Target Corporation

Kids II

DESIGN MANAGER

EXPERIENCE

PROFILEI am a strategic Trend, Design and Brand Manager. My core strengths include collabo-rating with and leading teams, analyzing trends, driving innovation, developing key business strategies, and deliver guest focused assortments that are the right balance of core, must-have and fashion product. I lead and inspire my design team to leverage seasonal trends into consumer focused design solutions through a comprehensive product development process.

612.323.8147

lbentleyphillips@gmail.com

April 2013 - present

SR. TREND + SURFACE MANAGER December 2011 - March 2013

Design Leader of the Apparel and Accessories PD+D Studio Team: A graphic arts expert team that collaborates with key Studios and Vendors to drive External Design Partnerships for exclusive License and Owned Branded products. Lead and develop team: Engage and Inspire Team Members through inspirational o�sites and workshops. Provide constructive feedback to help develop their individual skills and foster career development.Strategize: Collaborate cross functionally with our Stakeholder Leadership Team to identify key opportunities and support key company License and Design Partnership initiatives across all pyramids and divisions.Research + Analyze: Travel globally to trade shows and shop retail markets. Connect with the Guest through market research and guest immersion activities. Formulate a clear point of view that identi�es trend and assortment opportu-nities that are relevant to both our License and OB Guests.Determine: Partner with key Studios, design, merchants and sourcing to clearly de�ne and prioritize key License and OB initiatives speci�c to Division, Age and Gender. Determine where to further align License and OB products to satisfy the Guest’s cross shopping experience.Deliver: Lead the creation of exclusive style guides speci�c to a license property using a Target �lter that will ensure di�erentiation from the competition and infuse seasonal trends in graphic techniques. Partnered with Studios on many exclusive DTR moments in License to elevate our design POV and o�er our Guest a range of looks within License.Collaborates: Lead our design partnerships with key overseas Business Partners to create additional art and graphic extensions of internally designed assortments through sharing of key seasonal trends, business strategies and training of OB Principals. �is initiative drove e�ciencies within our Textile Art Team by adding in over 400 pieces of additional original art in 2014.

Research, Analyze and Formulate the trend direction for 7 Kids II private brands. Create and present the Kids II season-al trend presentation to all levels internally and to key customer accounts. Implemented the use of company “Brand Guardrails” to help maintain individual Brand identities and clearly de�ne our brands by style and level of Good, Better, Best.Served as liaison between sales team, executive sta� and product development team. Travel globally to sell and present fashion and design direction for our products to key accounts. Collaborates consistently across the company to drive e�ciencies and �awless execution in our product development process to meet our customer’s needs.

http://lbentleyphillips.wix.com/lisamariebentley

EDUCATION

Target CorporationLEAD DESIGNER

EXPERIENCE

SKILLS

September 2005 - December 2011

continued

Alexander Julian Inc.DESIGNER March 2004 - September 2005

Fashion Institute of Technology, New York, NYBFA TEXTILE + SURFACE DESIGN 2003

STRATEGIC INNOVATIVE COLLABORATIVE AGILE LEADERSHIP RESULTS DRIVEN ANALYTICAL

Art Institutes International of MN, Minneapolis, MNBS INTERIOR DESIGN - not completed

De�ne, Build, and Scale Target Owned Brands. Develop key business strategies that deliver trend right, quality and innovative home product that delivers on our owned Brand Initiatives, Drives Sales and Guest Loyalty.Create the direction and future vision of our Youth Home Brands. Sell the Trend Direction and get buy in on all product concepts and seasonal direction to all levels of management and leadership within the company.Lead and collaborate with cross functional teams through the product development processes and understand speci�c business needs in order to create cohesive Brand solutions and standards that can live Cross Company.Research and partner with Guest Insights. Create and sustain Guest Empathy by knowing her motivators, needs and wants and then drive solutions through Owned Brand Principals, and Owned Brand Product Expressions.Know the competitive landscape and market. Track our Owned Brand product sales and performance. Innovate beyond our competition and deliver a superior Brand Experience to our guest, that exceeds our �nancial goals.Travel both domestically and internationally to trend shop, competitive shop, attend market and trade shows, and train/develop quality product with overseas vendors and business partners.Develop and lead team member potential: Set clear objectives, roles and responsibilities, provide ongoing performance feedback, and maximize talent planning opportunities.

Lead the Brand Direction, Seasonal Trends, Color Palettes and lead product direction for home products for the Alexan-der Julian @ Home brand. Products included: bedding, bath, upholstery, rugs and indoor/outdoor furniture.Collaborate/communicated with vendors to understand the market and competitive landscape and determine where the Alexander Julian Brand should be. Co-created exceptional innovative Home products that elevated and di�erentiated the Brand from other designers.Create, Present and Sell the Alexander Julian @ Home Brand direction, product boards, and color palettes to with key business partners, buyers and vendors.Travel to market, licensor's showrooms and mills to develop and review samples and approve product lines.

Expertise in the marketplace and complete knowledge of the competitive landscape. Complete understanding of what in�uences are driving speci�c product categories and as it relates to trends and its impact on design. Travel globally throughout the year to research new markets, identify new trends and attend in�uential trade shows. Provides the strategic design direction and needed business insight to our design teams. Manages the workload and develops the seasonal product development process for each new product according to our Asia deliveries and retailer set dates. Manages all samples and prototype execution from concept through to production.Understanding of manufacturing processes across materials (fabrics and soft goods to plastics and metals) to help predict and calculate costs in partnership with product engineers and vendors.