Lo-Mo-MeLocation-Mobile-Personalization

Lo-Mo-Me is a convergence of Location, Mobile and Personalization. The solution transforms outdoor and in-store experiences through context-aware engagement. Lo-Mo-Me enables retailers to connect the dots between discrete customer information like location, cross-channel purchase behavior and loyalty, with enterprise information like sales, inventory and active promotions. The result is the ability to provide real-time and personalized notifications/ offers on a custom-er’s smartphone.

Lo-Mo-Me leverages/ integrates existing infra-structure like responsive delivery frameworks, mobile web applications, e-commerce sites and existing enterprise systems to build native applications. This solution approach reduces time to market, total cost of ownership and manageability while providing superior customer experience.

WhyLo-Mo-Me?

Retailers constantly face the challenge of footfalls vs conversions.

Customers are increasingly using smart phones as a shopping medium and are willing to share personal information in return for personalized shopping experiences.

Customer Recognitionoutdoor and in-store

Location-Awareness

• Exclusive Offers• Product recommendations

Personalization

ConfigurableBusiness Rules• Real-time decisions• Business agility

• Path to purchase trackingand insights

• In-App analytics• Insights on engagement,

footfalls and conversions

Insights and Analytics

Key Features

• Outdoor (Geo-fencing)• In-store (Beacons,

Wi-Fi triangulation etc.)

Benefits

Increase in store footfalls

Deep insights on in-store customer purchase behaviors

Superior customer engage-ment, loyalty and satisfaction

Potential increase in conversions /transactions

Effective merchandising and marketing decisions

Happiest Minds has a sharp focus on enabling Digital Transformation for customers by delivering a Smart, Secure and Connected experi-ence through disruptive technologies: mobility, big data analytics, security, cloud computing, social computing, M2M/IoT, unified communications, etc. Enterprises are embracing these technologies to implement Omni-channel strategies, manage structured & unstructured data and make real time decisions based on actionable insights, while ensuring security for data and infrastructure. Happi-est Minds also offers high degree of skills, IPs and domain expertise across a set of focused areas that include IT Services, Product Engineering Services, Infrastructure Management, Security, Testing and Consulting.

Headquartered in Bangalore, India, Happiest Minds has operations in the US, UK, Singapore and Australia. It secured a $52.5 million Series-A funding led by Canaan Partners, Intel Capital and Ashok Soota.

For More Information: Write to us: media@happiestminds.comor Visit us at www. happiestminds.com

Geo-Fencing/Beacon -

Push Notification

Rules/Recommendation

EngineEnterprise Systems

CMS

Customer Identification

Segmentation

Personalized Notifications(Offers, Coupons etc)

Corporate Users

Beacon

(Beacon Connected Store Floor)In-store Engagement

Outdoor Engagement

(Geo-Fencing)