prospectus-mba & bba in retail & entrepreneurship ignou

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•MBA Retail MBA Entrepreneurship•BBA Retail Services BBA Entrepreneurship

SONE KE CHIDIYAOnce India was known as the

Sone ke Chidiya ( The Golden Bird)

A land that people held in awe

For her prosperity

For her intellect

For her culture

Today the world looks towards India again

And it is in our hands

To make the Sone Ke Chidiya

(The Golden Bird) soar again

INDIRA GANDHI NATIONAL OPEN UNIVERSITY (THE WORLD’S LARGEST OPEN UNIVERSITY )

IN COLLABORATION WITH

FUTURE HUMAN DEVELOPMENT LIMITED

Offers

MBA RETAIL

MBA ENTREPRENEURSHIP

BBA RETAIL SERVICES

BBA ENTREPRENEURSHIP

PROSPECTUS

(An Initiative ofFuture Human Development Limited)

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Indira Gandhi National Open University (IGNOU) established by an Act of Parliament in 1985 offers more

than 330 academic programmes. IGNOU serves the educational aspirations of more than 2.5 million

students in India and 35 countries abroad through 21 Schools of Studies and an elaborate network of

more than 60 Regional Centres, 2500 Study Centers and 50 Overseas Centres. It also acts as a National

Resource Centre and more importantly, functions as an Apex Body to promote and maintain standards

of distance education. In order to fulfill the vision of democratising higher education and providing

access to all segments of people, the University imparts education and knowledge through various

flexible means suited to the open and distance education mode. Today the University offers academic

programmes in a variety of disciplines viz. Commerce, Management, Economics, History, Agriculture,

Computer and Information Technology, Political Science, Public Administration, Sociology,

Engineering, Education, Vocational Education, Extension, Journalism and Mass Communication,

Gender and Development Studies, Interdisciplinary Studies etc. in the form of Certificate, Diploma,

Undergraduate, Postgraduate, Research Degree Programmes under Credit programmes. Besides,

IGNOU also offers Non-Credit programmes in a variety of disciplines which are of short duration

which would provide skills based training independently or in collaboration with other educational /

professional / technical institutions and industries.

Prominent features of IGNOU

• International jurisdiction

• Flexible admission rules

• Individualised study: flexibility in terms of place, pace and duration of study

• Use of latest information and communication technologies

• Nationwide student support services network

• Cost- effective programmes

• Modular approach to programmes

• Resource sharing, collaboration and networking with conventional universities , open universities

and other institutions / organisations

• Socially and academically relevant programmes based on students needs analysis

• Convergence of open and conventional education systems

Indira Gandhi National OpenUniversity (IGNOU)

In this age of life-long learning, a paradigm shift is taking place in the Indian education system. There is a

growing demand for recognized, quality educational programmes which would allow young aspirants

to acquire newer abilities. To address this need IGNOU has recently set up a new Centre for Corporate

Education, Training and Consultancy. The objective of the centre is to develop programmes in

corporate education consistent with the requirements of the corporate sector/industry. The

programmes taken up by the centre will focus on capacity building of human resources for the

corporate sector. It intends to produce highly employable graduates of the highest possible quality by

forging linkages with business and industry.

Content is developed by a panel of experts drawn from premier education institutes and experienced

practitioners from the industry. Continuous evaluation system spanning throughout the course with

defined parameters assesses the learning capability and potential of the students and ensures that only

deserving students qualify to be absorbed by the industry. It has been CCETC’s constant endeavor to

become India’s most progressive initiative with international acclaim for innovation and responsiveness

of teaching and learning, research, partnership and international activities.

Center for Corporate EducationTraining and Consultancy (CCETC)

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Other Group Companies:

• Future Capital Holdings,

over $1 Billion that are being invested in consumer brands and companies, real estate, hotels and

logistics. It also operates a consumer finance arm with branches in 150 locations.

• Future Generali, the group’s insurance venture in partnership with Italy’s Generali Group brings in a

new wave of innovation in the insurance space.

• Future Brands India Limited, a specialized subsidiary company that was set up to create and build

powerful brands that address the aspirations of the new Indian consumer.

• Future Supply Chain Solutions Limited (FSCS), a specialised subsidiary, offers strategic, focused

and consolidated approach to meet the group’s large supply chain requirements as well as those of

select supply and business partners.

• Future Media India Limited, aims to create media properties in the ambience of consumption, and

aid consumer-brand engagement, converting footfalls into eyeballs, creating trends and thereby, the

desire to change.

• Galaxy Entertainment Limited The group’s presence in Leisure & Entertainment segment is led

through this listed company. Galaxy leading leisure chains, Sports Bar and Bowling Co. and family

entertainment centres, F123. Through its partner company, Blue Foods the group operates around

100 restaurants and food courts through brands like Bombay Blues, Spaghetti Kitchen, Noodle Bar,

The Spoon, Copper Chimney and Gelato.

• Future Group’s joint venture partners include, US-based stationery products retailer, Staples and

Middle East-based Axiom Communications. Future Group believes in developing strong insights

on Indian consumers and building businesses based on Indian ideas, as espoused in the group’s

core value of ‘Indianness.’ The group’s corporate credo is, ‘Rewrite rules, Retain values.’

the group’s financial arm provides investment advisory to assets worth

Future Group, led by its founder and Group CEO, Mr. Kishore Biyani, is one of India’s leading business

houses with multiple businesses spanning across the consumption space. While retail forms the core

business activity of Future Group, group subsidiaries are present in consumer finance, capital,

insurance, leisure and entertainment, brand development, retail real estate development, retail media

and logistics.

Future Retail

Retail forms the core business activity at Future Group and most of its businesses in the consumption

space are built around retail. Head quartered in Mumbai, Future Group’s Pantaloon Retail India Ltd

touches the lives of more than 200 million Indians in 73 cities and 65 rural locations across the country.

The group currently operates around 1,000 stores spread over 16 million square feet of retail space. It

operates multiple retail formats in both the value and lifestyle segment of the Indian consumer market.

Future Value Retail Limited is a wholly owned subsidiary of Pantaloon Retail (India) Limited created

keeping in mind the growth and the current size of the company’s value retail business. Its popular

formats are Big Bazaar and Food Bazaar. Big Bazaar is a unique Indian hypermarket chain and Food

Bazaar is a supermarket chain which blends the look, touch and feel of Indian bazaars with aspects of

modern retail like choice, convenience and quality. There are over 126 Big Bazaar outlets and 177

Food Bazaar outlets in over 70 cities across the country, covering an operational retail space of over 6

million square feet.

In Lifestyle Format there is Pantaloons which is a chain of fashion outlets and Central is a chain of

seamless destination malls. Ethnicity is India’s first concept store, which recreates the experience of a

traditional ethnic market in a modern retail format. Some of the other formats include Brand Factory,

Planet Sports, aLL, Top 10 and Star and Sitara. The group also operates India’s most popular online

shopping portal www.futurebazaar.com.

Retailing of products and services related to home building and home improvement is led through a

subsidiary company, Home Solutions Retail (India) Limited which has formats like, Home Town, a

large-format home solutions store, along with specialized formats for home furniture and home

furnishing through Collection i and Furniture Bazaar and consumer electronics through e Zone and

Electronics Bazaar.

The group also operates India’s leading rural retailing chain, Aadhaar that is present in over 65 locations

in rural India. Aadhaar, an agri-service cum rural retail initiative, provides a complete solution provider

for the Indian farmer.

The company’s exemplary work in retail space was recognized in the international level by National

Retail Federation, the world’s largest retail trade association with the award ‘The International Retailer

for the Year 2007’. Apart from that the company has received many more accolades from organizations

of great repute both at national and international level.

About Future Group

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Future Human DevelopmentLtd (FHDL)Part of Future Group, Future Human Development (FHDL) was set up with the primary focus of creating

talent in the consumption industry, be it retail, hospitality, telecom or any similar industry. With the view

to leverage the group’s understanding of the consumer-centric business of consumption and its vast

experience in the training and development of its 30,000 employees, FHDL was incorporated in 2008

and mandated with the responsibility of providing domain specific training and certification to the group

and other organisations. FHDL is also responsible for talent acquisition, talent management and talent

retention for the group.

The programmes have a holistic and multi-disciplinary approach with unique training methodologies

like ‘story telling’ and ‘Vikram & Vetal’ questioning method. With stories chosen from our rich heritage

and encouraging learning through asking, the students relate to concepts better and internalise them

faster. The training methodology is designed around adult learning techniques and is thus experiential,

involving on-the-job training, role-plays, simulations and business scenarios. Even the popular mode of

greeting one another saying ‘Namaste’ with folded hands is given a unique meaning - ‘I am

acknowledging the potential of the other person’. This creates a better ‘guru shishya ’ relationship in

learning with FHDL.

FHDL has a team of professionally qualified content writers who design and develop comprehensive,

relevant training modules that can be customised to the client’s context. The team’s extensive domain

knowledge ensures that the curriculum and methodologies for training are continuously reviewed in

light of an ever-changing business scenario.

FHDL has created three state-of-the-art campuses in Ahmedabad, Bengaluru and Kolkata and they are

equipped with classrooms, auditoriums, mock rooms, library, residential and other student-centric

facilities. FHDL’s training programmes however can be delivered pan-India.

FHDL – IGNOU collaboration is set up as an initiative towards education to enrich the human resource

base in the country, with its expertise in the field of retail and general management. FHDL in

collaboration with IGNOU has planned to offer Credit and Non- Credit Programmes viz; Undergraduate

Programmes and Post Graduate Programmes under credit and few other short term programmes

under Non Credit.

Purpose of this Collaboration

• To encourage and impart knowledge in the field of retail management, retail operations and

General Management

• To develop and evolve as a Centre of Excellence in this part of the world for various career oriented

learning streams

• To promote professional and industry oriented education through the industry-institution

collaboration model

To pursue this goal, FHDL has entered into an agreement with IGNOU, the largest Open University with

a truly global reach. This would ensure that the certificates, diploma and degree programmes offered by

FHDL under the patronage of IGNOU would be recognized all over the world.

IGNOU - FHDL Collaboration

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Message from the Group ChiefExecutive Officer, Future Group

Namaste!

Revival of economic growth and increasing purchasing power of consumers outline the massive

potential for growth of the consumption sector and the related segments like services and modern retail

in India. The growth of the services sector and consumer-led industries like modern retail has created a

huge demand for trained manpower to sustain and build upon this growth. Every company in the

services and retail sector feels the dearth of skilled professionals which can be somewhat attributed to

the lack of relevant and quality education in retail domain.

Being the training solution provider of Future Group, Future Human Development Ltd. is taking this

great initiative of offering post graduate and graduate programmes which are not only relevant for the

retail but for the Service Industries with a distinguishing combination of academic excellence and

industry relevance in association with renowned university IGNOU.

The service industry in general and the retail industry in particular has an array of activities and one can

take up job depending on their interest and aptitude and these courses sure will prepare them for a

challenging and rewarding career in India’s most promising business sectors.

Rewrite Rules, Retain Values

Kishore Biyani

Message from Vice Chancellor –IGNOU

Dear Aspiring Student,

Greetings from the Indira Gandhi National Open University (IGNOU)

In this age of life-long learning, a paradigm shift is taking place in the Indian education system. There is a

growing demand for recognized, quality educational programmes which would allow young aspirants

to acquire newer abilities and expertise while they pursue their careers. I am now pleased to announce

that IGNOU in collaboration with FHDL, has launched MBA and BBA programmes in the areas of Retail

Management and Entrepreneurship to cater to this growing demand and help the aspirants to vertically

move up the corporate ladder. In this scenario, FHDL has set up Learning Centers to provide higher

order employability skills and bridge the existing talent gap.

This Prospectus is designed to give you information and advice to make your study decisions easier.

Flexible mode of learning and multiple entry and exit level are other unique features of this programme.

It has been our constant endeavor to become India’s most progressive university with international

acclaim for innovation and responsiveness of teaching and learning, research, partnership and

international activities. We intend to produce highly employable graduates of the highest possible

quality by forging linkages with business and industry.

On behalf of Centre for Corporate Education, Training & Consultancy, IGNOU, I invite your participation

in attaining the goal of making this nation, a knowledge-intensive society, where unemployable youth

will be a thing of the past.

I wish you all success in your academic pursuit.

Prof. V.N. Rajasekharan Pillai

Vice Chancellor - IGNOU

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Message from Chief ExecutiveOfficer, Future Human DevelopmentLimited FHDL in association with IGNOU has designed both credit and non credit programmes in the are of

General Management, Entrepreneurship and Retail Management. The following credit courses are

offered in post graduation level and graduation level.

1. MBA Retail

2. MBA Entrepreneurship

3. BBA Retail Services

4. BBA Entrepreneurship

MBA Retail

Uniqueness of the program

• It is a collaborative effort of India’s leading retailer Future Group and World renowned

university IGNOU

• MBA degree is awarded by IGNOU and Certificate of Field Training is awarded by Future Group

• It is a blend of academic concepts with proven contemporary practices with Future Group

• Content is written by experts drawn from premier institutes and senior professionals from

the industry

• Innovative teaching methodology with ‘story telling mode’ and tools like ‘learning by asking’

• Full time on campus programme at the State of Art Campuses at Ahmedabad, Bengaluru, Delhi

& Kolkata

• Practical learning through internship guided by experienced mentors in the company

• Assured placement for all successful students in formats like Big Bazaar, Pantaloons and Central at

locations across the country

Eligibility Criteria & Admission Procedure

ØGraduate (10+2+3) and above with a minimum 50% from a UGC recognized University. Those who

have appeared for the final year examination of graduation can also apply.

ØThe students are required to submit the duly filled in application form at the FHDL centre in Mumbai

with the following documents attached:

Proof of qualification (Provisional certificate copy in case the degree certificate is

not available)

Proof of Date of Birth

CAT / CET / MAT / ATMA / XAT / OPENMAT Score Card ( students who have appeared for any

of those entrances in the last year only are considered)

ØCandidates meeting the eligibility criteria will have to appear for an entrance exam. Candidates who

have already appeared for entrance exam CAT / CET / MAT / ATMA / XAT / OPENMAT held in the last

year need not appear the entrance exam conducted by IGNOU and FHDL. However, they have to

attach the copy of the score sheet along with the application form. There is no specific cut off score

required in CAT / CET / MAT / ATMA / XAT to apply. This category of applicants are required to appear

for Group Discussion(GD) and Personal Interview( PI).

•

•

•

Dear Student,

Namaste!

Congratulations on having committed yourself to pursue these courses.

We are delighted to have you attend our specially developed curriculum.

At the group level, the curriculum is designed to help you learn topics that will help you succeed in your

chosen career / venture.

At a personal level, we believe that each one of us has a unique personality and a unique set of

capabilities. We need to use these capabilities well, and to pursue our dreams - with self confidence and

self belief. We believe that this educational experience must help you bring out your uniqueness and

help you dream.

Therefore, the curriculum is designed to help you learn topics and subjects at one level – while helping

you chalk out the journey of your life at another level. Please make full use of this golden opportunity to

achieve both these objectives.

Wishing you a very adventurous and exciting learning experience and a very eventful life once you have

graduated – for this course marks the beginning of your learning – not an end to your studies!

All the best!

Muralidhar Rao

IGNOU – FHDL CollaborativeAcademic Programmes

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Ø

Interview.

• Candidates qualifying the Group Discussion and Personal Interview will be sent an ‘Admission

Letter’ from the office of FHDL, Mumbai. The selected candidates at the time of admission will have

to submit the following documents:

§Attested photo copy of Graduation Certificate and Mark Sheet

§Demand Draft drawn in favour of Future Human Development Ltd payable at Mumbai

§Original certificates for verification. The originals will be returned after verification.

§Two passport size photographs for the purpose of ID card

• Candidates have to be physically present for admission at the chosen FHDL Campus. The address

of the Campuses is given in the Prospectus.

ØMBA Retail is offered in FHDL Campuses located in, Ahmedabad, Bengaluru, Delhi and Kolkata

Fee structure

The students have the choice of paying the entire course fee initially or can pay semester wise as

given below.

• 1st Semester : Rs.50000/-

• 2nd Semester : Rs.50000/-

• 3rd and 4th Semesters : Rs.100000/- (3rd & 4th semester fees to be paid together)

The payment has to be made by Demand Draft in favour of Future Human Development Ltd (payable at

Mumbai) and is required to be submitted at the campus allotted to the student. Support in getting bank

study loan will be offered on request.

Candidates shortlisted from the written test will be called for a Group Discussion and Personal

Fee once paid will not be refunded.

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PROGRAMME STRUCTURE -

YEAR 1

Semester 1

Management and Organisational Processes

Retail Business Environment

Managerial Communication

Marketing Management

Managerial Economics

Commercial Accounting

and Financial Management

People Management and

Organisational Behavior

Soft skills 1: Language

Proficiency & Communication

Semester 2

Operations Research

Strategic Management

& Scenario Planning

Quantitative Techniques

IT Application in Retail

Leadership and

Change Management

Supply Chain Management

Internship & Viva 1

Semester 4

Design Management

Retail Performance Management

Retail and Commercial Models

Project work and Viva

YEAR 2

Semester 3

Consumer Behavior and Marketing Research

Store Operations Management

Consumer and Retail Activation

Legal Framework, Consumer Rights and

Corporate Governance

Social Anthropology

Product Life Cycle Management

Category Management

Soft Skills (Interpersonal Relations &

Presentations) Internship and Viva 2

MBA Entrepreneurship

Uniqueness of the programme

• It is a collaborative effort of India’s leading retailer Future Group and World renowned university

IGNOU

• MBA degree is awarded by IGNOU and Certificate of Field Training is awarded by Future Group

• The course is designed to provide students with the tools to acquire the contemporary skills and

competencies needed for a dynamic business environment

• It creates an entrepreneuial aptitude in students to apply these concepts in their work environment

or to takeover and run an existing business with an eye toward expansion or to start their own

business

• Full time on campus program at the State-of-Art Campuses at Ahmedabad, Bengaluru, Delhi

& Kolkata

• Practical learning through internship guided by experienced mentors in the company

• Assured placement for all successful students in formats like Big Bazaar, Pantaloons and Central at

locations across the country


ØGraduate (10+2+3) and above with a minimum 50% from a UGC recognized University. Those who

have appeared for the final year examination of graduation can also apply.

ØThe students are required to submit the duly filled in application form at the FHDL centre in Mumbai


Proof of qualification (Provisional certificate copy in case the degree certificate is

not available)

Proof of Date of Birth

CAT / CET / MAT / ATMA / XAT / OPENMAT Score Card (students who have appeared any of

those entrances in the last year only are considered)

ØCandidates meeting the eligibility criteria will have to appear for an entrance exam. Candidates who

have already appeared for entrance exam CAT / CET / MAT / ATMA / XAT / OPENMAT held in the last

year need not appear the entrance exam conducted by IGNOU and FHDL. However,they have to

attach the copy of the score sheet along with the application form. There is no specific cut off score

required in CAT / CET / MAT / ATMA / XAT to apply. This category of applicants are required to

appear for Group Discussion(GD) and Personal Interview( PI).

ØCandidates shortlisted from the written test will be called for a GD and PI.

• Candidates qualifying the Group Discussion and Personal Interview will be sent an ‘Admission

Letter’ from the office of FHDL, Mumbai. The selected candidates at the time of admission will

have to submit the following documents:

§Attested photo copy of Graduation Certificate and Mark Sheet

§Demand Draft drawn iin favour of Future Human Development Ltd payable at Mumbai



• Candidates have to be physically present for admission at the chosen FHDL Campus. The

address of the Campuses is given at the end of the Prospectus.

ØMBA Entrepreneurship is offered in FHDL Campuses located in, Ahmedabad, Bengaluru, Delhi

and Kolkata

•

•

•

Fee structure


given below:



• 3rd and 4th Semester : Rs.120000/- (3rd & 4th semester fees to be paid together)


Mumbai) and is required to be submitted at the campus allotted to the student.


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BBA Retail Services


• Bachelor of Business Administration (BBA) awarded by IGNOU

• Certificate of Field Training awarded by Future Group

• Full time on campus program at the State of Art Campuses at Ahmedabad, Bengaluru & Kolkata

• Blend of concepts with proven contemporary practices at Future Group

• Provisional placement offer on admission confirmation

• Final placement on successful completion of the program at Big Bazaar, Pantaloons and Central

outlets at locations across the country

• Opportunity to continue with MBA Retail in FHDL


Ø10+2 or equivalent or Bachelor’s Preparatory Program of IGNOU or other Open Universities. Those

who have appeared for the final year examination of +2 or equivalent can also apply.

ØThe students are required to submit the duly filled in application form at the FHDL office in Mumbai


§Attested copy of Pass Certificate

§Attested copy of Marks Statement of +2 or equivalent to that of .

ØCandidates meeting the eligibility criteria will be called for counseling at Ahmedabad / Bengaluru /

Kolkata campuses.

ØSelected candidates will be offered on the spot admission on payment of fees

• The selected candidates at the time of admission will submit the following documents:

§Attested copy of Pass Certificate and Marks Statement of +2 or equivalent to that of.




• Candidates have to be physically present for admission at the FHDL Campus. The address of the

campuses is given in the Prospectus.

ØBBA Retail Services is offered in FHDL campuses located in, Ahmedabad, Bengaluru. & Kolkata

Fee Structure


given below:



• 3rd Semester : Rs.20000/-

• 4th Semester : Rs.20000/-

• 5th and 6th Semester : Rs.40000/- (5th and 6th semester to be paid together)


Mumbai) and is required to be submitted at the campus allotted to the student.


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YEAR 2

Semester 3

New Venture Creation Management

Adopting and Leveraging Technology

Risk Management

Entrepreneurial Leadership (Soft skills 3)

Strategic Management for Growth


Internship & Viva Voce

Soft skills (Interpersonal

Relations and Presentation


YEAR 1

Semester 1

Entrepreneurship:

Perspectives (entrepreneurship models)

Management and

Organisational Processes

Business Economics

Management Accounting

Strategic Marketing

Organisational Behavior

Soft Skills 1 (Language

Proficiency and Communication)

Semester 2

Innovation and Creativity

Human Resources Management

Quantitative Methods

Financial Management

Operations Management

Research Methodology and Statistics

Internship & Viva

Semester 4

Social Entrepreneurship

Family Business Management

Project Work & Viva

(Project 12, Viva 4)

BBA Entrepreneurship


• Bachelor of Business Administration (BBA) awarded by IGNOU

• Certificate of Field Training awarded by Future Group

• Full time on campus program at the State of Art campuses at Ahmedabad, Bengaluru & Kolkata

• Blend of concepts with proven contemporary practices at Future Group

• Provisional placement offer on admission confirmation

• Final placement on successful completion of the program at Big Bazaar, Pantaloons and Central

outlets at locations across the country

• Opportunity to continue with MBA Entrepreneurship in FHDL


Ø10+2 or equivalent or Bachelor’s Preparatory Program of IGNOU or other open universities. Those

who have appeared for the final year examination of +2 or equivalent can also apply

ØThe students are required to submit the duly filled in application form at the FHDL office in Mumbai


• Attested copy of Pass Certificate

• Attested copy of Marks Statement of +2 or equivalent to that of .

ØCandidates meeting the eligibility criteria will be called for counselling at Ahmedabad / Bengaluru /

Kolkata campuses

ØSelected candidates will be offered on the spot admission on payment of fees

• The selected candidates at the time of admission will submit the following documents:

§Attested copy of Pass Certificate and Marks Statement of +2 or equivalent

§Original certificates for verification. The originals will be returned after verification



• Candidates have to be physically present for admission at the FHDL Campus. The address of the

campuses is given in the Prospectus

ØBBA Entrepreneurship Services is offered in FHDL campuses located in Ahmedabad, Bengaluru

& Kolkata

Fee Structure

• 1st Semester : Rs. 30000/-

• 2nd Semester : Rs. 30000/-

• 3rd Semesters : Rs. 30000/-

• 4th Semester : Rs. 30000/-

• 5th and 6th Semesters : Rs. 60000/- ( 5th & 6th semester fee are to be paid together)


Mumbai) and is required to be submitted at the Campus allotted to the student.


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YEAR 3

Semester 5

Retail Marketing and VM


Legal Framework, Consumer Rights &

Corporate Governance

Sales & Customer Service

YEAR 1

Semester 1

Business Organisation and Management

Business Economy and Indian Retail

Environment

Business Economics

Business Accounting

Business Communication Language Skills

YEAR 2

Semester 3

Basic Social Anthropology

Principles of Marketing

Category Management

Retail HR

Semester 2

Business Information Systems and

Applications


Business Communication (Interpersonal

Communication Skills)

Fieldwork & Viva 1(2 Months)

Semester 4

Retail IT

Consumer Behavior


Retail Operations Management (4)

Fieldwork & Viva 2

Semester 6

Retail Economics and Space Productivity

E – Retailing

Retail Behavior (process and floor management)

Business Accounting

Fieldwork & Viva

FHDL Corporate Office

FHDL’s corporate office is located in Mumbai. The key management personnel with their respective

teams function from this office. This office has a video conference facility linking all its campuses to the

corporate office to ensure seamless flow of communication from the centers to the corporate office and

vice versa.

Campuses

FHDL has four state-of-the-art campuses equipped with classrooms, auditoriums, mock rooms, library

and other student centric facilities. Initially, the MBA Retail and MBA Entrepreneurship programme

would be offered in campuses at Ahmedabad, Bengaluru Delhi & Kolkata,.and. BBA Retail Services and

BBA Entrepreneurship will be offered in campuses at Ahmedabad, Bengaluru and Kolkata

All the campuses have the following state of the art facilities:

• The centre has well furnished classrooms with latest equipment for teaching

• It has an auditorium with a capacity of accommodating 180 participants with state-of-the-art

facilities which includes video conferencing facility

• All classrooms are equipped with computers, LCD TV for presentations and discussions.

• There is facility of providing food at the in-house cafeteria for students

• The center has a professionally qualified training team consists of teachers and practitioners.

• There is a well equipped library

• A computer lab with wi-fi facility for the benefit of the students

• Well equipped hostel facility available in Bengaluru

Infrastructure for ProgrammeDelivery

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YEAR 3

Semester 5

Marketing Design Management

Business plan

Business opportunity guidance (including

government schemes)

Supply chain management

YEAR 1

Semester 1

:Entrepreneurship – An Indian

perspective

Economics for Entrepreneurs

Organizational behavior

Soft Skills 1

YEAR 2

Semester 3

Marketing


Statistical tools for business

decisions

Soft skills 3

Semester 2

Essentials of management

Soft skills 2

Business Accounting

IT in Business

Semester 4


Operations Management

Soft skills 4

Business Law

Semester 6

Project

A. Academic SupportFHDL’s unique training methodology is designed to provide an effective and complete spectrum of

skills in an interactive and lucid manner. It is multi-dimensional and encompasses methods which

address a gamut of skills required by the service economy. FHDL’s training methodology combines

the best of technology and conventional learning and training coupled with field study in Retail

Stores / Malls

1. Courses and Curriculum

The MBA Retail and MBA Entrepreneurship are divided into four Semesters. There are seven to nine

courses in each semester. However, in Semester 4, the students are required to do Project Work and

Viva. Hence they will be required to spend more time in the field doing Project. The students will go for

internships at the end of second and third semesters. Each semester has adequate amount of theory,

practical sessions, field work and soft skills sessions.

The BBA Retail and BBA Entrepreneurship are divided into six semesters. There are four to five courses

in each semester.

2. Workbooks for Internship/ Field Visits

Internship is the practical training in all relevant functional areas and soft skills that’s been taught in the

classroom. Students are aligned with various formats and given specific areas to gain practical

knowledge. To assess the quality of learning a workbook is designed (for the course Internship and Viva)

which captures the key learning areas expected of the students. The workbook will contain a few

exercises/assignments which need to be completed by the students periodically. This workbook will be

submitted to the concerned faculty /mentor for evaluation.

3. Audio Visual Material

The audio-visual material used for training is produced by a team consisting subject specialists and

creative thinkers. The material is periodically reviewed and updated by technical experts and field

practitioners before every reprinting to be current with subject data. Many of these visuals have been

developed using retail field experts and practitioners.

4. Assignments

The students will be given assignments, short questions and exercises, activities and case studies on

every course. The assignments are designed by the faculties to assess student’s learning on various

topics. These assignments are open assignments and students can interact with faculty, practitioners

and peer group students and consult books, journals and magazines for preparing assignment

responses. The students are required to submit the assignments on time. Assignments carry specific

weight age of marks under continuous evaluation.

5. Classroom Sessions

Classroom sessions are technologically-advanced learning environments that are safe, healthy,

comfortable, and aesthetically-pleasing. These sessions are managed by the faculty, practitioners

and professionals with state-of-art facilities. They facilitate a variety of adult learning techniques,

role-plays, lectures, group discussions and group learning activities. Attending to classroom sessions

is compulsory as these sessions would facilitate student-teacher and student-student interaction /

discussion. Specific weightage / marks will be assigned for attendance to encourage

better student participation and interaction with a view to encourage students to get maximum benefit

out of them.

Student support at FHDLcampuses

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6. Store Visits/Field Visits

Store visits enable a realistic understanding of what exactly occurs in the retail stores. After each store

visit, participants are required to note down their observations in the workbook. Faculty, and

practitioners will encourage students to present their experiences and observations on their visits to

retail stores or other business retails outlets for discussion and interaction with a view to develop

innovative solutions.

7. On-the-job Training

Being part of Future Group, FHDL has the unique advantage of providing intensive on-the-job training

to its students as part of its training programmes. Students are exposed to various formats and

categories as well as important functions in retail, viz. sales, customer service, cashiering, logistics etc.

The on-the-job training is conducted at the work site with the instructions, observations and outcomes

clearly defined so as to increase effectiveness.

Besides, other techniques such as discussions, interactions, role plays, mock room sessions, scenario

planning etc. will also be applied for delivering the course.

Every course will have a specific number of classroom sessions apart from other instruction as

specified above. These will be planned by the faculty depending upon the nature of course. Courses

which have practical, lab, field work, presentations, problem solving, case studies etc., will have few

additional classroom sessions / field sessions as these courses needs to be dealt with differently.

B. Administrative Support

1. Counseling

Campuses are not only Information Centers and Examination Centers but they also provide counseling

facilities to the students. There counselors are highly equipped to provide all necessary information and

guidance to the students. Career advice is also offered to the students who successfully complete their

course. Talking to the student counselor in confidence may help him/her with any concerns or stress

that they may experience. Remember that no student with the FHDL campus is alone with problems

and the counselors, faculty and staff of FHDL are there to offer necessary help and support.

2. Auditorium and Tele conferencing Facilities

Each campus is equipped with state-of-the-art facilities. It has a video conferencing facility which

allows interaction between campuses and with the corporate office of FHDL. IGNOU’s

teleconferencing and Gyan Darshan (TV) and Gyaveni facilities for (down link facilities) viewing, listening

and interaction will be made available.

3. Information Technology Labs

Each campus has information technology labs with internet browsing facility to assist the students in

browsing various sites for relevant literature on retail and other related fields. These labs will also help

students to see latest developments and innovative practices that are happening across the world in

retail and other general management areas.

4. Mock rooms

Mock rooms simulate the retail store environment with cash tills and display units. After classroom

learning, the students will get exposure to practical experience in these mock rooms. These mock

sessions will not only improve the level of knowledge and skills but also will instill confidence in the

student’s mind and prepare them for the real retail work environment.

5. Library

Every Center has a well equipped library to assist students in their learning process. Textbooks,

journals and magazines on various retail functional areas and general management topics are available

for students.

6. Administrative Staff

Trained staff to look after students’ requirements is placed at each campus. These staff will manage

student activities within the academic and administrative schedules provided by the campus.

7. Cafeteria

Every FHDL center has an in-house cafeteria for ease of ordering tea, coffee, cold drinks, snacks and

meals, at very reasonable prices. The cafeteria management team works closely with the cafeteria

caterers in maintaining overall hygiene standards, planning a healthy menu and keeping a check on the

quality of e food being served.

8. Parking

Students should ensure that they park their two wheeler/four wheeler in a proper systematic manner.

Parking shall be done only at specified parking area as indicated by FHDL authorities.

Other tools which are not specified above also could be employed/applied by the faculty/practitioners

depending upon the nature of the course or schedules to be given to the students. The

faculty/practitioners will identify such tools and assign to students from time-to-time.

C. Evaluation System

1. Continuous Evaluation

This component carries a weight age of 50%. A combination of below mentioned tools will be used for

assessment of students. The marks will be decided by the faculty depending upon the course and

its curricula.

a. Classroom attendance: A student will be allocated marks as per their attendance in the class. A

student will be allowed to appear in the Term –end examination, only after he/she has 75%

attendance.

b. Assignments: Students will be given assignments by the faculties. The students are required to

submit assignments on time. Assignments could be short/long (or both) and with questions,

exercises, activities, case studies etc which are given by the faculty/field practitioners/professionals.

c. Store Visits and Field Visits: Store visits enable a realistic understanding of what exactly occurs in

the stores. After each store visit, participants are required to note down their observations in the

workbooks. Store visits and working in stores will carry specific weight age of marks. The

faculty/mentor will evaluate the workbook.

d. Presentations: Students will be asked to make presentations on various topics which include their

store visits. These presentations will be assigned specific weight age of marks.

e. Workbook: Students are required to note their observations in their workbook. These observations

will be written in the workbook only after they discuss with their mentors in the store/field. Students

will be allowed to discuss / refer with / to peer group students / books, journals etc before they place

their observations on the workbook. Please remember writings in workbook will carry specific

weight age

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2. Internship & Viva

a. Internship

The student joining these graduate and post graduate courses would have come from various

disciplines not necessarily has an exposure to management education. The basic knowledge on

management subjects comes through theory classes from the first semester onwards. It is also very

important to make them feel and experience the business environment where they are going to be

placed on completion of these courses. This practical exposure is carefully planned in a phased out

manner right from the first semester onwards. In the first semester the student will get an exposure to

the business environment.

For e.g.- In the retail programme they’ll be visiting stores of various formats and understand the

business environment. In the second semester they’ll learn the various processes and systems in

various formats. In the third semester the students will have hands- on experience in sales and

customer service as these two functions are the lifeline of any retail organization. In the fourth semester

the students will be given an individual project on a specific retail functional area like visual

merchandising or supply chain management. Or they’ll be given a group project involving a team of 3-4

students if it is an elaborate project work.

Each internship will be of 30 days duration. The students will be bound by the rules and regulations of

the particular store or back end office that they are assigned to. Students will be maintaining a

workbook during the internship and will be completing all the exercises listed based on their learning.

Internship will be planned based on the pre-prepared schedules. Internship schedules will be prepared

in such a way that students will be given such exposures which will make them understand and practice

the concepts that they have learnt in the classroom. Internship is a longer duration programme (may be

of 30 days each) whereas field visits are scheduled on day to day basis for specific purpose (Could be

for an assignment, exercise, presentations, case studies etc.).

During the internship each student will be allotted a mentor who will be of middle management cadre

and he/she will be guiding them during the internship period. The mentors will submit a report on each

student allotted to them in the prescribed format given to them. This will be a comprehensive report on

the learning aptitude, attitude and general discipline of the students.

As part of learning through Internship, store visits are scheduled to give a ‘on the job’ experience to the

students. These visits are planned as a part of the courses other than internships. Students are sent to

stores of both value formats and life style formats to experience different kind of customer profiles,

buying patterns, service standards and factors influencing business. During the store visit the students

are governed by the rules and regulations of the stores and its timing. They’ll be wearing their identity

card. Each student is allotted a mentor and they will report to them for all store visits related activities. At

the end of store visits the students will make a presentation to the institute on their learning. These

presentations will be assigned specific weight age of marks in a particular course (other than internship)

based on the performance of a student.

Store visits will be scheduled on week days to learn the processes better during lean business hours.

The students will also be visiting the store during Big Sale Days to learn crowd management, quick

billing, queue management, merchandise replenishment, customer grievance handling and other

important store operations related activities.

b. Viva

On completion of internship the students will meet a panel of senior professionals from the institute and

the organization in which the internship was done, to discuss their learning. The students will be asked

questions regarding their learning during the internship period and assessed. Grades will be awarded

Store visits

based on the assessment. Participation in the internship, maintaining notes, discussion with mentors,

mentor’s report on student’s attitude and ability to execute work in the field study, viva voce on the work

done/workbook written, etc. will carry 100% weight age for the courses on internship and viva 1 and 2.

3. Term-end examination

This component carries a weight age of 50%. Term-end exams with be held in the months of June and

December, every year as per the University Calendar. The examination calendar appears on the website

of the university well before Feb/March or Aug/Sept every year. The students are at liberty to appear in

any of the examinations conducted by the University during the year. A student will be allowed to

appear in the Term-end examination, only after he/she has fulfilled all requirements like attendance,

assessment performance etc..

As a student of MBA in Retail / MBA Entrepreneurship you are required to undertake a major individual

piece of research work - the Project or Dissertation. In contrast to the other elements of your

programme, where you are guided fairly closely, the aim of the Project is to give you the opportunity to

learn independently and show that you can identify, define and analyze problems and issues and

integrate knowledge in the business context. It is an important part of the programme that tests your

ability to understand and apply the theory, the concepts and the tools of analysis to a specific problem

situation.

The only precise rule on what constitutes an acceptable project is that it should be an ordered critical

exposition, which affords evidence of reasoning power and knowledge of the relevant literature in an

approved field falling within the subject matter of the programme – Retail Management /

Entrepreneurship. The emphasis should be on applied research and the investigation of some practical

problem or issues related to the situation in which an organisation or system operates.

5.Soft Skills, Language Proficiency and Communication

a. Soft skills

All these management programmes require good people skills. The students will be working in people

intensive industries. Soft skill programmes are packed with activities, simulations and exercises as real

learning happens when we are able to apply what we learnt to our own life. Soft skill training includes

good communication skills, business etiquette, time management, team skills, stress management etc.

In a business environment it is very important to be well groomed and mannered. Students are trained in

basic business etiquette to make good impression during business interactions and social gatherings.

Effective Time Management can be acquired well by personal discipline and using right kind of tools.

The students will be trained on these tools to organize their time better. Stress is one of the highest

contributors to poor productivity. Managing stress free life is possible by applying the right kind of

techniques.

b. Language Proficiency

Getting employed in a good organisation in India is increasingly being associated to the ability to speak

fluent and correct English which is the most widely spoken language in the world. Language Proficiency

programme is designed to enhance the English speaking skills of any individual who wishes to be

successful in this highly competitive world. With its primary focus on speaking skills, this extensive

programme also covers other aspects such as listening, reading and writing.

c. Communication Skills

Inability to communicate effectively makes it really impossible for people to compete effectively in work

place and it stands in the way of their career progression. To be successful in their career, the students

will be groomed to become an effective communicator through Active Listening Skills, Effective

Questioning Skills, Presentation Skills and Non verbal Communication Skills.

4. Project work

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Address of Campuses

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IGNOU Contact PointCentre for Corporate Education, Training and Consultancy (CCETC)

Block 11, IGNOU Maidan Garhi, New Delhi - 110068email: [email protected] • Website: www.ignou.ac.in

FHDL Contact Point:Future Human Development Limited,

2nd Floor, Evershine Mall, Main Link Road, Opposite Mind Space,Malad (West), Mumbai - 400064

www.fhdl.inemail: [email protected] / [email protected] • Website:

10 Acres, Ahmedabad City Mall,

Opp. Arya Samaj Mandir, Kankaria

Road, Raipur, Ahmedabad - 380 022

Contact Person - Naman Patel

Phone - (079) 30428791

#721, Shiddi Denahalli Dakle,

Kothanur Village, RBI Layout, Near

Brigade Millenium, J. P. Nagar,

Bengaluru - 560 078

Contact Person - Venkatraman AkPhone - 7760088353

Ahmedabad

Bengaluru

1

2

Address of CampusSr. No. Campus Location

#34, 2nd Floor, KB’s Fair Price, DLF

Industrial Area, Main Najafgarh Road,

Kirthi Nagar, Opp. Fun Cinemas,

Near Moti Nagar Metro Station,

New Delhi - 110 015

Contact Person - Anil KaliaPhone - (011) 64999206

Delhi3

03 - 097, 3rd Floor, Block by Block

Shopping Mall, Block No: BG, Plot

No. 5, Action Area:1B, Rajarhat,

Kolkata - 700 059

Contact Person - Sanjeev GangulyPhone - 9051086009

Kolkata4

prospectus-mba & bba in retail & entrepreneurship ignou

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