launch llc engaging, montioring and mesuring social media
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MONITORING & MEASURING
Launch-LLC.com Facebook.com/LaunchLLC @kellyjknutson
Monitoring & Measuring
Overview of social media sites How to choose what is right for the brand
3 track-able priorities for social media Local engagement Creating a social media crisis plan
What is social media doing for our business?
FEEL FREE TO TWEET IT,
FACEBOOK IT,
SHARE IT!
Use hashtag #LaunchLLC for the presentation!
Facebook 900 millionTwitter 465 millionFoursquare 15 millionPinterest 11.8 million
Let’s talk numbers…
Where are consumers spending time?
Demographics
40% Facebook 40% Twitter 60% LinkedIn 20% Pinterest 50% Foursquare
60% Facebook 60% Twitter 40% LinkedIn 80% Pinterest 50% Foursquare
Males Females
Brands work best with…
Facebook Twitter LinkedIn
Pinterest : Lifestyle brands,
tourism, retailers, food brands, magazines
Foursquare: University, Museums,
Libraries, Cities, Restaurants & Local Shops
Large networks work well for many, if not all…
“Niche” sites, most popular with…
How to choose a site for the brand
The“next best thing” business syndrome Before jumping on board with the shiny
new toy ask these questions: Are our customers here? Does our content work well with this network? How will we use this network? How will we present our brand?
A must, monitor and measure!
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#LaunchLLC
Make our social strategy more effective,
pick a priority & track it. #LaunchLLC
How can we make a social media strategy more effective?
By monitoring and measuring
3 things brands can track
1 Traffic from social media sites
2 SEO ranking
3 Leads
Priority 1 Increasing traffic from social media sites
The more links we create for our brand between social media and other online sources, the more value we add to our brand, which makes it more searchable and grows online exposure.
Track specific links with www.bitly.com .
Insert specific link on bitly to shorten and track how many clicks you get from social media to a blog, website, video, etc.
How to track it?
1. Track our website visits using Google Analytics.
2. Make note of our current traffic level.
3.Monitor traffic during the campaign. Make note of what sites bring traffic to our website.
4. Evaluate traffic patterns. If using more than one social site, track # of visits from each site. This may show us were we want to spend more time communicating.
Priority 2 Improving SEO ranking through social media
For the most effective long-term SEO strategy, focus on great content, both on our website and across other sites, such as a blog and social media sites, which are our off-page SEO sources.
Every new piece of content we add supports, strengthens and showcases our online visibility, making our web presence stronger as we grow bigger.
Keep it FRESH!
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#LaunchLLC
Most effective long term SEO strategy is sharingcontent on our website & across other sites.
#LaunchLLC
How to track it?
1. Determine how we want our company to be found.
2.Then search for our brand using those keywords.
3. Take note of where we rank currently.
4. Develop content we want to share through original blog posts, videos, white papers, or links to related material.
5. Begin sharing the content via social media.
6. Check our rankings and evaluate our message.
+ SEO??
Take note of where Launch Facebook is ranked, over the website.
Google found Facebook to be relevant information when Launch LLC South Bend was searched.
Competing with numerous businesses in Google search for term Launch LLC.
Made it on page 1 because of website content, and also because of Google+ account.
Priority 3 Generating Leads
Take our social media beyond just chatting with our customers, begin driving leads.
80% of Facebook users want coupons, promotions, discounts
84% of Facebook users are active daily
51% of Facebook users said they are more likely to buy a product since becoming a fan
*Source: Mashable
After spending time creating the relationships with customers and gaining their trust, it is time to start utilizing this channel to develop the buying relationship. .
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#LaunchLLC
Take social media beyond chatting & begin
driving leads. Insert CTA’s. #LaunchLLC
How to track it?
1.Decide what we want to capture from a user. Emails, demographics, product reviews .
2. Give them a reason to give us information, think back to what 80% of users want from Brands!
3.Begin asking users and display the call to action on
social media sites. Use entry form to collect info, make it easy for them.
-Use apps or create one to custom fit our brand
4. Take the information and filter contacts to salesTeam to follow up and keep track of sales made.
Use a stock form such as ContactMe, easy to integrate on a site.
Contact form integrated with a giveaway.
Think about what makes users want to
share their info with us.
INTERACTION IS KEY
How can we make it easy for our community to find us?
Social media is so noisy, how do we become a louder voice?
How do we engage Michiana?
Use local resources!
Facebook Allow related
businesses to post on our page, added benefit- they create content for us
Ask to guest post on another local business page
Twitter Use local hashtags
#DTSB, #Michiana
Pinterest Open up one board that is
related to the area- allow other businesses or pubilc to post photos from around town
Use local people from the community to help build content,
Ask them for input Allow them to write for
you, benefit- they will tell all their friends to visit our page to see their posts/photos
COMMUNITY
INVOLVEME
NT
Maintain engagement!
Social media is full of business Use other mediums to drive
traffic, important to promote social media presences
Go Mocial! Cross promote social media on other marketing channels
Mobile has 97% read rate and 35% redemption rate
Text Launch to 21777 receive mobile
information!
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#LaunchLLC
Include IRL interactions. #LaunchLLC
Protect Your Brand
Focus here, user points out company is ignoring posts.
Company responds quickly after user posts about the incident and asks to get in contact with her directly.
Crisis Action Plan
Inform those involved how we expect things to be handled.
Include answers to these important questions:
•Who is responsible for reacting ?
•What action is to be taken?
•How do we respond? Publicly or reach out to the individual privately ?
•What time frame do we allow before taking action?
•If action needed from higher level employee, who makes the decision?
•Who is responsible after hours?
Q&A
something into the world
and create changewww.Launch-LLC.com Text Launch to 21777