Location Based Marketing & Behavioral Marketing Automation

Download Location Based Marketing & Behavioral Marketing Automation

Post on 22-Nov-2014




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<ul><li> 1. Location Based Marketing &amp; Behavioral Marketing Automation </li> <li> 2. Batch &amp; Blast Registrations &amp; Invites 2 </li> <li> 3. Behavior-driven, Rules-Based Automated Marketing 3 </li> <li> 4. Marketing Sophistication Broadcast to Behavior Bto1 Individual Behavior-based Messages Messages Behavioral (Multi-Track) Triggered EmailAutomated Time-based Messages (Drip, Simple Nurture) Targeted Mailings based on SegmentationManual Mass Mailing to a broad database (E-blasts, Batch &amp; Blast) Response Rates / Engagement </li> <li> 5. Where are you Relevant? ESP BMA Profile DataEmail Email Relational Data Behavioral Web Data Social Forms </li> <li> 6. Automated, Individualized Communicati RelatedWebsite Event Data DataBehavior CRM Data Product Data Bto1 Customer Service Shopping Cart Data Email Behavior Demographics Individual Timing </li> <li> 7. Not a fadbut a way of life 25M 100M 850M 250+M </li> <li> 8. Smartphone Sales Pass PC Sales Q4 2010 </li> <li> 9. 100+ Million Tablets Expected to Sell in2012 </li> <li> 10. Mobile Apps are Exploding 25 billion downloaded by 2015 Juniper Research </li> <li> 11. Mobile &amp; Social are Converging </li> <li> 12. Foursquare Adding 1 Million Users aMonth Now 20MM Facebook also has 350MM Mobile users Over 3 million check-ins per day </li> <li> 13. We call this mocialmobile + social + local + email </li> <li> 14. Mocial </li> <li> 15. Social EmailLocal Mobile </li> <li> 16. Tracking Social Leads: Facebook </li> <li> 17. Dedicated Form per Adword </li> <li> 18. Social SharingDemo </li> <li> 19. Going Mobile / Screensize-apalooza </li> <li> 20. Where is Your Email Being Read? </li> <li> 21. The New Design Challenge Old mouse New mouse </li> <li> 22. Know Your AudienceSource: Unica Corporation/Pivotal Veracity </li> <li> 23. Regular Mobile 64% higher CTRA/B test sent to frequent mobile openers </li> <li> 24. Put some Punch in your Trade Show Metrics! Measureable Contests! Location-Based Offers </li> <li> 25. Event Data Collection via iPad </li> <li> 26. QR Codes to Email Opt-in Printed collateral Tradeshow booth Signage TV </li> <li> 27. Check-in Marketing Opportunities Local Offers Sweepstakes Twitter Loyalty Messaging Email Marketing </li> <li> 28. Opt-Ins Increase Email Signups </li> <li> 29. Sweepstakes &amp; Scavenger HuntsRun sweepstakes and scavenger hunts based on when someone checks in to a location with Foursquare or Facebook </li> <li> 30. Sweepstakes Sign-Up </li> <li> 31. EmailConfirmation </li> <li> 32. Participants Check-In </li> <li> 33. Dont be afraid to jump in </li> </ul>