !roup is that you have control over who comes in andwho !ets kicked out sort o" thin!s. +o, you can moderate but ust remember, it doescome with a little bit o" work. /ou do need to mana!e the !roup a little bit and i" youdon-t have the ener!y or the time to mana!e a !roup, then they will only "all apartand you suddenly start !ettin! a whole bunch o" even nonactive participants or

spammin! sort o" people which you don-t want in a !roup.

Heather Porter: And that-s the other thin! was !oin! to say is startin! a !roupis one thin! but to actually !et people into it and en!a!e in it is 6uite a bit o" work.

t-s like moderatin! a "orum or anythin! really online where the concept may seem!ood but you have to think o" the plan, what you are !oin! to do, how you are !oin!to market it, how you are !oin! to !et people in it as well.

Andrew McCauley: /ou have to almost treat it like a business plan 0 how you are!oin! to spend time do it. t-s all !reat to start a !roup and say 2/eah, have starteda !roup5 but i" you don-t have the time to do enou!h the ne&t week, then you areonly !oin! to be puttin! e!! on your "ace because people are !oin! to say 2Well, that

person wasn-t very !ood.5

Heather Porter: That-s a !ood point actually and in the space o" inkedn whereyou are positionin! yoursel" as an e&pert or your business as the place to !o, youwant your stu"" to be rocket, you want people there and en!a!ed and a place "or youto sort o" stand up and talk about your e&pertise. +o, i" no one-s listenin!, thenprobably not a !ood idea to create one in the "irst place.

Andrew McCauley: :&actly, e&actly.

Heather Porter: +o, what else i" have a !roup that we can keep in mind4 know that there are ++ "eeds in !roups as well4

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Andrew McCauley: /eah. +o, one o" the cool thin!s i" you own the !roup is you can!o and put your own ++ which is a "eed "rom anythin!, it can be a "eed "rom a blo!site@ you can put your ++ "eed inside a !roup so that7 let-s say write an article onmy blo!. That article will automatically !et posted to the !roups so they can see it.+o, it-s a pretty cool little spino"" that you don-t have to own blo!. et-s say, "orinstance, you have !ot a !roup about "inances and you may want to !rab the blo!

"eed o" the CBB Money "or CBB, so you !ot the "eed "or that and you can ust putthat "eed inside your !roup so that-s a constant source o" in"ormation comin! into

your !roup so people can talk about and discuss it in your !roup. There are ways toautomate some o" that stu"".

Heather Porter: 3ery cool. 1or anyone who doesn-t know what an ++ "eed is,

it-s basically whenever somethin!-s updated, it automatically is pulled throu!h andposted. +o, i" it-s like CBB blo!, "or instance, your website, any new article that-s upon there will automatically come throu!h to your inkedn !roup and be posted in the!roup there. +o, handy little tools.

+o, what else about !roups4

Andrew McCauley: 9ne other thin! about !roups is that a lot o" them will havespaces "or promotion and this is where you can sell your stu"". " you are a membero" a lar!e !roup and you have !ot a webinar comin! up, you have !ot a sale comin!on or ust want to tell people about somethin! that-s !oin! on in your business, thereare walls where you can promote thin!s where it-s not "rowned upon because the

!roups know that people want to talk about what they do. The discussion rules o" adiscussion is not postin! your sales stu"" but the promotions tab is e&actly that 0 it-s

there "or you to promote your stu"" 0 and i" people want to !o there, then they can !othere and choose to know that there is !oin! to be stu"" bein! sold too so they look at

that, they can look at this. t-s a !reat little wall "or keepin! the control on the spam.

Heather Porter: 9kay. And then how do you7 i" am oinin! !roups, how do "ind out i" they have this promotional area4 s it easy to "ind when you are in a!roup4

Andrew McCauley: :ssentially at the top o" the !roup there is a number o" tabsacross the top and i" they enable the promotions- tab, you will see it up there on the

top there, promotions-. There is also obs- and that sort o" stu"" too i" you arelookin! "or obs. Whether you want to post a ob, you are lookin! "or a ob or you

need a ob, you need someone to work "or you, you can put that in your obs- tab aswell.

Heather Porter: 9kay, okay, !reat. +o, it-s almost like its own little communityhub where it has its classi"ied ads and has ob boards and everythin!.

Andrew McCauley: :&actly. And then you will have roles "or !roups, there willcertain rules that the administrators will make so that you can know e&actly what youcan and can-t do in the !roup and that-s a !reat way ust to mana!e that !roup.There is a lot o" tools there to help mana!e the !roup. set up a !roup not lon! a!o,

a couple o" days a!o actually, and it took me probably about *> minutes to LJminutes ust to !o throu!h and make sure it-s set up correctly in the "irst place

includin! templates that wanted to send out to people. As soon as they oin my!roup, there is a welcome letter@ it says 2Welcome to the !roup and this is what wedo5. There are rules that you want to put up there as well. +o, it takes a little bit o"setup but once the setup is done, then it-s ust now about maintainin! and welcomin!people to the !roup as they pop in.

Heather Porter: Bow, is your !roup an open !roup or is it a closed !roup4

Andrew McCauley: This !roup set up recently was an open !roup. This is an open!roup "or an event that-s comin! up in Eune, so we set that up ust so that we can !et

attraction in there. We haven-t promoted it yet, we ust wanted to make sure it-s upand runnin!. +o, as soon as we promote it, will then about it.

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Heather Porter: +o, you can even do !roups "or events. They can actually be "ora moment and time.

Andrew McCauley: Totally. /ou can do !roups "or con"erences. There is a lot o"!roups out there "or con"erences. " you have !ot a con"erence or a !roup con"erence

comin! up, you can have everyone connected who has ever been to the con"erence orwho is !oin! to the con"erence 0 a !reat way to connect "or and a"ter the event.

Heather Porter: 9h, that is wonder"ul because we all know when we !o tocon"erence you always say 29h, am !oin! to do all this network, meet people5 butyou run out o" time and it ust !ets cra'y. +o, what a !reat way to stay in time and

e&pand the network%

Andrew McCauley: /eah, it really is.

Heather Porter: 9kay, cool. We are !ivin! you !uys so many ideas o" how tocreate your own !roup but a!ain ust be"ore you dive into that, please ust pick a "ew

!roups that you can han! out at "irst and then look at doin! that later.

And back on that note o" oinin! in !roups, what is the best way to use a !roup4 +o, have oined a !roup. Bow what4

Andrew McCauley: 9kay. A!ain, when you oin a !roup, ust watch "or a "ew days

and how the discussions !o back and "orth, look at the 6uestions that are bein!asked, look at the answers. /ou can !o and check out, you can !o and add answers

any time you are ready. +o, as soon as you are ready to start participatin! in that!roup, then ump in, !o and add some answers so to the 6uestions that are bein!

posed, !o and add your thou!hts, !o and add some in"ormation. Eust remember likeanythin! else don-t !o and spam. " you !o to a party, then ump into the part and

be"ore you should introduce yoursel" start tellin! people what you think. +o, makesure that people who you are, ust an introduction but then !o and !et active on thediscussions and you will start seein! people who will !o and check you out becausethey will see 2There is a new person addin! some !reat in"ormation to the discussion.et me !o and see what they are like or let me !o and "ind out a little bit more aboutthem.5

Heather Porter: And so when you say 2introduce yoursel"5, what do you mean4

When you oin the !roup you say 2Hi, am so and so and this is what do5 or do youactually do that as part o" your answer45

Andrew McCauley: /ou can do that as part o" your answer to start but a"ter a littlewhile you don-t have to do that every time. mean, would do that the "irst timemaybe ust so people know 2Hey, am ust oinin! the !roup, am ust new anddon-t !o too hard on me5. "ound most people are very willin! to7 now, that-s whatthey want@ they want people to oin and have a discussion about what is it that theyknow.

Heather Porter: 3ery nice. 9kay. Another thin! on !roups be"ore we move onto answers and want to know about7 how do know i" people are respondin! to me

or are there settin!s and emails or privacy or how do you !et these updates "rom the!roup4

Andrew McCauley: Totally. +o, you can7 when you oin a !roup "or the "irst time,it will say 2How would you like to know about updates4 How would you like to knowabout answers to your 6uestions45 and you can link it with email as it happens. think they even let you say 2once a day ust !ive me a summary o" all o" the answersto my 6uestions5 and they will !ive you a summary o" the discussions that are out

there and this is how operate actually@ don-t ump into inkedn every sin!le daybut do !et an email every day about the 6uestions that are !oin! on and am a

member o" a number o" !roups. +o, oin !roups and when see 6uestions comethrou!h on the email, 6uickly have a look and say 2This am not !oin! to answer5,

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want to ump in. +o, click on the link, ump into the !roup, answer my 6uestionsand ump back every day.

Heather Porter: /ou brou!ht a really !ood point actually as "ar as how to usesocial media to not overwhelm yoursel". " you could ust set aside a time chunkevery sin!le day7 some people even !one as "ar as turnin! o"" their 1acebook

noti"ications because what it does is it brin!s back control o" their time. +o, you canactually !o, you !o 29kay, !reat. Today "rom J to J;*> or every day "rom J to J;*>

in the evenin!, am !oin! to !o into all my social media accounts, so am !oin! toen!a!e and do some marketin!.5 +o, you look at say your inkedn daily di!est o"your !roup action and then you !o into your 1acebook account and your pa!es andthen you en!a!e in those as well, then you are in control o" your social media space

and it-s not controllin! you with up to hundreds o" emails a day even i" you reallyactive7

Andrew McCauley: Awesome point, awesome point. turn o""7 all my 1acebook

stu"" is all turned o"" e&cept ta!!in! in photos. want to make sure that am not!ettin! ta!!ed in photos that am not in. Apart "rom that, the only thin! turn on

"or me7 and inkedn !roups, any discussions that am in as a member o" a !roup, !et the summary so can !o and actively ump in i" need to.

Heather Porter: =reat. /ou are usin! social media at this point as a strate!y to!row your business and your e&pertise online and you are not usin! it "or "lu"", it nowbecomes part o" your business tools to !row your business online.

Andrew McCauley: /eah, de"initely. And it doesn-t have to take all day. do it )J

F> minutes ma& a day on inkedn. probably do less than that. have it all set upso know e&actly what need to do 0 !o in, -ll answer 6uestions, will partake,

connect with people and then !et out. don-t waste a lot o" time in there because know that unlike anythin! it can be a time su""ra!e which is really detrimental.

Heather Porter: And we have already covered 1acebook and now we arecoverin! inkedn and then we will cover Twitter and $interest and "ew o" the others.And then how about we ust have a "ull episode a"ter we cover all these items wherewe actually talk about how you use them as a strate!y and how do you set up all theemails and everythin!4

Andrew McCauley: Totally. /eah, "or sure.

Heather Porter: /eah, time savin!.

Andrew McCauley: 1or sure.

Heather Porter: +hall come to the ewel o" this episode, the answer7

Andrew McCauley: don-t know i" you have !ot enou!h time.

Heather Porter: 9h, shall we ust stop it here !uys4 Bah, let-s !ive it to them.

Andrew McCauley: We-ll !ive it to them, we-ll !ive it to them.

Heather Porter: 9kay. What are the answers4 What are the answers4 What dothey do4

Andrew McCauley: +o, there is a section in inkedn which is e&tremely valuable think "or a lot o" people, particularly i" you are a smaller business operator who wantsto be known "or bein! !ood at what they do in their industry. +o, there is a thin!called answers- and you can "ind answers by lookin! at the7 at the top you will see

the news-, ne&t to the news- is more7-. The "irst dropdown will be a thin! calledanswers- and the answers- is a !reat place not only to ask 6uestions about what is it

you need to "ind out but it-s even better place "or you to answer 6uestions on otherpeople. Bow, why would you want to do that4 (ecause here is the thin! 0 /ou

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actually !et voted as the best answer "or a particular 6uestion. +o, i" someone typesa 6uestion and there will be a whole ran!e o" di""erent answers that come back and i"the 6uestion asker, the person who asked the 6uestion, likes your answer the best,they will vote you as the best answer "or that particular 6uestion. Bow, this can be asocial proo" strate!y where people start to "ind out and the more 6uestions youanswer, by the way, !ives you more status about 2Well, this person obviously knows

a lot about this industry because he is answerin! a lot o" 6uestions5 which is prettycool.

+o, when you !o to answers-, you will "ind the very "irst answer home is it !ives aran!e o" new 6uestions "rom your network. +o, you will have what sort o" 6uestionsare comin! up throu!h your network. +o, you can look at some o" those and think.

+ome o" them are relevant, some o" them will not be relevant to you, and then youcan look at who are the e&perts in your pro"ile this week and you will see how many6uestions they have answered throu!hout the week. +ome people will answer J>> ormore answers7 don-t know i" they ust sit there on inkedn and completely answer

6uestions over and over a!ain but they do answer a lot o" 6uestions. /ou don-t haveto be answerin! anythin! like that@ you ust need to ust !et in there and "ind out and

let people see that you are an e&pert in your area by answerin! di""erent 6uestions.

Heather Porter: +o, a 6uick 6uestion on this section as well. am in there ri!htnow. +o, do you have to ask 6uestions "rom in this section as well4 " you can seeri!ht at the top it says 2Ask your 6uestion5. +o, is this where you actually ask the6uestions as well4

Andrew McCauley: /es. +o, you can ask your 6uestion and you will see the

6uestion at the top, you will see what sort o" cate!ory you want to put that in like thedetail, what sort o" cate!ory you want to put that in, so you look throu!h the

cate!ories that are there and then you ust ask the 6uestion and it will !et postedout. And then when you have answered 6uestions at the very end, you will see open

6uestions that are open because sometimes they will be open until the person thatasked the 6uestion has had enou!h so 2 am !oin! to close that down5. /ou can lookat a whole ran!e o" di""erent thin!s. Well, you can do a search on di""erent answers.+o, by lookin! at the advanced search, you can !o and put your keywords once a!ainin there. +o, you mi!ht !o and type in 2social media5, "or instance, and you arelookin! "or 6uestions and answers, you click on the search button and you will see a

whole ran!e o" 6uestions comin! up about social media. " that-s relevant to you, theonly thin! you need to do is click on the headline o" the 6uestion and you !o throu!h

and you ust answer, click on the i- button that says 2answers5 and it will !ive you allo" the answers. +o, "or instance, am lookin! "or this particular 6uestion and it says

2How important do you think your pro"essional ima!e is to what it is that you do45Bow, we can see all o" the people who has answered this7 and this is what likeabout answers is that all o" the answers 0 there are )> answers there 0 on the le"thand side you will see each o" the persons that that has answered this particular6uestion and it shows you what de!ree o" connection they are to you.

Heather Porter: /up.

Andrew McCauley: +o, the "irst person is a secondde!ree connection. will beable to view this person-s pro"ile because can see that they are a secondde!ree

connection. There is a couple o" thirdde!rees, there is a couple that aren-t even inmy !roup at all.

et-s look at, "or instance7 i" saw somebody answer a 6uestion and wanted to !oand connect with them but they weren-t in my community at all, can ust !o and say

2Hey, saw you answer to this particular 6uestion. would love to connect with you.5t-s !ivin! me an openin! to !o and connect with someone that wouldn-t ordinarilyhave connected with be"ore.

Heather Porter: 9h, wow% This section is very power"ul. can already tell.

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Andrew McCauley: Totally, totally. +o, the !reat thin! about is7 was talkin!about ++ "eeds earlier7 you can !et a ++ "eed to these 6uestions as well so thatthey come into your email and you can ust look at them throu!h your email ratherthan !oin! into here every day or keepin! a check on it.

Heather Porter: And how do you choose which 6uestions do you want to come

throu!h to your email4

Andrew McCauley: /ou will !o throu!h7 there is a section where you can7 thereare some links there and there is also a section o" ++ and7 am ust tryin! to "indwhere the ++ section is now7 it-s a little bit more complicated.

Heather Porter: Comple&, yeah, would ima!ine it would have to do with eitherthe 6uestion that you have asked or a 6uestion that you have answered, probablysomethin! you have to en!a!e with "irst in order to !et the ++ but could bewron!7

Andrew McCauley: believe so but will "ind it out and we will put in the show

notes.

Heather Porter: /eah, per"ect, per"ect.

+o, usin! this section, am thinkin! that and correct me i" am wron! here but a!ood use this section would be to !o into answers, !o into the advanced answer

search, type in keywords, meanin! keywords that you are !ood at, areas o" youre&pertise, and then "ind out what-s bein! asked in that area and then answer the

6uestions "rom within those. s that a !ood way to use your time in this section4

Andrew McCauley: That-s a !reat way. The other !reat thin! about answersactually is you can use it to do market research. +o, you may pose a 6uestion you

already know the answer to but you pose a 6uestion and you mi!ht say 2What do youthink is the best way or what-s the best strate!y "or7A, (, C45 and you come backand you can see e&actly what other people are thinkin!, whether that answers to that6uestion are what you believe is !oin! to happen or there mi!ht be some new stu""bein! revealed in these answers that you haven-t thou!ht o" be"ore.

Heather Porter: 9kay, okay, !ot it.

Wow% Andrew, this is ama'in! and know we are comin! to a close here. +o, isthere anythin! else about answers that you wanted to tell everybody be"ore we wrap

up4

Andrew McCauley: Bo. et-s ust o! it up and look at some 6uestions. /ou will !et6uestions that are not relevant, you will see some answers and you think 29h my=od% Are you serious4 o they really answer like that45 Eust remember, peoplehave di""erent opinions, they have di""erent models o" the world and that-s what youare !oin! to "ind in some o" these answers but ust !et in there, "ind some 6uestionsthat are relevant that are sa"e to answer. +ometimes there are simple answers,

other times they take a little bit lon!er. know people who answer via video, so theywill do a video and they will say 2Hey, have ust created a video "or the answer to

this5 and they will post it on their /ouTube channel, so they are drivin! people totheir /ouTube channel as well.

Heather Porter: 9h, that is smart. +o, you can even drive them to article thatyou wrote as well in your site or your blo!.

Andrew McCauley: /eah, you can do that. /ou can put on your 1acebook timeline./ou can do it anyway. +o, it-s pretty cool how you can do that.

Heather Porter: Well, let-s do a 6uick recap o" what we have discussed today

because this has been an incredible, incredible episode with so much in"ormation andwe don-t want you !uys !et overwhelmed. As have been copiously takin! notes

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here, have come up with some thin!s that think that everybody here who islistenin! should !o and do once they have listened to this episode.

The "irst one is make sure that your pro"ile is )>>? complete and inkedn has a littlewhat we call wi'ard which prompts you to make sure that it is in "act complete. +o,

ust make sure it says )>>? complete. /ou want to answer everythin! in there, put

your photo in there and do what you can do make that complete.

The second thin! is to use your keywords. +o, use your keywords in your littlesummary up top, use them in your obs that you currently have because as we knownow, you can-t chan!e your past ones. +o, use your current obs, put keywords inthere as well. Make sure that your websites where it says 2your website5 or 2blo!5 or

whatever, you can actually put a little call to action in there 2=et my "ree ebook5 andthen put your website ne&t to that.

The ne&t thin! is to pick a couple o" !roups that you want to oin. on-t start a !roup

yet but pick a couple o" !roups in your industry that you want to oin where you canstart to actually network and share your e&pertise and en!a!e with people and also

even see how !ood !roups work in case you want to open yours in the "uture.

The ne&t one is to do some recommendations. +o, ump on there, look "or people inyour network that you have worked closely with and !ive them a nicerecommendation with the hopes that perhaps in return they will do the same "or you.

Then the ne&t thin! !ot was also, and most importantly, answers-. +pend sometime !oin! into the answers- area o" the advanced search or the advanced answers

where you can actually search "or keywords and en!a!e with people but also not onlythat but to do market research as well "or thin!s that you want to "ind out.

id cover it all4 s there anythin! else that you think people could really take and

use "rom this4

Andrew McCauley: We didn-t even talk about company pa!es, advertisin! oninkedn, obs and that sort o" stu"". +o, we can probably run this a!ain. We couldrun this down the track as advanced inkedn. +o, let-s !ive them a "ew weeks tohave a play with it and i" you have !ot any 6uestions7 what-s the best way to ask

6uestions4

Heather Porter: Actually, that-s a !reat point. We would love to hear your"eedback, !uys. The best place to do this is to !o to

www.Auto$ilot/our(usiness.com


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Andrew McCauley: They will be comin! out relatively soon but creatin! a product"rom all the di""erent stu"", so watch me over the shoulder as we !o throu!h all o"this, will !o throu!h the entire !roups, the obs, the settin! up the pro"ile and haveit really swoop it up.

Heather Porter: /es, i" you !uys are interested in that too, the best way to betold about that is i" you !o to our site, the podcast site ust told you about, there is

a little bo& there on the top ri!ht where you can si!n up "or our updates and we willlet you !uys know. The reason why Andrew is doin! this, by the way, is because asyou well ima!ine, online moves incredibly "ast, especially social media. +o, instead o"havin! all this in"ormation all over the place, bein! that Andrew is a "antastic e&pert

and he is the social media bloke, we thou!ht it would be a really !ood idea "or him toust constantly pump his knowled!e into one space with videos and tutorials. +o,whenever there are chan!es on anythin! that happens, then he automaticallyupdates this and that-s what he is talkin! about a product, that-s what he is

developin! ri!ht now. +o, it-s !oin! to be really power"ul, really ama'in! and easilyaccessible as well. +o, i" that-s somethin! you are interested in, ust si!n up "or

updates.

Andrew McCauley: /es, totally, totally.

+o, that-s inkedn in a nutshell. t-s pretty 6uick. am speakin! in an event comin!up in a "ew days and also in Eune as well in =old Coast.

Heather Porter: /eah, wonder"ul.

Andrew McCauley: +o, we look "orward to doin! this as well.

Heather Porter: Alri!ht. Well, !uys, come "ind us on inkedn, connect with us,

and thank you, Andrew. This has been an incredible, incredible episode. really "eellike this has demythed, debu!!ed, debunked all this sort o" cra'iness aboutinkedn and you have made it really super easy to "ollow and know what to do onceyou !et in there and navi!ate around.

Andrew McCauley: =ood, !ood. am lookin! "orward to people-s "eedback. " you

have !ot any 6uestions, as we said, ust post it there so we can answer them.

What do we talk about ne&t week4 What-s our ne&t podcast4

Heather Porter: 9oh% Well, since we are on the topic o" social media still, we stillhave Twitter and we still have $interest, believe, and =oo!leD.

Andrew McCauley: And /ouTube there.

Heather Porter: And /ouTube. My !oodness% We still have all those. +o, whatdo you think4 o you "eel like there is one o" those standin! out to you4

Andrew McCauley: Maybe we should let the listeners vote. What do you think4

Heather Porter: Maybe we should. know we have already !ot some votes onour 1acebook about doin! $interest. know we have a bi! interest in that. +o, i"that-s the case, i" you !uys want to let us what you are interested in, you can always"ind us on 1acebook as well, ust type inAuto Pilot Your Businessand we have a nicelittle pa!e there and lets us know i" there is somethin! you want us to talk about oryou can also !o to our website as well, www.Auto$ilot/our(usiness.com


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Andrew McCauley: We will see the votes and we will start the mics up and we willstart talkin!.

Heather Porter: +ounds !ood. +ounds per"ect.

Andrew McCauley: Alri!ht, Heather, it was !reat. Thank you "or a !reat podcast.

Heather Porter: Thank you so much. Thanks, !uys, once a!ain "or oinin! us.We really appreciate you !uys bein! alon! the ride "or us7 can-t even talk anymoreyou see, am so e&cited about inkedn. was meanin! to say thanks "or oinin! us.

Andrew McCauley: Thank you "or oinin! us. +o, ne&t time we will see you there.

**End of Audio**

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