eerest waffers-bba-mba project report

8/4/2019 Eerest Waffers-BBA-MBA Project Report

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INDEX

Apricot Foodss Pvt. Ltd.

Sr.

No.Particular Pg. No.

1. INTRODUCATION 2

2. HISTORY OF THE UNIT 3

3. BASIC INFORMATION 4

4. ORGANISATION STRUCTURE 5

5. ORGANISATION CHART 6

6. SIZE & FORM OF THE ORGANISATION 7

7. PLANT LOCATION 8

8. PLANT LAYOUT 9

8. CONTRIBUTION TO THE INDUSTRY 10

1



INTRODUCATION

The Apricot Foods Pvt. Ltd is located at Metoda,

G.I.D.C. The main product of Apricot Foods Pvt. Ltd is potato wafer,

which brand name is “Everest”

The Units on which I am going to present is Apricot

Foods Pvt. Ltd.

In this unit, Director is Denish Patel and dedicated

himself for the progress. This unit was registered in February, 2005 as a

private limited company.

Everest Waffers is available in all over Gujarat state.In Rajkot wafers is sold by private traders and shopkeepers.

Apricot Foodss Pvt. Ltd. 2



HISTORY OF THE UNIT

In the primitive age, their ancestors made use of their

2 hands and 2 lags to meet there limited needs. Shari Denish Patel is thefounder of the Apricot Foods Pvt. Ltd. It was established in 2005 on very

small scale. As time passed on, their needs grew and as we know,

“Everything that grows turns growing”.

Now, more use of hands legs was not enough, the use

of brain was inevitable.

“Everest Ek Swad Anek ”.

With this as their motto, they make it their business as

specialist in quality bearings to supply efficient and dependable products

that satisfy fully the need of their circumstance.

Their principle has been the complete utilization of

indigenous resources for machines as well as raw materials. This helps in

eliminating the dependability on any import resources.

It has been their regular practices to develop any

critical bearing completely with own research and development, reducing

dependability on foreign technology.




BASIC INFORMATION

Name :~ Apricot Foods Pvt. Ltd

Address :~ Register office and Factory.

Apricot Foods Pvt. LtdMetoda G.I.D.C.,

Rajkot – 360 003

State: Gujarat

Phone :~ +91 – 02827 – 287066

Fax :~ +91 – 02827 – 287265

E-mail :~ [email protected]

Year of Establishment :~ 2005

Form of Organisation :~ Private Limited.

Board of Directors :~ Denish Patel.Rajesh Patel

Sanjay Patel

Bankers :~ ICICI Bank

General Manager :~ Sanjay Patel

Chairman :~ Denish Patel

Main Product :~ Potato Wafers.

Other Product :~ Masala Wafers

Banana Wafers

Masala Banana WafersFarali Chevdo

Sing Bhujiya

Mugh Dal

Chana Dal

Vatana

Masala Sing

Brand Name :~ Everest


mailto:[email protected]

mailto:[email protected]



ORGANISATION STRUCTURE

Organisation structure is teamwork at the formalrelationship that have between established. The purpose of the structure is

to assist in regulating and directing the efforts is than organisation so that

they are coordinated and consistent with organisation objectives.

Organisation structure of the company shows the

interrelationship between the company’s staff its show a clear-cut line of

authority responsibility and accountability.

Among the various type of organisation structure of

Apricot Foods Pvt. Ltd has adopted line staff type of organisation

structure.




ORGANIZATION CHART


Director

Production

Management

Personnel

Management

Finance

Management

Production

Management

General Manger



SIZE & FORM OF THE ORGANISATION

Industries are classified according to their size of unit

such small-scale industries, medium scale industries. To identify theindustries there are three most important functions that are investment of

firm. Total employee & technology.

Apricot Foods Pvt. Ltd. is medium scale industry. Its

total investment in plant and machinery and other fixed assets is above 3

crore and less than 5 crore.

It is Private limited of business organization. The

factory area is 1000 Square meter.

In company there are 35 workers are working unit

uses electricity.




PLANT LOCATION

Location is the mass factor when influences & failure

of the company. It plays vital role in the development of unit.

Location of an industry is an important operational

management decision. It is a two-step decision first choice is of the region

& seconds the choice of site within the region. Location decision should

be based on company’s technological, marketing, resource availability &

financial strategies.

The location of a plant should be fixed in such a

manner that people interested in its success can sell good most

profitability & manufacture them with the least expense.

The objective of plant location decision-making is to

minimize the sum of all costs affected by location.

Nearness to raw materials.

Proximity to large & cheap proper labor

Availability to basic infrastructure facility

Government regulation & subsidy

Nearness & accessibility to market

Facility of transportation

Thus in this way company is having ideal location

which allows lowest cost of production & product.

Apricot Foods Pvt. Ltd. is located at Metoda G.I.D.C.

to get extra benefit. The company is also nearness & accessibility to

market.

The chart of location can be seen as follows.




PLANT LAYOUT

Layout of an industry is most important task for

obtaining least total cost of material handling, since once the building is

constructed & plant is commissioned it is difficult to change it.

Plant layout is a “Technique of location different

machines & plant services with the factory so that the greatest possible

out put of high quality at the lowest possible total cost can be available”.

In Apricot Foods Pvt. Ltd. they have product layout.




CONTRIBUTION TO THE INDUSTRY

Contribution means the role of the unit in the

production of all country.

From the very first, this unit is producing more

quantity because this company was established as private limited

company with Small fund & day-by-day they are progressing. This unit

means “Apricot Foods Pvt. Ltd.” Has a very high contribution is national

industries. This company contribution to industry at state level is nearly

10 & 15%.

After seeing the contribution it can easily said that this

company is progressive & leveling important is this industry at state level

as well as national level.




INDEX


Sr.


1. INTRODUCATION 12

2. PRODUCTION PLANNING & CONTROL 13

3. RAW MATERIAL MANAGEMENT 14

4. LABORATORY 15

5. WAFER MAKING SECTION 16

6. NAMKEENS MAKING SECTION 17

7. CHAVDO MAKING SECTION 18

8. SHING BHUJIYA SECTION 19

9.MAGHDAL, SHING, MASALA SHING

SECTION20

10. PRODUCT CAPACITY 21

11. PACKING DEPARTMENT 2212. DISPATCH DEPARTMENT 23

13. STORE MANAGEMENT 24

11



INTRODUCATION

Production is a very integral part of the business

system “Production means a bundle of utilities by the co. to its customer & continues process to convert raw materials into final product is called a

manufacturing process”.

Production involves the steps-by-steps conversion of

one from of materials into another chemical processing to create or

enhance the utility of products or services.

“Production is process by which goods and services

are created”.

The production or manufacturing department holds the

most important and basic position in any industry or a unit. It is because

the whole progress and goodwill of the company depends upon the type

& quality of products manufactured. For this the production department

should be very keen in manufacturing product.




PRODUCTION PLANNING & CONTROL

Planning & Control of production may be referred to

as the planning & org. of manufacturing process & it includes reactingscheduling inspection & control.

According to Prof, “Gordon B. Garson “Production

Planning & Control inverts generally the org. & planning of

manufacturing process specially it consist of planning of routing

scheduling dispatching & inspection co-ordination & control of materials

methods, machines, looking & preparing times. The ultimate objective is

the organisation of the supply & movement of materials & labor machineutilizations & relative activities in order to bring about the desired

manufacturing result in term of quality time & place.

In Apricot Foods Pvt. Ltd., the planning &

controlling of production process the following element or techniques or

steps are to be followed, we may also call them production planning &

controlling functions. There are as follows.




LABORATORY

Apricot Foods Pvt. Ltd is good popular name Everest

Wafers first required are potatoes. Potatoes are of good quality. The

second is edible oil they purchase edible oil in quantity. The edible oil istested in laboratory. Then the chilly powder & other spices are tested in

laboratory




WAFER MAKING SECTION

Apricot Foods Pvt. Ltd main product is a wafer and

wafers are of two types. Potatoes & Banana wafer are making in thissection. Banana & Potatoes is done after sometimes they mixed edible oil,

chilly powder are also mixed in the banana wafer & mixed some spice &

than the make a very tasty banana wafers.




NAMKEENS MAKING SECTION

Apricot Foods Pvt. Ltd also makes namkeens as they

successful in wafers after than launch new product all the namkeens. The

customer accepts it. Its method is same as above. It is very tasty & innamkeens includes chilly powder & spice & packed.




CHAVDO MAKING SECTION

A Apricot Foods Pvt. Ltd makes such a very good

product. Farali Chevdo is very good product for a people. People demandmore Farali Chevdo. Farali Chevdo contains choicest potatoes, edible oil,

and peanuts with sugar, chilly powder & other spices this makes as Farali

Chevdo.




SHING BHUJIYA SECTION

After Everest Wafer is popular in all over Gujarat day-

by-day they started Shing Bhujiya, in this product change Flour, Shing,Chilly powder, edible oil & other spice are required. It makes a Shing

Bhujiya.




MAGHDAL, SHING, MASALA SHING SECTION

Magdal, Shing & Masala Shing are very good taste

product. In this groundnut, edible oil, chilly powder & other spices arerequired.




PRODUCT CAPACITY

The Apricot Foods Pvt. Ltd production capacity is

very quantitative. In one hour they produce 300-Kg, wafers at time.




PACKING DEPARTMENT

After the making of wafers they are packed into

pouch. There are two types of packing one is pouch wafers are most of sell in Rajkot & nitrogen packing are send to the other district as well as

in the Rajkot of Gujarat. After completions of packing wafers they are

keeping in a box each box contain 40 Packets, 60 Packets & 80 Packets.




DISPATCH DEPARTMENT

After the boxes are packed & marked according to

requirement. They are dispatch according to requirement of the dealer.




STORE MANAGEMENT

In storeroom the invent rise. Like raw material, work

in progress, finished goods, scraps etc. Are costs heavily to the

Organization therefore an effective system should be employed whichwill take care.

• That material should not be into excess quanta

• That raw material should not be into excess quantity.

• To protect stove against damage & theft.

• To decide economic order quantity for purchase of rawmaterial.




INDEX


Sr. No. Particular Pg. No.

1. INTRODUCATION 26


3. MANPOWER PLANNING 28

4. JOB DESCRIPTION 29

5. RECURUITMENT & SELECTION 30

6. TRAINING FOR THE EMPLOYEES 31

7. PROMATION POLICY 32

8. TRANSFER POLICY 33

9. PERSONAL RECORDS 34

10. PERFORMANCE ASPPIRATION 35

11. WAGES AND SALARY ADMINISTRATIVE 36

12. TIME KEEPING SYSTEAM 37

13. PROVIDENT FUND SCHEME 3814. EMPLOYEE BENEFIT SERVICES 39

15. COLLECTIVE BAARGAINING 40

16. GREVIENCE HANDLING PROCESS 41

17. INDUSTRIAL RELATION 42

25



INTRODUCTION

Personnel management is a part of management thatdealing effective control and use of man power. Humans have dynamic

nature different person are having different nature, behaviors man ability

etc so it is challenging job.

In brief we can say that personnel management is

concern with 4M that is man, money, machine and market. The man is

only very active and important factor of the Production department in the

organization.

“Personnel Management is concerned with the

planning, organizing, direction & controlling the activity with

procurement, development, compensation, integration, maintains and

separation of human resources to the end that individual, organizational

and societal objectives are accomplished.”





Organisation Structure is teamwork at the formal

relationship that have between established. The purpose of the structure isto assist in regulating and directing the efforts is an organisation so that

they are coordinated and consistent with organisation and objectives.

Organisation structure of the company shows the inter

relationship between the company’s staff its show a clear-cut line of

authority responsibility and accountability.

Among the various type of organisation structure of

Apricot Foods Pvt. Ltd. has adopted line staff type of organisation

structure.

The managing director of the company is Mr.

Chandubhai Virani they are also the owner of the company.




MANPOWER PLANNING

Man power planning is basically concerned with

having the right type of people available as and when required andimproving the performance of the existing people available as and when

required and improving the performance of the existing people to make

them more effective on their jobs. As in case of any other functional area

like marketing, production or finance, the personnel department’s work

has also to be planned planning in personnel area is mainly concerned

with crystalline from where the right type of people can be secured for

future anticipated vacancies.

According to better man power planning is “The

process by which management determines how the organisation should

move from its current man power position to its desired man power

position. Through planning, management strives to have the right number

and the right kind of people at the right place, at the right time, doing

things which result in both the organisation the individual receiving

maximum long term benefits.”




JOB DESCRIPTION

It is a written record about the duties and

responsibilities and requirement of particular job. “It is concerned withthe job itself and not with the work”.

It is a statement describing the job in such a terms, as

it’s full location, duties, working condition. It inform about what how and

why of the work to be done. He prepares a summery of the received

information in a set form. Thus, job description a written summary of

given various right, responsibilities selector job description is different for

each job.

Definition:

“A job description is a board statement of the

purpose, scope, duties and responsibilities of a particular job”.




RECURUITMENT & SELECTION

In large concern the personnel department is interested

with the job of recruitment of personal. Recruitment involves discoveringof the source of personnel and arranged to receive application from the

candidates for the jobs.

In Apricot Foods Pvt. Ltd. if there is any vacancy in

any department, they first of all decide to find the pending application

received in previous time. If there are no applicable candidates they

publish advertisement in the famous newspaper. After receiving

application they select some qualified and capable candidates and arrangetheir interviews, and after interviews knowledge and technical knowledge

is select for the job.

The company does not allow children as workers.

Male & female workers are recruitment for production work. The workers

can change the job at any time.




TRAINING FOR THE EMPLOYEES

Training is defined as “The act of increasing the

knowledge and skills of an employee far doing a particular job”.

Training implies activities that teach employees how

to perform their present jobs better. It is the training that prepares people

in short training prepares the people to perform their helps to them in

improving their performance. By improving new skills new techniques of

doing the works and by improving their work habits or in other words.

We can say that performance means improving the present position.

Training is an important aspect for increasing their

production capacity. In Apricot Foods Pvt. Ltd provide training facility to

their employees is minimum 15 days.

Definition:

“Training is a systematic Modification of behavior

through learning which occur as a result of instruction developmentand planned experience”.

If candidate is fresh or not experienced than the he has

to be putdown under the supervision of the other personal mechanism of

mission is explained to him in detailed and matters of manager at also

taught to employees.

Workers:

Generally workers are those who work to earn and

fulfill their need. They are the one who fulfill the objective of the

prompter. They are concerned the real as set unit




PROMATION POLICY

Promotion is a very good policy in the organisation. It

is a useful for both employees and organisation therefore the need of aformal systematic programmed of promotion and this promotion

programmed can be said to be promotion policy.

Promotion is given to a person when the work of any

employees comes at satisfactory level at that time. The person has been

get higher job than the existing job with the increasing responsibilities

and more wages is to be given employees get a motivation when he is

promoted for higher job.

The Apricot Foods Pvt. Ltd is a private limited so

that it’s gives the promotion to their employees as per his agreement and

the performance of any employees is found to be satisfied than and than.

The management of given the permanently set up in the organisation.

Apricot Foods Pvt. Ltd not only consider seniority base but also

consider the qualification of the employee. So that we can say that the

Apricot Foods Pvt. Ltd gives the promotion to his Employees on the bases of seniority and qualification of the person.

Definition:

“Promotion involves a change from one job to

another that is better in term of status and responsibilities”.




TRANSFER POLICY

This transfer is a process of employee’s adjustment

with the work time and place. A transfer is a horizontal or lateralmanagement of an employee from one job section department, shift, plant

or position to another at the same or another place where his salary status

and the responsibilities are the same it generally does not involves a

promotion, demotion or change in the job status.




PERSONAL RECORDS

Legal department of the unit maintains the personal

reports they are also maintain attendance register card to employees.

In personal records consist presence and leave of the

employee during the particular every year rate of bonus, promotion,

duties, qualification, other information are also involved in the personal

records of the employees. These personal reports are useful in their

circumstance when any problems are occurring between the management

and organisation of the unit.




PERFORMANCE ASPIRATION

Organisation is established achieve certain objectives,

achievement of goals and target, depends upon to performance of individual employees. Hence it is a quit necessary to understand as to

what extent employees have been successful at their jobs, for

achievement of their goals. Thus performance appraisal is an important

part of Personnel Management

It can be use for carrier advancement of an individual

on the basis of an individual’s performance it can also be use at the time

of transfer and also it provides guideline for training and development of individual and the main objective of the performance appraisal are to

improve the job performance appraisal are to improve the job

performance and identify their potentialities for the work and to assist in

determination of promotion and transfer and it also helpful in to reduce

the grievances among the employees.

Thus performance appraisal is a very important part of p.m. Thus Apricot Foods Pvt. Ltd manages this department carefully and

in effective manner and it is handled by personnel manager of this unit.




WAGES AND SALARY ADMINISTRATIVE

Wages and Salary administrative is one of the vital

areas of personnel administrative for sound wages and salaries policy and programmers are essential to procure, maintaining, and development,

promote and transfer. For the employees and get effective result. From

them wages and salaries are perhaps the most important single elements

in the condition of employment and organisation moral can not be

maintain at higher level without maintain full and sound remuneration

programmed.

Apricot Foods Pvt. Ltd is a private limited so that it

pays wages and salaries to the employees as per their agreement wagesand salary pay scale is decided.

Wages:

“Wages means the amount paid to the labor for his

service of hourly, daily, weekly and fortnightly”.

Salary:

“The term salary defined as the remuneration paid

to the managerial, personal on monthly or yearly”.




TIME KEEPING SYSTEAM

Time keeping system is very essential for the

regulation of employees & for maintaining the productivity of the unit. InApricot Foods Pvt. Ltd. Time for production department is as follows:

For office

9:00 am To 12:00 at noon

2:00 pm To 05:00 pm

For Workers

8:00 am To 12:00 noon

2:00 pm To 05:00 pm

When there is fully demand in market for Wafer than

it continua try working of 24 hours.

First shift

06:00 am To 02:00 pm

02:00 am To 10:00 pm

10:00 am To 02:00 pm

Every worker has to Sign in daily register before

general manager.




PROVIDENT FUND SCHEME

Provident Fund is one type of scheme Provident fund

10% of employee’s salary is deducted and the units to Provident fundamount add the same amount.

The rate of provident fund is 12% that means the

provident fund deducted from employee’s salary 12% and company

transferred, by Company includes. 3.67 for members and 8.33 for family

provisions. If an employee behaves the job, and gets another job at

another place, his provident fund amount is transferred to the employee.

In case of death or retirement, either employee him self or his family willget the full amount of provident fund scheme.




EMPLOYEE BENEFIT SERVICES

Management is concerned with attract in and keeping

employees whose performance meets at least minimum level, of acceptability. The provision of “Benefits” and “Services” and are

important in maintaining the employee and reducing or keeping turnover

& absenteeism low.

Employee benefits and “Services” on the other hand,

are available. To all employees based on other membership in the

organisation and the purpose of such benefit & services is to retain people

in the organisation and not stimulated them to grater effort and higher performance. They foster loyalty & act as a security bases for the

workers.

In Apricot Foods Pvt. Ltd. Provides so many facilities,

which we can classify in three categories. Medical facilities, canteen

facilities, other benefits. This is as follows.

1) Medical facilities

The company provides reimbursement of actual

medical expenses incurred and including hospitalization,

nursing homes and surgical charges for the employee & their

family.

2) Canteen Facilities

The company provides canteen facility to its workers,

where they are provided Snacks, Hot drinks, Cold drinks to

employee at subsidized rate. The facility of rest room to the

worker is also given.

3) Other BenefitsApricot Foodss Pvt. Ltd. 39



They also provide facilities Bonus Gratuity &

provident fund scheme etc. They also provide washing

allowance uniforms festival holidays, C.L (Casual leave) and

earns leaves etc.




COLLECTIVE BARGAINING

Collective Bargaining means the negotiation about

working conditions and the term of employment between an employer and the group of employees.

In Apricot Foods Pvt. Ltd there is no collective

bargaining system if any employees has problem regarding wages etc. He

can directly meet to the administrative department and solve this problem.

“Collective bargaining is an essentially process inwhich employees at as a group in seeing to shape condition and

relationship in their employments”.




GREVIENCE HANDLING PROCESS

Grievance handing means, if there is any

dissatisfaction is arises in the mind of the labor at that time the decisiontaken by the management.

In Apricot Foods Pvt. Ltd workers have any grievance

he gives reports to his supervisor after consulting his supervisor solve all

these problem, regarding the workers if supervisor is not able to solve

their problems of the worker at that time he is going upper level like

departmental manager, general manager of the unit.




INDUSTRIAL RELATION

Industrial relation and relation between the workers

and this unit is good. There is good relation between the workers and themanagement, which is essential for smooth running of industry and also

expansion of industry.

Workers should be motivated financially or non-

financially and also good-working conditions should be provided they

should be respected and honored and treated as family members this

increases job satisfaction so for this unit concerned it is medium scale unit

and all the workers are equal and none of them are superior together.




INDEX


Sr.


1. INTRODUCATION 44

2. MARKETIONG RESEARCH 45



5. PRODUCT MIX 48

6. PRODUCT LINE 49

7. MARKETING SEGMENTATION 50

8. PRICING POLICY 51

9. PRICE LIST 52

10. MARKETING PROMATION 53

11. SALES PROMATION 54

12. CHANNAEL OF DISTRIBUTION 55

13. QUALITY CONTROL 56

14. FACTORS AFFECTING QUALITY 57

15. OBSERVATION 58

44



INTRODUCATION

Marketing Management today is the subject of interest

in all types of organisations, within and outside the business sector and incountries throw out the world.

“Marketing is a social and managerial process by

which individual and group obtain what they need and want, creating

and exchanging, value and product with each other”.

- Phillip Kotler

Marketing compels all activities involved in thedetermination and the satisfaction of consumer’s need at a profit.

Marketing is a comprehensive term and it includes all

resources and a set of activities necessary to direct and facilitate the flow

of goods and services from producer to consumer in the production

process. Human efforts, finance and management constitute the primary

resources of marketing. Marketing diminishes the gap between the

producer and consumer.




MARKETIONG RESEARCH

“It is a systematic problem analysis, model building

and fact finding for the purpose of improved decision making andcontrol in the marketing of goods and services”.

Philip Kotler

Thus marketing research involves complete analysis of

market. According to marketing manager of the company, the role of

marketing research can be described as: -

1. Through marketing research, needs and wants of consumer can be known and by which new products can be introduced.

2. Demand for the product can be forecasted.

3. Alternatives of the product can be searched.





In the mordent era, there is tough competition in each

period of production. So for selling purpose company creates marketingdepartment & this department takes all the marketing activities into

considerations. So in company this marketing department plays a vital

role.

The marketing department of any co. has usually a

marketing management at the top. Under here there are salesman’s &

sales representatives. There are usually move around their allotted areas

& sell their goods.

Apricot Foods Pvt. Ltd. has a very simple

Organization structure of marketing department there is a marketing

manager who is the in-charge of the department & under him sales

manager there is sales assistant & clerical staff are working. So we can

say that in this org. They adopt functional org. in which all the activities

are delighted to each & every persons & accordingly they have to work

the org. chart of marketing department is as follows.




ORGANISATION CHART


Sales Department

Sales Manger

Sales Assistant

Sales Attended

Purchase Department

Purchase Manager

Purchase Assistant

Purchase Attended

GENERAL



PRODUCT MIX

“A product mix is the set of all product line &

items that a particular seller often for sale to buyers”.

The total sum of product related decision termed as

product mix. It is area of marketing mix, which studies various decisions

regarding product offered for sell by a company. In short product mix

means composite of product offered for sell by a firm or a business unit.

Product mix has following features.

1) Width : It refers to haw many different product likes the

company

2) Length : It refers to the total number of items in its product

mix.

3) Depth : It refers to how many variants are offered of each

product is the line.

4) Consistency : It refers to how closely relate to various

product lines are in end use producing requirement.




PRODUCT LINE

A Product Line can be defined as “A group of product

that are closely related because they are functioning in a similar manner are sold to same customer groups are marketed through the same types of

out test or fall within a given price range.”

In Apricot Foods Pvt. Ltd. they have a one-product

line as they want so satisfy their customer with their products.




MARKETING SEGMENTATION

The modern market is customer oriented. All

marketing activities resolve around customer in order to achieve themarketing objectives. It is the customers.

The concept of the market segment is based on the fact

that the market of commodities are not homogeneous but they are

heterogeneous market represents a group of customers having common

characteristics market segmentation consist of taking the total

heterogeneous market for a product dividing it into several sub market.

Through market segmentation sellers try to identify those who are mostlikely to buy their goods and services.

Market segmentation is done on various bases, which

are as follows: ~

Geographic Segmentation

Demographic Segmentation

Psycho graphic Segmentation

Behavioral Segmentation




PRICING POLICY

Price is money value of the product that is agreed

upon the transaction. Price plays very important role in marketing because price decides profit & financial position of the business firm.

Price is the exchange value of the product or services

always expressed in money. Pricing concept plays a vital role in

Marketing Management. The decision regarding pricing must be taken

after considering every aspect of business & while fixing the price not

only profit but social responsibilities should also be taken into

consideration.

Affecting the price of product.

Cost of production

Competitive price in the market

Normal profit

Advertising cost

Distribution cost

The prices of the product of this company are different

from product to product due to variation in cost of production.

While formatting the price of the products offered for

international market many other variables are also taken into

consideration in addition to the above-mentioned factors. These

additional fir expenses are to be including into the price of product of thiscompany is as follows.

PRICE PER UNIT = COST OF PRODUCTION + MAKE UP NO.

OF UNITS PRODUCED




PRICE LIST


No. Particulars Price Gram

1 Potatoes Rs. 05:00 23

Rs. 10:00 60

2 Banana Waffers Rs. 05:00 35

3 Farali Chevdo Rs. 10:00 80

4 Chana Dal Rs. 03:00 20

5 Mung Dal Rs. 05:00 40

6 Shing Bhujiya Rs. 05:00 40

7 Masala Sing Rs. 05:00 40

53



MARKETING PROMOTION

Marketing Promotion plays an essential role at lest

advertising & capturing people in the market. Many companies usemarketing to improve their marketing & to make a significant

contribution to the marketing performance is one kind of incentive

offered by the unit. It is not an expense it is an investment.

The ultimate objective of Apricot Foods Pvt. Ltd. of

sales above its normal level. But if its objects were to be spelt out in

detail, they would be as follow.

To Attract new customers.

To Increase off-season sales.

To Meet the competition.

To Introducing new project.

To Encourage present customer buy more.

To induce dealers to stock more

Apricot Foods Pvt. Ltd. has adopted various

incentives to increase the sale of its products such as advertising

publicity, public relation etc. It also gives calendars & attractive items as

a gift to the customers. Company expensively uses the sales. Promotion

tools for the dealer. Thus, this unit really undergoes promotion activity.




SALES PROMOTION

Sales promotion is only short-term incentive toencourage purchase or sales of product & services means related with

promotion of sales consist of a wide verity of promotional tools design to

stimulate earlier & more customers.

But as we earlier said that this company is ancillary

and a product only as per the orders received & they received order &

supplies the goods & customers are fully satisfied with the quality of

goods, the place repeat order, so companies managerial person think thatwe are getting sufficient orders as per our capacity, why should we bother

about the sales.

Thus, due to receipt of sufficient orders they don’t

take any type of sales promotion action.




CHANNEL OF DISTRIBUTION

“Channel of distribution is the set of marketinginstitutions participating in the marketing activities involved in the

movement of the flow of goods or services from the primary producer to

the ultimate consumer”.

There are following types of channel of distribution

Zero way channel: Producer – Consumer

One way Channel: (a) Producer – Retailer – Consumer (b) Producer – Wholesaler – Consumer

Two way Channel: Producer – Wholesaler – Retailers –

Consumer

If company produce the consumer goods it is

almost impossible for producer to sell the product directly to the

consumer.




QUALITY CONTROL

Quality Control in its simplest term is the control of

quality during manufacturing. Both quality control and inspection areused to assure quality. Inspection is a determining function, which

determines raw material supplies, parts of finished products etc. as

acceptable or unacceptable. As control becomes effective, the need for

inspection decreases quality control determines the cause for product and

gives solutions by which these validations can be controlled. It is

economic in its purpose, objective in its produce dynamic in its operation

& helpful in its treatment.

Definition of Quality:

In current quality control theory and practice the

meaning of “Quality” is closely arrives to cost and customer needs.

“Quality” may simply be defined as fitness for purpose at to west

cost.

Meaning of Quality control:

Quality of a product depends upon the application

of materials man, machines & manufacturing conditions. The

systematic control of these factors is the quality control. The quality

of product differs greatly due to these factors.




FACTORS AFFECTING QUALITY

In addition to man, materials machines and

manufacturing conditions there are some other factors, which affects the product quality these are.

Marketing Research is demand for purchase

Money is capability to invest

Management is management policies for quality level.

Production methods and product design.

In Apricot Foods Pvt. Ltd. quality control is concerned

with the evaluation of test data and its application to the control of the

wafers progress raw materials. Intermediate concerned not only with

quality level and cost of maintaining this level, but also with the

presentation of tangible values to measure quality and changes in quality.

Testing provides the background and data and quality control applies the

results. The control-desired weight is aimed at meeting standardsestablished by an individual organisation.




OBSERVATIONS

There is no doubt about the popularity of products of

Apricot Foods Pvt. Ltd. is increasing in Gujarat of all the products potato wafers.

The main reason for increasing sales of Everest Wafers is the

quality, taste influence, freshness great availability, attractive

packing & fair price.




INDEX


Sr.


1. INTRODUCATION 60

2. ORGANISATION STRUCATURE 61


4. FINANCIAL PLANNING 63

5. CAPITAL STRUCTURE 64

6. CAPITALISATION 65

7. MANAGEMENT OF FIXED ASSETS 678. MANAGEMENT OF WORKING CAPITAL 68

9. CAPITAL BUDGETING 69

60



INTRODUCATION

Finance is regarded as the life block at business

enterprises. This is because modern business is money oriented economyfinance is one of the basic foundation of all kinds of activities.

Financial Management is an appendage of the finance

function. Financial Management involvers the application of general

management that part of mgt. Which is concerned mainly with raising

funds as profitably as possible planning future operations & through

finance according cost, accounting badgering statistics & other means. It

is continuously concerned with achieving as adequate rate of return oninvestment, as this is necessary for survival & attracting new capital. It is

the various projects depending upon their importance & pay off

capacities.

Financial function, center rounds the mgt. Of fund

raising & using the effectively financial mgt. is important because it has

impact on all the activities of firm, its primary responsibly is to discharge

the finance function successfully in touches of all the other businessfunction.





Finance is one of the most important of the

management. Finance is a heart of the management, finance is a heart of business. So the responsibility is given to that person who can manage

this department over viewing the organisation structure of finance

department, it would be better if we go through what actually organisation

mean.

i. Organisation of Authority.

ii. Designing the Job Structure.

iii. Defining the responsibility of all level.

iv. Establishing Structural Relationship.

The job of the chief financial execute does not cover

only routing aspects of finance & accounting. As a member of top

management, he is closely associated with the formulation of policies as

well as decision-making. Financial decision is of crucial importance. It istherefore, essential to set up an efficient organisation for financial

management functions.




Managing Director

Financial Manager

Chief Accountant

General Manager

ORGANISATION CHART




FINANCIAL PLANNING

A firm needs to manage its resources effectively and

effective manner is possible only when the management works out thefuture courses of action in advance and takes decision on professional

manner, utilizing the individual and group efforts in a co-ordinate and

rational manner planning should estimate the resources required to carry

out the operations and determine how far these resources can be

generated internally by the form itself and how far they will have to

obtained externally.

Generally Apricot Foods Pvt. Ltd. prepares financial planning as follows:

Company decides its long term and short-term objectives.

Requirement of long term and short term capital.

Head of finance department believes that to develop

the procedure is most the end of the financing activities or planning butmust control over that. For this purpose company review the short-term

objective policies procedures in the light of changed economic, social and

business situation from time to time in order to keep the changing

environment.




CAPITAL STRUCTURE

Capital Stricture refers to the combination of

ownership capital, preference capital, capital loans, etc.

Apricot Foods Pvt. Ltd. capital structure comprises

of both owners’ capitals as well as borrowed capital.

Owner’s capital

Share capital of the company is More than 3 crore,

which is contributed by the shareholder of the company i.e. by the

partners of the form.

Borrowed Capital.

At Apricot Foods Pvt. Ltd., the available capital is

perfectly utilized. The supervisors regularly inspect all the machineries

and the plant. All the workers are given thorough training to the

machineries, so the machineries are utilized and maintained properly.

The raw materials are purchased after proper inventory management, and

so there is no blocking of working capital and also there is wastage of money and raw materials.




CAPITALIZATION

Capitalization is the most important thing of any

business unit, capitalization means total amount of a companies capital ontotal value of its capital stock. If capitalization of a company is just

properly capitalized, it is more than required profit per share will full &

its capitalization is said to be inappropriate. Similarly if capitalization is

less than required, it is not desirable.

According to Prof. Lillin Doris “Capitalization means

the total accounting value of the capital stock surplus in whatever from it

may appear & funded long term debt.”

Another good definition of capitalization has been

given by E.E. Lincoln, which runs as follows

“Capitalization is a word ordinarily used to refer to

the sum of the outstanding stocks & funded obligations which may

represent fictions value.”

The decision regarding capitalization is taken from

earning capacity of company. There are three types of capitalization.

1) Over capitalization

2) Under capitalization

3) Fair capitalization

1) Over capitalization:

Total amount of capital should be enough to meet it

present & future need i.e. it must be properly capitalized. A company

is said to be over capitalized if it’s earning are less in relation to

amount of capital investment. When real value of shares is less than it

book value, the company is said to be over capitalized.

2) Under CapitalisationApricot Foodss Pvt. Ltd. 66



“Under Capitalisation exists when insufficient

provision is made for funds to operate on the most productive basis.

Sometimes under capitalisation is said to take place when there is

under statement of the actual value of the assets”.




MANAGEMENT OF FIXED ASSETS

Fixed assets are those, which are permanent in nature,

& these are not easily convertible into cash. Fixed assets are distinguishedfrom current assets on the basis of length of the Physical & Economical

life & their place occupy in the business cycle.

Fixed Assets has fixed cost burden having long term

& hung investment & thus bearing on the operational efficiency of the

firm. They must be managed properly & effectively otherwise it may

create manager for the survival of the firm. So such decision are taken

only after seeing the profitability on such assets & the fixed assets are bolding plant & machinery, furniture & fixtures etc. & the management

of such assets are clear according present government laws & companies

position.

In the company the list is prepared of all the fixed assets & any addition

of disposition given effect by the top management. Any decision

regarding these assets is taken only after the management after consulting

appropriate engineers. Depreciation on these assets is engineers.Depreciation on these assets are provided by the written down value

method.




MANAGEMENT OF WORKING CAPITAL

The term working capital is commonly used for the

requirement of capital for the daily operation of a business i.e. for purchases of raw material, payment of salaries and wages to the

employees rent for the building electricity charges etc. And the working

capital management is concerned with the problems that arrive in

attempting to manage, current asset, and relationship that exist between

them.

Current asset means “To these assets which are easily

converted in to cash with in a one year”.

The aim of working capital is to manage firm’s current

assets and liabilities such a way that satisfactory level of W.C. is

maintained. If the form cannot maintain satisfactory level of W.C. then, it

is likely to become insolvent.

Net working Capital = Current Assets – Current Liabilities




CAPITAL BUDGETING

Fixed assets are very important for a company as they

yield returns over a period (More than one years) either by increasingrevenues or by reducing costs. There for an analysis is to be dining as to

in which asset should the firm invest to maximized returns.

Investment in fixed assets, which is along term

investment, is popularly known as capital budgeting.

Capital Budgeting includes the evaluation of variousassets or projects and investing into the one which is going to be the most

profitable one. It includes the evaluation of various assets or projects and

investing into the one which is going to be the most profitable one. It

includes addition, modification, disposition and replacement of fixed

assets. Capital Budgeting is a very strategic decision of the company as it

affects the profitability and corporate image of the firm.




SWOT ANALYSIS

S = StrengthW = Weakness

O = OpportunityT = Threats

1) Strength: -

Financially sound.

Goods quality at reasonable price.

Proper channel of distribution.

2) Weakness: -

No enough Advertisement

Improper transportation.

3) Opportunity: -

To produce different types of namkeens.

They have opportunity to take over the national

market because of low price good quality both together.

4) Threats: -

Competitors market.

Recession, which indirectly affects buyer’s

viability of purchasing.




FUTURE PLAN

As I got information from the general manager that

Apricot Foods Pvt. Ltd., plans to maximum their sales, as much as possible by more hard work, they want to product more taste namkins

under their brand name “Everest”.

At present they are planning to increase the production

cover the national market in future. They have a fully automatically

machine so production will be increased.




CONCLUSION

During my visit to Apricot Foods Pvt. Ltd. I am

collected all information about from the company. The effect of thisindustrial visit on us cannot be expressed in words. These types of visit

are more useful for us. It becomes helpful in the increases of our

knowledge.

“Apricot Foods Pvt. Ltd.” is a successful and

developing company. I have come to conclude the following points for

the success of company at the end of this report.

Company is ideally located and easily fulfills its

requirements.

The company has good relation not only with their customers

but also with their government officer, chartered accountant,

banks & auditors etc.,

The company is progressive as well as reputed in the market.

I whole-heartedly wish Best of Luck for the future and

hope to achieve their goal every time.




SUGGESTION

The most important suggestion which can be given to

the co-operative is that through they are suffering from losses since thelast few years, they must try to convert their loss in such a way that it will

reduce their liabilities. It is important for any unit to earn profit for

survival.

Unit should reduce distribution cost.

I. They should give advertisement through differenced media so

more & more people can know about their product.

II. They must appoint some professional & expert to solve the

problems relation to production, finance, marketing &

management.

III. Promotion & Expansion of unit.

IV. Promotion & Expansion of unit.

V. Everest should incuse their total sales by promotional unitshould reduce distribution cost.




BIBLIOGRAPHY

MARKETING MANAGEMENT

BY: J. C. GANDHIBY: PHILIP KOTLER

&

BY: S. A. SHERLEKAR

PERSONNEL MANAGEMENTBY: C. B. MEMORIA

PRODUCTION MANAGEMENTBY: CHHYNAWALA

FINANCE MANAGEMENTBY: KING’S

eerest waffers-bba-mba project report

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