link building: corporate espionage techniques

Download Link Building: Corporate Espionage Techniques

Post on 01-Jul-2015

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Expert search engine marketing company provides insider tips for your companys effective link building campaign.

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  • 1. Corporate Espionage How to find out who is linking to your competitors and get them to link to you!

2. 896 Arboretum Circle Sagamore Hills, Ohio 44067 440.306.2418 www.TheSearchGuru.com [email_address] Presented by 3. What are inbound links?

  • Aninbound linkis a hyperlink from one website to another. Links are inbound from the perspective of the link target. Links originating from a website and landing on your website are called inbound links.
  • Google interprets a link from page A to page B as a vote, by page A, for page B.
  • These votes are then used to help determine the overall relevance and quality of page B.

4. How do your links stack up against your competitors?

  • If your number of inbound links is lower than that of your competitors, they are much more likely to rank higher.
  • A lower ranking will likely translateinto fewer leads, sales andprofits for your site.

5. Good links are hard to find so where do you look?

  • Your competitors, of course!

6. Identify the competition

  • Brainstorm a list of your top competitors.
  • Use Internet tools to search on your product types to see who offers the same products or services.
  • Look at companies who offer similar products in a different business category.

7. Check out the competition by using online tools to view the sites that link to your competitors

  • SEO for Firefox Pluginhttp://tools.seobook.com/firefox/seo-for-firefox.html

8. Another toolSite Explorer from Yahoo!

  • http:// siteexplorer.search.yahoo.com /

9. Another toolCompete.com

  • http:// referralanalytics.compete.com /

10. Another toolGoogle Blog Search

  • http://blogsearch.google.comwith link:example.com

11. Another toolGoogle.com advanced syntax

  • http:// www.google.com / with allinanchor:companyurl (with no .com or www)

12. Are all links good links?

  • The simple answer is no.
  • The higher the quality of page A, the more weight is given to their vote for page B.
  • A quality site to get a link from will offer content that is relevant to your site.

13. Go get those links!

  • Now that you have identified other sites relevant to your site, contact the webmasters of those sites and request that they add a link to your site.
  • Compliment the value of their site, and point out the reasons that linking to you would benefit their site.

14. Go get those links! Dear Web Administrator, I saw that you had a valuable site in the widget space that provides your visitors with important information on widgets. I am writing to request that you add a link to my company, ABC Example Company, under your list of Widget Seller links at http://www.widgetsite.com/page.html. ABC Example Company is an online retailer of top quality widgets that your visitors will enjoy. For your convenience, here is the information for the ABC Example Company link: Title ABC Example Company URL - http://www.example.com/ Description - Purchase widgets at Example. A wide variety of widgets available for all your widget needs. Thank you for your consideration. Regards, John Smith 15. Go get those links!

  • Write articles that will benefit other complementary sites. Offer to give the complementary sites the free content but require a link back to your site.

16. Get the links your competitors cant

  • Offer unique content. If you are the only site with certain information, people will link to you.
  • Offer something your competitor does not, such as:
    • Quizzes or games about your product
    • Tools
    • Videos about your products
  • Use only honest techniques. Dont try to cheat. You will be caught.