The codes and conventions of a magazine that are evident on this front cover are a main image, masthead, date, cover lines and a main cover line. The main cover line on this front cover is positioned on the left side of the front cover. It is the boldest and biggest writing (excluding the masthead) on the front cover. The masthead on

this magazine is quite bright and eye catching and it has a floral design in the letters which will attract peoples attention as it is quite unique. The font on the

cover lines are all different and the size of the font is varied. This is another factor that may attract attention of the readers.

The primary audience of this magazine would probably be young girls who shop on asos.com and follow fashion and the latest trends. It would also be aimed at

students who have a high disposable income that they can spend on their products. The secondary audience would be anyone else who happens to come

across it or people in general who shop on asos.com or anywhere similar like Topshop.

The text is appealing/attracting to it’s target audience as it is quite bold and stands out a lot. The font is mainly black and white which is popular with a lot of people. The Masthead is also very colourful and appealing to many people as it makes the magazine a bit more interesting and makes it look more colourful. The colours of

the floral print on the masthead also match the shirt the woman on the main image is wearing around her waist. These colours are red, blue and yellow. There is

also trees in the background that match with the green in the masthead also.

This magazine represents young, urban fashion as you can see the main image is of a woman wearing fashionable clothes and climbing over a fence.