market pulse, september 2015
DESCRIPTION
The CALIFORNIA ASSOCATION OF REALTORS®'s Market Pulse Survey is a monthly online survey to gather California REALTORS®’ sentiment about their last closed transaction and business activity for the previous month and the last year.TRANSCRIPT
MARKET PULSESeptember 2015
1
Survey Methodology
• Monthly online survey of 300+ CA REALTORS®
• Respondents are asked about their last closedtransaction and business activity in their market areafor the previous month and the last year.
2
LASTTRANSACTION
3
Overbidding HasCooled Down in Recent Months, asFewerTransactionsWere SoldAboveTheirAsking Price
Q: Did your last closed transaction sell over, at or below asking price?
23%
46%
31%
0%
10%
20%
30%
40%
50%
60%
Jan
-14
Feb
-14
Mar
-14
Ap
r-14
May
-14
Jun
-14
Jul-
14
Au
g-1
4
Sep
-14
Oct
-14
No
v-14
Dec
-14
Jan
-15
Feb
-15
Mar
-15
Ap
r-15
May
-15
Jun
-15
Jul-
15
Au
g-1
5
Sep
-15
Over Below At
4
SERIES: Market Pulse SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
Premium Paid OverAsking Price Increased
Q: At what percentage was your last closed transaction sold over asking price?
8.1% 8.2%
11.0%
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
Jan
-14
Feb
-14
Mar
-14
Ap
r-14
May
-14
Jun
-14
Jul-
14
Au
g-1
4
Sep
-14
Oct
-14
No
v-14
Dec
-14
Jan
-15
Feb
-15
Mar
-15
Ap
r-15
May
-15
Jun
-15
Jul-
15
Au
g-1
5
Sep
-15
Average
5
SERIES: Market Pulse SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
Percent Paid BelowAsking Price Decreased Slightly
Q: At what percentage was your last closed transaction sold below asking price?
-14.0%
-12.0%
-10.0%
-8.0%
-6.0%
-4.0%
-2.0%
0.0%
Jul-14
Aug-14
Sep-14
Oct-14
Nov-14
Dec-14
Jan-15
Feb-15
Mar-15
Apr-15
May-15
Jun-15
Jul-15
Aug-15
Sep-15
Average -5.8 -5.6 -5.8 -6.3 -12% -13% -11% -11% -11% -11% -7.0 -11% -9.6 -11% -10%
6
SERIES: Market Pulse SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
63% of Properties Receiving MultipleOffers
Q: How many offers did the seller in your last closed transaction receive?
58% 58%63%
0%
10%
20%
30%
40%
50%
60%
70%
80%Ja
n-1
4
Feb
-14
Mar
-14
Ap
r-14
May
-14
Jun
-14
Jul-
14
Au
g-1
4
Sep
-14
Oct
-14
No
v-14
Dec
-14
Jan
-15
Feb
-15
Mar
-15
Ap
r-15
May
-15
Jun
-15
Jul-
15
Au
g-1
5
Sep
-15
7
SERIES: Market Pulse SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
Number ofOffers Received RemainedThe Same
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
Jan
-14
Feb
-14
Mar
-14
Ap
r-14
May
-14
Jun
-14
Jul-
14
Au
g-1
4
Sep
-14
Oct
-14
No
v-14
Dec
-14
Jan
-15
Feb
-15
Mar
-15
Ap
r-15
May
-15
Jun
-15
Jul-
15
Au
g-1
5
Sep
-15
2.22.4 2.4
Average
Q: How many offers did your last closed transaction receive?
8
SERIES: Market Pulse SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
Proportion of Properties with Listing Price ReductionsDecrease
Q: Were there any listing price reductions before escrow opened in your last closed transaction?
28%30%
27%
0%
5%
10%
15%
20%
25%
30%
35%Ju
n-1
4
Jul-
14
Au
g-1
4
Sep
-14
Oct
-14
No
v-14
Dec
-14
Jan
-15
Feb
-15
Mar
-15
Ap
r-15
May
-15
Jun
-15
Jul-
15
Au
g-1
5
Sep
-15
9
SERIES: Market Pulse SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
Two-Fifths of theTransactionsWere Sold to Renters
Q: Was the buyer of your last closed transaction a renter immediately prior to purchasing the property?
0%
10%
20%
30%
40%
50%
60%
42%45%
41%
10
SERIES: Market Pulse SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
Sellers Becoming Renters Increased Slightly
Q: Did the seller of your last closed transaction become a renter immediately after selling the property?
0%
5%
10%
15%
20%
25%
17%16%
18%
11
SERIES: Market Pulse SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
Share of First-time Buyers Remain Steady
Q: Was the buyer of your last closed transaction a first-time buyer?
30% 30%
29%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%Ja
n-1
4
Feb
-14
Mar
-14
Ap
r-14
May
-14
Jun
-14
Jul-
14
Au
g-1
4
Sep
-14
Oct
-14
No
v-14
Dec
-14
Jan
-15
Feb
-15
Mar
-15
Ap
r-15
May
-15
Jun
-15
Jul-
15
Au
g-1
5
Sep
-15
% First-time Buyers Long Run Average
12
SERIES: Market Pulse SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
An Increasing Number of PropertiesWerePurchased as Investment
Q: What was the intended use of the property?
79%
60% 62%
14%
27%28%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Jan
-14
Feb
-14
Mar
-14
Ap
r-14
May
-14
Jun
-14
Jul-
14
Au
g-1
4
Sep
-14
Oct
-14
No
v-14
Dec
-14
Jan
-15
Feb
-15
Mar
-15
Ap
r-15
May
-15
Jun
-15
Jul-
15
Au
g-1
5
Sep
-15
Primary residence Investment Vacation home Other
13
SERIES: Market Pulse SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
International Buyers Fluctuate
Q: Was the buyer an international client (one who was not a citizen or permanent resident of the U.S.)?
6.0%
3.0%
7.0%
0%
2%
4%
6%
8%
10%
12%
Jan
-14
Feb
-14
Mar
-14
Ap
r-14
May
-14
Jun
-14
Jul-
14
Au
g-1
4
Sep
-14
Oct
-14
No
v-14
Dec
-14
Jan
-15
Feb
-15
Mar
-15
Ap
r-15
May
-15
Jun
-15
Jul-
15
Au
g-1
5
Sep
-15
% International Buyers Long Run Average
14
SERIES: Market Pulse SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
MARKET CONDITIONS
15
Floor Calls from Potential Clients Declining
Q: Compared to last month, the number of floor calls from potential clients in your market area this month was …
0%
10%
20%
30%
40%
50%
60%
70%
Feb
-14
Mar
-14
Ap
r-14
May
-…
Jun
-14
Jul-
14
Au
g-1
4
Sep
-14
Oct
-14
No
v-14
Dec
-14
Jan
-15
Feb
-15
Mar
-15
Ap
r-15
May
-…
Jun
-15
Jul-
15
Au
g-1
5
Sep
-15
Last MonthDown Flat Up
16
SERIES: Market Pulse SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
ListingAppointments/Presentations toClientsSlowing Down
Q: Compared to last month, the number of listing appointments and presentations to clients in yourmarket area this month was …
0%
10%
20%
30%
40%
50%
60%
70%
Feb
-14
Mar
-14
Ap
r-14
May
-14
Jun
-14
Jul-
14
Au
g-1
4
Sep
-14
Oct
-14
No
v-14
Dec
-14
Jan
-15
Feb
-15
Mar
-15
Ap
r-15
May
-15
Jun
-15
Jul-
15
Au
g-1
5
Sep
-15
Last Month
Down Flat Up
17
SERIES: Market Pulse SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
Open HouseTraffic Continue to Dip
Q: Compared to last month/year, open house traffic in your market area this month was …
0%
10%
20%
30%
40%
50%
60%
70%
Jan-14 Apr-14 Jul-14 Oct-14 Jan-15 Apr-15 Jul-15
Down Flat Up
18
SERIES: Market Pulse SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
Auctions Steady
Q: Compared to last month/year, the number of auctions in your market area this month was …
48%
40%
12%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Apr-14 Jun-14 Aug-14 Oct-14 Dec-14 Feb-15 Apr-15 Jun-15 Aug-15
Down Flat Up
19
SERIES: Market Pulse SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
All Cash Purchases Up Slightly
Q: Compared to last month/year, the number of all cash purchases in your market area this month was …
41%
35%
25%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Jun-14 Aug-14 Oct-14 Dec-14 Feb-15 Apr-15 Jun-15 Aug-15
Down Flat Up
20
SERIES: Market Pulse SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
Half of REALTORS® Expect Similar MarketConditionsOver the NextYear
Q: What are your expectations for market conditions over the next year?
15%
50%
35%
0%
10%
20%
30%
40%
50%
60%
70%
Jan
-14
Feb
-14
Mar
-14
Ap
r-14
May
-14
Jun
-14
Jul-
14
Au
g-1
4
Sep
-14
Oct
-14
No
v-14
Dec
-14
Jan
-15
Feb
-15
Mar
-15
Ap
r-15
May
-15
Jun
-15
Jul-
15
Au
g-1
5
Sep
-15
Worsen Same Improve
21
SERIES: Market Pulse SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
Why REALTORS® Expect MarketConditions toWorsen
Rise in interest rates
Tight lending
Lack of inventory
Wages not raising
Q: Why do you expect real estate market conditions to worsen over the next year?
22
SERIES: Market Pulse SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
REALTORS®AreConcernedAboutAffordability andInventory
23
4%
4%
2%
6%
6%
8%
12%
15%
21%
22%
0% 5% 10% 15% 20% 25%
No Concerns
Other
Policies & Regulations
Housing bubble
Rising Interest Rates
Lending & financing
Home prices overinflated
Slow down in economic growth
Decline in housing affordability
Lack of Inventory
Q: What is your biggest concern about the current real estate market?SERIES: Market Pulse SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
What are REALTORS® Saying?
Overbidding has cooled, buyers aren’t going dramatically overasking, and the number of offers decreased – Santa Clara
Market seems pretty stable with property prices seem to betrue to value - Kern
Drought and fires creating an erratic and unpredictable buyingand selling patterns - Madera
Concerns over TRID – San Diego
Q: Do you have any specific comments, professional observations, or information that you would like to sharewith us--such as information on multiple bidding, changing buyer preferences, mortgage credit issues, orother topics?
24
Top 10 Counties
Q: In which county do you live?
25
SERIES: Market Pulse SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
August 2015 September 2015
1 Los Angeles Los Angeles
2 San Diego San Diego
3 San Bernardino Orange
4 Riverside Riverside
5 Orange Santa Clara
6 Sacramento Ventura
7 Alameda San Bernardino
8 Contra Costa Fresno
9 San Luis Obispo Alameda
10 Ventura Contra Costa