Chandan Mehey

AS MEDIA STUDIES – Magazine Induction – Student Booklet Cover One (PAGE 1) Why has this particular person been chosen to go on the cover of this magazine? What is the relationship between the person on the cover and the reader? Uma is an actress, films such as Kill Bill. Recently split up with Evan Hawks, something the readers can relate to. Quotes from Uma and her ex; “But we’re so different” and “That’s why your relationship works” She’s dressed on the cover as Sophisticated and not showing any cleavage. What areas of life do they assume the reader is interested in? How do they work to attract readers? They assume the reader is interested in Celebrity gossip, and ‘Fasion/Shopping/Beauty/Helahth/Homes’ is on the footer with a white font which attracts the reader by contrasting (almost anchoring, Uma’s dress). How do they address the reader (directly or indirectly, formal or informal)? They address the reader directly in 2nd person with headlines such as:

• Wake up your Make-up • That’s why your relationship works

The magazine isn’t informal but isn’t that formal too with not too complicated/sophisticated vocabulary, e.g. ‘Fashion’s Hottest Looks’. There isn’t a lot of Colloquial language used. What colours and fonts are used? Why? The magazine uses some bold fonts throughout, because ‘Uma’ is in italics, Serif font (showing sophistication). With ‘Carbs, Sleep & TV’ in black, but still not bold. There is a limited colour palette made up of sophisticated Pink/white/blacks and the audience for Red is Middlebrow-Highbrow. What does the magazine cover promise the reader? Why should they read it? The footer of the bottom of the magazine promises the reader them things already, ‘Fashion’s Hottest Looks’, ‘Ways to lose weight’, ‘colours to buy now’. They still want to read the magazine to find out more about Uma, and her love life because now she’s broken up she is like a normal person, not a celebrity, which we can easily relate to, therefore making us want to read on.

Chandan Mehey

Notes on what I think the target audience is (PAGE 3) ‘RED’ Magazine Age 30-45 Gender – Female Social Class – A/B/C1 Marital/family status – Single (maybe divorced) Level of Education – Managerial role of places like John Lewis, M&S, etc. Occupation – Qualifications – degree, full education or apprenticeships. Lifestyle The reader’s favourite shops are John Lewis/IKEA/etc. The reader’s favourite band and film is Take That/Coldplay, and Sex and the City. The reader spent their last holiday somewhere in Europe like Spain/Italy/Wales, etc. Summarise below the audience profile that your teacher will give you. How accurate was your description? Middle youth – age concerns, prefer to be dressed as young but have grown up. Anti-ageing- in their outlast of beauty. Red Direct – possible obsession for home furniture shopping shown.

Median age is 32. A, B, C1 -73.4%

A, B – 34.9% • Stylish and independent with a youthful spirit • Wears a lot of heels (barely wears flats) • Lots spent on a handbag and shoes • Very discerning, little free time and wears a lot of designer labels • They’d have mortgages, etc. Above is the summary of a RED reader.

Notes on what I think the target audience is (PAGE 4) ‘Your Home’ Magazine Age 30-50 Gender – Both (Female relationships 83.1%) Social class – Middlebrow Marital/family status – Any Occupation – Someone with a middleclass or skilled working class/housewife. Lifestyle The reader’s favourite shop is IKEA/Home base/B&Q. The reader’s favourite band and film would be Take that, and 60 minute makeover/home programmes.

Chandan Mehey

Definitions of Terms Used in Magazine Analysis (PAGE 6) Rule of Thirds is where the magazine is split into a 3x3 grid (thirds) Strapline/Coverline is when the main stories attract the readers which will be inside the magazine. Masthead is usually at the top, (in the top third), sometimes in the top-left corner like ‘Red’, this is the main magazine name/title which preferably stands out the most. Your definition (Draw examples) (1)Extreme Close Up/ (2) Close Up/ (3) Medium Close Up/ (4) Medium Shot/ (5) Medium Long Shot and (6) Long shot

Denotation/Connotation stands for something else.

ayout

Symbolic, when a symbol L

cture/position in which everything is placed on the magazine.

opy

The stru C

another person reads the magazine without purchasing it.

ise-en-scene

When M

ng and placing an image somewhere for a specific reason. This is the setti

Chandan Mehey

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