LinkedIn Process FlowLinkedIn Marketing - Lead Generation, List Building, Appointment Setting, Pipeline Growth1. Identify 2-3 target market personas2. Search LinkedIn 'Advance Search' to identify the exact target persona3. Connect with a simple message (roughly 60%-70% will accept connection request)4. After connected on LinkedIn, add (first name, last name, email address, LinkedIn profile link) to a shared 'Google Doc Lead Spreadsheet'5. Set up a series (5, 10, 15) of messages and timeline which can be customized/personalized to the target market persona, including a strong6. Track and measure using the 'Google Doc Lead Spreadsheet7. Monitor who is viewing your profile8. Sales pipeline management (Trello.com)

Target Market Personas

Advance Search

Connect

Lead Sheet

Sales Pipeline ICED Continuum (Interest, Commitment, Evaluation, Decision)