how to use linkedin to market your business

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Copyright © 2010 iConnect Lab Inc. All rights reserved. How to Use Linkedin to Market Your Business [email protected] Twitter: edithyeung biztechday Facebook.com/BizTechDa

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Linkedin Business Basics. Learn how to Use Linkedin to Market Your Business.

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Page 1: How to Use Linkedin to Market Your Business

Copyright © 2010 iConnect Lab Inc. All rights reserved.

How to Use Linkedin to Market Your Business

[email protected]

Twitter: edithyeungbiztechday

Facebook.com/BizTechDay

Page 2: How to Use Linkedin to Market Your Business

Copyright © 2010 iConnect Lab Inc. All rights reserved.

Why do you need to care?

Page 3: How to Use Linkedin to Market Your Business

Copyright © 2010 iConnect Lab Inc. All rights reserved.

Linkedin

Page 4: How to Use Linkedin to Market Your Business

Copyright © 2010 iConnect Lab Inc. All rights reserved.

Over 55 million members in over 200 countries

Page 5: How to Use Linkedin to Market Your Business

Copyright © 2010 iConnect Lab Inc. All rights reserved.

Executives from all Fortune 500 companies are LinkedIn members.

Page 6: How to Use Linkedin to Market Your Business

Copyright © 2010 iConnect Lab Inc. All rights reserved.

Before you get started

Page 7: How to Use Linkedin to Market Your Business

Copyright © 2010 iConnect Lab Inc. All rights reserved.

Quantcast it

Page 8: How to Use Linkedin to Market Your Business

Copyright © 2010 iConnect Lab Inc. All rights reserved.

Page 9: How to Use Linkedin to Market Your Business

Copyright © 2010 iConnect Lab Inc. All rights reserved.

Page 10: How to Use Linkedin to Market Your Business

Copyright © 2010 iConnect Lab Inc. All rights reserved.

Strategies & Ideas

Page 11: How to Use Linkedin to Market Your Business

Copyright © 2010 iConnect Lab Inc. All rights reserved.

Do: 7 Highly Effective Habits for Linkedin Users

Page 12: How to Use Linkedin to Market Your Business

Copyright © 2010 iConnect Lab Inc. All rights reserved.

Pick a Custom URL for your Public Profile –

Page 13: How to Use Linkedin to Market Your Business

Copyright © 2010 iConnect Lab Inc. All rights reserved.

Craft a Robust ‘30-Second Elevator Pitch’ Summary Statement

Page 14: How to Use Linkedin to Market Your Business

Copyright © 2010 iConnect Lab Inc. All rights reserved.

Customize Websites Text

Page 15: How to Use Linkedin to Market Your Business

Copyright © 2010 iConnect Lab Inc. All rights reserved.

Make Frequent Status Update

Page 16: How to Use Linkedin to Market Your Business

Copyright © 2010 iConnect Lab Inc. All rights reserved.

Custom Linkedin Request

Page 17: How to Use Linkedin to Market Your Business

Copyright © 2010 iConnect Lab Inc. All rights reserved.

Custom Linkedin Introduction Email

Page 18: How to Use Linkedin to Market Your Business

Copyright © 2010 iConnect Lab Inc. All rights reserved.

Create Linkedin Event

Page 19: How to Use Linkedin to Market Your Business

Copyright © 2010 iConnect Lab Inc. All rights reserved.

Don’t

Page 20: How to Use Linkedin to Market Your Business

Copyright © 2010 iConnect Lab Inc. All rights reserved.

Wait too long

Page 21: How to Use Linkedin to Market Your Business

Copyright © 2010 iConnect Lab Inc. All rights reserved.

Random Connections

Page 22: How to Use Linkedin to Market Your Business

Copyright © 2010 iConnect Lab Inc. All rights reserved.

Random Intro

Page 23: How to Use Linkedin to Market Your Business

Copyright © 2010 iConnect Lab Inc. All rights reserved.

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