link your email marketing with your online brand

linking your email marketing with your brand

by newzapp email marketing

copyright DestiNet 2010www.newzapp.co.uk

http://www.newzapp.co.uk/




contents


In this presentation we cover the following areas:

slide 3: introduction slide 4: examples of email templates linking to website pages slide 5: examples of email templates with specific email landing pages slide 6: final thoughts slide 7: extra reading slide 8: find out more about newzapp email marketing



introduction


There’s something to be said about brand consistency. You work hard to make sure that your business cards, brochures and website all deliver your brand consistently. Unfortunately it’s easy to forget to include email marketing.

Your email marketing is a key element in maintaining your online brand. This is your proactive communication tool and needs to maintain and support the brand you’ve created.

Email marketing brand consistency falls into two categories:

Email templates linking to website pages.Email templates linking to specific email landing pages.

email templates linking to website pages


Try to make sure your email reflects your website as much as you can. Some of your subscribers will have signed up from your website and will recognise your brand in that all important first email. If it’s very different they might not remember who you are and delete your email or mark your email as spam.

If you have collected the email addresses from another source, when your subscribers click through there needs to be consistency, otherwise they may think they’ve come to the wrong website or that the link is broken.

email example website example website landing page example

Notice how the headers, logo, font header colour and content colour are consistent across the email, main website and website landing page.

email templates linking to email landing pages


You may not always be able to create a landing page for your email campaign on your website. If this is the case and you will need to create a landing page elsewhere and inject your brand into this page.

You don’t have to follow the format of your website exactly, but make sure you have included your logo, been consistent with your tone, font size and colour and include at least one text and image link back to your main website.

email example email landing page good example

email landing page bad example Although there’s no header in

the good example, there’s a logo and the text colour and size are consistent with the email template. The main image on the top right also helps connect the two mediums.

The bad example could confuse subscribers as there’s nothing immediately apparent to indicate this is the correct landing page.

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final thoughts…


For information on our expert email marketing software visit www.newzapp.co.uk

It’s all about consistency. If you’re recognisable then your subscribers won’t feel lost and leave either your website or your landing pages.

Your email template doesn’t have to be identical to your website, or your email landing page identical to your email template, it just needs to be familiar enough to make a connection for your subscriber.

Use font size, colour and tone to help provide that connection.

Always include your logo.

Always include links to your website from your email template and your email landing pages.

extra reading...


Want to know more? For more tips on email design and rendering take a look at our best practice articles:

Visit our resource hub for email marketing hints, tips, best practice advice and much more…

http://www.newzapp.co.uk/resource-hub

the bigger pictureThere’s no doubt using bold pictures in your emails is a great way to grab the attention of your subscribers, but what happens if they have pictures turned off? This article covers a few key points to be aware of when you use images

common email rendering issues and how to deal with themThere are many pitfalls to be aware of when designing HTML emails. In this presentation we take a look at some of the most common email rendering issues and (where possible) how you can deal with them.

HTML email design best practicesHTML emails are arguably the most effective of all email marketing designs. In this article we’ll highlight some of the pitfalls and give you a few tips to help you design effective email campaigns.

http://www.newzapp.co.uk/resource-hub

http://www.newzapp.co.uk/resource-hub/article-BiggerPicture.html

find out more about newzapp


To find out more about newzapp email marketing you can:

● Visit www.newzapp.co.uk ● Call us on 0845 612 5544● Email [email protected] ● Contact us online

link your email marketing with your online brand

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