link, poke & tweet: amping your personal brand, digitally
DESCRIPTION
Authors: Mark Logan, Joe Grigsby, John Kreicbergs Each and every one of us owns a personal and professional brand that we must manage. From digital natives to technophobes, from advertising junior creatives to CEOs, we now must embrace the role that online social media tools can and do play in shaping that brand. Looking for a job? Want to make new professional connections? Or simply wondering how you can amp your online image? Then come and learn the how-tos, don’t-dos and self-branding horror stories around LinkedIn, Facebook and Twitter.TRANSCRIPT
![Page 1: Link, Poke & Tweet: Amping Your Personal Brand, Digitally](https://reader037.vdocuments.mx/reader037/viewer/2022110302/54812568b4af9ffc408b4997/html5/thumbnails/1.jpg)
![Page 2: Link, Poke & Tweet: Amping Your Personal Brand, Digitally](https://reader037.vdocuments.mx/reader037/viewer/2022110302/54812568b4af9ffc408b4997/html5/thumbnails/2.jpg)
![Page 3: Link, Poke & Tweet: Amping Your Personal Brand, Digitally](https://reader037.vdocuments.mx/reader037/viewer/2022110302/54812568b4af9ffc408b4997/html5/thumbnails/3.jpg)
![Page 4: Link, Poke & Tweet: Amping Your Personal Brand, Digitally](https://reader037.vdocuments.mx/reader037/viewer/2022110302/54812568b4af9ffc408b4997/html5/thumbnails/4.jpg)
It’s Good For You
![Page 5: Link, Poke & Tweet: Amping Your Personal Brand, Digitally](https://reader037.vdocuments.mx/reader037/viewer/2022110302/54812568b4af9ffc408b4997/html5/thumbnails/5.jpg)
35 Million
People
![Page 6: Link, Poke & Tweet: Amping Your Personal Brand, Digitally](https://reader037.vdocuments.mx/reader037/viewer/2022110302/54812568b4af9ffc408b4997/html5/thumbnails/6.jpg)
![Page 7: Link, Poke & Tweet: Amping Your Personal Brand, Digitally](https://reader037.vdocuments.mx/reader037/viewer/2022110302/54812568b4af9ffc408b4997/html5/thumbnails/7.jpg)
Optimize Your Profile
Image Credit: http://www.flickr.com/photos/wackystuff/
![Page 8: Link, Poke & Tweet: Amping Your Personal Brand, Digitally](https://reader037.vdocuments.mx/reader037/viewer/2022110302/54812568b4af9ffc408b4997/html5/thumbnails/8.jpg)
Put Your Headline to Work
![Page 9: Link, Poke & Tweet: Amping Your Personal Brand, Digitally](https://reader037.vdocuments.mx/reader037/viewer/2022110302/54812568b4af9ffc408b4997/html5/thumbnails/9.jpg)
Let ‘Em Know You’re Alive
![Page 10: Link, Poke & Tweet: Amping Your Personal Brand, Digitally](https://reader037.vdocuments.mx/reader037/viewer/2022110302/54812568b4af9ffc408b4997/html5/thumbnails/10.jpg)
Claim Your Name
http://www.linkedin.com/in/marklogan
![Page 11: Link, Poke & Tweet: Amping Your Personal Brand, Digitally](https://reader037.vdocuments.mx/reader037/viewer/2022110302/54812568b4af9ffc408b4997/html5/thumbnails/11.jpg)
Summarize for Two
![Page 12: Link, Poke & Tweet: Amping Your Personal Brand, Digitally](https://reader037.vdocuments.mx/reader037/viewer/2022110302/54812568b4af9ffc408b4997/html5/thumbnails/12.jpg)
Apps Add Context
Use applications to provide more context and increase connections.
![Page 13: Link, Poke & Tweet: Amping Your Personal Brand, Digitally](https://reader037.vdocuments.mx/reader037/viewer/2022110302/54812568b4af9ffc408b4997/html5/thumbnails/13.jpg)
Connect Your Network
![Page 14: Link, Poke & Tweet: Amping Your Personal Brand, Digitally](https://reader037.vdocuments.mx/reader037/viewer/2022110302/54812568b4af9ffc408b4997/html5/thumbnails/14.jpg)
Company Pages
![Page 15: Link, Poke & Tweet: Amping Your Personal Brand, Digitally](https://reader037.vdocuments.mx/reader037/viewer/2022110302/54812568b4af9ffc408b4997/html5/thumbnails/15.jpg)
Find People
![Page 16: Link, Poke & Tweet: Amping Your Personal Brand, Digitally](https://reader037.vdocuments.mx/reader037/viewer/2022110302/54812568b4af9ffc408b4997/html5/thumbnails/16.jpg)
Make New ContactsIntroduction - Free
InMail - Paid
![Page 17: Link, Poke & Tweet: Amping Your Personal Brand, Digitally](https://reader037.vdocuments.mx/reader037/viewer/2022110302/54812568b4af9ffc408b4997/html5/thumbnails/17.jpg)
Join Groups
Image Credit: http://www.flickr.com/photos/ekilby//
![Page 18: Link, Poke & Tweet: Amping Your Personal Brand, Digitally](https://reader037.vdocuments.mx/reader037/viewer/2022110302/54812568b4af9ffc408b4997/html5/thumbnails/18.jpg)
Join Groups
![Page 19: Link, Poke & Tweet: Amping Your Personal Brand, Digitally](https://reader037.vdocuments.mx/reader037/viewer/2022110302/54812568b4af9ffc408b4997/html5/thumbnails/19.jpg)
Image Credit: http://www.flickr.com/photos/thereis/
![Page 20: Link, Poke & Tweet: Amping Your Personal Brand, Digitally](https://reader037.vdocuments.mx/reader037/viewer/2022110302/54812568b4af9ffc408b4997/html5/thumbnails/20.jpg)
![Page 21: Link, Poke & Tweet: Amping Your Personal Brand, Digitally](https://reader037.vdocuments.mx/reader037/viewer/2022110302/54812568b4af9ffc408b4997/html5/thumbnails/21.jpg)
Ask & Answer Questions
“I've had luck simply posting that "I'm looking for connections in such and such a city", when I'm headed there for a sales trip. It's been really great to have referrals or for people whom I've forgotten about show up. Especially when I'm busting into a new market and mostly cold calling. I'm in Austin right now and 3 of the 9 appts. that I have while I'm here are from Linked In leads.”
![Page 22: Link, Poke & Tweet: Amping Your Personal Brand, Digitally](https://reader037.vdocuments.mx/reader037/viewer/2022110302/54812568b4af9ffc408b4997/html5/thumbnails/22.jpg)
Ask & Answer Questions
“Hey Mark -- Good to hear from you! Would LOVE to talk with you about LinkedIn, but my thoughts are too numerous for email. Call me at XXX-XXX-XXXX and I will tell you how I use LI from a B2B standpoint.
![Page 23: Link, Poke & Tweet: Amping Your Personal Brand, Digitally](https://reader037.vdocuments.mx/reader037/viewer/2022110302/54812568b4af9ffc408b4997/html5/thumbnails/23.jpg)
Learning More
LinkedIn Learning Centerhttp://learn.linkedin.com/
LinkedIn Blog http://blog.linkedin.com/
Using LinkedIn Q&Ahttp://www.linkedin.com/answers?categoryHome=&category=ULI
![Page 25: Link, Poke & Tweet: Amping Your Personal Brand, Digitally](https://reader037.vdocuments.mx/reader037/viewer/2022110302/54812568b4af9ffc408b4997/html5/thumbnails/25.jpg)
Image Credit: http://www.flickr.com/photos/paigekparsons/
![Page 26: Link, Poke & Tweet: Amping Your Personal Brand, Digitally](https://reader037.vdocuments.mx/reader037/viewer/2022110302/54812568b4af9ffc408b4997/html5/thumbnails/26.jpg)
The Facebook Factor
![Page 27: Link, Poke & Tweet: Amping Your Personal Brand, Digitally](https://reader037.vdocuments.mx/reader037/viewer/2022110302/54812568b4af9ffc408b4997/html5/thumbnails/27.jpg)
It all starts with a trip to Google…Result Result
![Page 28: Link, Poke & Tweet: Amping Your Personal Brand, Digitally](https://reader037.vdocuments.mx/reader037/viewer/2022110302/54812568b4af9ffc408b4997/html5/thumbnails/28.jpg)
What Not To Do...
![Page 29: Link, Poke & Tweet: Amping Your Personal Brand, Digitally](https://reader037.vdocuments.mx/reader037/viewer/2022110302/54812568b4af9ffc408b4997/html5/thumbnails/29.jpg)
First Impressions Matter (more likely going to be online)Red Flag Red Flag
![Page 30: Link, Poke & Tweet: Amping Your Personal Brand, Digitally](https://reader037.vdocuments.mx/reader037/viewer/2022110302/54812568b4af9ffc408b4997/html5/thumbnails/30.jpg)
Content Matters (what you say and how you spell it)
Red Flags
![Page 31: Link, Poke & Tweet: Amping Your Personal Brand, Digitally](https://reader037.vdocuments.mx/reader037/viewer/2022110302/54812568b4af9ffc408b4997/html5/thumbnails/31.jpg)
Facebook is the top photo sharing site
![Page 32: Link, Poke & Tweet: Amping Your Personal Brand, Digitally](https://reader037.vdocuments.mx/reader037/viewer/2022110302/54812568b4af9ffc408b4997/html5/thumbnails/32.jpg)
Red Flag
![Page 33: Link, Poke & Tweet: Amping Your Personal Brand, Digitally](https://reader037.vdocuments.mx/reader037/viewer/2022110302/54812568b4af9ffc408b4997/html5/thumbnails/33.jpg)
Red Flag
![Page 34: Link, Poke & Tweet: Amping Your Personal Brand, Digitally](https://reader037.vdocuments.mx/reader037/viewer/2022110302/54812568b4af9ffc408b4997/html5/thumbnails/34.jpg)
Red Flag
![Page 35: Link, Poke & Tweet: Amping Your Personal Brand, Digitally](https://reader037.vdocuments.mx/reader037/viewer/2022110302/54812568b4af9ffc408b4997/html5/thumbnails/35.jpg)
Red Flag
![Page 36: Link, Poke & Tweet: Amping Your Personal Brand, Digitally](https://reader037.vdocuments.mx/reader037/viewer/2022110302/54812568b4af9ffc408b4997/html5/thumbnails/36.jpg)
Actively Manage Your Facebook Photos
Remove Tag
![Page 37: Link, Poke & Tweet: Amping Your Personal Brand, Digitally](https://reader037.vdocuments.mx/reader037/viewer/2022110302/54812568b4af9ffc408b4997/html5/thumbnails/37.jpg)
Kyle Doyle is not going to work…
![Page 38: Link, Poke & Tweet: Amping Your Personal Brand, Digitally](https://reader037.vdocuments.mx/reader037/viewer/2022110302/54812568b4af9ffc408b4997/html5/thumbnails/38.jpg)
Facebook post gets Eagles employee fired
![Page 39: Link, Poke & Tweet: Amping Your Personal Brand, Digitally](https://reader037.vdocuments.mx/reader037/viewer/2022110302/54812568b4af9ffc408b4997/html5/thumbnails/39.jpg)
What To Do...
![Page 40: Link, Poke & Tweet: Amping Your Personal Brand, Digitally](https://reader037.vdocuments.mx/reader037/viewer/2022110302/54812568b4af9ffc408b4997/html5/thumbnails/40.jpg)
Again, First Impressions Matter
Promoting professional activity
![Page 41: Link, Poke & Tweet: Amping Your Personal Brand, Digitally](https://reader037.vdocuments.mx/reader037/viewer/2022110302/54812568b4af9ffc408b4997/html5/thumbnails/41.jpg)
Promote Yourself
Cross Promote Contact Info Education
![Page 42: Link, Poke & Tweet: Amping Your Personal Brand, Digitally](https://reader037.vdocuments.mx/reader037/viewer/2022110302/54812568b4af9ffc408b4997/html5/thumbnails/42.jpg)
Showcase Your Leadership
Professional Photos
![Page 43: Link, Poke & Tweet: Amping Your Personal Brand, Digitally](https://reader037.vdocuments.mx/reader037/viewer/2022110302/54812568b4af9ffc408b4997/html5/thumbnails/43.jpg)
Showcase Your Talent
Links to Work
![Page 44: Link, Poke & Tweet: Amping Your Personal Brand, Digitally](https://reader037.vdocuments.mx/reader037/viewer/2022110302/54812568b4af9ffc408b4997/html5/thumbnails/44.jpg)
Showcase Your Thinking
Thought Leadership
![Page 45: Link, Poke & Tweet: Amping Your Personal Brand, Digitally](https://reader037.vdocuments.mx/reader037/viewer/2022110302/54812568b4af9ffc408b4997/html5/thumbnails/45.jpg)
Showcase Your Passions
Associations
![Page 46: Link, Poke & Tweet: Amping Your Personal Brand, Digitally](https://reader037.vdocuments.mx/reader037/viewer/2022110302/54812568b4af9ffc408b4997/html5/thumbnails/46.jpg)
Sometimes it is “who you know”
Networking
![Page 47: Link, Poke & Tweet: Amping Your Personal Brand, Digitally](https://reader037.vdocuments.mx/reader037/viewer/2022110302/54812568b4af9ffc408b4997/html5/thumbnails/47.jpg)
Personal vs. Company Pages
![Page 48: Link, Poke & Tweet: Amping Your Personal Brand, Digitally](https://reader037.vdocuments.mx/reader037/viewer/2022110302/54812568b4af9ffc408b4997/html5/thumbnails/48.jpg)
Joe Grigsby / [email protected]
![Page 49: Link, Poke & Tweet: Amping Your Personal Brand, Digitally](https://reader037.vdocuments.mx/reader037/viewer/2022110302/54812568b4af9ffc408b4997/html5/thumbnails/49.jpg)
John KreicbergsBernstein-Rein Advertising
![Page 50: Link, Poke & Tweet: Amping Your Personal Brand, Digitally](https://reader037.vdocuments.mx/reader037/viewer/2022110302/54812568b4af9ffc408b4997/html5/thumbnails/50.jpg)
![Page 51: Link, Poke & Tweet: Amping Your Personal Brand, Digitally](https://reader037.vdocuments.mx/reader037/viewer/2022110302/54812568b4af9ffc408b4997/html5/thumbnails/51.jpg)
http://www.thedailyshow.com/video/index.jhtml?videoId=219519&title=twitter-frenzy
![Page 52: Link, Poke & Tweet: Amping Your Personal Brand, Digitally](https://reader037.vdocuments.mx/reader037/viewer/2022110302/54812568b4af9ffc408b4997/html5/thumbnails/52.jpg)
• Founded in March 2006• Privately owned• 7.1 million registered users (as of Feb. 2009)• THE fastest growing social network
Source: Fastest Growing Member Community Destinations, Nielsen NetView, 2/09, U.S., Home and Work
Rank Site Feb. 08 Feb. 09 % Growth
1 Twitter.com 475,000 7,038,000 1382%
2 Zimbio 809,000 2,752,000 240%
3 Facebook 20,043,000 65,704,000 228%
4 Multiply 821,000 2,394,000 192%
5 Wikia 1,381,000 3,758,000 172%
![Page 53: Link, Poke & Tweet: Amping Your Personal Brand, Digitally](https://reader037.vdocuments.mx/reader037/viewer/2022110302/54812568b4af9ffc408b4997/html5/thumbnails/53.jpg)
1. Selectivity2. Sharing3. Socializing
The 3 Keys to Twitter
![Page 54: Link, Poke & Tweet: Amping Your Personal Brand, Digitally](https://reader037.vdocuments.mx/reader037/viewer/2022110302/54812568b4af9ffc408b4997/html5/thumbnails/54.jpg)
Twitter Profile Page
![Page 55: Link, Poke & Tweet: Amping Your Personal Brand, Digitally](https://reader037.vdocuments.mx/reader037/viewer/2022110302/54812568b4af9ffc408b4997/html5/thumbnails/55.jpg)
Twitter Home Page
![Page 56: Link, Poke & Tweet: Amping Your Personal Brand, Digitally](https://reader037.vdocuments.mx/reader037/viewer/2022110302/54812568b4af9ffc408b4997/html5/thumbnails/56.jpg)
Twitter Home Page
![Page 57: Link, Poke & Tweet: Amping Your Personal Brand, Digitally](https://reader037.vdocuments.mx/reader037/viewer/2022110302/54812568b4af9ffc408b4997/html5/thumbnails/57.jpg)
Twitter Home Page
![Page 58: Link, Poke & Tweet: Amping Your Personal Brand, Digitally](https://reader037.vdocuments.mx/reader037/viewer/2022110302/54812568b4af9ffc408b4997/html5/thumbnails/58.jpg)
Twitter Home Page
![Page 59: Link, Poke & Tweet: Amping Your Personal Brand, Digitally](https://reader037.vdocuments.mx/reader037/viewer/2022110302/54812568b4af9ffc408b4997/html5/thumbnails/59.jpg)
Twitter Home Page
![Page 60: Link, Poke & Tweet: Amping Your Personal Brand, Digitally](https://reader037.vdocuments.mx/reader037/viewer/2022110302/54812568b4af9ffc408b4997/html5/thumbnails/60.jpg)
Twitter Home Page
![Page 61: Link, Poke & Tweet: Amping Your Personal Brand, Digitally](https://reader037.vdocuments.mx/reader037/viewer/2022110302/54812568b4af9ffc408b4997/html5/thumbnails/61.jpg)
James Andrews Vice President/Director
Ketchum Interactive
![Page 62: Link, Poke & Tweet: Amping Your Personal Brand, Digitally](https://reader037.vdocuments.mx/reader037/viewer/2022110302/54812568b4af9ffc408b4997/html5/thumbnails/62.jpg)
http://shankman.com/be-careful-what-you-post/
![Page 63: Link, Poke & Tweet: Amping Your Personal Brand, Digitally](https://reader037.vdocuments.mx/reader037/viewer/2022110302/54812568b4af9ffc408b4997/html5/thumbnails/63.jpg)
![Page 64: Link, Poke & Tweet: Amping Your Personal Brand, Digitally](https://reader037.vdocuments.mx/reader037/viewer/2022110302/54812568b4af9ffc408b4997/html5/thumbnails/64.jpg)
“A hazard of social networking is people will read what you write.”
![Page 65: Link, Poke & Tweet: Amping Your Personal Brand, Digitally](https://reader037.vdocuments.mx/reader037/viewer/2022110302/54812568b4af9ffc408b4997/html5/thumbnails/65.jpg)
“…everyone participating in today’s event, including those in the auditorium with you
this morning, just received their first paycheck of 2009 containing a 5% pay cut…”
![Page 66: Link, Poke & Tweet: Amping Your Personal Brand, Digitally](https://reader037.vdocuments.mx/reader037/viewer/2022110302/54812568b4af9ffc408b4997/html5/thumbnails/66.jpg)
“…with all due respect, to continue the context of your post; true confession:
many of my peers and I don’t see much relevance between your presentation this morning and the work we do in Employee
Communications.”
![Page 67: Link, Poke & Tweet: Amping Your Personal Brand, Digitally](https://reader037.vdocuments.mx/reader037/viewer/2022110302/54812568b4af9ffc408b4997/html5/thumbnails/67.jpg)
“Two days ago I made a comment on Twitter that was an emotional response to
a run in I had with an intolerant individual.”
http://www.thekeyinfluencer.com/channel/2009/01/16/twittersituation/
![Page 68: Link, Poke & Tweet: Amping Your Personal Brand, Digitally](https://reader037.vdocuments.mx/reader037/viewer/2022110302/54812568b4af9ffc408b4997/html5/thumbnails/68.jpg)
“Everyone knows that at 140 characters, Twitter does not allow for context....”
![Page 69: Link, Poke & Tweet: Amping Your Personal Brand, Digitally](https://reader037.vdocuments.mx/reader037/viewer/2022110302/54812568b4af9ffc408b4997/html5/thumbnails/69.jpg)
“My most recent situation underscores the need for important dialogue around
how we use this space.”
![Page 70: Link, Poke & Tweet: Amping Your Personal Brand, Digitally](https://reader037.vdocuments.mx/reader037/viewer/2022110302/54812568b4af9ffc408b4997/html5/thumbnails/70.jpg)
![Page 71: Link, Poke & Tweet: Amping Your Personal Brand, Digitally](https://reader037.vdocuments.mx/reader037/viewer/2022110302/54812568b4af9ffc408b4997/html5/thumbnails/71.jpg)
![Page 72: Link, Poke & Tweet: Amping Your Personal Brand, Digitally](https://reader037.vdocuments.mx/reader037/viewer/2022110302/54812568b4af9ffc408b4997/html5/thumbnails/72.jpg)
“Cisco Fatty”
![Page 73: Link, Poke & Tweet: Amping Your Personal Brand, Digitally](https://reader037.vdocuments.mx/reader037/viewer/2022110302/54812568b4af9ffc408b4997/html5/thumbnails/73.jpg)
"Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose
and hating the work.”
@theconnor via Twitter
![Page 74: Link, Poke & Tweet: Amping Your Personal Brand, Digitally](https://reader037.vdocuments.mx/reader037/viewer/2022110302/54812568b4af9ffc408b4997/html5/thumbnails/74.jpg)
![Page 75: Link, Poke & Tweet: Amping Your Personal Brand, Digitally](https://reader037.vdocuments.mx/reader037/viewer/2022110302/54812568b4af9ffc408b4997/html5/thumbnails/75.jpg)
![Page 76: Link, Poke & Tweet: Amping Your Personal Brand, Digitally](https://reader037.vdocuments.mx/reader037/viewer/2022110302/54812568b4af9ffc408b4997/html5/thumbnails/76.jpg)
![Page 77: Link, Poke & Tweet: Amping Your Personal Brand, Digitally](https://reader037.vdocuments.mx/reader037/viewer/2022110302/54812568b4af9ffc408b4997/html5/thumbnails/77.jpg)
www.ciscofatty.com
![Page 78: Link, Poke & Tweet: Amping Your Personal Brand, Digitally](https://reader037.vdocuments.mx/reader037/viewer/2022110302/54812568b4af9ffc408b4997/html5/thumbnails/78.jpg)
“…I have 45 friends. I know all of them. They know me. 95% of them have lived in a dorm or house with me. I practically can’t offend them, although I sometimes try.”
http://www.theconnor.net/
![Page 79: Link, Poke & Tweet: Amping Your Personal Brand, Digitally](https://reader037.vdocuments.mx/reader037/viewer/2022110302/54812568b4af9ffc408b4997/html5/thumbnails/79.jpg)
“…Time Levad and @timmylevad are two different people.”
![Page 80: Link, Poke & Tweet: Amping Your Personal Brand, Digitally](https://reader037.vdocuments.mx/reader037/viewer/2022110302/54812568b4af9ffc408b4997/html5/thumbnails/80.jpg)
“Am @I more of a mass-media channel than a human being? Do @I act as such?”
![Page 81: Link, Poke & Tweet: Amping Your Personal Brand, Digitally](https://reader037.vdocuments.mx/reader037/viewer/2022110302/54812568b4af9ffc408b4997/html5/thumbnails/81.jpg)
“For people who knew nothing more of me than that 140 characters of text I’d
written, it would be ridiculous for me to be angry with anyone misinterpreting what I
said.”
![Page 82: Link, Poke & Tweet: Amping Your Personal Brand, Digitally](https://reader037.vdocuments.mx/reader037/viewer/2022110302/54812568b4af9ffc408b4997/html5/thumbnails/82.jpg)
Source: http://adage.com/print?article_id=135685
![Page 83: Link, Poke & Tweet: Amping Your Personal Brand, Digitally](https://reader037.vdocuments.mx/reader037/viewer/2022110302/54812568b4af9ffc408b4997/html5/thumbnails/83.jpg)
TwitterJobSearch.com
![Page 84: Link, Poke & Tweet: Amping Your Personal Brand, Digitally](https://reader037.vdocuments.mx/reader037/viewer/2022110302/54812568b4af9ffc408b4997/html5/thumbnails/84.jpg)
TwitterJobSearch.com
![Page 85: Link, Poke & Tweet: Amping Your Personal Brand, Digitally](https://reader037.vdocuments.mx/reader037/viewer/2022110302/54812568b4af9ffc408b4997/html5/thumbnails/85.jpg)
![Page 87: Link, Poke & Tweet: Amping Your Personal Brand, Digitally](https://reader037.vdocuments.mx/reader037/viewer/2022110302/54812568b4af9ffc408b4997/html5/thumbnails/87.jpg)