shE-Commerce

_____Team 3_____

Abdullah MashukHong SongNirant SanghviRashmitha MattaRory O’Brien

shE-Commerce

Agenda

Concept

Description

Concept

ImplementationConcept Results

� An online platform/competition through Levi.com, dedicated to entrepreneurial minded Women to promote their innovative ideas concerning the

What is shE-Commerce?

innovative ideas concerning the environment– Reusing and recycling Levi’s Jeans– Water conservation– Fabric production– Garment manufacturing

6,000,000

8,000,000

10,000,000

12,000,000

14,000,000

16,000,000

18,000,000

20,000,000

Total Online Female Users�Total Online Female Users = 97 Million�Age 15 to 24 = 13 Million�Age 25 to 34 = 12.5 Million

What is the potential market?

0

2,000,000

4,000,000

6,000,000

Under 15 15 to 24 25 to 34 35 to 44 45 to 54 55 to 64 Over 65

�Total Female Facebook Users = 17.9 Million�Age 18 to 25 = 9.1 Million�Age 26 to 34 = 3.6 Million

-

2,000,000

4,000,000

6,000,000

8,000,000

10,000,000

13 to 17 18 to 25 26 to 34 35 to 44 45 to 54 55 to 65

US Female Facebook Users

�Motivate Women to get involved in environmental issues

�Women: More serious about the environmental issue than men

� Provide training about Levi’s water saving program

Why will women be interested?

� Provide training about Levi’s water saving program

�Will be good platforms for them to express their views about environment

� To attract women to Levi’s website

� To increase green brand equity

� To increase web traffic conversion into sales

Why would Levi’s be interested?

� To create a female orientated brand image

� Potential business opportunities from fresh ideas from female entrepreneurs

http://www.youngentrepreneur.ie/

Marie ni Mhairtin (MAY 5, 2011) - A 15 year old student� Won the Young Entrepreneur of the Year 2011 for her 'Safe Scrub Sprayer'

- A spot weed sprayer for tractors activated from inside the tractor making spraying safer & healthier, resulting in considerable cost savings

Recently enjoyed a trip to New York- Visiting some leading technology companies & entrepreneurs

with her teacher Orna Dunlevy & YEP Programme Manager Anne Looney- Teachers: will share in the honor that Marie's achievement brings to the school

THE COMPETITION“Innovative recycled Jeans “Innovative recycled Jeans

products”

Hong has an idea!

Bumbag

She uploads her idea on Levi.com..

Hong Song

Hong Song

Vote for my ‘Bum Bag” on Levi.com…..Please help me win the grand prize!!!!!!!

Visit us here to get involved

www.levi.com

13,496 Likes…..(Linked to Levis.com)

Her friends vote on Levi.com...

VOTE

VOTE

VOTE

VOTEBUY LEVI’S

VOTES GET YOU

LEVI’S POINTS

Linked to Facebook, Twitter,

Google+, etc…

VOTE

VOTE

VOTE

VOTE

VOTE

VOTE

VOTE

VOTE

BUY LEVI’S TO GET MORE

POINTS…. VISIT STORE

HERE

WINNERSCORNER

Share your Vote on your Facebook page

14,639 Votes

Woooohoooooo!WINNER!!

WINNERVOTEIDEA

The competition in summary

� Seed funding of $100,000�Win a trip to Levi’s HQ in San Francisco� Develop comprehensive business plan with Hult MBAs� Pitch business concept/idea to VCs in the Bay area�Meet leading female entrepreneurs in silicon valley

What does the winner get?

�Meet leading female entrepreneurs in silicon valley�Meet with top fashion designers in the Bay area�Mentoring & Networking events�Win a slot in Shark Tank

�Why would these VCs want to be involved?– Interested in new social

entrepreneurial ideas– Paving the way for

Meeting with VC’s interested in Not for Profit Ventures!

– Paving the way for others to follow in similar corporate partnerships

�Why would VC-TV shows want to partner with Levis?– The next big money making idea

may come for them to invest in.– Opportunity to fund for profit social

Meet the VC’s interested in for profit ventures!

– Opportunity to fund for profit social businesses.

WINNERVOTEIDEA

How does this contribute to social needs?

Every vote converts to a Levi’s point…(Based on TOMS Shoes Concept)

WINNERVOTEIDEA

Every Social Media Vote= 1 Levi’s Point

How do points get converted to $?

LEVI’S POINTS

Social Partners

Every Levi’s Point is converted to a $ value

Every point/$ raised is given to Social Partners

WINNERVOTEIDEA

How does all this link to Sales?

SALES

???

WINNERVOTE &

BUYIDEA

Points get added to the contribution bucket

How this contributes to Levi’s Sales...

LEVI’S POINTS

SALES

Social Partners

Every Levi’s bought earns MORE Points per person, which are converted to a $ value

Levi’s contribution grows

Average FB friends per participant

130

20% of friends vote

How many votes will each idea generate?

20% (130)

20% of friends vote

� 50 Participants� 6 Rounds

� (18,408 votes x 50) x 6 rounds = 5,522,400 Votes

18,408Votes

� 10% of 5,522,400 or 552,240 Buy Jeans

Converting Points to $ Sales…

� 10% of 5,522,400 or 552,240 Buy JeansAvg. Price = $60Total Revenue = $ 33,134,400

$ 38,656,800 x $ 0.01 = $ 386,568

� 552,240 Jeans / 386,568 = $ 1.43 / Jean

� Levi Donates… $ 5,522,400 + 33,134,400 = $ 38,656,800

� Different competitions run on a yearly basisFor example, Water reduction ideas

Reduce impact of cotton farming ideas

� Levi’s could encourage women

Making the program sustainable…

To help run the events with them building points for every hour worked as a contribution to society

� Idea: Good enough to motivate others to visit the web site� Ask participants to be creative

� Vote : People may vote just to earn the points � Limit the number of vote per each person

� Winner : Must receive reasonable votes

Identify the risks and options

� Winner : Must receive reasonable votes� Set the minimum numbers to win

� Points: Must increase at a certain rate to reach to the targeted level� Advertise the program

Next steps