location based search marketing hyperlocal
DESCRIPTION
Restaurant & Hospitality Hyperlocal Search Marketing Seminar Could Your Business Use More Customers Walking Through Your Door Every Day? Some of your intelligent competitors are using social media tools such as Yelp, Google Places, Foursquare, and many more sites to create a buzz for their restaurant or business on the internet and have new customers become your raving fans. What about your business? Are you sitting on the sidelines waiting for the right time to step into a new way of getting customers to find you locally? Don’t worry! We have designed a specific of seminar that will have an immediate impact on your online local presence. In this 2-hour seminar you will learn: • 7 Effective Ways to Leverage Social Media to Find New Customers • How Booming Local Listings will Affect Your Revenue • How Mobile Marketing Can Bring You More Traffic • How to Enhance Customer Loyalty • And of Course, How to Increase Sales • and much more... Future live seminars can be found at: http://www.nmx2.com/restaurant_local_marketing.htmTRANSCRIPT
Location-Based SearchLocation-Based Search& Hyperlocal Search Marketing& Hyperlocal Search Marketing
Location-Based SearchLocation-Based Search& Hyperlocal Search Marketing& Hyperlocal Search Marketing
Manny SarmientoManny SarmientoNew Media, New Marketing, Inc.New Media, New Marketing, Inc.
www.NMx2.comwww.NMx2.com
The Smartphones The Smartphones MovementMovement
Smartphones Rule!Smartphones Rule!
Smartphones will overtake regular phones in 2011Source: Nielsen Blog
The Smartphones StatsThe Smartphones Stats
General Smartphone Usage:
•81% browse the Internet, 77% search, 68% use an app, and 48% watch videos on their smartphone
•72% use their smartphones while consuming other media, with a third while watching TV
•93% of smartphone owners use their smartphones while at home
Source: Google Mobile Ads Blog
Action Oriented SearchersAction Oriented SearchersMobile search is heavily used to find a wide variety of information and to navigate the mobile Internet.
•Search engine websites are the most visited websites with 77% of smartphone users citing this, followed by social networking, retail and video sharing websites
•Nine out of ten smartphone searches results in an action (purchasing, visiting a business, etc.)
•24% recommended a brand or product to others as a result of a smartphone search
Source: Google Mobile Ads Blog
Local Information SeekersLocal Information SeekersLooking for local information is done by virtually all smartphone users and consumers are ready to act on the information they find. •95% of smartphone users have looked for local information
•88% of these users take action within a day, indicating these are immediate information needs
•77% have contacted a business, with 61% calling and 59% visiting the local business
Source: Google Mobile Ads Blog
Purchase-driven ShoppersPurchase-driven ShoppersSmartphones have become an indispensable shopping tool and are used across channels and throughout the research and decision-making process.
•79% of smartphone consumers use their phones to help with shopping, from comparing prices, finding more product info to locating a retailer
•74% of smartphone shoppers make a purchase, whether online, in-store, or on their phones
•70% use their smartphones while in the store, reflecting varied purchase paths that often begin online or on their phones and brings consumers to the store
Source: Google Mobile Ads Blog
New MarketingNew Marketing
• “Permission Marketing”The TribeG.A.S.
• Being Remarkable• Conventional Media• New Media (Social Media Marketing)
Not Going Away!
Social Media and LBS Social Media and LBS StrategiesStrategies
• Shock and Awe• Build Large Number of Profiles• Build Relationships
G.A.S.• Create T.O.M.A• “Expert” Perception
Social Media and LBS Social Media and LBS StrategiesStrategies
• Social NetworkingFacebook, LinkedIn, Twitter
• Social BookmarkingDelicious, Digg, Technorati, others
• Social Media Press ReleasesFast Indexing, SEO
• BloggingFast Indexing, “Expert”, SEO
SMM & LBS Video SMM & LBS Video StrategiesStrategies
• YouTube and Video#2 Search Engine#3 Most Trafficked SiteA “Must” for New Media
A Note About FacebookA Note About Facebook
• Facebook is Not C.C.E. Friendly!
• Put Facebook Business Pages in an iFrame
Social SEO / SMMSocial SEO / SMM
Social Media Marketing is Really About SEO
The New SEOThe New SEO
• Search Engine Optimization (SEO)SEO Rules Have ChangedEasier to Appear High on SERPSSocial SEO + New SEOCan Eliminate PPC ExpenseOptimize Before SMM or LBS
Three Active Points of a Three Active Points of a WebsiteWebsite
1. Call to ActionTell Me What to do Next
2. Capture
Who’s Visiting Your Web Site?
Who’s Visiting Your Business?
3. EngagementThe New Buzz WordCompetitor Killer
Mobile Site OptimizationMobile Site Optimization
• “Objects in the Mirror…”
• Make Sure that Your Site is Optimized for Mobile
• View Your Site on Different Smartphones & Pads
• Google Sites Mobile Landing Pages
Customer Loyalty Customer Loyalty ProgramsPrograms
• Customer Loyalty ProgramsCapture, LVCBring them Back and Keep Them!
• The Goldfish in the BowlPunchd.com
Loyalty Punch Cards on Your SmartPhoneEmail Marketing
Timely, Informative, TOMA, the “Tribe”Excellent, Overlooked Tool
Social Media DatabasesLoyalty Comes from Being “Remarkable”
Remarkable: Worth Making a Remark AboutCustomer Evangelists
QR Code Me!QR Code Me!• QR Codes Usage
Menus, Entrance, Business Cards, Print Ads, Web Site
• Call Me, PDFs, Promotions, Coupons, Web Site(Demonstration - QR Code Sample on Screen)
• QR Codes are Going EverywhereGet Hip, Get With It!Get Your QR Code Now!
• Free QR Code Generatorshttp://www.qrstuff.com/http://qrcode.kaywa.com/http://goqr.me/
• QR Code Reader for SmartphonesFree at Your App Store
Location-Based Check InLocation-Based Check In• Check In Sites
What is Location-based Service?
• Why People Check In?Tell their friendsRecord their LBS HistoryWin Rewards
• Who’s Checking In?
Source: www.emarketer.com/Article.aspx?R=1008410
Location-Based Check InLocation-Based Check In
• Why Use LBSPowerful Word of Mouth or Word or WebBuilds LoyaltyBuilds the “Tribe”It’s Cool!
• How to Use LBS
Setup AccountsClaim Your venueAdvertise Your SpecialsEngage and Embrace Check In Users
Foursquare, Gowalla, Foursquare, Gowalla, Facebook Places, Google Facebook Places, Google
Places, Twitter?Places, Twitter?
FoursquareFoursquare• Foursquare APP
Smartphone ApplicationThe Check In GameEarn Points and Badges
• Fastest Growing Geolocation Service7 Million Registered UsersSetup Your AccountStickers on Your Door, Windows & RegisterAdd Your Specials and Keep them fresh
Respect the “Mayor”Check Your Venue Stats
Facebook Places (Check In)Facebook Places (Check In)• Facebook Places
Smartphone Application750 Million UsersUsers “Check In”, “Share” and Earn BadgesQuickly Challenging Foursquare
Other Check In SitesOther Check In Sites
• GowallaCheck In, Share Your Location, Post Photos
Earn Passport StampsFading Fast
• YelpNot Just Ratings and ReviewsCheck Ins and Reviews
• WHEREFast Growing on the East CoastWide Range of ServicesGrowing in Popularity
Reviews & Ratings SitesReviews & Ratings Sites
• Claim Your Listing on All SitesPeople Can Review Even if You Don’t Claim
• Monitor Your Listings
• What to Do About Bad Reviews?Avoid them! Be Remarkable!Respond, Repair, Report, Thank Them
• What to Do About Good Reviews?Respond, Thank Them
Reviews & Ratings SitesReviews & Ratings Sites
• YelpYou Better Be Great!50 Million Unique Visitors
• Urbanspoon• CitySearch
Best Know Site75,000 Businesses
• Google PlacesDisplays Yelp and CitySearch ReviewsShows on Google Maps and Top of SERPsOptimize for Google Search
Claim, Complete, Photos, Videos, Hours, ReviewsPurchase Google Boost AdsGoogle.com/places
• Restaurantica.com• Zagat.com• Gayot.com
Local DirectoriesLocal Directories
• Great for S
EO
Great for S
EO
• Get on All
Get on All
Directorie
s
Directorie
s
• Don’t Pay fo
r
Don’t Pay fo
r
Enhanced
Enhanced
Why You Need LBS and Why You Need LBS and Social Media?Social Media?
• The New Marketing Strategies• The Differentiator• Without LBS and SMM You Are the Gazelle
Why You Need LBS and Why You Need LBS and Social Media?Social Media?
• Massive Reach with Minimal Budget• It’s Not a Fad• Create Massive Amount of New Clients• Creates Loyalty• Creates Top of Mind & Keeps Customers
Loyal• Creates Customer Evangelists
What Happens if You Don’t Implement What Happens if You Don’t Implement Location-based Search and Social Media Location-based Search and Social Media
Marketing Strategies?Marketing Strategies?
• Your Competitor Will Leave You Behind• Your Business Growth Will Stagnate• You Will Probably Not be Around in 2 Years
What Must You do Now!What Must You do Now!• Learn Social Media, Including Location-based SearchLearn Social Media, Including Location-based Search• Hire a Social Media Marketing Communities Manager or
Professional Company• Create a Social Media and Location-based StrategyCreate a Social Media and Location-based Strategy• Implement A “Shock and Awe” Social Media and Social
Bookmarking Campaign• Claim Your Listings in the Claim Your Listings in the AllAll Major Review Sites, Check In Major Review Sites, Check In
Services and Local DirectoriesServices and Local Directories• Create Complete Profiles and Add Specials and Coupons• Create a Capture Campaign and TOMA StrategyCreate a Capture Campaign and TOMA Strategy• Implement a “Remarkable” Customer Service Philosophy• Announce Your “New Media” Efforts through Your Store Announce Your “New Media” Efforts through Your Store
and Websitesand Websites
New Media, New Marketing, Inc.New Media, New Marketing, Inc.
• Social Media Marketing, SEO and Social Media Marketing, SEO and Location-based Search Services.Location-based Search Services.
• Real, Up-to-date, Practical Social Real, Up-to-date, Practical Social Media Education, Outsourcing and Media Education, Outsourcing and ConsultingConsulting
• Ready Right Now to Help You Grow Ready Right Now to Help You Grow Your Business!Your Business!
SMM & LBS Business SMM & LBS Business Growth ServicesGrowth Services
Full Social Media Marketing and LBS Implementation and Branding
•Open 50 SMM & LBS Site Profiles, •Website Optimization Report and •Work With Website Designer for SEO and SMM, •Landing Page Creation, •Facebook iFrame Site Creation, •YouTube Channel Creation and Branding with One Photograph Created 2 minute Video, •Creation and Branding Twitter Account. •Monitor Listings and report negative items•8 Hours Initial Strategy Consulting Session on SMM, LBS and Conventional Marketing. •Monthly Personal One-on-One, 1-hour Consulting Session•4 Monthly Coupon Change on Each of 10 Sites, •Social Media University Courses (20 Classes) for 4 People.
$4997.00 + $497 per month (12 month commitment)
SMM & LBS Business SMM & LBS Business Growth ServicesGrowth Services
Sites and Account Implementation
•Open 15 SMM & LBS Site Profiles ($497)•Website Optimization Report for SEO and SMM ($497)•Train Social Media Manager to Run Sites (4 Hours - $497)•Social Media University Program for One Person ($497)
Business Growth Package Investment: $997.00
SMM & LBS Business SMM & LBS Business Growth ServicesGrowth Services
Social Media Marketing and LBS Strategy Creation and Full Implementation
•Open 30 SMM & LBS Site Profiles •Website Optimization Report for SEO and SMM•Facebook iFrame Site Creation •YouTube Channel Creation and Branding •One Picture Created Video•Creation and Branding Twitter Account •Monitor Listings and report negative items•8 Hours Consulting on SMM and LBS •1 Monthly, 1 hour Phone Consulting Session •1 Monthly Coupon Change on Each of 7 Sites•Social Media University Courses (20 Classes) for One Person
$2497.00 + $250 per month (12 Month Commitment)
New Media, New New Media, New Marketing, Inc.Marketing, Inc.
Thank You!
Manny SarmientoManny Sarmientohttp://www.nmx2.com