personal branding training objectives define (and discover) your personal brand promote your...
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Personal Branding
Training Objectives
• Define (and discover) your personal brand
• Promote your personal brand
• Monitor your personal brand
What is a personal brand?
Start with what it is not:
• Defined by your job title
• Confined by your job description
What is a personal brand?
“ The creation of an asset that pertains to a particular person or individual … an indelible impression that is uniquely distinguishable …“
-Wikipedia
Why is a personal brand important?
•Vertical career ladders are disappearing
•Project-based economy
•Extend your reach, visibility and networking capabilities
Your new company: Me Inc.
•Your name•CEO, Me Inc.
5 great brand elements:
Associations
Position
PromisePersonality
Story
Define your personal brand
Step #1: Identify qualities/characteristics that make you distinctive
•Your greatest/clearest strength(s)?•Your most noteworthy personal trait(s)?•3 things you want someone to remember about you
Define your personal brand
Step #2: What have I accomplished that I can brag about?
• Last week?• Last year?
• Ever?
Define your personal brand
Step #3:
What do I want to be famous for?
Define your personal brandStep #4:
Summarize! Boil down your brand to it’s essence
“I love translating business problems into on-time deliverables”
“I’m a database wizard with a passion for complexity”
“I’m a strategic thinker that will creatively put you in front of your next customer”
“I’m handsome”
Promote your personal brand
Golden branding rule!
Everything you do – or choose not to do – communicates the power of your brand
Promote your personal brand
You promote your brand through your:
•Phone conversations•Email messages•Conduct/contribution in meetings•Anywhere else?
Monitor your personal brand
Get feedback on:
• Your performance• Your growth• Your value
My personal brand check-in(Thanks Tom Peters)
1.Great teammate and supportive colleague?2.Exceptional expert at something that has real value?3.Broad-gauged visionary … far-sighted imagineer?4.Business person – obsessed with pragmatic
outcomes?
Summary
As CEO of Me Inc.
•Define your brand•Promote your brand•Monitor your brand