location-based marketing & social media
DESCRIPTION
A presentation for 3CMA's 2011 annual conference on Location-Based Marketing Tools & Social Media.TRANSCRIPT
Keep in mind…
• Materials will be available– Handout– Slides on SlideShare.net
• Put down the pen & tweet!
#3cmaustin
Foursquare? Isn’t that a game?
Let’s review…
Facts about Foursquare
Check-In Earn Badges
Facts about Foursquare
Become Mayor Get Specials & Deals
Who is using Foursquare? Mobile?
Venue Ownership & Management
Thousands of venues are being created daily. Managing these venues and creating consistency across all channels
can be a challenge.
Access to Specials & Badges
Venue ownership must be established to create specials. Custom badges can not be created without the help of
Foursquare directly.
Our Approach
1. Strategize2. Build 3. Incentivize 4. Socialize
Blog & Social Media Directory
Shotwell Stadium – Champions Classic •Added tips to the venue • Cross-promoted on Facebook and Twitter often•Posted a screen shot of the venue on Foursquare•Reminded ticket winners about an extra chance to win•“Shouted” once we arrived on site – to remind fans “checked-in” to retrieve their prize
Social media is constantly changing.
Be flexible!
Still some challenges…
• Cannot keep two accounts open in the iPhone app. – Foursquare’s mobile website helps.
• Tips aren’t automatically switched over. • Lists cannot be seen yet on your app. – Items from a list added as individual “To-Do’s” – This update is coming
New! Foursquare Events.
That’s great…how can I apply it?
Time for examples!
Additional Tools
• Yelp• Foodspotting • Facebook Places?!
Check-in Safety & Etiquette
• Don’t check-in to a place if you’re not there.• No ‘drive-by’ check-ins.• Don’t check-in at home. • Be wary of who you accept as a friend on
Foursquare.• Be selective when you ‘broadcast.’• Add tips and photos.
Best Advice?
Where can I get the presentation?
• Scan the QR code.OR visit www.slideshare.net/shannasmithsnyder
Contact Information
Shanna Smith SnyderDirector of Communication
Abilene Convention and Visitors Bureau325.676.2556 (Office)
[email protected] @shannasmith
@AbileneCVB
Sources
• Abilene CVB social media sites (screenshots)• The White House, Seminole County, Colorado
State Patrol, Bucks County, Explore Chicago, ACU social media sites & websites (screenshots)
• Flickr Commons (Photos & graphics)• Foursquare.com & iPhone app (info &
screenshots)• Twitter.com (screenshots)