lunch & learn teleseminar: social media 101 with regina walton reviewing the basics of social...

Lunch & Learn Teleseminar: Social Media 101 with Regina Walton

Reviewing the basics of social media, best practices, case studies and Q&A.

August 18, 2010 @ 12 noon ET.

All rights reserved, Regina Walton, Organic Social Media

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Types of Social Media

● Blogs - A blog is a website where posts are listed in chronological order. Blogs usually have comments which are posted along with the original entry

● Microblogs - Microblogging is a form of blogging where users provide brief updates and publish them on microblogging sites. You’ve probably heard of Twitter. Microbloggers can submit their updates via the web, social media platforms (often referred to as “clients”), via text messages, instant message or even email.

● RSS - RSS is a syndication format that allows websites and blogs to distribute their content as feeds to users. Instead of having to visit the website, users can sign up for the feed provided by the website or blog and using an RSS reader or aggregator (like Google Reader), access the feed. Users can sign up for as many feeds from different websites as desired and then access and manage those feeds all at once using their RSS reader.


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● Photo Sharing - Photo sharing sites allow users to upload and post their photographs online to share them with other users or to post on websites and blogs.

● Podcasts - A podcast is digital audio that is distributed via the Internet for playback on a user’s computer or portable media device – a mp3 player such as an iPod.

● Bookmarking and Social News (digg, reddit, de.li.cious) - Social bookmarking allows web users to save, organize and share their bookmarks of web pages on the Internet (vs. their own computers). Social news sites allow users to submit web pages and articles and have other users vote on them. The links with the highest number of votes usually get featured on the site's front page.


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● Social Networking - Social networking services – Facebook and MySpace being the most well-known- are websites that allow online users to connect and share information with other online users. New player: Google+

● Video Sharing - Video sharing allows users to upload and share videos to video sharing website such as YouTube. Other users can watch the videos, comment on them, share them with other users and even embed them on their own websites and blogs.


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● Wikis - A wiki is a collaborative website that allows users to contribute to and edit the content on the website. Wikipedia is a well-known wiki. Wikifarms host multiple wikis and provide tools for users to create their own wikis.

● Location services – These services allow users to let the people they're connected to know where they are. These can be pushed out to other services like Facebook and Twitter. However, you can also hide your check-ins. From a business perspective, it's good to be in these so that your customers can check-in when they're at your location.

● Let's stop here for some questions.


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● Wikis - A wiki is a collaborative website that allows users to contribute to and edit the content on the website. Wikipedia is a well-known wiki. Wikifarms host multiple wikis and provide tools for users to create their own wikis.

● Location services – These services allow users to let the people they're connected to know where they are. These can be pushed out to other services like Facebook and Twitter. However, you can also hide your check-ins. From a business perspective, it's good to be in these so that your customers can check-in when they're at your location.

● Let's stop here for some questions.


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Tech Websites● Mashable: http://www.mashable.com/

● Read Write Web: http://www.readwriteweb.com/

● The Next Web (I used to write for them): http://www.thenextweb.com/

● Smart Brief – Social Media: http://www.smartbrief.com/socialmedia/

● Social Media Examiner: http://www.socialmediaexaminer.com/

● TechCrunch: http://techcrunch.com/

● GigaOm: http://gigaom.com/

● (Tons more (listed randomly))

http://www.mashable.com/

http://www.readwriteweb.com/

http://www.thenextweb.com/

http://www.smartbrief.com/socialmedia/

http://www.socialmediaexaminer.com/

http://techcrunch.com/

http://gigaom.com/


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Thought Leaders

● Brian Solis: http://www.briansolis.com/

● Jeremiah Owyang: http://www.web-strategist.com/blog/

● Liz Strauss: http://www.successful-blog.com/

● Chris Brogan (I don't read him much, but he's really popular): http://www.chrisbrogan.com/

● Gary Vanerchuck: http://garyvaynerchuk.com/

● (Tons more. Of course, some better than others.)

http://www.briansolis.com/

http://www.web-strategist.com/blog/

http://www.successful-blog.com/

http://www.chrisbrogan.com/

http://garyvaynerchuk.com/


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The Big Four

● Twitter

– I think of Twitter as a news feed.

– If possible, make sure it's not one-way.● (However, some agencies might have to do one-

way only.)– Twitter Chat schedule on Google Docs – the list that I

brought up which has Twitter chats listed in alpha order by hashtag. (#ReachInt)

http://www.twitter.com/

https://docs.google.com/spreadsheet/ccc?key=0AhisaMy5TGiwcnVhejNHWnZlT3NvWFVPT3Q4NkIzQVE&hl=en_US#gid=0

http://twitter.com/#!/search/%23reachint


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The Big Four


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The Big Four

● Twitter - ReTweets – RTs– A retweet is when you republish something

from another Twitter user. – This spreads the word to your followers on

Twitter.– It causes a ripple effect and that helps

more people hear about it– Old format (still used a lot)

● RT @reginawalton I'm having a great day!


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The Big Four

● Twitter - @replies or mentions– Want to reply to a tweet that someone else

has posted or talk to someone on Twitter?– Use an @reply by using the @ symbol

followed by the other person's username.– Why? When you use an @reply, the other

person will see your post, even if he or she doesn't follow you.


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The Big Four

● Twitter – Direct Messages (Dms)– A Message (previously called a Direct

Message) is a private message sent via Twitter to one of your followers. (This is different than mentions and @replies.)

● In turn, people you follow can send you a private message.

● You cannot send a direct message to a user who is not following you

– Weiner – he thought he was sending a DM.


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The Big Four

● Facebook– Profiles – personal connections

● Friends

– Pages – businesses or organizations● Likes● Types:

– Business– Wiki-like pages

http://www.facebook.com/


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The Big Four

● YouTube– Video site where users have their own page.

Think of it as a channel.


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The Big Four

● LinkedIn– Business networking site

● Would be really good for government orgs that deal with business policy.

● Forums● Business/organization profiles● Questions

http://www.linkedin.com/


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The Big Four

● G+ - if it gains momentum and can keeps it, the Big Four will change to the Big Five.

http://plus.google.com/


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Help!!! (aka “platforms” or “clients”)

● Hootsuite: http://www.hootsuite.com

● Seesmic: http://www.seesmic.com

● TweetDeck: http://www.tweetdeck.com

● These sites help you manage your accounts from one location. They're evolving and getting better as they go. Twitter recently bought TweetDeck.

– G+ isn't on these sites yet because they've not opened the application programming interface (API) for developers.

http://www.hootsuite.com/

http://www.seesmic.com/

http://www.tweetdeck.com/


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Help!!! (aka “platforms” or “clients”)


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Best Practices● Experiment – this is all new.

● Assign people to manage

● Have a policy – very important

● Have conditions – sets the tone

● Wash, rinse, and repeat - (I use this a lot)

– What this means is to set goals, create a strategy, try it out, see how it goes, adjust as needed.

– Example: FB questions vs. SurveyMonkey● Let's stop here for questions, Round 2


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Case Studies● The White House – the Obama admin is

famous for their use of social media


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The White House


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The White House


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The White House● Tons of links to various sites

– Facebook: http://www.facebook.com/whitehouse

– Twitter: http://www.twitter.com/whitehouse

– Flickr: http://www.flickr.com/whitehouse

– MySpace: http://www.myspace.com/whitehouse

– YouTube: http://www.youtube.com/whitehouse

– Vimeo: http://www.vimeo.com/whitehouse

– iTunes: http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewArtist?id=299652047

– LinkedIn: http://whitehouse.linkedin.com/

– Foursquare: https://foursquare.com/whitehouse

http://www.facebook.com/whitehouse

http://www.twitter.com/whitehouse

http://www.flickr.com/whitehouse

http://www.myspace.com/whitehouse

http://www.youtube.com/whitehouse

http://www.vimeo.com/whitehouse

http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewArtist?id=299652047

http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewArtist?id=299652047

http://whitehouse.linkedin.com/

https://foursquare.com/whitehouse


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On Foursquare!● Link: http://www.whitehouse.gov/blog/2011/08/15/take-tip-white-house-foursquare

http://www.whitehouse.gov/blog/2011/08/15/take-tip-white-house-foursquare


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On Foursquare!

● Link: https://foursquare.com/whitehouse

https://foursquare.com/whitehouse


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Internal Revenue Service


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Internal Revenue Service● Internal Revenue Service -

http://www.irs.gov/newsroom/article/0,,id=233926,00.html

– Twitter: different verticals

● http://twitter.com/#!/irstaxpros● http://twitter.com/#!/irsnews● http://twitter.com/#!/irsenespanol● http://twitter.com/recruitmentirs● http://twitter.com/yourvoiceatirs

– YouTube

● http://www.youtube.com/irsvideos● http://www.youtube.com/IRSvideosASL● http://www.youtube.com/IRSvideosMultilingua

– Facebook Page (wonder who it's anchored to?)

● https://www.facebook.com/IRS● Let's stop here for questions, Round 3

http://www.irs.gov/newsroom/article/0,,id=233926,00.html

http://twitter.com/#!/irstaxpros

http://twitter.com/#!/irsnews

http://twitter.com/#!/irsenespanol


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Thank you!!!

● How to find me:– Twitter: http://twitter.com/reginawalton

– LinkedIn: http://linkedin.com/in/reginawalton

– Email: reginawalton at gmail dot com

lunch & learn teleseminar: social media 101 with regina walton reviewing the basics of social...

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