how to build a stunning linkedin profile for sales prospecting

How to Build a Stunning

Profile for Sales

ProspectingPresented by: Vanessa CabreraYour Social Media Mentor, Inc.

Chief Creative Officer

Your Social Media Mentor, Inc.

www.yoursocialmediamentor.com

[email protected]

Facebook.com/yoursocialmediamentor

@vanessacabrera

Tidbit About Me: I just

had my first child in

June whom I lovingly

used to refer to as #fatty

on all my social media

platforms…B4 he had a

name.

Meet Matteo!

Your Social Media Mentor –

Vanessa Cabrera

@vanessacabrera #yoursmm

You Can’t Afford Not to Pay

Attention to LinkedIn

2013 Linkedin Corporation

• LinkedIn is the 12 Most Visited Site in the World (Alexa)

• LinkedIn reaches into over 200 countries

• Today there are over 275 million users Worldwide

• Percentage of users that check LinkedIn daily = 40%!

• Over 2 Million LinkedIn Groups

• 8,000 Groups created weekly


1. Upload a Decent Profile

Picture

Your LinkedIn profile photo sets the tone for everything else a viewer will experience on your page — just like match.com or Instagram. Except LinkedIn isn’t match.com or Instagram. It’s the world’s largest professional network.

So that means:• No blurry photos• No photos of you cropped out of a group shot• No photos of you at a ball park (unless you’re gunning to work for one)• No avatars• And for goodness sake, no selfies!


2. Your Headline = You, NOT

Your Job

The headline of your LinkedIn

profile is highly searchable. I

know that no one on LinkedIn is

looking for “President of Your

Social Media Mentor.” So I list

something more search-friendly

that speaks of what I do on a

daily basis — and for which

people may want to hire me.

“Social Media Strategist that

specializes in Facebook,

LinkedIn, Twitter, Email

Marketing” paints a much better

picture of who I am and how I

can help potential clients.


3. Write a Killer Summary!

Whatever you do, don’t leave the

summary blank or limit it to a few

bland sentences. This is your

chance to be creative and

describe who you are and what

you’re passionate about.

Make it personal, while also

highlighting key

accomplishments you don’t want

anyone to miss.

Thanks toLinkedInsights for

sharing some great examples,

including Paul H. Simon’s

summary


http://www.linkedinsights.com/3-stunning-good-linkedin-profile-summaries

4. Use the Power of

Endorsements

Pay attention to your

endorsed skills. This can

lend credibility to you.

Second, this part can also

be searched for. If you have

unique skills or technical

abilities, you should list

them here. This will let

people looking to work with

you find you.

Adding information here is

like doing a bit of SEO for

yourself!

Tip: If someone endorses

you for one of your key

skills, endorse them back

for one of theirs. Social

Media Etiquette 101


5. Build a Multimedia Profile

Most profiles on LinkedIn are

just plain text – how boring is

that? Build a visual profile

and you’ll instantly stand out.

This LinkedIn feature (called

“Professional Portfolio”)

allows you to share

presentations, photos,

videos, links, PDFs, and

more. So use it to your

advantage and show off your

creative work!


Showcase Your Value via

Recommendations

Get some high quality

recommendations – especially

from existing happy customers

(quality is better than quantity).

This will give visitors a better

idea of what you’re like as a

person. After all, even in B2B,

people still buy from people.

But don’t rely on LinkedIn to do

the asking for you with their

recommendations request

feature. Ask in person or to

write a personal email sincerely

expressing what their

recommendation would mean

to you.


Get Active & Position Yourself

as an Expert

Get Active & Position Yourself as an Expert

Start posting/sharing articles, blogs, videos etc…you find interesting. Your connections

will see how you are keeping abreast of the latest news within your field.


Join & Get Active Within

LinkedIn Groups


This is where you

Network!

The groups you join also

let others know your

business interests which

allows for a possible

intro.

Continue positioning

yourself as an expert

within groups.

Ask for help and help

others in return – they’ll

remember the favor!

Publish Your Expertise


This feature used to be exclusive, but has

opened up to all members.

Publisher lets you share your thoughts and

expertise with your connections and followers

in a long-form format, rather than a short post

on your profile that can be looked at and

forgotten very quickly.

Publisher provides you with a venue to get

more in-depth with your “professional”

thoughts, and because it is searchable, on

and off LinkedIn, it can help you expand your

network. People who aren’t connected with

you can choose to follow you and be updated

whenever you publish again.

On top of all of that, Publisher offers the ability

to manage comments, edit and delete posts,

view stats, and tag. There are lots of features

to take advantage of here.


BONUS TIP!

Make sure you include

current links to your

company site, your

Twitter account and

Facebook page, any of

your social sites.

I find that a significant

number of people who

check out my LinkedIn

profile go on to follow

me on Twitter!


Use the LinkedIn App

We’re living in a world where

there is an app for everything,

so why not make use of

LinkedIn’s app? LinkedIn says

you are more likely to get 6

times more profile views, and 7

times more endorsements if

you use the app.

The Connected App is a good

way to take LinkedIn on the go

— you can look at news, jobs,

information about colleagues

and clients, and even work

anniversaries… you never

know when that might be

useful!

Learn Even More Ways to Build Your Profile

for sales prospecting!

SPECIAL OFFER FOR SEMINAR ATTENDEES

Personal One-On-One LinkedIn Training Session

Learn even more ways from me on how to better your

profile for sales prospecting & to grow your business

via LinkedIn!

2 hour training session: Valued at $499

Special rate of $399


Chief Creative Officer

Your Social Media Mentor, Inc.

www.yoursocialmediamentor.com

[email protected]

Facebook.com/yoursocialmediamentor

linkedin.com/in/vanessacabrera

Your Social Media Mentor –

Vanessa Cabrera
