location mobile personalization

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  • Lo-Mo-MeLocation-Mobile-Personalization

    Lo-Mo-Me is a convergence of Location, Mobile and Personalization. The solution transforms outdoor and in-store experiences through context-aware engagement. Lo-Mo-Me enables retailers to connect the dots between discrete customer information like location, cross-channel purchase behavior and loyalty, with enterprise information like sales, inventory and active promotions. The result is the ability to provide real-time and personalized notifications/ offers on a custom-ers smartphone.

    Lo-Mo-Me leverages/ integrates existing infra-structure like responsive delivery frameworks, mobile web applications, e-commerce sites and existing enterprise systems to build native applications. This solution approach reduces time to market, total cost of ownership and manageability while providing superior customer experience.

    WhyLo-Mo-Me?

    Retailers constantly face the challenge of footfalls vs conversions.

    Customers are increasingly using smart phones as a shopping medium and are willing to share personal information in return for personalized shopping experiences.

    Customer Recognitionoutdoor and in-store

    Location-Awareness

    Exclusive Offers Product recommendations

    Personalization

    ConfigurableBusiness Rules Real-time decisions Business agility

    Path to purchase trackingand insights

    In-App analytics Insights on engagement,

    footfalls and conversions

    Insights and Analytics

    Key Features

    Outdoor (Geo-fencing) In-store (Beacons,

    Wi-Fi triangulation etc.)

    http://www.happiestminds.com/solutions/Lo-Mo-Me/http://www.happiestminds.com/Insights/customer-experience-management/http://www.happiestminds.com/Insights/customer-experience-management/

  • Benefits

    Increase in store footfalls

    Deep insights on in-store customer purchase behaviors

    Superior customer engage-ment, loyalty and satisfaction

    Potential increase in conversions /transactions

    Effective merchandising and marketing decisions

    Happiest Minds has a sharp focus on enabling Digital Transformation for customers by delivering a Smart, Secure and Connected experi-ence through disruptive technologies: mobility, big data analytics, security, cloud computing, social computing, M2M/IoT, unified communications, etc. Enterprises are embracing these technologies to implement Omni-channel strategies, manage structured & unstructured data and make real time decisions based on actionable insights, while ensuring security for data and infrastructure. Happi-est Minds also offers high degree of skills, IPs and domain expertise across a set of focused areas that include IT Services, Product Engineering Services, Infrastructure Management, Security, Testing and Consulting.

    Headquartered in Bangalore, India, Happiest Minds has operations in the US, UK, Singapore and Australia. It secured a $52.5 million Series-A funding led by Canaan Partners, Intel Capital and Ashok Soota.

    For More Information: Write to us: media@happiestminds.comor Visit us at www. happiestminds.com

    Geo-Fencing/Beacon -

    Push Notification

    Rules/Recommendation

    EngineEnterprise Systems

    CMS

    Customer Identification

    Segmentation

    Personalized Notifications(Offers, Coupons etc)

    Corporate Users

    Beacon

    (Beacon Connected Store Floor)In-store Engagement

    Outdoor Engagement

    (Geo-Fencing)

    http://www.happiestminds.com/digital-transformation/

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