Basic Link BuildingTechniques

Yvette M. DivinoSEO Jr. Specialist

What is Link Building?

• Off-page Optimization is also known as “Link Building”

• Link Building is the process of creating inbound links to one’s own website.

• Link building is one of the best ways to make your site popular.

Basic Link Building Techniques

Advantages of Link Building

• Increases search engine ranking

• Increases website traffic• Increases sales

Disadvantages of Link Building

O Time ConsumingO Chances of Reduced SalesO Low inbound links PR reduces website PR

Basic Link Building Techniques

DIRECTORY SUBMISSION

Two (2) Types of Directories:

– General Directories– Topic-Specific/Niche Directories

O “Directory submission” is a website optimization strategy that no website owner should ignore.

O It establishes the credibility of your websiteO Search engines like Google and Yahoo! love directories for

higher search result.O Niche Directories is necessary to create your business hype. O Permanent backlink assist with one time investment.

Basic Link Building Techniques

THE USE OF SOCIAL MEDIA SITES

– Social Bookmarking– Social Networking– Podcasting

Basic Link Building Techniques

Social Bookmark

• can let your website indexed by Google as soon as possible• can let your website get more traffic• can get a visitor to your site which may end up in

conversions

Sample: http://digg.com/news/technology/sell_your_ipad_online_4

Basic Link Building Techniques

Social Networking

• Create Profiles/Appears Real to the customers(visitors)• Able to advertise products and services• Connect/communicate with customers easily

Sample: http://www.facebook.com/cashforipadshttp://twitter.com/cashforipads

Basic Link Building Techniques

FORUM POSTING

– Register to a forum– Setting UP a forum signature

O  It is important for getting traffic and quality back links that increase SERP. (Signature Link)

O great way to build a reputation online and get to know people who are the same interests as you

O Signature links will give more traffic & Massive link to your website.

Sample: http://www.theipadguide.com/forum/ipad-applications/what-your-favorite-ipad-app#comment-9003

Basic Link Building Techniques

CLASSIFIED AD POSTING

• Free posting • Paid Posting

O  Useful way of announcing the Business, Products and Services

O Grab readers attention and direct him/her to the website from where products can be purchased or services requested.

O Powerful marketing tools, the foundation of today’s economic development.

O With guaranteed exposure and rapid results, free classifieds ads generate the customers you need for your business to maintain its prosperity.

Sample: http://adpostfreeforum.com/viewtopic.php?f=6&t=13673

Basic Link Building Techniques

BLOGGING

• Article Posting• Blog Posting• RSS Feeds Submission• Blog Commenting

Basic Link Building Techniques

Article Posting

• Can get quality backlinks to your website• Helps us to improve the traffic to our

website• Can get the attention of the potential

customers

Sample: http://ezinearticles.com/?Take-the-iOS-5-Advantage!&id=6750514

Basic Link Building Techniques

Blog Posting

• Blogs are more search engine friendly than websites.

• Blogs can drive more traffic to your website• Blogs can start for free or at very low cost• Blogs brings your ideas to the public• You can share information with your followers

Sample: http://sellmyelectronics.wordpress.com/

Basic Link Building Techniques

RSS Feeds Submission

• It might reach some bloggers and readers• Use as a reminder of your website and its

updates• To get noticed by RSS search engine• Drive more traffic

Basic Link Building Techniques

Blog Commenting

• Fast Backlinks• Engagement With Potential Customers• Meeting New People• Invitations to Guest Post

Sample: http://itss.br.psu.edu/Blog/post/2008/11/18/Welcome-to-the-ITSS-Blog.aspx

Basic Link Building Techniques

ARTICLE SUBMISSION and PRESS RELEASE SUBMISSION

• Category• Title• Author• Article Body• Signature or Resource Box

Basic Link Building Techniques

Basic Link Building Techniques

Link Wheel

Basic Link Building Techniques

Yvette M. Divino - SEOBasic Link Building Techniques

Contact/Find Me:

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