eye for travel: mobile growth through personalization
TRANSCRIPT
MOBILE GROWTH THROUGH PERSONALIZATION
Momchil Kyurkchiev | CEO and Co-Founder | Leanplum
PERSONALIZATION MATTERS
TRANSFORMATIVE SHIFT
BY 2020 6B smartphones
TRAVEL TRANSFORMATION
2014
2015
2016
2017
Smartphone Travel Bookers
30.5MM
38.1MM
47MM
55.6MM
LEANPLUM TRAVEL APPS
2014
20151000+%
2014-2015
ON DEMAND AND IMMEDIATE
SIMPLE AND SEAMLESS
BITE-SIZED MOMENTS
PERSONALIZED AND CONTEXTUAL
MARKETERS NEED TO EVOLVE
Matt do you need a car for Seattle?
{{First Name}}
{{Destination City}}
Cars for Jun 4-14th.{{Travel Dates}}
13 luxury sedans LOYALTY
RECENT FINDINGS
LEANPLUM DATA INSIGHTS
FINDINGSBenchmark: On weekdays in North America, sends spike during morning
commuter hours, lunch breaks, and after school ends.
Opportunity: Brands should send after dinner, from 6–9pm.
FINDINGSBenchmark: The bulk of pushes are sent weekend mornings and afternoons.
Opportunity: Brands should send at 4pm and 5pm when customer
engagement is still strong, but push frequency drops.
TOOLKIT FOR PERSONALIZED MESSAGING
We are the leading mobile marketing platform. We shape meaningful customer experiences for app users at scale, driving engagement and ROI.
Our platform is founded on analytics and optimization to give marketers deep customer understanding and the tools to drive real-time action and performance. We built Leanplum to harness the power of mobile, to make apps smarter and bring users value.
LEANPLUM
OLA CABS EXPEDIALAST
MINUTE TRAVEL
HOTWIRENORDSTROMLYFT
CASE STUDIES
BACKGROUNDPixowl is a leading mobile game company that blends comic book art with character-driven storylines.
CHALLENGEPixowl wanted to optimize the delivery time of push notifications promoting in-game currency. Their generic, one-size-fits-all blast strategy was costing them engagement.STRATEGYPixowl A/B tested deliveries with Leanplum’s “Optimal Time” functionality. Optimal Time analyzes a user’s past behavior to send notifications at moments of peak engagement.
RESULT17 percent increase in total revenue.
Game: Grub
CASE STUDY: PIXOWL
RESULT: 17% INCREASE IN TOTAL REVENUE
BACKGROUNDLast Minute Travel manages bookings for flights, hotels, rental cars, and activities in over 4,500 cities worldwide.
CHALLENGELast Minute Travel wanted to increase its push notification opt-in rate, which was only at 22 percent. It was losing opportunities to engage and retain users.
STRATEGYIt implemented Leanplum’s “Soft Ask Push Permissions”. This sent a personalized in-app message during peak engagement, describing the benefits of push.
RESULT182 percent increase in push opt-in.App: Last Minute Travel
CASE STUDY: LAST MINUTE TRAVEL
RESULT: 182% INCREASE IN PUSH OPT-IN
