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Retail ResearchRetail Research Market AnalyticsMarket Analytics Consumer InsightConsumer Insight

MARKET PULSE

An Introduction…

Fast growing marketing research and analytics company

Privately held, headquartered in Delhi, India with a pan-India coverage and

international survey capabilities

Recognized for pioneering work in market assessment of new

technologies, products, & services and distribution research.

A strong management team with hands-on experience in market research

Portfolio of proprietary research frameworks to enable fast time to market,

cost savings and reliable market information

High level of customer retention > 90%

Market Pulse Delivers Strategic Value

Our 5 year forecast for mid-sized cars in India was within 10% of reality

Our unique research report on hospitality based on a sample survey was

found to be close to the national economic census

Our distribution performance tracking is used by 4 of the 6 leading mobile

service companies & 5 majors in building electrical products in India.

Our research reports are being used by MNCs for making an India

strategy – LG Chemicals Seoul, Daiken JAPAN, Katun Singapore, Affinity

Spain…

Market Pulse is Recognized as a Quality Partner

Nestle India Ltd. – Market Pulse has been associated with database

management for some of our brands and has conducted consumer research for

Nestle India Ltd. Through this period, Market Pulse has provided good fieldwork

and analysis. (Market Research Manager)

Honda Siel Cars – Market Pulse has been providing Marketing Research &

Consultancy, and Econometric forecasting & assessment services to us on a

regular basis. We value their services due to their ability to assimilate the brief,

the incisiveness of the methodologies proposed, their quantitative skills and

their habit of adhering to tight deadlines. (Marketing Manager)

INAPEX – Research reports from Market Pulse are accurate, comprehensive

and useful for strategic decision making. The research team has exhibited a

high level of service too. (Executive Director)

Our Clients Include Leading Brands

Other Clients Include Telecom Leaders

Datacom

We Offer a Full Service Spectrum

Market Assessments

NewProductResearch

PriceSensitivityModelling

BrandResearch

Retail Audits

CustomerSatisfactionMeasurement

Extensive Experience in Retail Audits

Market Pulse has over 7 years

of experience in telecom retail

audit research in India.

We have broken new ground

often with new offerings.

Our research studies cover over

10000 telecom outlets across

220 towns, every month.

We offer both syndicated

research reports as well as

customized solutions to our

clients.

Market Pulse Audits

- Prepaid mobile telephony

- Vehicle lubricants

- Mattresses

- Lighting products

- Wiring accessories

- Cement

We Have a Suite of Incisive Research Tools

shareTRACK

Robust framework

for tracking

retail performance

serveTRACK

Customized brand

tracking for

services

mpEVOLUTION

Demand

forecasting for

data sparse

environments

mPOTENTIOMETER

Robust research

tool for new product

development

CSmeter

Comprehensive

satisfaction

measurement

framework

PROMOmeter

Unique tool for

measuring impact

of promotions

Leading mobile service players have commissioned our firm to

conduct a monthly retail survey to track retail performance in the

pre-paid mobile SIMs market.

Research Design: Stock audit & survey among a panel of

10,000 retailers in 220 towns.

Market Pulse Retail Audit is an Integral Part of the Sales Planning Process

Market Pulse research reports provide strategic value…

Track marketing/ sales effectiveness

Monitor distributor performance and service levels, in an unbiased manner

Track trade practices through a trade intelligence mechanism

Track in-shop merchandising activity.

Monitor relative popularity of different handsets and bundled offers

A Leading Internet Service Provider has commissioned

Market Pulse to carry out a quarterly research to track the

performance of their Broadband Internet Service brand.

Research Design: Primary survey among a sample of 1200

households and businesses (both users and intenders)

across India.

Market Pulse research provides cues for increasing brand competitiveness…

Tracks brand salience and predisposition among intenders

Measures strength of word-of-mouth (an important influencer of brand choice)

Tracks brand loyalty

Gauges impact of advertising and below the line promotions

Tracks consumer behaviour

Market Pulse Brand Research Provides Important Inputs for Marketing Strategy

Market Pulse has launched the single

largest consumer research report in the

mobile domain - mpMOBILE, to track

emerging subscriber profile, their

preferences and churn patterns.

Research Design: A sample of more than

9500 new mobile subscribers are being

interviewed every quarter, across 60 cities

in 19 telecom circles in India.

Market Pulse research report has

become the most authentic input for any

marketing strategy for prepaid mobile

connections…

Segments the universe of new

subscribers

Pinpoints the preferred mix of features

and price

Identifies emerging VAS usage

Discovers churn patterns & switching

triggers

Market Pulse Consumer Insight Helps Evolve Business Strategy

Alpine Electronics Asia commissioned

Market Pulse to track emerging consumer

preference with respect to car audio

systems.

Research Design: A stratified sample of

more than 500 car owners was taken up for

this study, across major metropolitan cities.

Market Pulse research report provided

new direction to business strategy, by

spotting the following trends…

Emerging preference for MP3 players

among younger consumers

Growing importance attached to a remote

controlled car audio system

Market Pulse Forecasts serve as Important Inputs for Business Planning

Hyundai Motor

successfully

scaled up

production to

meet the growing

demand.

Hyundai Motor India Ltd. wanted a

demand forecast for all passenger car

segments over a time frame of 5 -10 years,

to establish the basis for capacity expansion

involving an outlay of approximately US $

250 million.

Research Design: Consumer research in

12 cities among a sample of 2400 car

owners and 300 two-wheeler owners.

Twelve focus group discussions and 50 in-

depth interviews were initially used for

gaining consumer insight.

Hella AG., wanted to estimate the demand

potential and map competitive scenario in

the market for lamps and electrical

equipment used in different vehicle

segments.

Research Design used by Market Pulse:

Structured interviews with 200 players in

distribution and manufacturing as well as

1500 consumers coupled with analysis of

data from secondary sources.

Client decided to

focus on the mid-

priced car segment

and 2-wheeler

spares market.

Telecom Regulatory Authority of India

has commissioned Market Pulse to

benchmark the service of mobile,

broadband & fixed line service providers, in

the Western Region.

Research Design: Structured face-to-face,

telephonic and Web-based interviews with

a sample of more than 50,000 customers in

4 circles of Western India. The sample has

been stratified to include different socio-

economic segments.

Market Pulse research is providing

improvement cues for quality of service …

Cellular mobile network reliability &

Internet access speed

Service billing

Fault repair

Customer care management

Grievance redressal mechanism

Market Pulse Customer Satisfaction Measurement Helps Strengthen Service Strategy

Honda Siel Cars conducted a sales

service customer satisfaction in 16

research centres across India for 2 years.

Research Design: Telephonic research in

16 cities among a sample of 650 recent

car owners on a quarterly basis.

Result: Honda was

able to strengthen

their dealer network

and sales service

being provided to

its customers.

Market Pulse Operations & Infrastructure

National presence in India through field

offices in 16 Indian cities.

Research & analysis team of 15

professionals, with an average market

research experience of 5 years

A trained tele-survey team of 20

executives

An experienced operations team with

an average of 7 years of experience

Regular internal audits of operations

team

Zero tolerance quality management

system for data collection, processing

and analysis

In-house Internet survey capabilities

Centralized data processing and

analysis facility in New Delhi with usage

of industry standard software tools

Strong IT infrastructure including

servers, multiple data storage & retrieval

systems ensure efficient information

management.

Rigorous internal systems ensure data

security.

Well defined systems for quick turn-

around and adherence to deadlines.

Our Quality Processes are Rigorous

Scientific sampling methods are

employed and followed diligently.

Translations are checked

thoroughly.

Each questionnaire is passed

through a pilot test.

Each interviewers goes through a

drill of mock & accompanied calls

100% Scrutiny and 35% back-

check with supporting evidence

Data entry is checked and outliers

identified

Consistency & logical checks are

conducted

Market Pulse follows a zero-

tolerance quality process Questionnaire is finally approved by

the client service director/ CEO

Random internal audit is conducted

every month by management

Data analysis results are reviewed by

client service director/ CEO

Final report is reviewed by CEO

Management Team

Ejaz Hoda, Founder & CEO: A Graduate of IIT, Delhi and a post-graduate

from IIM, Bangalore, has over 18 years of experience in the area of marketing

research. Specializes in retail audit and research, consumer research and

market entry strategy.

Has pioneered new research tools such as mpEVOLUTION,

mPOTENTIOMETER and promoMETER, has co-authored iConsumer, a

comprehensive research publication on Indian consumer markets and has

worked on assignments for TATA TeleServices, Spice Telecom, Frito Lay,

Hyundai Motor, Nokia and Nestle India.

Pankaj Agarwal, Director: A Graduate of IIT, Roorkee and a post-graduate

from IIM, Bangalore, has joined our Board of Directors as a strategic investor.

Has over 17 years of rich experience in the area of sales and marketing in

information technology (in India, North America and Europe) and currently

also serves as CEO of Sopra India.

Pankaj, currently based in Vancouver, Canada, has been a recipient of a “40

under 40” award by Business in Vancouver, a leading Canadian business

publication.

Management Team

Anil Chauhan, VP (Client Engagement): A Graduate of NIT, Kurukshetra

and a post-graduate from IIM, Calcutta, has over 14 years of rich experience

in the area of sales and marketing in diverse companies including Tata Steel.

Anil specializes in client engagement and strategic thinking. He enriches

customer relationships with his clear communication and professional delivery.

He is a past winner of national level quiz contests like Brand Equity and Tata

Crucible.

Makarand Chaurey, Principal: A Graduate of IIT, Kanpur and a post-

graduate from IIM, Ahmedabad, has over 19 years of experience in the area

of marketing strategy, marketing research, finance and venture funding.

Specializes in marketing strategy and business to business research.

Has co-authored iConsumer and has worked on assignments for Asia-

Pacific Communication Associates (APCA), Everest Industries Ltd., Honda

Siel Cars Ltd., Baring Private Equity and Baxter (India).

Every successful business has leveraged incisive market insights & out-of-the-box

thinking.

Market Pulse has built enduring partnerships with such businesses.

Give us a call to join this exclusive club…

This is a confidential document and is intended for the recipient only. All research

frameworks are proprietary tools developed by Market Pulse (A division of Metrix

Research & Analytics Pvt. Ltd.)

All correspondence must be marked to:

Ejaz Hoda, Chief Executive Officer

MARKET PULSE

701 A & B, Devika Tower, Nehru Place

New Delhi 110 019

Ph: 011-2648 3521 - 23

Fax: 011- 2648 3520

E-mail: ejazhoda@marketpulseindia.com