made in britain – traditional and style in contemporary british fashion , by mitchell beazley
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Made in Britain – Traditional and style in contemporary British fashion , by Mitchell Beazley - PowerPoint PPT PresentationTRANSCRIPT
Made in Britain – Traditional and style in contemporary British fashion, by Mitchell Beazley
“The tradition of quality tailoring has become associated with British fashion in a unique way. Indeed the very idea of the suit, an outfit of matching jacket and trousers, is widely credited as being British.”
“Tailoring became a way forward for women searching for comfortable and streamlined garments that broke away from the 19th century taste for fussy and the elaborate. For a generation of women at the end of the 19th century, tailor-made suits heralded the beginnings of a change in attitude and a new freedom. A move away from the dress, a suit offered the simple possibility of taking off the jacket and wearing a skirt and shirt - a practical and flexible alternative.”
• History of British fashion; British Tailoring• Explores the different British design and styles• Insight of what types of fabrics were traditionally used• British heritage played a part in the reinvention of established
British clothing companies
• British tailoring was the beginning for womenswear's revolutionary change from the ‘fussy and elaborate’ dresses to the more ‘practical and flexible alternative’ tailor-made suits.
• Shows how British traditions in fashion integrated from one country to another.
Coco Chanel
• Adapted men’s clothing and tradition of English tailoring to create a new and more comfortable collection of clothing for women.
• Chanel’s classic suits represented the new approach to fashion. They were simple, geometric cardigans worn over a short skirt.
• It was essential that the cut and finish was of high quality and that British fabrics which were woven in Scotland was used to match it.
• Brought English tailoring into Paris couture which in turn brought it to the Hollywood film industry due to the enormous international impact Parisian fashion has
• Trousers began to move into women’s wardrobes as the trouser suit was adopted by some of Hollywood’s most famous female film stars.
• As they became more and more popular, it was apparent that trouser suits needed to be adapted to fit the female form to create a more sophisticated and feminine look.
• And as time went on, due to these Hollywood influences, British tailoring became more sought after.
• The influence of British tailoring inspires new generations of fashion designers from around the world.
• British tailoring now has evolved to become very flexible.
• Designers have become more creative and reinvented British tailoring
• They have made it so British tailoring is created and seen in a variety of different shapes and silhouettes
Mary Quant• British fashion icon• Known for promoting the
miniskirt and hot pants during the 1960s
• Designed simple tailored garments which gave a geometric boxed shape
• Designs were made for the younger generation
Timothy Everest• Worked with designer
Tommy Nutter who was best known for reinventing the Saville Row suit during the 1960s
• Use of different cuts and styling creates a contemporary look to his designs
Patrick Grant• Creative director for Norton &
Sons on Savile Row• Made clothes which were
worn by public figures such as Alexander McQueen and Christian Louboutin
• Known for simple designs and for quality garments with neat and crisp cuts
Vivienne Westwood• Combination of French
styles (e.g. Red Label A/W 2014 exaggerates Dior’s New Look collection) and British heritages
• Uses traditional British tailoring but alters it slightly
• Makes her tailored designs seem more contemporary
• Use of different cuts and fabrics
• Throughout the decades British tailoring also helped reinvent some of the most famous brands.
• These included traditional British clothing companies such as DAKS, Burburry, Mulberry and Austin Reed.
• These brands wanted to keep their British heritage but also appeal to the younger generations.
• They began to develop a wider appeal to international customers and to the younger generations
• Their fashion forwardness was a combination of contemporary styles and British tailoring
Bibliography• Made in Britain• Glasgow School for Business and Society (2013), Savile Row designer and
TV star appointed Honorary Professor [Online] Available from: http://www.gcu.ac.uk/gsbs/newsevents/news/article.php?id=58878 [Accessed Feb 2014]
• Vogue (Unknown), Vogue Fashion, [Online] Available from: http://www.vogue.co.uk/ [Accessed Feb 2014]
• Victoria & Albert Museum (Unknown), Vivienne Westwood designs, [Online] Available from: http://www.vam.ac.uk/content/articles/v/vivienne-westwood-designs/ [Accessed Feb 2014]