linkedin business boost
DESCRIPTION
Presentation on Linkedin for your business, Terri Cooper Networking Breakfast, Broncos Leagues, Red Hill, Brisbane, May 25th, 2011, by Des WalshTRANSCRIPT
Boost Your Business and Raise Your
Profile
with LinkedIn
Des Walsh
Terri Cooper Networking BreakfastBroncos, Red Hill, Brisbane 25th May, 2011
disclaimer
This presentation is for information only, should not be taken as representing the official views of
LinkedIn and should not be construed as constituting business or financial advice.
Logos are copyright of the respective companies.
Optimising your profile Company profile The invitation game Recommendations Groups Answers, Polls & Other New Things
today we will look at
it's about getting better known
Would you like new customers?
Companies acquiring new customers through social media
Companies acquiring new customers through social media
Source: Adnews
Facebook 41%
Twitter 41%
LinkedIn 41%
Company Blog
46%
LinkedIn IPO shatters expectations
The Washington Post May 20, 2011
LinkedIn's share price more than doubles in IPO
Los Angeles TimesMay 21, 2011
LNKD - the buzz
overview 100 million+ members
More than half that number outside USA
Affluent, influential, educated membership
Includes execs from all Fortune 500
companies
Over 2 million companies have profiles on
site
New member every second (or faster)
2 million + Australia & New Zealand
http://linkedin.com/in/deswalsh
growing a network
Month Year Connections Network
Oct 2004 joined ?
Feb 2005 3 1,400
Mar 2005 46 133,600
Apr 2009 495 9,520,596
Dec 2009 585 12,081,785
May 2011 927 14,284,500
after a while it just grows like Topsy
navigating the nav bar
optimise your profile 1
optimise your profile 2
optimise your profile 3
Also edit:
Specialties
Positions held
Contact details
And remember - Keywords Rule!
don't forget your company profile
the invitation game
My rules (make your own to suit you)
it's not about friends, it's business
build a network, not a collection
you don't have to invite everyone
you don't have to accept every invitation
be personal (no boilerplate invitations)
the boilerplate invitation
recommendations
the easiest way I know to get testimonials
easier to get when you give first
bland is worse than useless
give (honestly) the kind of recommendation they
want
ask for the kind of recommendation you want
groups give extra leverage
create your own group
answers (but think “questions”)
polls for thought leadership
LinkedIn Today
Signal
5 takeaways
- put your best profile forward and keep it up to date
- get linked – of course
- explore the possibilities of LinkedIn
- integrate Linkedin as part of your social web presence
- engage – LinkedIn is becoming a place of communities
Slides: http://slideshare.net/des/linkedin-business-boost
coachingLinkedLeverage coaching options
http://deswalsh.com/coaching/linkedin-coaching/
For anyone attending today, special price on my
LinkedIn Profile Makeover
http://deswalsh.com/tybrisbane
questions
contacting Des
Most of my social links at http://xeesm.com/deswalsh
0413 089 355 | [email protected]
http://linkedin.com/in/deswalsh
Copyright stuff
All logos in this slide deck are copyright the respective owners. Permissions for downloaded images are listed with each slide deck in this series of webinars. The slide deck is copyright © Des Walsh 2011 and is intended for use of participants in the Social Media Webinar 2011 series. Please ask Des - [email protected] - if you wish to use it for other audiences: permission will not be unreasonably withheld.
Cartoon: “Internet famous” Hugh MacLeod gapingvoid.com