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    Farhan Mir Farhan Mir

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    Principles ofPrinciples ofManagementManagementMBA-I 1MBA-I 1stst Sec I & IISec I & II

    Lecture 7,8,9Lecture 7,8,9(The Constraints (The Constraints Organizational Culture &Organizational Culture &Environment)Environment)

    By: Farhan MirBy: Farhan Mir

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    TopicsTopicsIntroduction

    ManagementManagement

    Overview and key components

    Management as a Field

    What are Organizations?What are Organizations?

    Management Functions & Roles & ImportanceManagement Functions & Roles & Importance

    History and Evolution of Management

    Important ContributionsImportant Contributions

    Trends and IssuesTrends and Issues

    Organizational & Environmental

    ConstraintsEnvironmental EffectsEnvironmental Effects

    Important Environmental ElementsImportant Environmental Elements

    Internal Vs. External EnvironmentInternal Vs. External Environment

    Global Environment & ManagementGlobal Environment & Management

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    Management andManagement andConstraintsConstraintsManagements task becomes moredifficult in the context of opensystem theory (as it has to manageinternal as well as external factors)

    The Organizational Environment isclassified into two major categories

    Internal (commonly known as CultureInternal (commonly known as Culture

    External Environment (simply calledExternal Environment (simply calledEnvironment)Environment)

    Specific

    General

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    The ConstraintsThe Constraints

    Two Perspectives onTwo Perspectives onManagementManagement

    Omnipotent View Vs. SymbolicOmnipotent View Vs. SymbolicViewView

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    The Manager: How MuchThe Manager: How MuchControl?Control?

    Omnipotent View

    Managers are directly responsible for anManagers are directly responsible for anorganizations success or failureorganizations success or failure

    The quality of the organization is determinedThe quality of the organization is determinedby the quality of its managersby the quality of its managers

    Managers are held most accountableManagers are held most accountablefor an organizations performance,for an organizations performance,

    yet it is difficult to attributeyet it is difficult to attributegood or poor performancegood or poor performancedirectly to their influencedirectly to their influenceon the organizationon the organization

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    The Manager: How MuchThe Manager: How MuchControl? (contd)Control? (contd)

    Symbolic View

    Much of an organizations success or failure isMuch of an organizations success or failure isdue to external forces outside of managersdue to external forces outside of managers

    controlcontrolThe ability of managers to affect outcomes isThe ability of managers to affect outcomes is

    influenced and constrained by externalinfluenced and constrained by externalfactors:factors:

    The economy, customers, governmentalpolicies, competitors, industry conditions,technology, and the actions ofprevious managers

    Managers symbolize control andManagers symbolize control andinfluence through their actioninfluence through their action

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    Organizational CultureOrganizational Culture

    Internal Environment (Heavily effected by theInternal Environment (Heavily effected by thenorms and values shared by members of thenorms and values shared by members of theorganization)organization)

    What is Organizational Culture?

    The 7 Dimensions of Organizational CultureRisk, Attention to Detail, Outcome Orientation,Risk, Attention to Detail, Outcome Orientation,People Orientation, Team Orientation,People Orientation, Team Orientation,Aggressiveness & StabilityAggressiveness & Stability

    Types (Strong Vs. Weak Culture)Sources of Culture

    How employees learn organizational culture

    Stories, Rituals, Material Symbols & LanguageStories, Rituals, Material Symbols & Language

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    The OrganizationsThe OrganizationsCultureCultureOrganizational Culture

    A system of shared meanings andA system of shared meanings andcommon beliefs held by organizationalcommon beliefs held by organizationalmembers that determines, in a largemembers that determines, in a largedegree, how they act towards eachdegree, how they act towards each

    other.other.The way we do things around here.The way we do things around here.

    Values, symbols, rituals, myths, and

    practicesImplications:Implications:

    Culture is a perception.

    Culture is shared.

    ulture is descri tive.

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    Dimensions of OrganizationalDimensions of OrganizationalCultureCulture

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    Visible Elements- How newVisible Elements- How newemployees learn cultureemployees learn culture

    Rituals andceremoniesSymbols

    Language &Slogans

    Heroes Stories

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    Strong versus WeakStrong versus WeakCulturesCulturesStrong Cultures

    Are cultures in which key values areAre cultures in which key values aredeeply held and widely held.deeply held and widely held.

    Have a strong influence onHave a strong influence onorganizational members.organizational members.

    Factors Influencing the Strength ofCulture

    Size of the organizationSize of the organization

    Age of the organizationAge of the organizationRate of employee turnoverRate of employee turnover

    Strength of the original cultureStrength of the original culture

    Clarity of cultural values and beliefsClarity of cultural values and beliefs

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    Benefits of a StrongBenefits of a Strong

    CultureCultureCreates a stronger employeecommitment to the organization.

    Aids in the recruitment andsocialization of new employees.

    Fosters higher organizationalperformance by instilling and

    promoting employee initiative.

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    Contrasting OrganizationalContrasting OrganizationalCulturesCultures

    Organization A

    Managers must fully document all decisions

    Creative decisions, change, and risks are

    not encouraged.

    Extensive rules and regulations exist for all

    employees.

    Productivity is valued over employee morale.

    Employees are encouraged to stay within

    their own department.

    Individual effort is encouraged.

    Organization B

    Management encourages and rewards risk-

    taking and change.

    Employees are encouraged to run with ideas,and failures are treated as learning

    experiences.

    Employees have few rules and regulations to

    follow.

    Productivity is balanced with treating its people

    right.

    Team members are encouraged to interact with

    people at all levels and functions.

    Many rewards are team based.

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    Organization CultureOrganization CultureIssuesIssues

    Creating anEthical CultureHigh in riskHigh in risktolerancetolerance

    Low to moderateLow to moderateaggressivenessaggressiveness

    Focus on means asFocus on means aswell as outcomeswell as outcomes

    Creating anInnovativeCulture

    Challenge andChallenge and

    involvementinvolvementFreedomFreedom

    Trust and opennessTrust and openness

    Idea timeIdea time

    Playfulness/humorPlayfulness/humor

    Conflict resolutionConflict resolution

    DebatesDebates

    Risk-takingRisk-taking

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    A Case Study onA Case Study onOrganizational Culture:Organizational Culture:

    Excellence at XeroxExcellence at XeroxXeroxIntroductionIntroduction

    Digital solution provider and worlds top computerhardware manufacturer (Especially Copiers) and helps

    develop smarter document managementHelps Analyzing how employees can most efficientlyshare documents and knowledge in the office

    Among the Fortune 500 with 55,200 employeesworldwide, including 29,700 in the United States

    (December 31, 2005)The company's operations are guided by customer-focused and employee-centered core values

    such as social responsibility, diversity and quality

    passion for innovation, speed and adaptability

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    Excellence at XeroxExcellence at XeroxXerox StrategyXerox Strategy

    They are committed towards quality productsfor their customers and for providing a world-class working environment for their employees

    To do so they need to attract and retain world-

    class peopleXerox Employment Trademark eXpressyourself yields for them innovation andleading working environment due to:

    PassionPassionDiversityDiversity

    IdeasIdeas

    Contribution from everyoneContribution from everyone

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    Xerox: ExcellenceXerox: ExcellenceThe Problem Era

    Just few years back the company was fighting for its survivalJust few years back the company was fighting for its survivaland no focus on improving its HR practicesand no focus on improving its HR practices

    In year 2000 the company was facing $17 billion in debt andIn year 2000 the company was facing $17 billion in debt andits stock price dropped from $63 to about $4its stock price dropped from $63 to about $4

    Company suffered loses for 7 consecutive quarters andCompany suffered loses for 7 consecutive quarters andinvestigations were called against the accounting mattersinvestigations were called against the accounting matters

    The ComebackShifted its product mix and offered desktop copiers for officesShifted its product mix and offered desktop copiers for officesand quality printers for publishersand quality printers for publishers

    Company had an increased income to $222 million from justCompany had an increased income to $222 million from just$19 million$19 million

    The reasons behind this turnaroundThe reasons behind this turnaroundFocus on Customers

    Thinking about employees as a core (PeopleOrientation)

    With strong values of social responsibility, diversity, qualityand innovation

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    Diversity for Success: Case Study onDiversity for Success: Case Study onUPSUPS

    UPSIntroductionIntroduction

    Founded in 1907 as a messenger company inthe United States

    the world's largest package delivery company

    and a leading global provider of specializedtransportation and logistics services

    Manage the flow of goods, funds, andinformation in more than 200 countries andterritories worldwide.

    The Company has got a global postureUPSs workforce is multicultural,multidimensional, and reflective of the broadattributes of our global communities

    FORTUNE magazine as one of the "50 BestCompanies for Minorities

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    UPS and DiversityUPS and Diversity

    Views about workforceViews about workforce

    It is not about race or gender or backgroundrather the focus is about how much employeescare about the company or good at their jobs

    1/3 of the employees are from minorities

    Representation of minorities is also at eachlevel of the organization

    Has a supplier diversity Program encouraging

    small and minority group suppliersDiversity driving UPS towards success (may beDiversity driving UPS towards success (may beother factors but diversified workforce with newother factors but diversified workforce with newideas and flavors is a strong contributing factorideas and flavors is a strong contributing factor

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    UPS and DiversityUPS and Diversity

    African-Americans, Hispanics, Asian-Pacific Americans andother minorities make up 35 percent of the companys348,400 employees in the United States.

    Minorities accounted for half of UPSs new employees in2005.

    Women represent 28 percent of the U.S. management teamand 20 percent of the overall workforce, holding jobs frompackage handlers, to drivers, to senior management and tothe UPS Board of Directors.

    Among the companys 63,000 U.S. managers, minoritieshold nearly 30 percent of those executive positions. Positionsheld include district managers, the UPS ManagementCommittee, and UPSs Board of Directors.

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    TheThe

    ExternalExternalEnvironmenEnvironmentt

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    Task EnvironmentTask EnvironmentTask EnvironmentTask EnvironmentTask Environment: forces from

    suppliers, distributors, customers,and competitors.

    Suppliers: provide organization withinputs

    Managers need to secureManagers need to secure reliable inputreliable inputsourcessources..

    Suppliers provide raw materials, components,Suppliers provide raw materials, components,and even labor.and even labor.

    Working with suppliers can be hard due toshortages, unions, and lack of substitutes.

    Suppliers with scarce items can raise theprice and are in a good bargaining position.

    Mana ers often refer to have man similar

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    Task EnvironmentTask EnvironmentTask EnvironmentTask Environment

    Distributors: organizations that helpothers to sell goods.Compaq Computer first used special computerCompaq Computer first used special computerstores to sell their computers but later soldstores to sell their computers but later soldthrough discount stores to reduce costs.through discount stores to reduce costs.

    Some distributors like Wal-Mart have strongSome distributors like Wal-Mart have strongbargaining power.bargaining power.

    They can threaten not to carry your product.

    Customers: people who buy thegoods.

    Usually, there are several groups of customers.Usually, there are several groups of customers.

    For Compaq, there are business, home, &government buyers.

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    Task EnvironmentTask EnvironmentTask EnvironmentTask EnvironmentCompetitors: other organizations thatproduce similar goods.

    Rivalry between competitorsRivalry between competitors is usually theis usually themost serious force facing managers.most serious force facing managers.

    High levels of rivalry often means lower prices.High levels of rivalry often means lower prices.

    Profits become hard to find.

    Barriers to entry keep new competitors outBarriers to entry keep new competitors outand result fromand result from::

    Economies of scale: cost advantages due tolarge scale production.

    Brand loyalty: customers prefer a givenproduct.

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    EnvironmentEnvironment

    EnvironmentEnvironment

    Organizational Environment: those

    forces outside its boundaries that canimpact it.Forces can change over time and are made up ofForces can change over time and are made up ofOpportunities and Threats.Opportunities and Threats.

    Opportunities: openings for managers

    to enhance revenues or open markets.New technologies, new markets and ideas.New technologies, new markets and ideas.

    Threats: issues that can harm anorganization.

    economic recessions, oil shortages.economic recessions, oil shortages.

    Managers must seek opportunitiesand avoid threats.

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    The General EnvironmentThe General EnvironmentThe General EnvironmentThe General Environment

    Consists of the wide economic,technological, demographic andsimilar issues.

    Managers usually cannot impact or controlManagers usually cannot impact or controlthese.these.

    Forces have profound impact on the firm.Forces have profound impact on the firm.

    Economic forces: affect the

    national economy and theorganization.

    Includes interest rate changes,Includes interest rate changes,unemployment rates, economic growth.unemployment rates, economic growth.

    When there is a strong economy, peopleWhen there is a strong economy, people

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    Technological forces: skills & equipmentused in design, production anddistribution.

    Result in new opportunities or threats to managers.Result in new opportunities or threats to managers.Often make products obsolete very quickly.Often make products obsolete very quickly.

    Can change how we manage.Can change how we manage.

    Socialcultural forces: result fromchanges in the social or national cultureof society.

    Social structure refers to the relationships between peopleSocial structure refers to the relationships between peopleand groups.and groups.

    Different societies have vastly different socialstructures.

    National culture includes the values that characterize aNational culture includes the values that characterize asociety.society.

    Values and norms differ widely throughout the world.

    These forces differ between cultures and over time.These forces differ between cultures and over time.

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    Demographic forces: result from

    changes in the nature,composition and diversity of apopulation.

    These include gender, age, ethnic origin, etc.These include gender, age, ethnic origin, etc.For example, during the past 20 years,women have entered the workforce inincreasing numbers.

    Currently, most industrial countries are aging.Currently, most industrial countries are aging.This will change the opportunities for firms

    competing in these areas.

    New demand for health care, assisting living

    can be forecast.

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    Political-legal forces: result from

    changes in the political arena.These are often seen in the laws of a society.These are often seen in the laws of a society.Today, there is increasing deregulation of many state-Today, there is increasing deregulation of many state-

    run firms.run firms.

    Global forces: result fromchanges in internationalrelationships between countries.

    Perhaps the most important is the increase in economicPerhaps the most important is the increase in economic

    integration of countries.integration of countries.Free-trade agreements (GATT, NAFTA, EU) decreasesFree-trade agreements (GATT, NAFTA, EU) decreasesformer barriers to trade.former barriers to trade.

    Provide new opportunities and threats to managers.Provide new opportunities and threats to managers.

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    How the EnvironmentHow the EnvironmentAffects ManagersAffects Managers

    Environmental Uncertainty

    The extent to which managers haveThe extent to which managers haveknowledge of and are able to predictknowledge of and are able to predict

    change their organizations externalchange their organizations externalenvironment is affected by:environment is affected by:

    Complexity of the environment:the number of components in an

    organizations external environment.

    Degree of change inenvironmental components: how

    dynamic or stable the externalenvironment is.

    Reducing EnvironmentalReducing EnvironmentalReducing EnvironmentalReducing Environmental

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    Reducing EnvironmentalReducing EnvironmentalImpactImpactReducing EnvironmentalReducing EnvironmentalImpactImpact

    Managers can counterenvironmental threats by reducingthe number of forces.

    Many firms have sought to reduce the number ofMany firms have sought to reduce the number ofsuppliers it deals with which reduces uncertainty.suppliers it deals with which reduces uncertainty.

    All levels of managers should workto minimize the potential impact ofenvironmental forces.

    Examples include reduction of waste by first lineExamples include reduction of waste by first line

    managers, determining competitors moves bymanagers, determining competitors moves bymiddle managers, or the creation of a new strategymiddle managers, or the creation of a new strategyby top managers.by top managers.

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    Exhibit 3.10Exhibit 3.10

    Environmental UncertaintyEnvironmental UncertaintyMatrixMatrix

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    Responding To TheResponding To TheEnvironmentEnvironmentAdapting to the environment

    company adjusts its structures and work processescompany adjusts its structures and work processes

    in uncertain environment caused byin uncertain environment caused by complexitycomplexity,,companies tend to decentralize decision makingcompanies tend to decentralize decision making

    empowerment- process of sharing power withemployees

    enhances their confidence in their ability toenhances their confidence in their ability toperform their jobsperform their jobs

    engenders beliefs that they are influentialengenders beliefs that they are influentialcontributors to the firmcontributors to the firm

    in uncertain environments caused byin uncertain environments caused by

    dynamismdynamism

    ,,

    companies tend to establish more flexible structurescompanies tend to establish more flexible structures

    bureaucracy- suited for stable environments (lowdynamism)

    organic - provides flexibility required for changingenvironments (high dynamism)

    d i

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    Boundary SpanningBoundary SpanningBoundary SpanningBoundary SpanningManagers must gain access toinformation needed to forecastfuture issues.

    Boundary spanning is the practice of

    relating to people outside the organization.Seek ways to respond and influence stakeholderSeek ways to respond and influence stakeholderperception.perception.

    By gaining information outside, managers canBy gaining information outside, managers can

    make better decisions about change.make better decisions about change.More management levels involved inspanning, yields better overall decisionmaking.

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    Boundary Spanning RolesBoundary Spanning RolesBoundary Spanning RolesBoundary Spanning Roles

    Managers in boundaryspanning roles feedback

    information to other managers

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    Scanning and MonitoringScanning and MonitoringScanning and MonitoringScanning and MonitoringEnvironmental scanning is animportant boundary spanningactivity.

    Includes reading trade journals, attendingIncludes reading trade journals, attendingtrade shows, and the like.trade shows, and the like.

    Gatekeeping: the boundaryspanner decides what informationto allow into organization andwhat to keep out.

    Must be careful not to let bias decide whatMust be careful not to let bias decide whatcomes in.comes in.

    Interorganizational Relations:firms need alliances globally to

    best utilize resources.

    k h ld

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    StakeholderStakeholderRelationshipsRelationships

    StakeholdersAny constituencies in theAny constituencies in theorganizations external environmentorganizations external environmentthat are affected by the organizationsthat are affected by the organizations

    decisions and actionsdecisions and actions

    Why Manage StakeholderRelationships?

    It can lead to improved organizationalIt can lead to improved organizationalperformance.performance.

    Its the right thing to do given theIts the right thing to do given the

    interdependence of the organizationinterdependence of the organization

    M i S k h ld

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    Managing StakeholderManaging StakeholderRelationshipsRelationships1. Identify the organizations external

    stakeholders.

    2. Determine the particular interestsand concerns of the externalstakeholders.

    3. Decide how critical each external

    stakeholder is to the organization.

    4. Determine how to manage eachindividual external stakeholder

    relationship.

    i i lO i ti l

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    OrganizationalOrganizationalStakeholdersStakeholders

    M M t

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    Managers MustManagers Must

    Remain alert to internal and externalenvironments.

    Must forecast and plan for the

    changes they suspect will come.Must cultivate a sensible and

    controlled reactive behavior towardchanges.

    Provide an imaginative program tomanage and capitalize on changes.

    I fl i E i

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    Influencing Environments

    Influence legislation.

    Use the power of the media

    to influence public opinion

    and public policy.

    Build alliances and raisefunds to push their

    agendas.