engaging people engaging content

25
David Tokheim SVP, Media Solutions ENGAGING PEOPLE ENGAGING CONTENT

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Talk that was given at Ad Tech 2012 San Francisco.

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Page 1: Engaging People Engaging Content

David TokheimSVP, Media Solutions

ENGAGING PEOPLEENGAGING CONTENT

Page 2: Engaging People Engaging Content

SAYMEDIA.COM / ENGAGING PEOPLE

Digital media has changed how we create, discoverand consume content.

Page 3: Engaging People Engaging Content

SAYMEDIA.COM / ENGAGING PEOPLE

Page 4: Engaging People Engaging Content

SAYMEDIA.COM / ENGAGING PEOPLE

140MVISITORSLAST MONTHVISITED BLOGS

Page 5: Engaging People Engaging Content

SAYMEDIA.COM / ENGAGING PEOPLE

10 PERCENTOF DIGITAL TRAFFIC WAS FROM

MOBILEDEVICES

Page 6: Engaging People Engaging Content

SAYMEDIA.COM / ENGAGING PEOPLE

ONE IN FIVEMINUTES ONLINE IN 2011 WERE ON SOCIAL NETWORKS

Page 7: Engaging People Engaging Content

SAYMEDIA.COM / ENGAGING PEOPLE

What about the other 4 minutes?

Page 8: Engaging People Engaging Content

SAYMEDIA.COM / ENGAGING PEOPLE

1.4B MINUTES

DIGESTING

FOODCONTENT

377M MINUTES

SPENT AT

HOME

3 BILLIONMINUTES GEEKING

TECH

633M MINUTES

GETTING IN

STYLE

Page 9: Engaging People Engaging Content

SAYMEDIA.COM / ENGAGING PEOPLE

...and discoverycontinues to evolve.

Page 10: Engaging People Engaging Content

SAYMEDIA.COM / ENGAGING PEOPLE

SOCIALSEARCH

CONTENT PROPERTIES

VIRTUOUS CYCLEINTENT, DISCOVERY AND CONSUMPTION

Page 11: Engaging People Engaging Content

SAYMEDIA.COM / ENGAGING PEOPLE

Finding a way to engage people with content has never been

more important for publishers and brands.

Page 12: Engaging People Engaging Content

SAYMEDIA.COM / ENGAGING PEOPLE

Embrace Obsession

Have a Strong Point of View

Make it Real

Make it Personal

FOUR WAYS CONTENT CAN ENGAGE PEOPLE

Page 13: Engaging People Engaging Content

SAYMEDIA.COM / ENGAGING PEOPLE

EMBRACEOBSESSION

Page 14: Engaging People Engaging Content

SAYMEDIA.COM / ENGAGING PEOPLE

BANANAREPUBLIC

IS EMBRACINGAN OBSESSION

Page 15: Engaging People Engaging Content

SAYMEDIA.COM / ENGAGING PEOPLE

HAVE A STRONGPOINT OF VIEW

Page 16: Engaging People Engaging Content

SAYMEDIA.COM / ENGAGING PEOPLE

TOMSHAS A STRONGPOV

Page 17: Engaging People Engaging Content

SAYMEDIA.COM / ENGAGING PEOPLE

MAKE IT REAL

Page 18: Engaging People Engaging Content

SAYMEDIA.COM / ENGAGING PEOPLE

CHRYSLERWAS MAKING IT

REAL

Page 19: Engaging People Engaging Content

SAYMEDIA.COM / ENGAGING PEOPLE

MAKE ITPERSONAL

Page 20: Engaging People Engaging Content

SAYMEDIA.COM / ENGAGING PEOPLE

ALLSTATE IS MAKING IT PERSONAL

Page 21: Engaging People Engaging Content

SAYMEDIA.COM / ENGAGING PEOPLE

Embrace Obsession

Have a Strong Point of View

Make it Real

Make it Personal

IN SUMMARY

Page 22: Engaging People Engaging Content

SAYMEDIA.COM / ENGAGING PEOPLE

More Mad Men?

Page 23: Engaging People Engaging Content

SAYMEDIA.COM / ENGAGING PEOPLE

Page 24: Engaging People Engaging Content

SAYMEDIA.COM / ENGAGING PEOPLE

Page 25: Engaging People Engaging Content

SAYMEDIA.COM / ENGAGING PEOPLE

Questions?