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Above: Team AdhocThe event’s organizers with their PCs.

Adhoc is UP JMA’s groundbreaking party and fundraising event held every semester.

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Lumine is the official publication of the UP

Junior Marketing Association.

This is its second newsletter edition

for the first semester of school year

2008-2009.

adhoc’s hush fulfills every desire

Decagon - Silver City, Ortigas  - August 30, 2008 was a night to remember as Team Adhoc unveiled HUSH: Listen to your Desires. Doors opened at 8 PM and partygoers were g re e t e d b y t h e w h i p - w i e l d i n g Mistresses of Hush, and were then commanded to enter, to be subjected to the Mistresses' three stage plan of unleashing their inner desires.

The First Stage was DISCOVER, where the guests were welcomed and asked to shed their inhibitions, with help from our friends from Soberclub and their pick-your-poison bar, and Fotoloco's photo booth. DJs Chester Canlas and Joseph Palisoc then fired up the turntables and everyone got a chance to REVEAL their sexy side, while bumping and grinding to the music. The entrance of the Powercast dancers then captured the attention of the

crowd. One by one they descended from the second level, and took their places on HUSH's main stage. Everyone INDULGEd in the sexy vibe of the final stage of the party, with the performances of the Powercast and Speed dancers and the guests even got to participate in a hot dance off to win one night in Mandarin hotel.

Cossack Vodka provided the partyfuel all throughout the night, serving assorted mixed drinks and pure vodka. The night was a real blast and everybody's surely anticipating the next great event from UP JMA.

Congratulations for a highly successful event, Team Adhoc! Belated happy birthday to Rog Uy, who displayed the commitment that makes JMA the best.

i

by Carlo Silvestre

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groups, each of which had to do tasks in any order. The race - living up to its promise of making you as macho as Judo Ged - included a basketball shootout, monkey bars, wolf whistle with polvoron in your mouth, find the coin in the flour, Chinese garter, three-legged race, make a Colgate pyramid, find the Roaming Ronna, jigsaw puzzle, name the capitals of Iran, Liberia, Ecuador, Costa Rica, South Africa and the country with no capital, sack race (no official game names were given). Tasks were halted as the rain poured and games continued in-tent. Lunch and a well-deserved rest was served after. The fun day was then rounded up by a very educational tour of the Quezon Museum. The second KIDS day out was truly a success as everyone learned the value of competitiveness, determination and sportsmanship and developed both mental and physical abilities. Not only was The Amazing Kids Race a blast, but it was also a perfect event for one holistic experience.

We want you.Do you write? Do you create? Or do you just want to be heard? Well if you do, then Lumine wants you! Yes, you. Send us a composition, give us a shout-out,

or email a suggestion. Weʼd love to hear from you. Our second issue is all about UP JMAʼs achievements; you bet youʼre one of them. upjmalumine.multiply.com email us at: upjmalumine@gmail.com.

Form a boy-girl

pair, rack up your moves and shake it to the steps -- AOS

style!

ready, set, tourbo!by Angela Nuñez

We remember every semester according to its BIGGEST happenings that bring us that rush of memory and nostalgia! This semester will forever be marked as the time of the Most Meaningful Event ever to rock the student-run marketing scene. This year’s Major Marketing Event was beyond major as it was the first ever student-run advocacy and marketing project, promoting our country’s wellness and health tourism. On the 13th of September, the UP Junior Marketing Association Team Major Marketing Event, in partnership with the Department of Tourism, Azta Urban Salon, and Havaianas, held the competition finals for TOURbo Marketing: Boost Tourism to the Next Level at the PICC Complex. Six teams of college students presented their marketing campaigns. In the end, Team PACE from AIT, composed of Carla Villarama, Almira Manduriao, Yvonne Palaganas, Regyn Avena and Paola Valescona, won the cash prize of P20,000!They also featured a Seminar on New Marketing Trends and Techniques with speakers such as Mr. Willy Arcilla, the president of Business Mentors, Inc., Ms. Marie Pascual, the VP for Marketing Communications of Shoemart Inc.’s Department Store and Affiliates Group and Ms. Cathy Turvill, the Vice President of the Spas Association of the Philippines. This magnificently momentous event was made all the more magnificent by the food catered by Via Mare and the snacks from The French Baker. In addition, the magnanimously memorable event was free for the marvelous members of UPJMA.This year’s MME did not simply teach marketing techniques; as a project, it marketed a sense of nationalism to its participants, inspiring their fresh ideas to improve our country’s tourism. Only a team like UPJMA’s MME can use capitalist marketing as a tool in creating a positive impact on society. Brilliant Filipino minds working in the service of the Filipino! How much more major can it get?

*For such a superb event, we would like to congratulate the mighty fine UPJMA Team Major Marketing Event for a job well-done! A big, warm “THANK YOU” to our Platinum sponsors: DOT, Azta Urban Salon, Havaianas, Wrangler, our Media sponsors: Studio 23, Jobstreet, The Radio Partners, Inc., ClickTheCity.com, and of course, our Silver sponsors: The Medical City, Manila Hotel, The French Baker. Also, special thanks to M&G, Splash Corp., Goodwill Bookstore, Mundial Marketing Inc. and PDM Press, Manila Ocean Park for your most-appreciated support! If this year’s Major Marketing Event was as superb, brace yourself for next year’s MME!!!

All proceeds of this event will be aimed at providing financial and moral support for our beneficiaries, the K.I.D.S. (KIDS INTEGRATED DEVELOPMENT THROUGH SCHOOLING) Program and the UP JMA SCHOLARSHIP FUND.

Find your Adam or Eve and experience After Eden—where instincts rule and inhibitions do not exist. Let loose and revel in the euphoric chaos of booze, bodies, and beats that can only be found in nature. And amidst all that, there is the exciting belief that true love can still be found.

Pre-selling tickets for Php 180. Door price is Php 200. For ticket reservations and event inquir ies contact Al in De Venecia at 09175177888 or Kristine Erni at 09277751901.

UP JMA and Asting-o-Sol guarantees you confidence so long-lasting, people won’t get enough of you.

Eden, as a Biblical setting, witnessed the beginning of life, and more importantly, of love. Love was simple in Eden: one man and one woman; one Adam and one Eve. With Eden gone, love has become much more complicated and much harder to find. The search to find one’s Adam or Eve seems to go on forever.

On the 3rd night of October 2008, the search will finally come to an end as the UP Junior Marketing Association (UP JMA) and Astring-o-Sol Ice Extreme bring you After Eden: The Seach Ends Here, an Astring-o-Sol Dating Marathon. After Eden puts a new twist to speed dating, as it will arouse your senses and bring out your inner charm and confidence to the extreme.

This school year, UP JMA is one of six school organizations to qualify for the “Astring-o-Sol Dating Marathon: An Inter-collegiate Event Mounting Competition.” UP JMA bested more than thirty college organizations that entered the competition by coming up with a ground-breaking event concept. As the defending champion and leading finalist, we are up against six others in the bid to win a grand prize of P150,000 from Astring-o-Sol.

kids day outby Kate Burgos

JMAers and their KIDS put their game faces on as they set out on a Quezon City Memorial Circle adventure in The Amazing KIDS Race held last September 6, 2008. After warming-up, the participants were divided into

all eyes on ae

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