marismith - socialmedia for cra.ppt€¦ · from crm to srm “in 2011 – 2012, social networks...

Social Media Success for the California Restaurant Association, San Diego Chapter Presented by Mari Smith – February 4th, 2010

© 2007‐2010 Mari Smith International, IncMariSmith.com | [email protected] | 888‐316‐4338 1

"Finally! Discover How To Create An Attractive And Active Fan Page For Your Business That Brings You More Traffic More Visibility More

How to Use the Top Two OnlineHow to Use the Top Two OnlineSocial Networks Social Networks –– Facebook Facebook and Twitter and Twitter –– to Significantly to Significantly Increase Restaurant ProfitsIncrease Restaurant Profits!!

present

For Your Business That Brings You More Traffic, More Visibility, More Clients, and Ultimately More Money!"Increase Restaurant ProfitsIncrease Restaurant Profits!!

Social Media Social Media Speaker & ConsultantSpeaker & Consultant

President, International Social Media AssociationPresident, International Social Media Association

with

@marismith@marismith

The Social Media RevolutionThe Social Media Revolution

Social Media is a P di Shift

2@equalman

Paradigm Shift


Bubbly Scottish-Canadian!Relationship + Internet = Social Media!

A Wee Bit About MariA Wee Bit About Mari

Social Media!

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“The Pied Piper of Facebook”




Success StoriesSuccess Stories

4@marismith@marismith


The “Big Four”The “Big Four”




Most Influential MarketerMost Influential Marketer

©2009 Mari Smith -MariSmith.com

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From CRM to SRMFrom CRM to SRM

“In 2011 – 2012, social networks will eclipse corporate Web sites and CRM systems. Communities will become a driving force for innovation and as

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such, companies will be forced to formally cater to communities, signifying the trading of power towards connected customers.”

Source Forrester Research & Brian Solis


The Era of Social CommerceThe Era of Social Commerce




Interactive Marketing SpendInteractive Marketing Spend

10@marismith@marismithSource: Mashable’s post citing Forrester Research:http://mashable.com/2009/07/08/social-media-marketing-growth/

Interactive Marketing SpendInteractive Marketing Spend

• Social Media Spend: $716 million in 2009 growing to $3 1 billion in 2014


to $3.1 billion in 2014 (surpassing both email & mobile marketing).

Source: Mashable’s post citing Forrester Research:http://mashable.com/2009/07/08/social-media-marketing-growth/

Monetizing Social MediaMonetizing Social Media

“Your ultimate goal with social media efforts is profitability.

If you remain invisible to your customers you will not

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customers, you will not bring in revenue.”

~Vanessa Fox “cyberspace visionary”




#1 reason people fail with Social Media#1 reason people fail with Social Media

©2009 Mari Smith -MariSmith.com

13Lack of a viable (proven) strategy

Your Your Social Social Media StrategyMedia Strategy

P = PeopleO = ObjectiveS = StrategyT Technology

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T = TechnologyE = EngageR = Review

Inspired by Forrester Research


Radical Strategic VisibilityRadical Strategic Visibility

#1. Facebook Fan Page#2. TwitterLinkedInBlog

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BlogYouTubePodcasting, Articles, Internet TV, Webinars, Press Releases, Radio, Live Events, Tweetups, Widgets, Public Speaking, TV, JV’s, Ads

***RADICAL STRATEGIC VISIBILITY***@marismith@marismith



Even 10 minutes a day!Even 10 minutes a day!


Important QuestionsImportant Questions

What resources do you have available? Time (recommended 20 minutes a day min.)Money

Who will be the voice/face of your business?What content will you share?

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What content will you share?Which mediums? (recommended: written, photo, video, audio).

Where will you drive friends/fans/followers?

e.g. your website, opt-in page, blog, fan page


Important QuestionsImportant Questions

How will you monitor your reputation and brand sentiment?

Recommended reading: “Radically Transparent by Andy Beal”Recommended tools: socalmention.com, scoutlabs.com, radian6.com

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How will you track and measure results?

Suggestion: build your own dashboard in Excel

What will your policy be for handling negative posts about you?




350+ million

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350+ million active members.


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2nd most trafficked website in the world


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Fastest growing demographic = age 35+




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More degrees, more mature, more money!!


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Largest photo-sharing platform. 2bn/mo


Ikea’s Genius Photo Contest




Facebook’sFacebook’s Best FeaturesBest Features

Fan Page

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Fan Page


Facebook Ads


Facebook’sFacebook’s Best FeaturesBest Features


Facebook Connect



Fan Page Check ListFan Page Check List

POSTERPOSTERTitleTitleTag line Tag line –– or not?or not?CategoryCategoryImageImage


ImageImageCompany details (Info tab)Company details (Info tab)“Mini bio”“Mini bio”Custom landing tab (Static FBML)Custom landing tab (Static FBML)33rdrd party appsparty apps

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>65 million on Facebook mobile


Text “fan marismith” to32665 [FBOOK]

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[ ]




Facebook’sFacebook’s MissionMission

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“To help the world connect &communicate more effectively.”


Let’s talk Twitter!Let’s talk Twitter!


1,900% in one year!50 million users

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50 million users$1bn valuation




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Fastest growing demographic = age 35+


Twellow – Twitter Directory


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30+ million users, 200 industries@marismith@marismith



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100 million viewers, 14.8 BILLION videos one month!


Main barrier to social media adoption:Main barrier to social media adoption:

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Inability to measure ROI [ Source: MarketingSherpa]


What about ROI??What about ROI??

“If you’re only looking for social media ROI (Return on

Investment)…t R t I ”

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…try Return on Ignorance.”~Jeffrey Hayzlett – CMO, Kodak




Radical Strategic VisibilityRadical Strategic Visibility

“The determining factor in your business is your marketing. Getting enough of the right people to see your offer will

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people to see your offer will make or break you.”

~Rick Butts – Radio Show Host, ProBlogger


EngagementEngagement


Sample Sample CRA MembersCRA Members




Your Social Media Vision


Social Media = ripple effect

Connect with Mari:marismith.comwhyfacebook.comsocialmediaexaminer.comfacebook.com/marismith


aceboo co / a s ttwitter.com/marismithyoutube.com/facebookmari

marismith - socialmedia for cra.ppt€¦ · from crm to srm “in 2011 – 2012, social networks...

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