1. FROM SALES ORIENTATIONTO CUSTOMER ORIENTATION BY MARIO BRASSESCO GARCA

2. 1. The importance of the customer orientation2. What is a customer orientation model3. Lets create something! INDEX 3. SAM JOETHEIR SALES STARTED TO PLUMMET! 1. The importance of the custome orientation 4. SAMJOE ILL ASK MY I HAVE TO SELLCLIENTS WHATS THEM AGAIN! GOING ON GLASSES AREI WANNA PLAY FORWOW, BUT MYLOWER CLASSGLASSESDISTURB ME!1. The importance of the customeorientation 5. SAM JOE1. The importance of the customeorientation 6. 1. The importance of the customeorientation 7. If we have a sales orientation (SAM):1. We will lose business opportunities2. We wont innovate in a properly way: we will waste money3. We will lose customersIf we have a customer orientation (JOE):1. We will take advantatge of business opportunities2. We will innovate properly: we will save money3. We win win/retain customers 1. The importance of the custome orientation 8. MARKET Determine and quantify people with the same necessities SEGMENTATIONChoose an homogeneous group inside this market MARKETING MIXPrice: HOW Distribution: Comunication:Product: WHAT MUCH WHERE HOW 2. What is a customer orientation model 9. THE KEY OF THE PROCESS: TO UNDERSTAND OURTARGETS AND THEIR SATISFACTIONTargets profile: Necessities: Marketing mix: 25-35 years old Time optimisation Product Long schedules at office Disconnect Price Hard work Be confortable at Comunication High-value workeroffice Distribution A lot of travels Full capability to work 2. What is a customer orientation model 10. In 28 days, 1725 units sold and 180000$financing.NOT BAD!38 Youtube videos and 614000 Google entries2. What is a customerorientation model 11. Easy to wear/ use, holes, for hands andProduct breath. Durable, quality.Price Innovative, its the first one! Relatively young people online Distribution Empower Kickstarter al over the world. Emphasize the benefits of a napComunication Convenience: a nap where you want2. What is a customerorientation model 12. Targets profileNecessities Marketing mix 3. Lets create something! 13. 1. The customer orientation modelleads to better results.2. The customer orientation modelstarts with the search ofnecessities to determine theMarketing Mix.3. Lets see what you have!CONCLUSIONS 14. WHY DONT YOU THINK ABOUT BECOMINGAN ENTREPRENEUR?YOU CAN BE AN ASTRONOMER ANDSTUDY THE STARS,OR BE AN ASTRONAUT AND EXPERIENCE THEM.