socialmedia jan2711
DESCRIPTION
TRANSCRIPT
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Social MediaBasics & Beyond
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Social Media is about making connections,
forming relationships,sharing information,exchanging ideas...
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Blogs
Microblogs
Social Networks Geo-
Networks
Video Sharing
Photo Sharing
Content Rating
Bookmark Sharing
Podcasting
RSS FeedsWidgets
Cloud Working
Mobile
Social Gaming
Augmented Reality
Shiny New Thing
Website
www.alizasherman.com
Social Media
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Communicate
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Conversations
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Find Info
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Community
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Do business
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Connections
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Listen ParticipatePromote Publish Build Community
Original concept by Beth Kanter
15 min/day 20 min/day 30 min/day 3-5 hrs/wk 5-10 hrs/wk
Social Media takes TIME.
Low Engagement
High Engagement
Content IntensiveNo Engagement Broadcast/Share
+ + + +
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Where do you start with social media?
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personal
news & info
video
photos
photosvideosnews
video
.......
............
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profile
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professional
videophotos
video
......
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news & info.......resume..............
page
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ProfileFriendsStatus Updatescommentslikes
Groups
Private
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PageTabsUpdatescommentslikes
Applications
Public
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Account/PageBioFollowingFollowersTweets yoursothers
140 characters
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Profile (resume)ConnectionsUpdatescomments
RecommendationsBusiness directoryAnswersPolls
networking
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How do you start using social media?
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Listen
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Ask
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Respond
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Thinking about social media...
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WHO?
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Who are you trying to reach?
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How?
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How do they communicate?
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WHAT?
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Leads
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Deals
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Revenue
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Promotions
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created by Aliza Shermanwww.mediaegg.com