laura perez jessica delgado renia khodabakhsh the effects of racial stereotypes on academic judgment
TRANSCRIPT
LAURA PEREZJESSICA DELGADO
RENIA KHODABAKHSH
The Effects of Racial Stereotypes on
Academic Judgment
BACKGROUND
Previous Research: Content of the study:• Rapidly categorize two target concepts
with an attribute• Faster responses are more strongly
associated in memory than slower responses
• Assessing attitudes towards stigmatized groups
Conducted by:• Greenwald, A. G., McGhee, D. E., &
Schwartz, J. K. L. (1998). Measuring individual differences in implicit cognition: The Implicit Association Test.
Negative traits are associated with African Americans whereas positive traits are associated with European
Americans
Hypothesis
PARTICIPANTS
20 CSUN students in PSYCH 321- Lab 1 course(3 Males and 17 Females)
Materials:Questionnaire
Demographic Information:• Age• Gender• Ethnic Background
Personal preference for one category over another:• African Americans• European Americans
Survey:• Choosing the ethnicity
that participants associate with each slide
MATERIALS:Sample Photos
European American African American
Harvard University https://implicit.harvard.edu/implicit/demo/
Two equal groups randomly assigned
5 seconds were presented for each trait• Athletic• Argumentative
10 seconds were presented for each phrase• Cheating on a test• Academic Effort
Procedure:
Results:Questionnaire
Results: descriptive statistics
Overallresults
15
54
1615
4
1516
5
12
6
12
7
4
discussion
Findings failed to support hypothesis• Results were influenced by word choice• Previous research proved that negative traits
are associated with African American and positive traits with European American (Chang & Demyan, 2007).
Other attributes• Typical positive traits were linked with African
American and typical negative traits with European American
• Athletic and gives up easily
limitations
Small sample size• N = 20
Word choice• Experimental Bias
• Athletic = Positive = African American• Gives up easily = Negative = European
American
Participation Bias• Participants left options unanswered
It was not implicit• Participants were able to think about their
response due to time given • (fast readers vs. slow readers)
Implications/Future studies
Closely replicate IAT• Instead of using a computer, participants
must use pen Variety of photos• Prevent carryover effectoParticipants will be more engaged and
responsive Color pictures• Easier to distinguish between the two
ethnicities
Thank you!
AnyQuestions
?