mobile location ecosystem

Download Mobile Location Ecosystem

Post on 14-Jul-2015

2.505 views

Category:

Business

0 download

Embed Size (px)

TRANSCRIPT

  • TheMobileLoca-onEcosystem

    MarcPrioleau

    MarcPrioleau

  • Explana-on&Caveats Thea
  • MobileLoca-onEcosystemDescrip-on

    Prioleau Advisors!

    PlaJorms

    Content

    Loca-onMgmt

    PlaJorms

    Applica-ons

    AdMone-za-on

    Technologiesandservicesrelatedtodeterminingonesposi-onandthenmanagingthatloca-on

    Geospa-alandnongeospa-alcontentthatis

    usedinapplica-onscrea-on

    Naviga-on SocialNetworks

    LocalSearch

    Commerce

    Analy-csplaJormsthatanalyzeand

    derivecontextfromloca-onbaseddata

    Adver-sing/Marke-ngplaJormsthatsupplyloca-onbasedadsandoers

    Mul-appplaJormsthatsupportMaps/Routes

    Mul-thousandpar-cipantsincludingfollowingmajorareas

    and/orMul-appplaJormsthatprovidegeocodingandaPlacesdirectory

    MarcPrioleau

  • MobileLoca-onEcosystem

    PlaJorms

    Content

    Loca-onMgmt

    PlaJorms

    Applica-ons

    AdMone-za-on

    Posi-oningGPSWiFiIndoor

    Loca-onAggrega-on

    Presence/Privacy

    Maps

    PlacesDirectories

    UserGenerated

    Trac/Other

    Naviga-on SocialNetworks

    LocalSearch

    Commerce

    Analy-csAdver-sing/Marke-ng

    Maps/Routes Placesand/or

    MarcPrioleau Prioleau Advisors!

  • MobileLoca-onEcosystemCompaniesshownareexamplesonly.Notexhaus-velis-ng

    PlaJorms

    Content

    Loca-onMgmt

    PlaJormsMaps/Routes Places

    Applica-ons

    Naviga-on SocialNetworks

    LocalSearch

    Commerce

    Analy-csAdver-sing/Marke-ngPosi-oning

    Loca-onAggrega-on

    Presence/Privacy/Alerts

    AdMone-za-on

    MarcPrioleau Prioleau Advisors!

  • Example1:SelfContainedLoca-on:Google

    PlaJorms

    Content

    Loca-onMgmt

    PlaJorms

    Applica-ons

    AdMone-za-on

    Naviga-on Soc.Nets LocalSearch Commerce

    Analy-csAdver-sing/Marke-ng

    Maps/Routes Places

    and/or

    AdWords/AdSenseGoogleBoost

    LocalBusinessCenter

    LocalBusinessCenterAdSenseBoost

    Millionsofaliateapps

    TracDataCrawledWebContent

    SearchResultsGooglePlacesGoogleBase

    MarcPrioleau Prioleau Advisors!

  • PlaJorms

    Content

    Loca-onMgmt

    PlaJorms

    Applica-ons

    Subscrip-on

    AdMone-za-on

    MarcPrioleau

    Example2:PartnershipModel:FullPower

    Prioleau Advisors!