LinkedIn: Enhancing Your Profile, Job Seeking, Sales Prospecting & Promoting Your Business

Download LinkedIn: Enhancing Your Profile, Job Seeking, Sales Prospecting & Promoting Your Business

Post on 22-Apr-2015




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Tips for Enhancing Your Profile in LinkedIn; Strategies for Job Seekers; Using LinkedIn for Sales & Marketing and Promoting Your Business


<ul><li> 1. SEK&amp;Co LinkedIn TrainingInformation and training provided by Smith Elliott Kearns &amp; Company, LLC is intended for reference only. As the information is designed solely to provide guidance to the participants, it is not intended to be asubstitute for someone seeking personalized professional advice based on specific factual situations.Although Smith Elliott Kearns &amp; Company, LLC has made every reasonable effort to ensure that the information provided is accurate, Smith Elliott Kearns &amp; Company, LLC and its Members, managers andstaff make no warranties, expressed or implied, on the information provided. The participant accepts the information as is and assumes all responsibility for the use of such information </li> <li> 2. Useful LinkedIn Statistics Over 200 M users on LinkedIn worldwide Over 2.4 M C level executives Over 4.8 M business owners 70% of people follow links posted byfriends &amp; family </li> <li> 3. Ivan Misner, founder of BNI,espouses the givers gainphilosophy.Growing Your Network,helping promote YOU </li> <li> 4. Introduce people who havent had anopportunity to meet on their own. Youcan do this online just as easily as youmight do it at a chamber mixer.Growing Your Network,helping promote YOU </li> <li> 5. Helping promote You If you dont have a profile photo, add one If you dont like yours, get a new one Make sure its professional Youre leaving digital footprints Rule of thumb for posts </li> <li> 6. Helping promote You,Complete Your Profile Your profile shows a percentage ofcompletion Make sure its 100% This could take a while 60 minute split over several sessions should do it Think of this as your billboard on the web Certifications &amp; accomplishments </li> <li> 7. Helping promote You,Connect with Affinity Groups QuickBooks Certified ProAdvisors AICPA/MACPA/PICPA AAM/PKF/AMA Youll get useful posts You can also make useful posts </li> <li> 8. Helping promote You,Connect with Your Co-workers Synergies Leveraging personal networks Multiplication: 200 * 150 = 30,000 Intra-company N/W &gt;= 30K people Who do you know Prospects for Joel, Kristi, Steve L? </li> <li> 9. Helping promote You,Follow Your Company Page Follow your old companies Follow thought leaders (Cos) in your sector Get your clients to follow your page More followers = &gt; visibility for your firm </li> <li> 10. Connect with Your Clients (&amp; Prospects) Great way of keeping them informed Tax, BV, TPA, regular updates keep themengaged Easy channel to communicate tips, tricks &amp;FAQs </li> <li> 11. Follow Your Clients &amp; ProspectsCompany Pages Learn more about them Research them before you engage them You may get information sooner thru thischannel than thru other sources </li> <li> 12. Connect with Former Colleagues They could be future clients They could be referral sources Keep them informed about what youredoing </li> <li> 13. Connect with Friends &amp; Family Who has a greater interest in yoursuccess? Their networks could yield valuableconnections or referrals They can be great cheerleaders </li> <li> 14. Connect with College Classmates Undergraduate Graduate school Professional development coursework Leadership programs </li> <li> 15. Ask for Endorsements You should begin cultivating endorsementsfrom clients The value of advertising is being eroded byendorsements in the social media sphere Formal recommendations versusendorsing particular skills </li> <li> 16. Target &amp; Wish List Accounts Learn more about them Follow the page Gain insight on firm management Connect with folks to whom theyreconnected </li> <li> 17. Use LinkedIn for Research Competitors Prospects Industry segments, niches Who your clients are connected to Referral opportunities </li> <li> 18. Why LinkedIn can be great topromote your business All your connections have an opportunity to followyour business. Do they? If they follow the link to your company, will they findsomething compelling? Theyll form an opinion. Will it be positive? Is there a reason you wouldnt want to takeadvantage of this opportunity? </li> <li> 19. Setting Up a Company Page Choose Product or Service Pick a Category Name Your Product or Service Add an Image of your Service Describe your Service </li> <li> 20. Setting Up a Company Page List Key Features Add a URL for the Service Add a Contact for Your Company Add a Promotion for the Service Add a YouTube Video Publish </li> <li> 21. Promoting a Company Page Promote your co. page through ads PPC campaigns Pick who you want to reach </li> <li> 22. Promoting a Company Page Measure your results Follower Insights Page Insights Employee Insights </li> <li> 23. Company Pages provide a forum for talking aboutyour firms products &amp; services This is a great vehicle where prospects can learnabout your products and services More importantly they can also learn what yourCUSTOMERS say about your products &amp; servicesWhy LinkedIn can be great topromote your business </li> <li> 24. LinkedIn jobs appear in search results &amp; on Twitter LinkedIn its own search engine (for jobs &amp; cos) dont use at your own peril Its free why not HELP your prospects, leads andpotential employees find you?Why LinkedIn can be great topromote your business </li> <li> 25. LinkedIn updates on your company page reach allyour followers informational or promotional Updates can also involve calls to action Services/Products and include calls to action Services/Products can include clientrecommendations &amp; video testimonialsWhy LinkedIn can be great topromote your business </li> <li> 26. (Ed this is your screen shot. I have the Basic account and you have SalesExecutive, so I dont think I can get this on my screen) </li> <li> 27. LinkedIn for Job Search </li> </ul>