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LETTER FROM THE EDITOR

From being on our toes reminding heads to send in their write-ups 10 days after their events, to contributors telling you days after the deadline that they can’t do the article just because, we’ve got our work cut out for us.

On the cover of our first issue is our much-loved ExeComm, TYGANG, featured in our editorial spread “Graphic Pastel,” where they were dressed in classic ensem-bles of soft shades, exhibiting their natural beams. We chose Graphic Pastel as our theme for our 1st issue because one, neon is too overdone, two, by the time this issue is released, it will be spring time (well technically in the western world only), and three, because we wanted to go “back to basics” which the minimalist design of the theme exudes. For us, going back to basics means focusing more on content and structure.

Also seen in our 1st issue are our dearest KIDS, where you get a slice of their daily lives, Brandstorm 2012 winner Tiptip Gabaldon on her personal journey, and every-thing new in UP JMA this semester, plus all sorts of fun articles you’ll surely enjoy in our gimmicks segment.

I would like to take this opportunity, on behalf of Team Press, to thank TYGANG, for being really great models, and our awesome photographer, Ryann Lim. I would also like to thank the other key people who played important roles in our editorial name-ly, Cyrene Tan, our hair and makeup artist, Roch Venturina, behind-the-scenes photographer, and of course, Benjie Baladad for post-processing. Thank you also to all the teams and contributors who cooperated easily and submitted their articles/materials on time. You have no idea how crucial time is for us. And of course, thank you to all JMAers who answered our survey and submitted photos for our Jesus Tribute.

To my team, Jem, Aileene, Baschia and Gian, thank you for being very good at your assigned segments and tasks, not only in writing, editing, designing and lay-outing, but in the shoot as well, not to mention your other functions (finance, marketing and promotions). I couldn’t ask for a more well-organized and efficient team. Cheers to us on our 1st issue and more power to the next!

It was approximately two months in the making and now, here it is, being read by you. Nothing is more fulfilling for a publication than to see their very work read and appreciated by its target readers. So indulge us, enjoy!

TEAM PRESS

Chelsea SullivanEditor-in-Chief

Jem AbelAileene Alfaro

Baschia MarianoArticles Officers

Gian ChuaLayout & Graphics Artist

Cover Credits

Photographed by Ryann LimStyled by Chelsea SullivanMakeup & Hair by Cyrene TanArt Direction by Ryann LimPost-processing by Benjie BaladadClothes & Accessories by Team Press & Models

Behind the Scenes

Erin thinking of a pose

Giselle getting her makeup on TYGANG after their editorial shoot

Photographed by Roch Venturina Video by Baschia Mariano

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Gian working on the layout & design

NEWSBy Jem Abel

PlanSem p. 4One Mark, One JMAPlanning Seminar

KIDS p. 5Summer Escapades KIDS Workshop & Pool Party

Sports Fiesta Makmakan

App Process So Far p. 6Level AppOrSem

The Four Seasons of LonelinessTambay Week

Call Me Maybe? Markit

MME ’12 Launch p. 8Ready, Set, DriveRoadvocacy Lauch

MemNight p. 9Talent NightQuick News

News Features p. 10SysteamsWhat’s New this Semester?

Fresh Scheme ImplementedNew PC & Staff Devised

FEATURES

Graphic Pastel p. 12TYGANG Editorial

The Kids are All Right p. 24UP JMA KIDS Slice of Life

Jesus Santos: A Tribute p. 26

World Class Odyssey p. 28Tiptip’s Brandstorm Journey

GIMMICKS

That’s So JMA p. 32 JMAers’ trademark characteristics

Gossip Gok p. 34Juicy rumors circulating

If JMA Committees Were Alcoholic Beverages p. 36

JMAers’ Choice p. 37JMAers’ top tv show, film, musician and book picks

Bucket List p. 38Things to do while in JMA

Acknowledgments p. 39

Table of contents

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One Mark, One JMA Planning Seminar

UP JMA’s directorate body for the upcoming semester identified branding, synergy and marketing as the three main problems of the organization from the previous semester in its bi-annual plan-ning seminar at Maquiling Breeze Resort in Calamba, Laguna last April 13-15, 2012.

In order to achieve synergy among its members and its projects, UP JMA, as a whole, has to focus on its foundations, marketing and branding, as agreed upon by the directorate body. After a round of scrap-or-stay, “One Mark” was the last slogan standing, encap-sulating all the challenges and goals of the upcoming semester.

More than just working on the committees’ plans, the directors worked on their camaraderie and commitment through a gru-eling session of Directorate Support System, wherein they had to pass through a spider web of strings, and the Commitment Talk, wherein they shared their renewed commitments to the organiza-tion.

NEWS|4

Summer EscapadeKIDS Workshop & Pool PartyThe 35 KIDS of UP JMA harnessed their inner moves and grooves through a dance workshop, spearheaded by a dance instructor from the UP Streetdance Club, last May 19, 2012 at the UP Col-lege of Human Kinetics.

Upon the request of the kids themselves, a pool party was thrown at Avalon Condominium last May 31, 2012, where members swam with and prepared snacks for the kids.

Sports FiestamakmakanThe 35 KIDS of UP JMA bonded with the members and applicants in the annual sports fest, Makmakan, last July 28, 2012 at the UP College of Human Kinet-ics New Gym.

The sports fest’s feel was a Pinoy’s childhood, wherein the games played were limbo rack, Adam’s Family and kadang-kadang.

NEWS|5

Level AppOrSemOver a hundred applicants were briefed on the activities and require-ments of UP JMA’s application process in “Level App: Orientation Sem-inar,” last June 29, 2012 at UP College of Business Administration. Also shown was each committee’s video, showcasing its purpose, defining quality and its members.

The Four Seasons of Loneliness Winter, Summer, Rainy and ChristmasTambay WeekSprint held its semi-annual Tambay Week from July 3-6, 2012, anchored by the theme, “The Four Seasons of Loneliness.” Everyone was encouraged to dress each day of the entire week accord-ing to one of the four seasons – winter, summer, rainy and Christmas.

NEWS|6

Call Me Maybe?MarkItThe One Mark applicants learned proper power dressing, the basics of market-ing and project management, and branding and advertising in the 2012 Mar-keting Summit (MarkIt), “Call Me Maybe?” last July 14, 2012 at the UP College of Business Administration.

Current Externals Chairperson Jules Herrera-Lim, UP JMA alumni Juni Ty and Andro Roño, and Joana Tirados of McCann Erickson were the speakers, respectively.

The applicants were then divided into groups and further given insight from cur-rent members. The last activity was to test their enriched marketing skills by pitch-ing themselves to selected members, “why you should go out with me.”

NEWS|7

Ready, Set, DriveROADvocacy LaunchUP JMA’s Major Marketing Event (MME) 2012 ROADvocacy: A Road Responsibility Competition was launched last July 10, 2012 at the UP College of Business Administration fourth floor back lobby. The whole fourth floor hallway was transformed into an avenue, with different road signs and pe-destrian crossing lines connecting different org tambayans, and a freedom wall was set up.

After a brief background and video presentation of MME 2012, the ROADvocacy gallery, contain-ing the basics of MME, this year’s theme and important details of the competition, was unveiled.

ROADvocacy is a marketing competition challenging students to “gear up” and produce an in-tegrated marketing campaign promoting road responsibility in the country, with a cash prize of P100, 000. This year’s competition aims to revitalize the importance of marketing through relevant campaigns geared towards changing society.

NEWS|8

NEWS|9

SysteamsWhat’s New this Semester?By Aileene Alfaro

A new systeam and committee tie-up emerges, as the new Exe-cutive Committee marches in.

Public Relations Solutions New Systeam in SPR

In order to streamline the promotional efforts of the organization, Public Relations Solutions (PRS) was created and is now up and running. PRS is the system, under the Socials and Public Relations Committee (SPR), responsible for the consolidation of post-event documentations and tri-media coverage of the events of UP JMA. PRS also handles media marketing as well as promo partnerships of UP JMA’s teams with organizations both inside and outside of UP Diliman.

“When it comes to promotions, JMAers have so much potential. By managing our promotional efforts both within and outside the organization, JMA can better communicate to the public what it has achieved so far,” said SPR VP Diego De Ocampo.

PEx AllianceX & Pub Synergize

Another revision this semester is the remodeling of Team Brand Communications (BrandComm), the team in charge of UP JMA’s image and brand equity towards its stake holders. Formerly based in the Externals Committee, BrandComm is now affiliated with the Publicity and Communications Committee (Pub), with 3 directors coming from each committee. The team now handles the main-tenance of UP JMA’s official website and online accounts, formerly Team Press’ function, but still takes charge of the UP JMA member-

ship card.

“TYGANG wanted to find new and innovative ways to maintain and improve JMA’s branding,” shared Pub VP Giselle Jose, hence the PEx alliance.

First Ever System-Wide Conference In this regard, a systems conference was held last May 11, 2012 at Green Meadows for the systeams to fully coordinate and synergize the teams from the different committees of UP JMA. The goal of the conference was to inform the finance, marketing, creatives and promo point persons/officers from each team of their func-tions. Visual presentations and constructed kits were distributed to aid the participants in performing their tasks for the rest of the semester.

Fresh Scheme Implemented New Staff and PC System Devised By Aileene Alfaro

Major Changes

Staff System Procject Coordinator System

Staff members are all non-di-rectors of a base committee.

The PC system is generally the same. The staff work of non-base directors in their base committees is now called PC work, for consistency.

Instead of being allocated to different teams, staff members are one big pool.

Regular PC work (in anoth-er base committee) for staff members and non-base direc-tors is still optional.

The Chair and VP of the com-mittee are directly in charge of the staff pool.Staff work is voluntary (heads contact Chair & VP), and staff members will be graded 100% based on attendance, with 25% allocated to each thrust.

NEWS|10

Be in the KnowSysteams or systems-based teams are teams that streamline all ef-forts of the organization, serving as internal control measures to

ensure everything is running smoothly and efficiently.

Why the new system?

The Executive Committee (ExeComm) felt that a lot of im-provements could still be made to the current staff system. From experience and observation, a lot of the staff mem-bers and the system itself weren’t being properly utilized.

“Constitutionally, staff members by definition are supposed to be under the committee Chairperson and Vice President, and we felt that one big pool of members was the best way to fairly handle the staff members,” said Internals VP Wacky Narciso.

The new system was devised to follow the constitution as well as the ExeComm’s vision for the development of UP JMA’s members. Under this new system, all staff members are given an equal chance to help out in their base com-mittees and are now directly in charge of their personal growth, given their current designation as staff members for the semester.

Aspired Effects

Ideally, the big pool of staff members can be mobilized for committee-wide support for the committee’s teams, as well as initiatives by the entire committee itself. “We also hope that this consistency in work and attendance requirements will make the field fair for all staff members,” said Wacky.

Finally, the ExeComm hopes that the new system spurs fur-ther growth and development in every member of UP JMA, even non-directors of the semester.

Graphic PastelWords by Chelsea SullivanPhotographed by Ryann LimPost-processed by Benjie Baladad

Graphic Pastel Collectively known as TYGANG, Erin, Nigel, Soo Young, Wacky, Giselle and Diego having come a long way from

their days of figuring out what their ExeComm acronym should be, testing out their PlanSem DSS till the sun comes up, and “badmouthing” each other in a FRIENDS-inspired

OrSem video. Now, they’re out to make UP JMA history.

ErinCorinne M. Mae AblazaJune 10, 1991IV-BS Business EconomicsPresident

As president of the premier junior marketing organization in the country with a cum laude standing to boot, Erin Ablaza’s pretty much a model student. But who knew Erin had a wild side? The former Team Philippines debater, stu-dent council officer and ADHOC: At the Edge of Infinity chairperson shares, “I almost lost my honors in my senior year because of bad con-duct grades.” Although TYGANG knows her as the bubblegum pop-loving early-riser who texts reminders at six in the morning, they all agree that the UP JMA president is kind of a badass in her own right.

How is it being president so far?Well so far it’s fun. I’ve been hearing things es-pecially from the former ExeComms like be pre-pared, get ready for stress and work. Yes, there has been a lot of work, but it’s been fun. I enjoy it. I don’t see it as work and it’s true what they say, that ExeComm is less of actual work but more of handling people. So it’s more getting to know the people, managing them, motivating them.

Describe your leadership style.I work based on trust. I let you do your own thing, at your own pace, in the way that you want to so as long as by the end of it all, you deliver. Someone also told me that this was my favorite question during meetings: “what do you think?” I also like to make sure that I hear out everyone’s thoughts on the matter and that we make decisions as one team.

Describe TYGANG’s dynamics. TYGANG is like a hot pot of all these different personalities! But in a way, it’s a good thing because whenever faced with an issue, we take different approaches to it, yet manage to stay on the same page when coming up with a decision. Other quirks about our ExeComm? Hmm, we play an attendance game where we race to get to the event venue first! We also like taking pic-tures of the ExeComm officer not there while doing his/her committee sign. We bully each other a lot!

What is the most fulfilling position you’ve had?I would normally answer my current position, but it’s only been a few months, so I’d have to say my last one, which was when I was chair of ADHOC. It was such a fulfilling experience. During the set-up, when everything was done, before we opened the gates to let people in, we were practicing the reveal and me and BeaCor were watching the reveal rehearsal and then we both teared up because we just couldn’t believe it. Then people started coming in, there were like 4, 500 people, the place was jam-packed, everyone said they had a good time. So it was really fulfilling seeing everything.

David Nigel G. ParasDecember 5, 1991

IV-BA Art StudiesVice President for External Affairs

If you’ve known Nigel for about 10 minutes, you’d notice his awkward smile (which he denies even having). If

you’ve known him for a couple of years, you’d notice how he doesn’t seem to age, and you’d be hard-pressed if you even think of getting the truth out of him, because even

Team Press got the cryptic answer: “Dec. 5, OMGSE-CRET.” But that’s beside the point. This XxXy VP has

come a long way from stealing the school flag with his best friend, to transferring to UP Diliman from the

Ateneo, to making his rounds through the teams of the External Affairs committee, proving that he’s more than

just a pretty face.

How is it being X VP so far?It’s a lot of pressure but it’s really fun. The six of us get along so well. It’s rewarding seeing your directors are

learning beyond JMA. And it’s good to see that people in the org are legitimate friends.

Describe your leadership style.My leadership style is very personalized. I’m Nic and

Babsi’s punching bag, I’m Chris’ bully forever or mami-ta to the ASG girls (yeah, you too Jaime). It’s just that

people adapt to different styles, and as a leader, so should you. But generally I’m pretty strict like if it’s work, I’m

pretty tough. Outside of meetings I’m pretty aloof, you can see me flipping my X off or asking them which

Pokemon I should raise.

igelN

Describe TYGANG.Goofy and ballsy.

What legacy would you like to leave for JMA?

What I’d like to leave in JMA is the work we’ve done as an ExeComm. For me, we’re going to

leave something different ‘cause we have our own

styles and we like taking risks. We don’t mind

investing too much on the members. Our legacy is we’re not afraid of who we are as an ExeComm. Right now, it’s working

really well. The org’s pret-ty healthy and happy. A

happier JMA, that’s what I want to leave.

Soo YoungSoo Young K. LeeDecember 19, 1991IV-BS Business AdministrationVice President for Finance

When Soo Young gets a call, it’s pretty entertaining hearing her speak in rapid Korean, but her friend-liness definitely does not get lost in translation. A self-confessed talker, Soo Young says, “Talking to people creates a bond between me and the person that I am talking to. It might be one way for me to make new friends.” This definitely pays off for UP JMA’s current Finance VP, who was the first ever Ko-rean council member back in high school. We’re sure Soo Young’s going to keep on making history.

Describe your leadership style.Hands on. I don’t impose authority unless needed. I tend to be a friend to my directors first because I am sure that people will listen to me more when I am their friend. I’m democratic.

Was it your dream to be in ExeComm? How did you make your mind up to run?Yes. It has been my dream since I was an applicant but at some point I was thinking this position might not be for me. I actually do not know what made me run but I am sure that I ran for this position to not regret in the future. And one thing that I am sure is that no one pushed me to run for the position. It was solely my decision. I wanted to make my committee more “ingay” and let JMA be closer to the KIDS.

What is your most fulfilling JMA experience?MME finance. The event is hard to sell to the people, starting from scratch, giving money for everything. We were having problems ‘cause we already had to pay for some stuff so we thought of a way to fund-raise. Before there was no audience participation so we thought, the number of tickets you get, that’s the point for your audience impact. On the day itself we even profited. We really pushed for it and made it happen. On the day itself, all tickets were sold, as in sold out. And the feedback for MME from my BA batchmates was really good. Some changed their view of JMA.

WackyJoaquin Alonzo A. Narciso November 24, 1991III-BS Business AdministrationVice President for Internal Affairs

Wacky Narciso took a shot and it paid off. He surprised everyone by deciding to run for Int VP. It’s no secret though, that Wacky’s real passion lies in film. Ask him about any upcoming film and he’d be able to quote reviews with savant-esque accuracy, from both RottenTomatoes and the higher critics, saving TYGANG from unnecessarily spending on movie tickets and popcorn. As the plot thickens, Wacky’s a bit unsure of what’s next for him. “Maybe after a year of more thinking, I’d be able to come up with a definitive answer,” he says. Wacky also reveals that he’s never gotten drunk during a JMA event (Internalites, you know what to do).

Was it your dream to be in the ExeComm? How did you make your mind up to run?Well, if it was a dream, I hadn’t expected it to be happening this year. I ran in the second round of the elections and making up my mind about that took a lot of faith and encouragement from others, and a lot of courage, despite the limited time. I guess I needed to reconcile with myself that I was ready to be of service to JMA for an entire year despite any reserva-tions and that I had to forego all.

What legacy do you want to leave for JMA?I want JMAers to know that by the time I’m done with JMA or by the time I’m done being Internals VP, I did my best. I poured out everything I could into the responsibility they entrusted me with. JMA has a lot of experiences and I want everyone to feel the whole experience.

What is something about JMA you know you cannot change but wish you could?Maybe that we’re tied to the constraints of a University-based organiza-tion. It’s never going to happen (because we’re all students), but imagine how big and effective we can go with all our ideas and the resources andnetwork of a national organization. Whoa.

GiselleGiselle C. Jose

August 29, 1991IV-BS Economics

Vice President for Publicity and Communications

Prone to wanderlust, Giselle remains grounded for the time being and keeps busy with not only her Econom-ics major, but also her minor in Literature. Having had bylines in several publications, this PubComm VP still

hopes to channel her creativity and passion in other ways. “I’m also a big advocate of the environment and

animal welfare, so I want to do something related to that too,” she shares. Driving back and forth between the urban North and the chill, dirty South, and split-ting her family time between her dad and her beagle

in Manila and her mom and sisters in Hong Kong, Giselle’s pretty much all over the place. We’re pretty sure we couldn’t keep her still for long, so while we

still had a hold on her, we asked her a few things.

How is being Pub VP so far?I definitely feel like it’s a culmination of everything I’ve done in JMA. It’s a lot different from doing an

event ‘cause you’re constantly working, you’re con-stantly thinking of what you can do for JMA. You

have to look for other ways to give back because it’s so wide. It opens up a lot for you to do so much more for JMA. But I like it. I like being innovative and creative

so it’s kind of a dream job. Pub is so talented. It’s not a problem for me dealing with the people because they already have high standards. In terms of our output,

events and pubmats, Pub has always been consistently good, but as for our involvement and presence, we’re slowly getting there so I guess that’s my biggest chal-

lenge right now, as Pub VP.

Was it your dream to be in the Ex-ecomm? How did you make

your mind up to run?I honestly thought it was a pipe dream.

It’s just one of those things you think of. When you’re an app, you look up to the ExeComm and year after year, you see brilliant people you admire getting

elected. I never saw myself that way, and although I still don’t, it was really Katie Li,

former Pub VP, who pushed me to apply for chairperson for the first semester of

last school year. When I got chair, I started seriously entertaining the thought of run-ning for VP and I never stopped wanting

it. So I took a leap of faith.

What is your most fulfilling JMA experience?

Personally, it was seeing myself become more team-oriented through JMA. Even though I was already active in orgs back in high school, it’s a slow process for me to actually trust people to work and not

just do all the work myself because I have a tendency to do that. With JMA, I defi-

nitely loosened up and it’s great to feel and see myself improve from being an app, all the way to Pub chair, then ADHOC

to rapping at Talent Night and dancing at Bacbacan, tie for a close second!

DiegoDiego Mikhail T. De OcampoFebruary 15, 1991IV-BS Business Administration and AccountancyVice President for Socials and Public Relations

Diego’s frank, go-getter attitude is probably every-one’s first impression of him. Yet he still continues to surprise us. The 4th year BS BAA student reveals that, after graduating, he’ll “Maybe drop by CBA with some friends to teach for awhile.” Still, TYGANG is slowly getting to know this SPR VP’s sensitive side, especially during the photo shoot, where he unabashedly played Backstreet Boys and One Direction from his own iPod. Nonetheless, Diego’s not one to stray from the SPR tradition of baring all, as shown in this interview with Team Press.

How is being SPR VP so far?We’re always challenged. First sem, we’re just feeling and determining everyone’s expectations of us, if they’re aligned with ours and how to be a good VP. But I’m thankful for my co-ExeComm, they’ve been supportive because we help each other out in differ-ent situations. It’s a group effort all the time. And of course for my committee, I feel so blessed for such a great committee. We always help each other out and my and their expectations have been aligned so far, so pretty good start.

Describe your leadership style.I’m more of a hands-on type of leader than someone who likes to delegate. I believe that learning occurs best through actually doing the work, so I’d like to make sure that everyone on the team participates fully in the experience. I’m a big believer in developing talent, which is why one of my most fulfilling expe-riences in JMA is seeing people who started out as apps asking lots of questions become heads or chairs teaching younger members. It’s a cycle I’d like to see continue even after I’ve left JMA.

What legacy do you want to leave for JMA?We have a lot of things lined up as ExeComm. Person-ally for me, as the SPR VP, I want our bonds within and outside the campus and with the general public, to be strong. It’s something I think we can develop further.

“When I watch the apps become mems and then become heads, that’s the most fulfilling part for me. It’s really just

a cycle. Our role, aside from the work we do, is to develop people, make everyone better so that consequently, JMA’s

standards improve consistently.”Diego de Ocampo, VP for Socials and Public Relations

“We’re in charge of a lot more and it’s not as tangible as you think. It’s how you run things, how you lead. It’s challenging in a good way

because of everything you get to know and experience. You work with JMA on a wider level and at the same time, take care of every-one. And I want JMAers to know that by the time I’m done being

Internals VP, I did my best. I poured out everything I could into the responsibility they entrusted me with.”

Wacky Narciso, VP for Internal Affairs

“What I love seeing in JMA the most is when someone fi-nally finds his/her own JMA friends. It’s impossible to have

one big JMA barkada ‘cause we’re a pretty diverse org. When JMAers finally find their barkadas and they’re excited about tambay-ing and hanging out with them during their breaks,

that’s my favorite part.” Nigel Paras, VP for External Affairs

“I want a lot of things for JMA. I want JMAers to be hap-py with their projects and to enjoy their whole college experience. But the thing I want the most for them is,

when they graduate and are already alumni, they would look back and think ‘OMG, my college experience was

the best because of JMA, because of the people I met and the things that I did there.’ I want that for every member

of the org, to be able to leave JMA and remember it as the best time of his/her life.”

Erin Ablaza, President

“The good thing about the ExeComm is that we’re always on the same page,

so it’s more about trying to be consistent, trying to raise the bar, but not in a superfluous way that we

lose sight of the basics ‘cause we want to heighten the learning curve of younger JMAers. We want to bring out personal growth in everyone since they’re invest-ing their time in JMA. We want to make JMA worth

every JMAer’s while.” Giselle Jose, VP for Publicity and Communications

“What I want is for JMAers to have tighter bonds with the KIDS. Lately I noticed it has always been about

work, but JMA is supposed to be more than that. More than events and other projects is the most important part, the KIDS. I wish for everyone to be more visible

and participative in that aspect, but JMA is on its way.”Soo Young Lee, VP for Finance

Full name: Elyza Mae Guevarra

Age: 9 Years Old

Birthday: November 24, 2002

School: Batino Elementary School, Grade 4

Favourite Subject: Math

Talent: Singing and Dancing

Hobby: Playing with Barbies

Dream Career: Accountant

Favourite Celebrity: Kim Chiu

Favourite TV show: Sailor Moon (Favourite character

Venus)

Favourite Food: Ice cream

Family Life

Elyza is the second child in a family of three children.

Her Kuya’s name is Jonathan and her baby brother’s

name is Anjo. She confesses that she is the princess of

the house, being the only girl. Her dad is an installer

at construction sites, while her mother is a housewife.

A Day in the Life

Elyza goes to school pretty early in the morning. She

eats her breakfast, takes a bath and dresses up

in time for her school service to pick her up. Once

inside the school bus, she spends time with her best

friend Rhealyn. Her classes start at 6:30 am and end

at 1:20pm. She extends her stay to 3pm to wait for

her brother Anjo, who gets dismissed at a later time.

Being the ate that she is, she fetches her brother

and they accompany each other in their commute going

home. It is important for their family to eat dinner

together.

Elyza on UP JMA

“Masaya. Madaming nakilalang

kaibigan. Maraming bagong

natutunan from JMA.”

Elyza on Education

She considers education very important.

“Para matupad ko po mga

pangarap ko.”

Full name: Alvira Joy Sison

Age: 15 Years Old

Birthday: September 26, 1996

School: Balara High School, 4th Year

Favourite Subject: Technology, Livelihood Education

(Food Service)

Talent: Singing and Dancing

Hobby: Shopping

Dream Career: Businesswoman

Favourite Celebrity: Anne Curtis

Favourite TV show: Showtime

Favourite Food: Dunkin’ Donuts

Family Life

Alvira is the youngest of seven siblings. Her father is

a company driver, while her mother heads the family

carinderia business. They were taught to do assigned

chores or “kanya-kanyang gawain.” Out of the seven,

only two of them are still studying.

A Day in the Life

Alvira is a very active girl and she immerses herself

in various activities. She starts her day at 5am and

rides the tricycle going to school, where their

f lag ceremony is 6am sharp. She socializes and bonds

with her friends over lunch or merienda. Her classes

are only half day and they are dismissed at 12:30pm.

She goes home and helps out her mom with their

carinderia business by washing plates and helping serve

customers. She is a choir member and their practices

are from 7pm to 10pm. She loves her choir very much

because of the people and the activities. Aside from

singing, they sometimes dance too.

Alvira on UP JMA

“Extra bonding sa

magbabarkada, mabait ang

JMA at masaya.”

Alvira on Education

Alvira values education so much that she considers

graduating her greatest dream.

“The best na pangarap

ang makapagtapos.”

Alvira

Elyza

THe Kids are all right UP JMA KIDSSlice of LifeBy Baschia Mariano

FEATURES|24

Full name: Mark James G. Sales

Age: 9 Years Old

Birthday: May 6, 2003

School: Balara Elementary School, Grade 4

Favourite Subject: Science and English

Talent: Dancing

Hobby: Playing Videogames

Dream Career: Doctor or Chef

Favourite TV show: Phineas and Ferb

Favourite Food: Tocino

Family Life

MJ is the eldest in his family and has a younger

brother named Aaron John, 8 years old. His mom is a

housewife, while his dad is a messenger for a company.

A Day in the Life

A normal day for MJ is waking up before lunch and

watching a little TV before he gets ready for his 1pm

class. He eats breakfast with his family and goes to

class via a tricycle. He loves playing with his friends

and learning new things. He goes home at 6:30pm, then

has dinner with his whole family.

MJ on UP JMA

“Masaya kasi maraming bagong

nakikilala.”

MJ on Education

Education is very important for MJ. He recognizes that

it is through education that he can reach his dreams.

“Ang mga gusto ko ay maabot

po.”

Full name: John Carlo Masirag

Age: 16 Years Old

Birthday: September 12, 1996

School: Quirino High School, 4th year

Favourite Subject: Physics

Talent: Singing and Cooking

Dream Career: Civil Engineer

Favourite Celebrity: Coco Martin (because he is brave

and a great actor, John said)

Favourite Food: Pininyahang Manok (which is also his

specialty in cooking)

Family Life

John’s father is an electrician, while his mother is a

nurse. He has two other siblings, Ate Jessica and baby

brother Charles.

A Day in the Life

John wakes up at 5:30am; he takes a bath, eats

breakfast and goes straight to school. His classes begin

at 7:30am. He bonds with his barkada after school by

going to places or just hanging out at the computer

shop. He goes home to eat dinner with his whole family.

John on UP JMA

KIDS events give him unforgettable moments, his favou-

rite being Agawan Buko. For him,

“May mga katuwaan, may mga

bagong kaibigan.”

John on Education

When asked why he wanted to take up Civil Engineer-

ing, John answered,

“Para makatulong sa ekonomiya

ng bansa.”

John is all for education,

“Dahil siya ang susi ng kaunlaran

ng bawat kabataan.”

John

MJ

We always call them “awesome” but why so?

UP JMA has always been about the kids but how much do we really know about them, who they are and what their interests are? Get a sneak peek into their everyday lives, the little details that make them unique and what they think of UP JMA.

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Jesus Santos: A TributeBy Andrea Santos

Pie, Jesus, Raph, Raphael – these are only some of the names that people fondly call my brother, Jesus Raphael Dator Santos.

The past few months were hardly bearable, but it led me to a one-of-a-kind con-templation, who really is this Jesus Raphael D. Santos who served as my kuya for the past 18 years and nine months?

Undoubtedly, he was my Buddy – more than just siblings, he was an amigo, a com-panion, playmate, schoolmate and classmate to me. He was the Light who acted as an ever ready lamp – someone who brightened me up with his radiant smile, which forced all the negative feelings inside me to simply vanish. He was my personal Educator inside and outside the classroom – a mentor, a motivator and a confidant whom secrets were safe and advices were shared. Along with my family, he was my Supporter – an ally who was always ready to back me up and defend me. He was my Star – clever, diligent and worth calling an 'idol'. Without question, he was an Inspiration – his strength and opti-mism during his last six months was extraordinary and made me even prouder of him. He was also a Navigator – someone who took responsibility, who guided and ensured that everyone was safe and on the right path. Lastly, he was a true Gentleman – simply honourable, thoughtful and gallant.

To sum it all up, he was, he is, and he will forever be a BLESSING to me. I am sure he was, he is and he will forever be to you as well.

“In the end, only three things matter – how much you have loved, how gently you have lived and how gracefully you have let go of the things not meant for you.” - Buddha

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World Class OdysseyTiptip’s Brandstorm JourneyBy Chelsea Sullivan

Out of more than 60,000 participants from 280 partner universities around the world, Philippines’ Team Eves of the University of the Phil-ippines Diliman emerged as the victors. And an invaluable member of that striking team is Stephanie “Tiptip” Gabaldon, then member and now alumnus of UP JMA.

Dressed in her usual attire, simple top and flimsy skirt with matching ballet flats, Tiptip glides to me from the back lobby of the 1st floor UP CBA building with a radiant smile, as always. She is still her same old cheerful self, except now she has “Brandstorm 2012 Champion” to add to her growing list of achievements in her resume. The former ADHOC: We Live for This Chairperson sits with me to tell the tale of her grueling, yet most-fulfilling eight-month journey yet.

Her journey started when two of her BS Business Economics friends, Ivania Sy and Regina Dimayuga, invited her to join their team in Brand-storm. Upon instinct, her reply was “Huh why me? I have thesis.” Yet despite the valid reason, Tiptip accepted their invitation the second time around. And from there, the whirlwind of challenges began, the first of which was the pre-case paper.

The pre-case paper was their initial product idea pitch. Upon being given the challenge, they strayed from the road most travelled. “We didn’t want to come up with another line to make women more beauti-ful. We were thinking what would allow The Body Shop to profit more, so we based it on the idea that women, particularly mothers, would do anything for their children,” Tiptip said. The ever business-minded and intuitive trio came up with a kid’s line, Bath Buddies, wherein they indirectly tap into the kids through their mothers. “Mothers have pur-chasing power, while kids have pester power,” she said.

Out of sheer curiosity, I asked if this was something they learned from their BA classes, being a non-BA student and all. “Not really, but what we learned from our BA classes is to be observant of consumer in-sights. It’s not something you really learn, but you gain the habit of it,” she said, a piece of advice to keep in mind for those aspiring business tycoons.

From there, the top 12 teams of the universities (UP Diliman, Ateneo de Manila University and De La Salle University-Manila) presented their product idea more comprehensively through a PowerPoint pre-sentation, including their marketing plan as well as their market re-search. They pitched their concept to a panel of judges, wherein the top 12 were narrowed down to the top 6, the make it or break it stage.

“Going into top 6, you realize it’s a make or break ‘cause you wouldn’t want your time and effort, with all the outputs the competition de-mands, to go to waste,” Tiptip said. The top two teams per university would then advance to the national finals, wherein the winner shall be the official representative of the Philippines at the international finals in Paris, France. With a solid idea backed up by research, planning and presentation, it was clear who the winning team was.

“The deciding factor that made them the true champion of all this was that they got a good balance of the facts, the excitement and the prod-uct itself. They got the facts to support why this is the right product to launch at this point in time. They told it in such a way that would really engage you, that you would understand from this point to the next point and to the next. They were able to clearly communicate all of the rel-evant facts. They really nailed it with an amazing presentation. Lahat talaga ng points na-cover nila (they were able to cover all the points),” said Michelle Fernandez-Castillo, L’Oreal Recruitment Manager.

And the same proved true in the international finals, where Team Eves bested out 36 teams representing 43 countries in the final leg of the in-ternational competition. Together at first place with Chile’s Team Brand

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THE JOURNEY IN PICTURES...

Our first stop upon arriving in Paris, the Abercrombie flagship store

Satisfied our sweet tooths with countless macarons!

At the lovely Arc de Triomphe Outside the L’Oreal headquarters in Paris!

Finally got to see the magnificent Louvre At the Eiffel Tower with our new friends from Singapore

An actual Sphinx in the Louvre The jaw dropping Notre Dame was our favorite church there

Our attempt at being gargoyles at Notre Dame One of the many The Body Shop stores we saw With Asian teams before the semi-finals The venue for the final presentation

Up of the University of Chile, the teams walked away with a prize of a trip to any city of their choice worth €10,000.

Throughout the competition, despite such a strong concept with the efforts to match, did our champion ever think she would win? “Going into the competition, we didn’t really take it that seriously. We just joined for the heck of it. Our goal was just to reach top 12 but we never thought that our idea would take us till the end of the competition,” Tiptip said.

As of now, Team Eves is still deciding which city their prize will take them, though they are reportedly leaning to-wards Greece. But after traveling to another part of the world and spending their cash prize, what is next for Tiptip Gabaldon?

“I’m not ready to actually work because I feel I don’t have enough knowledge yet. But I do want to go into a financial track. I find it to be fun and interesting. I might take up accounting in Singapore and from there, find a job maybe abroad,” Tiptip shares.

Whether her plans now will come into view the next few months or years, we can expect that Tiptip will soar to great-er heights, wherever that may be, after all, she won Brandstorm and got nom-inated for best thesis upon graduating at the same time. What a girl, this Tiptip Gabaldon. And UP JMA is proud to be the organization of such an ambitious, intelligent and classy lady.

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Did you know?Brandstorm and Tiptip Facts It was more nerve-wrecking in the national finals than the in-ternational finals.

“Actually, it felt more com-petitive when we were com-peting against the different universities as compared to the different countries. I think Filipinos in general are more competitive, so they really gave their all. In the international finals, it was more of a friendly at-mosphere wherein people just wanted to get to know each other and make con-nections. It was more of networking,” Tiptip said.

Brandstorm National Finals teams got the chance to work with McCann Erickson.

“They actually helped us out by giving us the chance to work with McCann Er-ickson, an advertising firm. We already made our prod-uct shot, in-store lay-out and our product display, but L’Oreal wanted to make it more professional and have us experience working with a professional company,” Tiptip said.

In high school, Tiptip was the ‘Jack of all Trades.’

“I like filling up my time with activities.”Tiptip was a member of the Swimming Team Varsity, Volleyball Intramurals Team, Variety Show Finance Committee, Theatre Club Production Team and Events Planning Committee

Tiptip did all the creatives work. “At first, I didn’t know how to use Photoshop. I know how to draw and I always have visions but I usually ask people to do it for me, but this experience actually made me learn how to, fi-nally,” Tiptip said.

Tiptip’s JMA track was: Externals X-Pro Officer (now BrandComm) →ADHOC: Pitch Black (2009) Pub&Promo → AD-HOC: Eternity In An Hour (2009) Fin Head → PubEv-ent: Serbesa (2010) Head → ADHOC: We Live for This (2011) Chairperson

Team Eves garnered almost 13,000 likes in just two weeks, thus bagging the People’s Choice Award.

The name “Eves” was derived from their teammate’s nick-name, “Ivs” from Ivan (Ivania Sy).

The 411L’Oreal Brandstorm 201220 Years of Turning Ideasinto Products

The CompetitionL’Oreal Brandstorm is an innovative marketing competition which allows young talents from around the world to put themselves in the shoes of an international brand manager. Every year, Brandstorm challenges teams of three undergraduates to unleash their creativity to propose a product or service launch for one of L’Oreal’s 27 international brands, in line with the latest market development and trends.

The ChallengeFor this landmark edition, teams were invited to create a new iconic product or product range for The Body Shop while respecting the brand’s values, in order to reflect the group’s com-mitment to ethical beauty. The in-corporation of digital communication in their strategy was also part of the challenge.

The ProductBath Buddies is a product range of gentle skin care products for children ages three to eight years old that makes use of natural ingredients. The product range includes Spotless Cheetah Moldable Soap, Washing Whale Shampoo, Beary Bubbly Bub-ble Bath, Slippery Seal Body Lotion and Powdered Panda Body Powder.

(Lifted from L’Oreal Brandstorm Press Release )

At the cocktail with teams from Latin America Backstage after finding out we were in the top 3! Recieving our award from Jean-Paul Agon, the Chairman and CEO of L’Oreal

We came, we saw and we conquered! 1st Place & People’s Choice Award

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Team Press would like to thank the following:

Ryann LimCyrene Tan

Roch VenturinaMaica Fernandez

TYGANGBenjie BaladadTiptip GabaldonAndrea Santos

Ton LigonTeam KIDS

Team RecruitmentTeam Membership

Team SprintTeam Marketing Solutions

Team Public Relations SolutionsTeam Brand Communications

Team CreativesTeam Publicity Event

MMEADHOC

All JMAers who answered the survey& submitted photos

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