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18-24 Quai de la Marne, Paris, France

350 Xianxia Road, Shanghai, China15-month course

MA in Contemporary Fashion Design

Introducion

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The Master of Arts in Contemporary Fashion Design at IFA Paris is an innovaive advanced course taught enirely in English at our newly located Paris school. It is designed to meet the needs of both global brands and small to medium sized companies for fashion designers with a broad range of competencies. Applicants to the course will already hold a Bachelor in Fashion Design and will be asked to submit a porfolio for interview to assure their eligibility. They will be expected to have formulated a sense of their design idenity and future career plan. For example they might aspire to work as head designer of a contemporary mid to high market level fashion line or to be in charge of design studio teams in casualwear or chain stores. This course, with its thorough insights into the cyclical funcioning of a commercial fashion company is also ideal for creaive fashion entrepreneurs who wish to launch their own label. Many young designers have found that Paris is an ideal springboard to launch their careers and

network with industry experts.

The course is 52 academic weeks duraion of full-ime study (approximately 2285 hours of combined taught and self-study work) accorded 120 ECTS credits. Staring in September of the first academic year and spread over 4 terms, it is divided into 2 main teaching and learning phases. Throughout the first phase students will gain a sophisicated understanding of industry pracices and sectors, evolving towards creaing their personal collecion plan by deciding on a coherent posiioning and branding strategy and preliminary design research. The second phase of course is dedicated to personal realizaion of that plan with an advanced studio-based project worth 40 credits. Students will develop their own collecion of 6-10 outfits under light supervision of lecturers, as if they were in a real-life scenario. Postgraduate Contemporary Fashion Design students also have the opportunity to collaborate with Global Fashion Media students to produce high-quality photography and promoional materials, a look-book and porfolio. Upon graduaion, selected outstanding students may be offered the privilege of pursuing their works at the IFA Atelier.

Paris School

Internaional Fashion Academy, beter known as IFA Paris, offers students undergraduate courses in design and markeing, and postgraduate courses in design, business, communicaion and luxury in an environment of mulidisciplinary collaboraion. With schools in Paris and Shanghai, IFA Paris is at the forefront of fashion and luxury educaion and offers courses that reflect the breadth of opportuniies available in this vibrant industry.

IFA Paris was established in 1982 to combine French fashion heritage with the modern globalized world. As the only school in Paris offering all its undergraduate and postgraduate courses taught in English, IFA Paris caters to a highly internaional student body from all corners of the world.

Recently relocated to 18-24 Quai de la Marne, IFA Paris overlooks the famous canal of “Ourcq”

and is at the heart of the developing 19th arrondissement. This vibrant and arisic neighborhood is home to many cultural landmarks, including the MK2 cinemas, Point

Ephémère performance space for concerts and ballets, and le CENTQUATRE art centre with a wide range of cultural offerings, exhibits and high-profile fashion shows. The district is also the locaion of other presigious schools devoted to creaive arts, including École Naionale Supérieure d’Architecture de Paris-La Villete (ENSAPLV) and the Conservatoire Naional Supérieur de Musique, and is close to the École Internaionale de Créaion Audiovisuelle et de Réalisaion (EICAR). The new locaion has tripled the size of the IFA Paris’ academic faciliies and has added extensive new ameniies to benefit students including bigger study spaces, a student lounge space, a larger library, a resource and study center and a technology center. The

building will also house several new fashion workshop spaces to accommodate hands-on projects.

“The 19th” is emerging as one of the most exciing and simulaing area for students in all of Paris, and IFA Paris is excited to become a part of this neighborhood.

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Paris holds a special place at the peak of the fashion and luxury world. As fashion’s birthplace, it introduced some of its most world renowned designers and luxury fashion houses including Chanel, Yves Saint Laurent, Dior and Hermès. Paris is sill the world’s fashion capital and coninues to draw atenion with important fashion events such as its biannual Prêt à Porter fashion week, fairs and trade shows, fascinaing concept stores, and industry leading trend agencies. Consequently it remains the place where top contemporary fashion designers including Marin Margiela, Rick Owens, and Alber Elbaz choose to live and work. The ever-expanding roster of fashion designers is challenged every season by arrivistes who are also inspired by the vibrant atmosphere of the city and its welcome to new ideas. Recent addiions to the creaive scene are: Gareth Pugh, Damir Doma, Yiquing Yin, Bouchra Jarrar, Alexandre Maiussi, Maxime Simoens and Steffie Chrisiaens.

The specific Parisian feel for fashion and style extends beyond the bounds of the industry and into the city’s art galleries, museums, theaters and disincive cinema and street life. While Paris undoubtedly has a disinguished fashion history, its present and future are just as compelling. Major luxury groups such as LVMH, KERING, RICHEMONT, and companies like Hermès, Carier and Baccarat all have headquarters located in Paris. In recent history, Paris has turned almost every part of its economy into luxury through fashion, jewelry, beauty care as well as gastronomy, wine, spirits and travel. Paris remains an essenial stop for young fashion and luxury professionals who wish to understand the cultural, industrial and market forces that shape the fashion world today.

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Paris

The teaching philosophy in our postgraduate courses is based on the delivery of a high quality

and interacive experience through pedagogy based on research and supported by empirical evidence of effeciveness. We believe in grooming students to achieve a higher level of cogniive learning through developing specific methodologies that will help them negoiate their future workplace.

We support enquiry based deep learning as one of our key principles in order to allow students to engage with the learning acquired rather than be passive learners. This is achieved through a balanced mix of different methods of delivery such as tradiional lectures, readings, seminar groups, demonstraions, discussions for a, role play and debates, field visits, independent study, self-evaluaion and team work based aciviies.

Teaching and learning aciviies are also regularly updated to include the use of new technologies, one of them being the implementaion of IFA Paris’ own virtual learning environment called LMS. It enables detailed course communicaions, syllabus management and the inclusion of all associated support requirements for students and staff to be in line with a defined e-learning strategy.

Keeping in mind the internaional focus of our postgraduate courses and the wide variety of cultures amongst our students’ cohorts, IFA Paris has put in place feedback mechanisms such as course commitees allowing paricipants and lecturers to express themselves on the overall quality of the course. While tradiional universiies will review their curricula on a 3 to 5 year basis, IFA Paris is commited to adjust its courses according to industry and students’ requirements on a yearly basis in order to be in perfect synch with the needs of each of its stakeholders.

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Teaching and Learning Methodology

Our Master of Arts in Contemporary Fashion Design offers a wide range of modules in the following areas:

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Course Structure

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The total student workload for the course amounts to an average of 1,700 hours

(equivalent to 120 ECTS-credits) divided as follows:

*Numbers are given as indicaive informaion and can be subject to change.

Total Student Workload

Collecion Project

1275h

760h100h

Total Student Workload

2,285h

Module

Career

Image & Communicaions

Technical Issues

Fashion EnvironmentMarkeing & Management

16 ECTS

12 ECTS 20 ECTS16 ECTS

8 ECTS

TechnicalIssues12%

Markeing &Management

14%

Business Issues6%

Image &Communicaion

14%

CreaiveCultural

6%

Fashion Environment

18%

Collecion Project30%

Course Components and Weighing

CollecionProject

150h

Industry Visit

120 ECTS

40 ECTS

Business Issues

Creaive Culture 8 ECTS

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Modules

Creaive CultureFashion designers consistently have to quesion their own creaive ressource in relaionships with the social, economic and cultural environment to generate relevant concepts and products. Throught the different modules of this group students will overcome a creaivity that would be only intuiive, to beter understand their own moivaion and how their creaive minds works and therefore open new ways for more personal works and increase their innovaion capabiliies.

Modules include :Contemporary Creaivity AnalysisResearch & Creaive ThinkingCreaive Process Workshop

Fashion EnvironmentA strong interest in arisic culture and curiosity towards other creaive fields is necessary to feed fashion creaivity. Aestheic knowledge is built up through analysis of genres of imagery and graphics, color, paining and form in sculpture, architecture, design of arifacts and products…etc. Through modules such as Fashion Ethnography, Fashion Cross-Culture developped in partnership with the Paris Musée des Arts Décoraifs, or Fashion Product Semiology, students enhance their understanding of the culture of appearance and the moivaion for status that are saisfied by fashion and are able to decode the meanings at stake behind shapes, volumes, détail, colors… of fashion products.

Modules include :Fashion EthnographyFashion Cross CultureCreaive ContextTrends & FutureFashion Product Semiology

Markeing & ManagementThis group of modules analyzes and reflects on markeing strategies for fashion brands and provides a rigorous outline

to manage them. Students examine the differences in markeing high fashion brands versus mass-market strategies. Observing processes impacing idenity, posiionning, pricing, distribuion and communicaion of brands help student to understand the inherent challenges of the broad contemporary fashion market. The power of a brand will be analyzed through its value, its social, contractual and semioic dimension, student will familiarize themeselves with the required comprehensive tools to branding, in order to built coherent strategies for their future fashion brands. The need for future fashion entrepreneurs to develop innovaive fashion concepts in specific markets of todays global fashion industry is also addressed.

Modules includesPosiionning & PricingFashion DistribuionConsumer BehaviorSourcing & Supply Chain IssuesBranding

Image & CommunicaionComprehensive communicaion and innovaive design presentaions are today crucial and essenial in order to stand out in a crowded market place. Through the different modules of this group, this program will equip students with the effecive knowledge and skills of the combinaions of word and image sensoria that are prevalent in fashion communicaion throughout the world including strategic planning for media, visual communicaion through styling, writen communicaion through tradiional and digital channels, public relaion techniques and event management for fashion shows.

Modules include : CommunicaionThe Fashion PressRetail & Visual MerchandisingPhotographic StylingFashion Photography History & Analysis

Business issuesEven Fashion designers or Art directors have to under-stand the legal and business side of the fashion industry at least to be able to discuss with managers. Within this module grouping students will discover the realiies of the Fashion industry from an economic and financial point of view. Students will study challenges faced by start-up companies and learn the best pracices for wriing a business plan and analyze how to evaluate growth potenial in new businesses, minimize risk involved and study what condiions are needed to succeed, sustain and flourish in the today compeiive global economy.

Modules include :Entrepreneurship & FinanceIntellectual Property

Technical IssueWhithout in-depth knowledge of how clothes are constructed, a future in fashion is no more than a mirage. Within this group of module student will strenghten their knowledge and skills to handle a muliplicity of garments and texile types by both tradiional and high-tech producion techniques. Students will also be exposed to the role of technology in creaing new texiles and new design. By the end of the group modules, students will have grasped the fabricaion processes and pracical issues involved in bringing a garment to life.

Modules includes : Digital Design WorkshopInnovaive Texile WorkshopPatern & Draping Development

*Modules are subject to change.

Collecion Project

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The collecion project is the main individual assignement of the course and the summit of the experise developed during the course. The ulimate objecive of the Collecion Project is to ensure that by the end of the course, students

are completely ready to create a coherent and outstanding

collecion, with a producion of 12 related outfits, and face the needs and challenges of their targeted market. Over a

gestaion period of the first phase of the course each student researches their concept and specific market to design a comprehensive women’s, menswear or streetwear fashion collecion… always personal and creaive, as if they were ready to commercialize it. Lercturers monitor and guide students along the creaive development research.

Students will also be required to research and write a market study which includes targeing, posiionning and resource cosing and pricing of their intended line to determine the correct visual markeing and communicaion plan and to have the opportunity to search investors.

The second half of the 52 academic weeks course is dedicated to an advanced studio based realizaion of the designs. Students address the task of developping their own collecion concept as if it is a real life scenario, with fabric selecion, technique and process specificaion.

The theoreical knowledge and pracical skills acquired during the first half of the course are put into pracice and tested in order to create an outstanding and unique

collecion. Students will cut and toile their own prototypes internally or be assisted externally. Whilst studio staff can be consulted the increasing skills of the student allow them to work with professional confidence and less supervision of lecturers. Ater evaluaion of the collecion by a professional jury, a fashion show will be organized, to be atended by fashion pros and editors. The collecion can be the support to paricipate to internaional fashion compeiions which are now a important springboard to launch emerging designers.

IFA will support selected students who wants to pursue their dreams of commercializing their collecion and design, by allowing them to use school faciliies and equipment and offer regular advice, infrastructural help and networking plaforms for a period of a year.* Applicant should be aware that creaing a capsule fashion collecion demands a signifiant budget for fabrics and producion prototype.

Fériel KarouiFériel Karoui studied at IFM Paris and also holds a degree in Communicaion Studies from ISCOM Paris. A globetroing consultant, trendseter, journalist, photographer and graphic designer, Fériel acively paricipates in cultural exchanges and is interested in the society’s constantly evolving fashion, art and design scene. She's been working for more than 10 years as a trend and colour consultant, with a first experience at Promostyl in Paris and Shanghai before founding Maison Yearling 2 years ago. She's been working since with L'Oreal, Nelly Rodi, Stylesight, Hermès, and Serge Lutens, and is a contributor for several publicaions.

Selvane Mohandas du MenilSelvane Mohandas du Menil is a graduate from three of France’s most famous schools, HEC, Sciences Po Paris and IFM Paris. Fluent in French, English, Spanish and Italian, Selvane has worked all around the world and has proven his experise in the areas of luxury, global consumer culture and internaional business development. He has not only given lectures in academies such as Internaional University of Monaco and IFM Paris, but also held a variety of key posiions in a number of leading luxury companies like L'Oréal, Baracoda and Louis Vuiton. Now Selvane is the manager for Franchises EMEA and Whole-

sale UK, Eastern Europe and Asia at Yves Saint Laurent.

Elisabeth de SennevilleElisabeth de Senneville was a well-known designer in the 80s. In 1977, she created the “Mythic e.de senneville collecion” with avant-garde technical fabrics such as NASA fabrics, weld plasic, woven opic fabrics, animagneic, and anipolluion fabrics. Her career led her to work at companies such as Chrisian Dior, the Printemps and Lacoste. She is now working for Salomon (skiwear for the future) and is a senior lecturer on innovaion and ecology at the Arts Décoraifs School in Paris.

Petek OnaranAter her graduaion from University of Bosphorus and University of Illinois, Petek Onaran has been working in the fashion and luxury industry for the past 15 years. She has held various posiions such as communicaion and public relaions director at Cosmopolitan and Harper’s Bazaar, retail and markeing director at Parfum Chrisian Dior and markeing director and brand execuive at BGN.

Lise ParmenierAs a graduate of Studio Berçot, Lise Parmenier met the well-respected designer Veronique Leroy, and later became her business partner. Lise then spent six years working in the studio of Belgian designer Marin Margiela, and launched her own luxury womenswear brand.

*Lecturers are subject to change.

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FacultyBarbara SkuczikBarbara Skuczik, a graduate of Central Saint Marins and London College of Fashion, is a senior print designer with a rich texile background and 10 years’ experience in the fashion industry in London, Paris, Milan and Hong Kong. She has extensive knowledge in research, design development and producion for high-end fashion and commercial brands. She has closely cooperated over the years with Louis Vuiton, Chloé, Chanel, Diane von Furstenberg, Marc Jacobs, Oscar de la Renta, Shanghai Tang and Victoria’s Secret, among others. She is now a lecturer on print and texile design at IFA Paris and runs her own label Barbara Agnes.

Aleksandra OlenskaFollowing several years assising at Dazed & Confused magazine, Aleksandra Olenska honed her style on the MA at Central Saint Marins, whereupon her talent was immediately picked up by 10 Magazine, Italian Vogue, W and Self Service, among others. Her idiosyncraic approach has appeared on the catwalks for Clements Ribeiro, Peter Jensen and Roksanda Ilincic, just to name a few. She has created insillaions for SHOWstudio, a line for Topshop, and provided consultancy services for brands including Céline, Daks London, Pringle, Tom Ford and Vanessa Bruno.

Chrisine Le BugleChrisine Le Bugle graduated from Oxford University and la Sorbonne in Paris majoring in Internaional Business. Her career diversified as a fashion consultant focusing on many fields of business including buying methods, import, export, sales, management and markeing. Her main clients have been Dior, Carier, Carefour, and Cacharel. She is also a senior lecturer at the University of Moscow and at the Chambre de Commerce of Paris.

Sophie DulaurentGraduated from LISAA and IFM Paris as a disincion student, SophieDulaurent coninued her fashion career with Peclers and Lidewij Edelkoort. She then worked for Balmain, Maje, Vanessa Bruno as stylist and trend analyst.

Jean-Claude RoustantGraduated from Euromed Management school and IAE Paris I Panthéon Sorbonne, Jean-Claude Roustant is a specialist in the luxury business and was retail training director at Louis Vuiton for 13 years. He had responsibiliies in the fine watchmaking business in Switzerland, first at Ebel (trainings and events), then as general manager of the AIHH (Associaion of 11 of the finest watchmaking brands and of 200 best retailers in the world), and also at the foundaion for fine watchmaking (FHH) in Geneva. He also intervenes for different luxury brands such as Relais et Châteaux worldwide, Bonpoint, Caran d’Ache, Sofitel Worldwide and Chanel.

Intake • Admission to the course is limited to around 20 students per class

• Start: September 2015

CredenialsUpon saisfactory compleion of the enire course, students receive a Master of Arts Cerificate in Contemporary Fashion Design issued by IFA Paris.

Course Duraion and LocaionThis course runs for 16 months.This course is enirely taught in Paris, France.

Admission Requirements• Bachelor educaion in Fashion Design. Candidates with educaion background in other design fields can also be considered for admission. For those who lack undergraduate educaion, at least 5 years of relevant working experience is a prerequisite for admission.• Preferably 2 years of working experience in fashion or texile design field.• Fluency in English. Non-naive English speakers should provide an IELTS 6.5 score or above.

Applicaion ProcessAll applicants must:• Complete an online applicaion form.• Provide a CD rom version of complete porfolio of previous works in fashion design including mood boards, silhouete, technical sketches and collecion plan. • Provide all required documents including a moivaion leter, CV/Resume, university cerificate, university transcript, passport copy, passport photo and English IELTS exam score (if required).• Write an essay of 2,000-3,000 words on the Future of Fashion in 2020 and take an interview.• Pay an applicaion fee of €150.

Student BodyBy bringing together a diverse, internaional group of students, IFA Paris gives students the opportunity to gain a

global perspecive on fashion. Students across the world have been part of the unique learning experience made

possible through IFA Paris. To date, our courses have

enrolled students from: France, Italy, Spain, USA, Canada, Australia, Germany, UK, Mexico, Brazil, Russia, Colombia, Lebanon, Saudi Arabia, Nigeria, Ghana, India, Thailand, Singapore, Malaysia, Indonesia and China.

Career OpionsThe Postgraduate Contemporary Fashion Design prepares

graduates for careers in posiions with fashion and luxury brands and fashion brand entrepreneurship including:• Head Designer• Art Director• Fashion Coordinator• Fashion Brand Entrepreneur

In the past, our graduates have joined companies such as

Chanel, Louis Vuiton, Prada, Armani, Dior, Versace, Gucci, Alexander McQueen, Balmain, Calvin Klein, Dunhill, Carier, Nauica, Natuzzi, MAC, Zara, H&M, and Next, whilst other students have taken the braveleap to launch their own fashion business.

Tuiion Fee: €14,800

Details

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