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7simple truths

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Ratings matter in a world of big events

Event Ra3ng ViewersSuper Bowl XLIV 45.0 106.5M NBA Finals Game 7 15.6 28.2M

Olympics USA vs. Canada Hockey 15.2 27.6M

World Cup Ghana vs. USA 8.2 14.8M

World Cup USA vs. England 7.3 12.9M

NHL Stanley Cup Game 6 4.7 8.3M

2010 World Cup Average 1.8 2.8M

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COMBATE AMERICAmachete group has deep entrepreneurial and operational EXPERIENCE in sports, entertainment and media.

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HEADER 3IF YOU ARE IN THE TELEVISION BUSINESS, YOUR FIRST GOAL IS TO CREATE A HIT SHOW.

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What is hope*?– Blind optimism and deluded fantasy?– Connection and attachment– Courage and spirit– A virtue for sure

Real motivation for fans. And, athletes

Never a business strategy

* Source: Book &tles (Oxford University Press, 2009)

Observations

• The UFC is a near monopoly and is aggressive in protecting and expanding its turf

• The regional “minor leagues” are fragmented and not well-managed

• Story lines drive the business

• Venues need serialized, recurring content

• Sports channels (RSNs) need recurring, locally-relevant content

THE MODEL

• Develop a property tailored to the fan

• Story-driven content strategy

• Focus on developing a television franchise (akin to The Iron Ring)

• Source athletes from Mexico

• Extend Hispanic identity and culture into all aspects of the product

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