kissnshare pitch deck 2016
TRANSCRIPT
Executive Summary 2016
Summary
Introduction ……………… 3
Problems ……………… 4
Solution ……………… 5
How it works ……………… 7
Advantages ……………… 13
Market ……………… 14
Competition ……………… 15
Business Model …………… 16
Traction ……………… 17
Investing ……………… 18
Team ……………… 20
Contact ……………… 21
Numbers ……………… 19SWOT ……………… 12
Introduction
My name is Gilles Desplas, I’m a French startup creator with more than 25 years of
experience. In July 2013, based on our professional experience, my associate William
Maugein and I, decided to launch a digital marketing agency.
After a few month of activity and many customer meetings, it was clear that instead of
explaining how to give more money to Google or Facebook many people wanted
alternative solutions to do business on the web and specifically through social networks.
We found only one solution: Involve social network users in the loop !
Kissnshare, the crowd-selling machine was born !
- Gilles Desplas, CEO and Founder
Conclusion :
Companies have products to sell and social network users have the power to recommend: we must
create the rewarded online word-of-mouth.
Problem 2 :
Billions of social network users want to earn money by lending something they own, why not their ability
to share?
Problem 1 :
From small businesses to multinational companies,
they want to reach potential customers
through social networks.
Problems
Solution
Kissnshare is a selling platform based on both sharing economyand crowd-engagement concepts.
Kissnshare connects social network users and companies for a unique partnership that will forever change the way to sell on the Internet.
Kissnshare rewards social network users for sharing companies’ products, with real cash !
Word-of-Mouth Marketing
Word of Mouth Marketing (WOMM). Isn’t this really the original social media platform? I grew up with thefamous Faberge commercial that showed a woman who “told 2 friends” about the product and how “theytold 2 friends … and so on … and so on”. Hasn’t WOM always been a powerful way to influence businessresults ?
- Kimberly A. Withler, Forbes contributor
1982 Fabergé Shampoo Commercial, YouTube video
Kissnshare the online Word-of-Mouth marketing solution
How it Works – Workflow
How it Works – Enterprise Side
Once the deal is shared by Kissnshare users, the customer can follow the Deal’s statistics through his dedicated dashboard.
Kissnshare sets up a Deal’s conditions with a customer.A Deal represents a special offer on products, a negotiated commission for the platform and a time frame.
Kissnshare hosts a fully branded, short-lived, online store featuring the deal, it’s what we call a Popup store.
How it Works – User Side
Kissnshare generates a personal link to the deal’s popup store.
Users register on Kissnshare using their social network account.
The platform features the available deals and users select what they want to share.
Users can follow their sales through dedicated dashboard.
Users share their unique link with their friends, they earn cash when a sale is closed through their link.
How it Works – Technical Workflows
Each link for each user sharing the Deal is generated and recognized by the online store :
Link generation and User management
How it Works – Technical Workflows
Deal selection and post customization
Users are either selected to share a Deal or can register manually. The actual post that will be shared on social networks can be customized by the user :
SWOT Analysis
Strengths :
1. First solution involving users in the selling process2. Kissnshare enables brands to connect directly with a large
number of potential buyers3. White-label marketplace & customized branding4. Usable by companies of any size5. “Cost per Sale” business model6. Drop-shipping : Secure transactions, buyers data, etc.
Weaknesses :
1. Need to build credibility toward both users and companies• Companies : want their goods and money secure• Users : need good press coverage to build high-level
credibility2. We may be confused with Flash Sales platform3. Our dependency on social network websites and apps
Opportunities :
1. Near-limitless market :• Companies that want to sell products and services• Users who want to make money by sharing
2. Sharing economy concepts are growing in credibility3. No real white-label marketplace on the market today4. Lack of efficient white-labelled selling platform5. Social network websites fragmentation and diversity
helps us !
Threats :
1. Lots of scams and Ponzi schemes polluting our communication efforts
2. Competition with social networks themselves
Advantages
All-in-one innovative CPS solutionVisibility + sales with ROI guaranteed
Flexible solutionThe customer can set up all the parameters
Drop-shipping solutionSecure transactions and buyers data
User engagementFirst to involve users in the loop
Direct buyer relationshipA new communication system betweenbrands and large number of buyers
Scalable solutionUsable by companies of any size
Market
Kissnshare addresses two of the main issues for a business:
Selling online Building brand awareness
Our main market is thus represented by:
The U.S. E-Commerce industry The U.S. Social Media Advertising market (in Billon U.S. Dollars) (in Billon U.S. Dollars)
2013
535 Bn$
330 Bn$260 Bn$
2016
2019
2014
2016
2020
21 Bn$
12 Bn$
7,5 Bn$
Competition
We can consider two kinds of competition :
Direct Competition
Online selling platformsIndirect Competition
Social media advertising platforms
Display Ad Networks
Business Model
• Kissnshare is commission-based – on average we plan to charge 30% per sale.
• However we split this commission with our successful users.
• This chart indicates our 2-year expectations for Kissnshare :
Kissnshare15%
Kns User15%
Client70%
30per sale
Year One Year Two
Users acquired 115 000 320 000
Sales organized 134 548
Turnover 7,65 M$ 75 M$
Gross Margin 2,50 M$ 24 M$
Each salesmade through
Kissnshareis split in 3
Traction
In December 2014, after launching a proof on concept in France, we reached the following KPIs :
Effective reach 24 200 unique impressions
Acquired users in 2 weeks 2 500 users
Test-runs on 150 user-pools
Click through rate 2,0 %
Reach rate 65 %
Pop-up Store Conversion rate 2,8 %
Team
William Maugein – COO & FounderHe is the digital marketing strategist of theTeam. He loves video games and is tech-oriented. He has a good experience with adnetworks companies.
Julien Romey – CTOHe’s the techie guy of the Team. A very good fullstack developer. In addition, he is very businessoriented, he has launched and successfully solda few companies.
Gilles Desplas – CEO & Founder25 years of experience in startups creation. He is a hi-tech business specialist with some significant successes inselling companies (2 IPOs). He is involved in management and business development. He is a salesman at heart.
Investment and exit strategy policy
For which reasons do I have to invest on Kissnshare?
1. To be strong, a project has to be built around three key points:
• An innovative product• A growing market• An experienced team
2. To get the right investors, we must have an attractive and optimized exit strategy:
• EBITDA of 7,5 M$• PER (20) : Valuation : 1,75M$ 150M$• Risk calculation : Invest 1 to earn 85 !
Cash Flow Chart – Year One
-400 000
-300 000
-200 000
-100 000
0
100 000
200 000
Post money company valuation : 1,75M$
350 K$ for 20% of the company’s capital.
So, what’s the deal?
Numbers at a glance
115 000 320 000YEAR 1 YEAR 2
USERS
134 548YEAR 1 YEAR 2
POP-UP STORES REVENUE (CUSTOMER)
7,65 M$YEAR 1
75 M$YEAR 2
PLATFORM COMMISSIONS
2,60 M$YEAR 1
24 M$YEAR 2
EMPLOYEES
7YEAR 1
28YEAR 2
PRETAX INCOME
134 K$YEAR 1
7,50 M$YEAR 2
Screenshots : User Deals Board
Screenshots : User Dashboard
Screenshots : User Dashboard
Screenshots : User Social Connections
Pitch Deck 2016