stereotypes & gender

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  • 1. AttitudestowardspeopleStereotyping

2. When we meet someone for the firsttime, we tend to judge them looks the way they dress the way they speak their mannerisms how they greet us We may ask for information abouttheir age, where they live, whichschool they go to or the type ofmusic they like. We build up a view about them thatcan help guide the way in which wewill interact with them.Attitudes towards people 3. Our initial evaluation of people isconducted very quickly and the firstimpressions that we develop tend tobe lasting ones. This is called the primacy effect,whereby the initial impression weform of a person is more influentialthan any later information obtained. Even though the first impressionmay not be accurate, it can stillhave a lasting influence.The Primacy Effect 4. When we evaluate people, wetend to do so by trying to fitthem into a category based onour knowledge of people andthe world. This process of grouping orfitting people into a categorybased on what we know aboutthem is called stereotyping. All individuals in the grouphave the same characteristics.Stereotypes = Categories 5. Pick the stereotype 6. Pick the stereotype? 7. A stereotype is a collection of beliefsthat we have about the people whobelong to a certain group, regardless ofindividual differences among membersof that group.Definition 8. They provide us with ageneral system whichguides our interactionswith others. Because it is not possiblefor us to intimately knoweveryone we meet, weuse stereotypes to assistus in knowing how weshould react to newpeople we meet.Short cuts 9. One problem withstereotyping is thatstereotypes can beinaccurate. Stereotypes are oftenbased on incorrect orinadequate information. Consequently, manysocial and culturalstereotypes are formedon the basis of little or noempirical evidence.Problems with Stereotyping 10. When we stereotype a personas belonging to a particulargroup, we ignore theirindividuality. In particular, we tend todisregard information about theindividual that does not fit thestereotype we have of them. We are more inclined to payattention to information that isconsistent with a stereotypeand ignore information that isnot consistent with it.Problems with Stereotyping 11. A stigma is a negative label associatedwith disapproval or rejection by otherswho are not labeled in that way. If a social or cultural group isstigmatised, or negatively evaluated,then members of that group can feel likeoutcasts who are devalued, ignored andrejected by others, simply because theyare members of the stigmatised group.Stigma 12. In themediaGender stereotypes 13. Note common beliefs held abouteach gender in the following adsFemale Male


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