location-based mobile marketing
DESCRIPTION
Location Based Mobile Marketing Pushing targeted content based on mobile location and time-of-day to maximize call-to-action or response.TRANSCRIPT
Delivering the right message to the right person at the right place and time!
What is location and how it works?
How it works?
Location Based Mobile Marketing Pushing targeted content based on mobile location and time-of-day to maximize call-to-action or response.
2. You create GEO-fences
1. Subscribers opts in to receive location based messages
3. Deliver location aware messages to only the people within the pre-defined geo-fences (the right time and the right place)
We'll send your message to anyone in the geo fence at the scheduled time.
Message #: 18 Date: 9/02/2012
Why Location Based Marketing?
Low cost of entry (No need for APP development)
100% Reach – no GPS chip or smart phone needed
No download or user action dependencies – Opt-in users always receives content when phone Is “on”.
Improved response - Reach your clients with only relevant offers and information
Higher marketing ROI with better SMS/MMS geo-targeting
Maintain the responsiveness and integrity of your mobile community
Rich analytics on when? and where?
Benefits to Marketers:
Subscribers receive only relevant messages
Great “NOW” deals and alerts that subscribers can take advantage of at the right time and the right
place
No need for an app download
No extra charges to recipients
No phone battery drainage due to app running in background for obtaining location information
No need to own a smart phone in order to receive special deals and alerts
Ability to opt-out and stop messages at any time
Benefits to the subscribers:
Types of location: Carrier-based vs. App-based
App-based location Network-based location
Types of location: Carrier-based vs. App-based (continued)
US Addressable Subs
Adoption Hurdle
Platform-specific App
Speed
Accuracy
Indoor Coverage
Downtown Coverage
Battery Drain
Data Integrity
Network-Based App-Based
285 million 50 million
No Download App Download Required
No – All phones Platfotm specific (iPhone, Android, Blackberry, Windows, etc.)
0 - 10 seconds 15 – 30 seconds
5- 500 meters 5- 100 meters
YES NO
Better Worse
None Severe
Network Secure App Allowed (Spoofing Permitted)
The following slides are few ideas on the types of location campaigns you can run…
1. Delivery of SMS/MMS based on real-time location lookup
2. Schedule multiple location ping times for the same campaign for multiple GEO fences
3. Delivery of Different Auto-Replies to users who are signing up based on a real time location lookup
4. Real-Time Location Lookup Upon Signup (save PRIMARY location for later geo re-targeting)
Obtain Real-time location Heatmaps of your demographic
Conclusion
Mobile Marketing is powerful …
SMS/MMS + Location is:
More Targeted
More Impactful
More Actionable
Kalin Kassabov Founder, CEO
347.881.8824