Optimizing LinkedIn for Business

According to Hubspot, 53% of B2B marketers have acquired a customer through LinkedIn compared to 22% for B2C

83% of B2B Marketers utilize LinkedIn 81% of LinkedIn users belong to at least 1

group, while 52% participate in discussions 79% of users are 35 years old or older 31% of American adults w/ HHI of $100,000+

use LinkedIn compared to 16% for all American adults

65% of journalists have used info on LinkedIn as research material

LinkedIn: Facts for Businesses

Profile completeness Who do you follow? Employees on LinkedIn Building connections Join relevant groups Linking your profile Categorize your contacts Network after events, tradeshows etc. Recommendations

Tips for prospecting

Make sure your profile is complete as well as your company page

Have a customized LinkedIn URL with your name before someone else does.

Use the Profile Headline Maximize keywords in your compelling

summary Maximize keywords in your interests

Profile Completeness

Make sure you are following your clients and your clients’ customers as well as your potential prospects.

In addition to connecting with your employees, make sure your employees are utilizing LinkedIn as well.

One site suggested that there should be at least one employee on LinkedIn that reaches out to a lot of connections

Who are you following? And where are your employees?

Stay on top of your current clients, use tags to connect and classify your clients so that they are visible in your network

Connect with prospects right after your first contact with them

Join groups that your target audience is interested in

Join local groups related to your prospects’ industries

Building Connections & Joining Groups

Share updates that offer value to clients and prospects

Share updates from company profile Link your profile to your blog and website Share your LinkedIn status with Twitter

Status updates & linking your profile

Tags are found in the Contacts section of LinkedIn

Categorize your connections

Immediately connect with those you meet at tradeshows or any networking events

Give recommendations and referrals and ASK for them

Networking!

Outlook Social Connector: FREE Links and sends automatic updates of your

email connections’ activity People pane Contact card

LinkedIn for Outlook

1. Access to more search2. More detailed profile info3. InMails are response guaranteed

LinkedIn Premium: Business membership