linkedin prospecting for universities
DESCRIPTION
This slide deck is from a recent presentation I delivered on key ways to utilize LinkedIn to reconnect with alumni, market the school and share University happenings with the community. However, the information in these slides is beneficial to a broad base of LinkedIn users. TOPICS COVERED: Connection tips Advanced LinkedIn searches * University Pages Overview * Building a robust LinkedIn Profile * LinkedIn Company Page benefitsTRANSCRIPT
www.MOSTraining.com * [email protected]
LinkedIn Prospecting and Marketing for Universities
Donna Gilliland, Founder of MOSTrainingSocial Media Business Speaker and Educator
Connection Strategies
LinkedIn Group Connection Benefits
• You can join up to 50 groups• Members can message other members. • Isolate and view the activity of a specific
member. • Contribute to the conversation.• Create your own group• As a group owner you can send group
announcements. Members cannot.
Groups: see the activity of a specific member
Clicking ‘See activity’
brings up a list of all the discussions
this person has posted within the
group.
Get Introduced Option
CLICK HERE For more information about
Get Introduced.
A warm introduction allows you to be introduced by a connection that you share in common.
Warm introductions are often given more attention than a cold introduction, where neither person knows the other.
Prospecting Using Advanced Searches
Find out…• First & Last Name• Location• Title • Company• Relationship (1st Level, 2nd 3rd)
Account Researcher: fee based prospecting tool
• Director and Executive level • Phone numbers• Email addresses• Talking points• Industry
www.eGrabber.com
University Pages Released August 2013NEW
TARGET…• Prospective & current
students• Alumni• Teachers• Parents• Send targeted messages
NOTE: similar to Company Pages, except University Pages is for academic institutions.
Adopting Your University Page
Click the image for
details about
University pages.
University Pages Suggested Reading
“You can even re-engage them for your capital campaigns and find bigger donors who were not previously supporting your school.”
CLICK TO READ THE ENTIRE ARTICLE
University Pages Suggested Reading
Article link: http://tnw.co/14f01DE
Is Your Branding In Place?
Personal Profile Company Page
LinkedIn Company Page Benefits
• Visibility
• Home Page Banner
• 3 Service Page Banners
• Link to external pages
• 25 Services/Products
• Video
• Target marketing
• Special offers
• Recommendations
Company Pages – a suggested designer
One of my favorite social channel design companies is Custom Page Designs.
You can find out more about them at:
http://www.customfanpagedesigns.com/linkedin/index.htm
Download LinkedIn’s Company Page Playbook
Download: 15 Tips for Compelling Updates
CLICK HERE to view the entire SlideShare on this topic.
Optimizing Your Profile for Exposure
1
My LinkedIn Goals
123
Linked
First Steps: gather you data Linked
Job History
Certifications
Specialized skills
Memberships
Videos
Presentations
Professional Headline 120 characters Who are you? What do you offer?
Headliner
TIP: your headline travels with you when you comment and post.
3 Web sitesCall to Action headings
Custom URL
Adding website links to your profile
SUMMARY – 2000 characters of space
Write your Summary section in a Word document so you can spell check.
Where applicable include a link to a video, document or presentation.
Think keyword strategic as you craft your Summary section.
More Profile Options
Skills & Expertise
Status Updates
Tip: Plan status updates to coincide with your LinkedIn goals.
Goal Examples
• Gain visibility
• Subject matter expert
• Share information
• Attract new clients
Connection Strategies
2
Grow Your Network
Business colleagues
People you meet at events
Connect with customers
Use LinkedIn’s Advanced search
Power Tip: LinkedIn Advanced search defaults to first degree connections and uses a relevance category algorithm.
Groups – strategic choices
Choose based upon your industry and/or interest.
Contribute to your Groups.
Groups appear on your Profile.
You can message people in your Groups.
LinkedIn Group Connection Benefits
• Join up to 50 groups• Create your own• Members can message other members. • As a group owner you can send out emails to
members.• Isolate and view the activity of a specific
member.• Contribute to the conversation.
Social ProofRecommendations & Endorsements
3
Recommendations – reach out and recommend
Be genuine and ethical.• Recommend people who you
truly know their work.
• Don’t ask anyone to recommend your work if they don’t know your work.
Endorsements - the mini recommendation
Up to 50 skills can be placed on your Profile.
Reach out and thank those who endorse you.
Don’t endorse the skills of people you don’t know.
Don’t ask people to endorse you if they have not witnessed your work.
LinkedIn Company Pages
4
LinkedIn Company Page Benefits
• Visibility
• Home Page Banner
• 3 Service Page Banners
• Link to external pages
• 25 Services/Products
• Video
• Targeted status updates
• Sponsored updates
• Special offers
• Recommendations
Company Pages – a suggested designer
One of my favorite social channel design companies is Custom Page Designs.
You can find out more about them at:
http://www.customfanpagedesigns.com/linkedin/index.htm
Follow LinkedIn Company Pages
• Stay on top of what your competitors are doing.
• Great source of information for a possible interview.
• See your degrees of separation.
• Follow your customer’s pages.
• Follow your vendor’s pages.
Let’s stay connected…LinkedIn: www.LinkedIn.com/in/DonnaGilliland
Follow on Twitter: www.Twitter.com/DonnaGilliland
Facebook: www.Facebook.com/MOSTraining
Subscribe to my YouTube channel: www.YouTube.com/MOSTraining
Donna Gilliland, Founder of MOSTrainingSocial Business Speaker and Educator