Download - Market Pulse Profile 2009
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Retail ResearchRetail Research Market AnalyticsMarket Analytics Consumer InsightConsumer Insight
MARKET PULSE
An Introduction…
Fast growing marketing research and analytics company
Privately held, headquartered in Delhi, India with a pan-India coverage and
international survey capabilities
Recognized for pioneering work in market assessment of new
technologies, products, & services and distribution research.
A strong management team with hands-on experience in market research
Portfolio of proprietary research frameworks to enable fast time to market,
cost savings and reliable market information
High level of customer retention > 90%
Market Pulse Delivers Strategic Value
Our 5 year forecast for mid-sized cars in India was within 10% of reality
Our unique research report on hospitality based on a sample survey was
found to be close to the national economic census
Our distribution performance tracking is used by 4 of the 6 leading mobile
service companies & 5 majors in building electrical products in India.
Our research reports are being used by MNCs for making an India
strategy – LG Chemicals Seoul, Daiken JAPAN, Katun Singapore, Affinity
Spain…
Market Pulse is Recognized as a Quality Partner
Nestle India Ltd. – Market Pulse has been associated with database
management for some of our brands and has conducted consumer research for
Nestle India Ltd. Through this period, Market Pulse has provided good fieldwork
and analysis. (Market Research Manager)
Honda Siel Cars – Market Pulse has been providing Marketing Research &
Consultancy, and Econometric forecasting & assessment services to us on a
regular basis. We value their services due to their ability to assimilate the brief,
the incisiveness of the methodologies proposed, their quantitative skills and
their habit of adhering to tight deadlines. (Marketing Manager)
INAPEX – Research reports from Market Pulse are accurate, comprehensive
and useful for strategic decision making. The research team has exhibited a
high level of service too. (Executive Director)
Our Clients Include Leading Brands
Other Clients Include Telecom Leaders
Datacom
We Offer a Full Service Spectrum
Market Assessments
NewProductResearch
PriceSensitivityModelling
BrandResearch
Retail Audits
CustomerSatisfactionMeasurement
Extensive Experience in Retail Audits
Market Pulse has over 7 years
of experience in telecom retail
audit research in India.
We have broken new ground
often with new offerings.
Our research studies cover over
10000 telecom outlets across
220 towns, every month.
We offer both syndicated
research reports as well as
customized solutions to our
clients.
Market Pulse Audits
- Prepaid mobile telephony
- Vehicle lubricants
- Mattresses
- Lighting products
- Wiring accessories
- Cement
We Have a Suite of Incisive Research Tools
shareTRACK
Robust framework
for tracking
retail performance
serveTRACK
Customized brand
tracking for
services
mpEVOLUTION
Demand
forecasting for
data sparse
environments
mPOTENTIOMETER
Robust research
tool for new product
development
CSmeter
Comprehensive
satisfaction
measurement
framework
PROMOmeter
Unique tool for
measuring impact
of promotions
Leading mobile service players have commissioned our firm to
conduct a monthly retail survey to track retail performance in the
pre-paid mobile SIMs market.
Research Design: Stock audit & survey among a panel of
10,000 retailers in 220 towns.
Market Pulse Retail Audit is an Integral Part of the Sales Planning Process
Market Pulse research reports provide strategic value…
Track marketing/ sales effectiveness
Monitor distributor performance and service levels, in an unbiased manner
Track trade practices through a trade intelligence mechanism
Track in-shop merchandising activity.
Monitor relative popularity of different handsets and bundled offers
A Leading Internet Service Provider has commissioned
Market Pulse to carry out a quarterly research to track the
performance of their Broadband Internet Service brand.
Research Design: Primary survey among a sample of 1200
households and businesses (both users and intenders)
across India.
Market Pulse research provides cues for increasing brand competitiveness…
Tracks brand salience and predisposition among intenders
Measures strength of word-of-mouth (an important influencer of brand choice)
Tracks brand loyalty
Gauges impact of advertising and below the line promotions
Tracks consumer behaviour
Market Pulse Brand Research Provides Important Inputs for Marketing Strategy
Market Pulse has launched the single
largest consumer research report in the
mobile domain - mpMOBILE, to track
emerging subscriber profile, their
preferences and churn patterns.
Research Design: A sample of more than
9500 new mobile subscribers are being
interviewed every quarter, across 60 cities
in 19 telecom circles in India.
Market Pulse research report has
become the most authentic input for any
marketing strategy for prepaid mobile
connections…
Segments the universe of new
subscribers
Pinpoints the preferred mix of features
and price
Identifies emerging VAS usage
Discovers churn patterns & switching
triggers
Market Pulse Consumer Insight Helps Evolve Business Strategy
Alpine Electronics Asia commissioned
Market Pulse to track emerging consumer
preference with respect to car audio
systems.
Research Design: A stratified sample of
more than 500 car owners was taken up for
this study, across major metropolitan cities.
Market Pulse research report provided
new direction to business strategy, by
spotting the following trends…
Emerging preference for MP3 players
among younger consumers
Growing importance attached to a remote
controlled car audio system
Market Pulse Forecasts serve as Important Inputs for Business Planning
Hyundai Motor
successfully
scaled up
production to
meet the growing
demand.
Hyundai Motor India Ltd. wanted a
demand forecast for all passenger car
segments over a time frame of 5 -10 years,
to establish the basis for capacity expansion
involving an outlay of approximately US $
250 million.
Research Design: Consumer research in
12 cities among a sample of 2400 car
owners and 300 two-wheeler owners.
Twelve focus group discussions and 50 in-
depth interviews were initially used for
gaining consumer insight.
Hella AG., wanted to estimate the demand
potential and map competitive scenario in
the market for lamps and electrical
equipment used in different vehicle
segments.
Research Design used by Market Pulse:
Structured interviews with 200 players in
distribution and manufacturing as well as
1500 consumers coupled with analysis of
data from secondary sources.
Client decided to
focus on the mid-
priced car segment
and 2-wheeler
spares market.
Telecom Regulatory Authority of India
has commissioned Market Pulse to
benchmark the service of mobile,
broadband & fixed line service providers, in
the Western Region.
Research Design: Structured face-to-face,
telephonic and Web-based interviews with
a sample of more than 50,000 customers in
4 circles of Western India. The sample has
been stratified to include different socio-
economic segments.
Market Pulse research is providing
improvement cues for quality of service …
Cellular mobile network reliability &
Internet access speed
Service billing
Fault repair
Customer care management
Grievance redressal mechanism
Market Pulse Customer Satisfaction Measurement Helps Strengthen Service Strategy
Honda Siel Cars conducted a sales
service customer satisfaction in 16
research centres across India for 2 years.
Research Design: Telephonic research in
16 cities among a sample of 650 recent
car owners on a quarterly basis.
Result: Honda was
able to strengthen
their dealer network
and sales service
being provided to
its customers.
Market Pulse Operations & Infrastructure
National presence in India through field
offices in 16 Indian cities.
Research & analysis team of 15
professionals, with an average market
research experience of 5 years
A trained tele-survey team of 20
executives
An experienced operations team with
an average of 7 years of experience
Regular internal audits of operations
team
Zero tolerance quality management
system for data collection, processing
and analysis
In-house Internet survey capabilities
Centralized data processing and
analysis facility in New Delhi with usage
of industry standard software tools
Strong IT infrastructure including
servers, multiple data storage & retrieval
systems ensure efficient information
management.
Rigorous internal systems ensure data
security.
Well defined systems for quick turn-
around and adherence to deadlines.
Our Quality Processes are Rigorous
Scientific sampling methods are
employed and followed diligently.
Translations are checked
thoroughly.
Each questionnaire is passed
through a pilot test.
Each interviewers goes through a
drill of mock & accompanied calls
100% Scrutiny and 35% back-
check with supporting evidence
Data entry is checked and outliers
identified
Consistency & logical checks are
conducted
Market Pulse follows a zero-
tolerance quality process Questionnaire is finally approved by
the client service director/ CEO
Random internal audit is conducted
every month by management
Data analysis results are reviewed by
client service director/ CEO
Final report is reviewed by CEO
Management Team
Ejaz Hoda, Founder & CEO: A Graduate of IIT, Delhi and a post-graduate
from IIM, Bangalore, has over 18 years of experience in the area of marketing
research. Specializes in retail audit and research, consumer research and
market entry strategy.
Has pioneered new research tools such as mpEVOLUTION,
mPOTENTIOMETER and promoMETER, has co-authored iConsumer, a
comprehensive research publication on Indian consumer markets and has
worked on assignments for TATA TeleServices, Spice Telecom, Frito Lay,
Hyundai Motor, Nokia and Nestle India.
Pankaj Agarwal, Director: A Graduate of IIT, Roorkee and a post-graduate
from IIM, Bangalore, has joined our Board of Directors as a strategic investor.
Has over 17 years of rich experience in the area of sales and marketing in
information technology (in India, North America and Europe) and currently
also serves as CEO of Sopra India.
Pankaj, currently based in Vancouver, Canada, has been a recipient of a “40
under 40” award by Business in Vancouver, a leading Canadian business
publication.
Management Team
Anil Chauhan, VP (Client Engagement): A Graduate of NIT, Kurukshetra
and a post-graduate from IIM, Calcutta, has over 14 years of rich experience
in the area of sales and marketing in diverse companies including Tata Steel.
Anil specializes in client engagement and strategic thinking. He enriches
customer relationships with his clear communication and professional delivery.
He is a past winner of national level quiz contests like Brand Equity and Tata
Crucible.
Makarand Chaurey, Principal: A Graduate of IIT, Kanpur and a post-
graduate from IIM, Ahmedabad, has over 19 years of experience in the area
of marketing strategy, marketing research, finance and venture funding.
Specializes in marketing strategy and business to business research.
Has co-authored iConsumer and has worked on assignments for Asia-
Pacific Communication Associates (APCA), Everest Industries Ltd., Honda
Siel Cars Ltd., Baring Private Equity and Baxter (India).
Every successful business has leveraged incisive market insights & out-of-the-box
thinking.
Market Pulse has built enduring partnerships with such businesses.
Give us a call to join this exclusive club…
This is a confidential document and is intended for the recipient only. All research
frameworks are proprietary tools developed by Market Pulse (A division of Metrix
Research & Analytics Pvt. Ltd.)
All correspondence must be marked to:
Ejaz Hoda, Chief Executive Officer
MARKET PULSE
701 A & B, Devika Tower, Nehru Place
New Delhi 110 019
Ph: 011-2648 3521 - 23
Fax: 011- 2648 3520
E-mail: [email protected]